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Why Tom Holland launching a non-alcoholic beer brand is actually a big deal

For one, others may see themselves in his journey.

Tom Holland and beer
Photo credit: Gage Skidmore (left), Canva (right)

Tom Holland has launched BERO, a non-alcoholic beer brand.

Actor Tom Holland has launched a non-alcoholic beer brand, BERO, and the response has been…interesting.

Some people question what the point of a non-alcoholic beer is. These are real comments from people reacting to the news:

"What is beer without alcohol?"

"Can you even call beer, beer, if its non-alcohol?"

"If it's non alcoholic then isn't it just soda?"

"Wouldn't it be better to just have a Coke or something?

There seems to be some misunderstanding of why someone would want to drink a non-alcoholic beer, which is a little surprising considering society's shifting views about alcohol, especially among the younger generations. But that misunderstanding is exactly why Tom Holland's BERO is such a big deal.

A lot of people might see themselves in Tom Holland's journey

Holland shared with Jay Shetty how he recognized he had an unhealthy relationship with alcohol after deciding to do a "Dry January." Having a drink was all he could think about, which scared him. He decided to extend his not drinking to February to prove to himself that he didn't really have a problem.

"Two months go by, and I was still really struggling," he said. "I felt like I couldn't be social. I felt like I couldn't go to the pub and have a lime soda. I couldn't go out for dinner—I was really, really struggling. And I started to worry that maybe I really had an alcohol problem."

So he decided to wait until his birthday, June 1st, to have a drink again, thinking that if he could make it six months without alcohol that he didn't have a problem.

"By the time I got to June 1st, I was the happiest I'd been in my entire life," he said. "I could sleep better. I could handle problems better…I had such better mental clarity, I felt healthier, I felt fitter. And I said to myself, 'Why am I enslaved to this drink? Why am I so obsessed with the idea of having this drink?'"

While he says he doesn't want to preach to anyone about drinking, he's loved being sober.

"It's been amazing. I can't believe the difference that I feel from not drinking."

Other people may see themselves in Holland's story, at least the first part of it, and it may help them to hear how much he has enjoyed being sober. So often, people think that sobriety sounds boring or painful or awful, so hearing someone like Tom Holland—a popular celebrity who is beloved by multiple generations—speak positively of the experience could be just the push someone needs to recognize their own problem and do something about it.

Having non-alcoholic 'real drink' alternatives is helpful for sober social stigma

People may choose not to drink for many reasons—addiction, health, religious belief or simply hating the taste of alcohol. But there's a strong social culture around drinking that people may not fully appreciate until they find themselves outside of it.

It shouldn't make a difference, but having drinks that aren't just soda or juice to order when you're around people who are drinking makes everyone feel a more comfortable. It's nice for non-drinkers to be able to order something that doesn't feel like it came from the children's menu, and having a beer to order can feel a bit less like a violation of the "grab a beer together" vibe, even if it doesn't involve alcohol.

As Holland's message to early supporters of BERO, having a non-alcoholic beer provides "a way to celebrate and connect without compromise."

Much like the push for mocktails, having non-alcoholic beer options allows non-drinkers to participate in the culture of "going out for drinks" without feeling as much pressure to drink alcohol.

Some people actually like the taste of beer but don't want the alcohol

Several commenters asked what the point of beer without alcohol is because "beer doesn't taste good" and people basically only drink beer for the alcohol. But there are actually non-drinkers who like the taste of beer and enjoy having non-alcoholic alternatives.

There are already non-alcoholic beers, of course. Anheuser-Busch launched its non-alcoholic beer O'Doul's in 1990, and for a long time that was basically the only option for teetotalers who wanted beer. Now the market for non-alcoholic drinks is increasing, so we're seeing more and more options.

Holland shares that one of his goals with BERO was "to bring all the sophistication and flavour of the best craft beverages," which will appeal to people who like beer but have discerning tastes. Beer drinkers have lots of options and their own personal preferences, and there's no reason non-drinkers can't have a wide range of tastes to choose from.

If people don't want to drink non-alcoholic beer, they certainly don't have to. But there's no question that having more non-alcoholic drink options is a good thing for people who don't want to or can't drink alcohol.

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Joy

Adorable Golden Retriever absolutely loses it when he runs into his vet at a bar

No one has ever been this excited to see their doctor.

