You’ve been seeing Africa all wrong. These stunning photos will fix that.
It's time we see Africa the way it wants to be seen.
It’s hard to tell where our collective misconceptions around Africa came from.
Whether it's western privilege or something else altogether, we’ve been getting Africa wrong for a really long time. In media, movies, and TV, the western world is guilty of talking about Africa as if it is a homogenous place filled with only war, famine, disease, and large aggressive animals ready to murder. Honestly, it's become embarrassing.
If your understanding of Africa started and stopped with "The Lion King," here's a brief overview.
Africa — the world’s second largest continent — is home to 55 countries and a full one-seventh of the world’s population. It’s so large that if America were superimposed on top of it, the lower 48 states would only cover about one-third of the continent, about the size of the Sahara desert.
Africa contains multitudes — dozens of languages and nationalities, climates ranging from desert to jungle. There are tiny villages and bustling metropolitan cities with infrastructure rivaling any in the developed world. Africa is modern and ancient, but mostly it’s everything in between — and this in-between is where some of the most fascinating and authentically African stories are found.
A photo posted by Everyday Africa (@everydayafrica) on
In 2012, Peter DiCampo and Austin Merrill started a Tumblr named Everyday Africa to fight back against media and cultural stereotypes of the continent.
In their experience, conventional media only talked about an Africa ravaged by disease, war, and famine. The reality they knew — through years of working and living on the continent — was very different and much more interesting.
A photo posted by Everyday Africa (@everydayafrica) on
Several times a week, Everyday Africa’s Instagram shares photos of real African life. There are people, places, art, fashion, sports, food, culture, and architecture — most of the images are captured with cellphone cameras.
Look through the stream — or its photojournalist database — long enough, and you’ll notice how familiar it all feels. People shop for groceries; they get their hair done; they skateboard, ride bikes, go to work. At a time when politicians are trying to get elected by sowing fear of immigrants and the unknown in other continents, it is refreshing and comforting to see how similar — and sometimes mundane — our daily lives really are.
A photo posted by Everyday Africa (@everydayafrica) on
Three years later, the boundary pushing that started with Everyday Africa hasn’t stopped.
Photos from Everyday Africa have been featured in Time Magazine, The Guardian, and The New Yorker, among others. The site also inspired a student curriculum from the Pulitzer Center, where kids can explore how the photos challenge their impressions of Africa, and then they can take a series of photos of their own daily life.
A photo posted by Everyday Africa (@everydayafrica) on
Everyday Africa has also become part of a larger network of "Everyday" sites. There’s Everyday Eastern Europe, Everyday Bronx, Everyday Mumbai — all with their own networks of contributors and fans.
As DiCampo said in 2013, “I want people to use this anywhere they feel it’s needed to change people’s perceptions. Whether that’s a continent, a country, a city or a neighborhood, it’s really up to the person who has chosen to take that on.”
Art mirrors life! In passing this morning on Ngor beach. Photo by @malinfezehai #dakar #senegal
A photo posted by Everyday Africa (@everydayafrica) on
The images we see of our world define how we think of it. Every photo Everyday Africa's network of photographers posts helps reframe western narratives about its subject.
There will always be war and famine in our world. By virtue of its size and population alone, Africa will inevitably be home to some of that. Projects like Everyday Africa are helping ensure that isn't the only story the rest of the world sees.