Why Tom Holland launching a non-alcoholic beer brand is actually a big deal
For one, others may see themselves in his journey.

Tom Holland has launched BERO, a non-alcoholic beer brand.
Actor Tom Holland has launched a non-alcoholic beer brand, BERO, and the response has been…interesting.
Some people question what the point of a non-alcoholic beer is. These are real comments from people reacting to the news:
"What is beer without alcohol?"
"Can you even call beer, beer, if its non-alcohol?"
"If it's non alcoholic then isn't it just soda?"
"Wouldn't it be better to just have a Coke or something?
There seems to be some misunderstanding of why someone would want to drink a non-alcoholic beer, which is a little surprising considering society's shifting views about alcohol, especially among the younger generations. But that misunderstanding is exactly why Tom Holland's BERO is such a big deal.
A lot of people might see themselves in Tom Holland's journey
Holland shared with Jay Shetty how he recognized he had an unhealthy relationship with alcohol after deciding to do a "Dry January." Having a drink was all he could think about, which scared him. He decided to extend his not drinking to February to prove to himself that he didn't really have a problem.
"Two months go by, and I was still really struggling," he said. "I felt like I couldn't be social. I felt like I couldn't go to the pub and have a lime soda. I couldn't go out for dinner—I was really, really struggling. And I started to worry that maybe I really had an alcohol problem."
So he decided to wait until his birthday, June 1st, to have a drink again, thinking that if he could make it six months without alcohol that he didn't have a problem.
"By the time I got to June 1st, I was the happiest I'd been in my entire life," he said. "I could sleep better. I could handle problems better…I had such better mental clarity, I felt healthier, I felt fitter. And I said to myself, 'Why am I enslaved to this drink? Why am I so obsessed with the idea of having this drink?'"
While he says he doesn't want to preach to anyone about drinking, he's loved being sober.
"It's been amazing. I can't believe the difference that I feel from not drinking."
Other people may see themselves in Holland's story, at least the first part of it, and it may help them to hear how much he has enjoyed being sober. So often, people think that sobriety sounds boring or painful or awful, so hearing someone like Tom Holland—a popular celebrity who is beloved by multiple generations—speak positively of the experience could be just the push someone needs to recognize their own problem and do something about it.
Having non-alcoholic 'real drink' alternatives is helpful for sober social stigma
People may choose not to drink for many reasons—addiction, health, religious belief or simply hating the taste of alcohol. But there's a strong social culture around drinking that people may not fully appreciate until they find themselves outside of it.
It shouldn't make a difference, but having drinks that aren't just soda or juice to order when you're around people who are drinking makes everyone feel a more comfortable. It's nice for non-drinkers to be able to order something that doesn't feel like it came from the children's menu, and having a beer to order can feel a bit less like a violation of the "grab a beer together" vibe, even if it doesn't involve alcohol.
As Holland's message to early supporters of BERO, having a non-alcoholic beer provides "a way to celebrate and connect without compromise."
Much like the push for mocktails, having non-alcoholic beer options allows non-drinkers to participate in the culture of "going out for drinks" without feeling as much pressure to drink alcohol.
Some people actually like the taste of beer but don't want the alcohol
Several commenters asked what the point of beer without alcohol is because "beer doesn't taste good" and people basically only drink beer for the alcohol. But there are actually non-drinkers who like the taste of beer and enjoy having non-alcoholic alternatives.
There are already non-alcoholic beers, of course. Anheuser-Busch launched its non-alcoholic beer O'Doul's in 1990, and for a long time that was basically the only option for teetotalers who wanted beer. Now the market for non-alcoholic drinks is increasing, so we're seeing more and more options.
Holland shares that one of his goals with BERO was "to bring all the sophistication and flavour of the best craft beverages," which will appeal to people who like beer but have discerning tastes. Beer drinkers have lots of options and their own personal preferences, and there's no reason non-drinkers can't have a wide range of tastes to choose from.
If people don't want to drink non-alcoholic beer, they certainly don't have to. But there's no question that having more non-alcoholic drink options is a good thing for people who don't want to or can't drink alcohol.
- These award-winning alcohol-free spirits let you cut back on alcohol without cutting back on flavor ›
- 'Judge me if you want': Kristen Bell on why she allows kids to drink non-alcoholic beer ›
- All hail the mocktail: Growing demand makes non-alcoholic socializing a lot more fun ›
- Anthony Hopkins shares video celebrating 49 years sober - Upworthy ›
- Tom Holland recently broke up a fight in grocery store - Upworthy ›
- As more people go alcohol-free, dry wedding debates heat up - Upworthy ›
- Woman reveals a truly fool-proof answer when a man asks, ‘May I buy you a drink?’ - Upworthy ›



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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.