@cosmo_andtheoddparents/TikTok

He wuvs his vet.

Not every dog might jump with joy after seeing their vet out in public. But for Cosmo the Golden Retriever, it was practically Christmas all over again when he spotted his own vet, Dr. Jones, at a brewery.

In an adorable clip posted to TikTok, we see Cosmo in pure, unadulterated bliss as he snuggles with an equally happy Dr. Jones, who, considering he’s still in his scrubs, might have just gotten out of work to grab a quick pint.

Watch:

@cosmo_andtheoddparents When you run into your vet in public #goldenretrieversoftiktok #vetlife #animallovers #petparents #goldenretriever #goldenretrievers #doglife #dogmom #dailyfluff #charlestondogs #doglover #charlestondog #brewerydog ♬ original sound - Cosmo

Ugh, the cuteness is too much to handle! People in the comments could barely contain their secondhand joy.

“He looked over like, “Mom, do you see who this is?” one person wrote, while another said, “What in the Hallmark movie? Adorable!!”

One person even joked, “Did we all check the vet’s hand for a wedding ring? (Said as a married woman. Looking out for you all, or something.)”

According to Hannah Dweikat, Cosmo’s owner, the two actually share quite a history. She tells Upworthy that when Cosmo was but a wee pup, he “gave a scare” after eating a Sago Palm seed, which are highly toxic to dogs, from a plant in their backyard, which of course resulted in him being rushed to the animal hospital and staying there over the weekend.

While that’s every pet owner’s worst nightmare, and certainly a scary situation for the poor fur baby, Dweikat says that “the calm and patient demeanor” of Dr. Jones and his staff put Cosmo at ease. And because of this, “Cosmo has always loved going to see his friends—especially because they give him lots of treats and snuggles.”

Cosmo and Dr. Jones’ buddyship has also blossomed thanks to proximity, as Dweikat only lives down the street from the clinic. “Which means we get to see Dr. Jones and his staff out in public at times and Cosmo takes every chance he can get to say hi,” she explains. This time, however, she was able to capture it all on video. Yay for us!

What makes a good vet?

While not every vet, however gifted, will be able to elicit this type of reaction from their patients, having a calming presence like Dr. Jones is certainly a good sign for pet owners to be on the lookout for when shopping around for their own vet. But that’s not the only quality a good vet needs. According to Saint Matthews University, a vet also needs to have high stamina (both physically and mentally), as well as an ability to tolerate unpleasant situations (you can’t faint at the sight of blood or vomit), a high level of emotional intelligence (maybe all doctors should possess this skill, but especially those who work with animals), adaptability, a sense of enthusiasm, and finally, excellent communication skills.

Dr. Jones seems to have these attributes in spades, and his patients clearly love him for it. None so much as Cosmo, obviously.

By the way, if you’re in need of even more content featuring this precious pup, you can follow Cosmo on both TikTok and Instagram.

This article originally appeared in February

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Women expose the reality of perimenopausal brain fog resulting in humorously relatable anecdotes

"I forgot the word 'toiletries' and ended up saying 'human condiments'."

Photo credit: Canva

Women expose the hilarious reality of perimenopausal brain fog

One thing that people are becoming increasingly familiar with whether they want to or not is perimenopause. This refers to the several years to a decade before someone reaches full blown menopause, which is marked by 12 consecutive months without menstruation. One of the reasons people are much more aware of the biological condition is because of women like Ari who is speaking openly about her experiences with perimenopause.

In a recent video, Ari, who goes by @Ari_Darling on social media, shared the frustrating experience of perimenopause related brain fog and forgetfulness. Upon sharing an amusing video of her seemingly starting to say something and forgetting what she was saying, women flocked to share their own stories of the phenomenon.

forgetfulness, perimenopause, pre menopause, brain fog, women's health What was I doing again?Photo credit: Canva

Brain fog and forgetfulness are common symptoms of perimenopause that can make someone feel as if they're developing a serious illness. It can be scary at times when the moments go from forgetting why you walked into a room to something that feels more serious, like forgetting words you use frequently and floundering while your brain searches for a placeholder.

Dr. Hadine Joffe, executive director of the Connors Center for Women's Health and Gender Biology at Brigham and Women's ­Hospital and a professor of psychiatry at Harvard Medical School, tells Harvard Women's Health Watchthat decreasing estrogen is the culprit to perimenopausal brain fog and is usually one of the first indications that hormone levels have changed. "We don't know why this happens, because many things are happening across the menopause transition along with the drop in estrogen," Joffe tells the publication.

