Yassification, the hilariously bizarre beauty meme that has taken over social media

Toni Collette being 'yassified' on Twitter.
Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.
Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.
As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.
The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.
imagine explaining this to someone not on twitter pic.twitter.com/916DOJCEHg
— 𝘴𝘸𝘦𝘦𝘵𝘣𝘪𝘵𝘤𝘩 (@AguillardTrevor) November 10, 2021
Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?
The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.
We’re so lucky to have them in office 🙏 pic.twitter.com/UO38MemKTF
— Yassify Bot (@YassifyBot) November 13, 2021
Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.
— Yassify Bot (@YassifyBot) November 14, 2021
Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.
— Yassify Bot (@YassifyBot) November 13, 2021
British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.
— Yassify Bot (@YassifyBot) November 15, 2021
The Doll from "Squid Game" is ready to slay more than just the players.
— Yassify Bot (@YassifyBot) November 14, 2021
Daniel Kaluuya, Get Out of here with that glam
— Yassify Bot (@YassifyBot) November 15, 2021
As a Maggie Smith fan, this one was my particular favorite.
The Yassification of Professor Minerva McGonagall pic.twitter.com/4HG5Baj3Cw
— Yassify Bot (@YassifyBot) November 13, 2021
Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.
— Yassify Bot (@YassifyBot) November 14, 2021
As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.
two factor yassification
— alex (@alex_abads) November 15, 2021
The Yassification of Emily Rose 💅🏽 pic.twitter.com/8OwHURhinP
— Xmas Kun 🎄✨ (@Eizenclown) November 15, 2021
The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.
Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.
On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."
The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.
Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."