@ari__darling I can’t believe how bad it is. We need to talk about this more. #perimenopause #forget #words ♬ original sound - Ari__Darling 🇨🇦

No matter the reason people experience brain fog, it's pretty safe to assume that everyone going through it finds it to be quite annoying. In the moment it may be irritating and a little frightening but once it has passed and the panic has subdued, the inconvenient brain glitches can be amusing. That's exactly what the women who found Ari's video bonded over–the hilarity that comes with brain fog and all the wild things their brain shoved out of their mouths when they couldn't remember simple words.

One woman was simply mortified when she couldn't remember an everyday phrase: "I couldn't remember 'flight attendant' but knew 'stewardess' was not pc, I could only remember that it was 2 words....I came up with "space waitress.' fml"

flight attendant, stewardess, brain fog, forgetfulness, perimenopauseA space waitress at work. Photo credit: Canva

It's always a good day when potatoes have babies according to this woman's word flub: "The other day I was trying to think of the word “tater tots” and I asked my husband to get the potato children."

You know, maybe we should petition for this particular change: "Couldn’t remember 'A-list' celebrities. Instead said “this movie has a lot of name brand actors”

Well, you probably don't want to say this to an elderly relative: "Yep, i pulled out "coffin parking lot" the other day when I couldn't remember cemetery."

cemetery, coffin, brain fog, forgetfulness, funny wordsWaking Up Funeral GIFGiphy

"I forgot the word 'toiletries' and ended up saying 'human condiments,'" another shared. Who needs different words when lotion is essentially like like ketchup for your legs? Same thing, right?

"Asking for tongs in the kitchen. My brain throws out food tweezers. I used to be a chef," said another woman. You can still be a chef and use food tweezers. This is a judgement free zone.

Listen, words are hard sometimes and having hormonal fluctuations that make you forget what keys are called doesn't make it any easier. Thankfully, women no longer have to suffer in silence thinking they're alone in their struggles. Thanks to social media, women from all over the world have a better understanding of perimenopause because others refuse to adhere to the idea that "the change" is something private. If you're going through brain fog and forgetfulness related to perimenopause, rest assured you have an entire group of people experiencing the same thing and they're more than happy to commiserate with you.

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A nail salon made an ad so funny that people are taking road trips just for a manicure

Nailed it.

Representative photos by Wonderlane|Flickr and Aris Leoven|Canva

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there and, without word of mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, though, many businesses have pages where they can advertise their services without having to spend a lot of money on traditional marketing practices like television, billboards, and radio. Doing their marketing using pictures and videos of their amazing work can help keep a steady flow of customers coming—but one Canadian nail salon is going with a slightly different approach.

Henry Pro Nails in Toronto, Canada is leaving the Internet in stitches after creating a viral ad for his nail salon. The video takes the beginnings of several viral video clips but instead of the expected ending, Henry pops in completing the viral moment in hilarious different ways.

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears laid out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, manicure, henry's pro nails, adsRihanna Nails GIFGiphy

In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this is one is without a doubt his most popular—and effective.

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours and its only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately made all other places disappointing and I don’t live close enough for Henry’s to be my regular spot," someone else shares.

To keep up with demand, in late October 2024 Henry's announced another location was coming soon in Vaughan, Ontario. Though there's no word on when the new "more spacious and professional facility" is opening just yet, customers can keep an eye out for Henry's next ad on social media.

It just goes to show that creative advertising can get people to go just about anywhere, but great service is what gets them to come back. If you're ever in Toronto (or Vaughan!) and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared last year.

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Education

Ivy League professor shares one word that makes people 30 percent more likely to be persuaded

This word helps turn actions into identities, which is the key to persuading others.

Photo credit: Canva

Jonah Berger explains how appealing to someone's identity makes them more likely to agree to a request.

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”

- YouTubewww.youtube.com

Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

- YouTubewww.youtube.com

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

- YouTubewww.youtube.com

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use them skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”

This article originally appeared last year. It has since been updated.

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What trends are accepted now but will be embarrassing in the future? Our readers shared 21 ideas.

Today's trend is tomorrow's cringe.

via Atypeek Dgn/Pexels, Kevin Bidwell/Pexels, Teknorat/Flickr

What's accepted now but will be embarrassing in the future?

We can all be sure that as society evolves, many things that seem normal today will be cringeworthy to people in the future, whether it’s our fashion, politics, civility, or our treatment of the environment.

If we look back just 30 years ago, same-sex marriage was illegal, people routinely smoked in bars and restaurants, and it was fashionable and cool to vogue.

So, when we look back on the world of 2024, there are bound to be many things that we’ll be embarrassed about in 30 years, especially when we are forced to live with the repercussions of the decisions we make today. On a lighter note, we’ll all also have clouds full of photos of ourselves wearing hairstyles and clothes that look utterly ridiculous in hindsight.

Last summer we asked the Upworthy community to share their thoughts by asking a big question on Facebook: "What's something that's accepted now that we'll be embarrassed about in the future?" Our readers responded with funny takes on current fashion and concerns about technology use and how we treat our fellow human beings.

Here are 21 things we accept today that we’ll probably be embarrassed about in the future.

More than a few current fashion trends will look silly in the coming years.

yoga pants, embarrassing, trends, 2024, styleYoga pants.Image via Canva.

"Yoga pants. I love them to death, but I can easily see them as the parachute pants of tomorrow." — Deborah

"Barn doors in your house." — Joyce

"Tattoos all over the body." — Vicki

"People wearing socks and sandals." — Jeremy

"Wearing pajamas in public." — Ivy

"Huge, over-sized false eyelashes." — Patricia

falsies, eyelashes, fake eyelashes, makeup trend, popularOur natural lashes are nice just the way they are!i.pinimg.com


Hopefully, people in the future will be more considerate when using technology than we are today.

"Walking around with your eyes locked on your phone. Or eating at a table with 4 people looking at their phone. One day, we will either fall off a cliff or realize life is what is happening off the screen." — Elise.

"Texting in the presence of another person." — Kate


We can also hope that in the near future, we will be able to solve many of today’s pressing public policy issues so that the next generation will live happier and healthier lives.

"Lack of healthcare for everyone." — Sharon

"Making the planet unlivable for human beings." — Karen

"Spending hundreds of millions of dollars of taxpayer's money to build a sports arena for a billionaire. Then charging the taxpayers outrageous amounts to attend events there." — Stacy

"How the US is systematically clawing back women's rights to decide what they do with their bodies. It's beyond shameful." — Jason.

women's rights, healthcare, politics, change, trendsOne step forward, many steps back. Image via Canva.

"Allowing guns everywhere." — Amy

"That we drive fossil fuel-powered vehicles." — Heidi


Some people are concerned about the way students and their parents behave in modern-day America.

"Parents trying to run schools: yelling at teachers for their child’s poor performance, yelling at principals when their child gets in trouble, book banning based on an individual’s religious ideologies, etc." — Beth.

"Entitled children talking back to their parents and teachers." — Connie

@theclassiiics

Every generation has different types of teachers 🤷🏾‍♂️🤷🏽‍♀️🤣🤣🤣 #comedy #comedyvideos #funnyvideos #classiiic @summerrrwilliams #fyp #teacher #teacher #genz #genx #millennial

"Cry rooms at universities where students can go and work out their anxiety and cry and be upset if their professor uses words that are too difficult for them. Universities are institutes of higher learning, not institutes of babysitting. That will be an embarrassment in the future, as it is an embarrassment to me and many others now." — Della


In 30 years, we may be embarrassed to look back on the level of general civility in 2024.

"Panic buying of toilet paper during the pandemic." — Tony

"Ageism. It’s everywhere, all the time, and no one seems to mind. No one is defined by the amount of time they’ve spent on the planet but it’s used as an identity and as a weapon (ask any teenager, 40-year-old woman, or retiree…). I can only hope that one day it will be a source of embarrassment that we were all so dismissive and judgmental." — Rosy.

"Human beings living on the street." — Andrea

"Torturous killing of animals for food." — Mae

homelessness, homeless, unhoused people, America, USAHomelessness is especially rampant on the West Coast.Image via Canva

While this list may seem like a litany of complaints people have about living in the modern world, it should give people hope. If we’ve overcome past embarrassments, today’s can be fixed as well.


This article originally appeared last year. It has been updated.

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