Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs
A pet behaviorist explains why this trend is actually purrfect enrichment.
Cat owners everywhere are shocked to see how much their feline love a simple $2 concrete slab.
If you’ve traipsed through @CatTok over the past few days, you’ve undoubtedly come across various videos of cat parents bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That’s it.
Seriously, folks are going in droves to Home Depot to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:
@shecatcalls PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her 😂 Can anyone else relate? 🤦♀️ Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights #cats #cattok #sillycat #funny #meow ♬ Cute - In Music
@renusdelph I bought concrete slabs for my cats #cat #catsoftiktok #orangecat #orangecatbehavior #catlovers #viralcats #funnycat ♬ original sound - Renus Delph
@mrmilothechonk I should have bought 3 😂 #foryou #foryoupage #cats #catsoftiktok #viral ♬ Almost forgot that this was the whole point - Take my Hand Instrumental - AntonioVivald
The trend seems like it could have been ignited by this orange tabby (named Kurt) below, who loved rolling around on the sidewalk, thus inspiring his owner Abram Engle to see if he'd enjoy a concrete slab just as much. Spoiler alert: he did.
@abrameng Kurt was conking the crete
♬ original sound - Abram Engle
There have been as many theories as to why kitties go gaga for concrete as there are toy mice under the couch (meaning, a lot). But below, pet behaviorist Dr. Annie gives a few of her hunches as to what's driving this phenomeownon…though she adds the caveat that there haven’t yet been any official studies on it. So it's all based on her educated guesses.
@annieknowsanimals why do cats like concrete? 🤔 here are my thoughts on the latest cat enrichment #trend! vc: @aero.mace #catbehavior #catsoftiktok #cat #cats ♬ original sound - Dr. Annie | pet behaviorist
“First, I think cats are enjoying the concrete slab being brought into their homes because they are new and kind of out of place. There’s probably nothing quite like them already in the home environment,” Dr. Annie says.
This might initially sound counterintuitive, since it’s generally accepted that cats thrive on routine. While this may be true, as Dr. Annie has discussed in previous videos, their "predatory and territorial nature” makes them "sensitive to novelty.” When a toy seems static, it no longer mimics actual live prey, and therefore does not stimulate kitty as it would in nature. Same goes for cat beds and scratching posts, as they’re used to exploring and monitoring their environment. When something “new” appears in their territory, they are very motivated to interact with it.
@annieknowsanimals Replying to @joshtmeadows let’s explain why cats are so sensitive to “new” stuff! @Abram Engle ♬ original sound - Dr. Annie | pet behaviorist
Second, Dr. Annie surmises that the concrete’s porous surface makes it really great for holding onto the cat's scent, which is a key factor in marking a kitty's territory. Again, cat’s really like knowing (or in this case, smelling) what’s theirs. In many videos, you can see cat’s actively rubbing their cheek glands on the slab, Dr. Annie notes.
Also, and probably more of a no-brainer, the concrete surface is very, very fun for scratching! And while we all might know that cats enjoy the tactile pleasure of using their claws, having a part of their environment that they have control over is very fulfilling for their mental health.
Lastly, Dr. Annie confirms what many cat parents assumed, which is that temperature plays a huge role in making the concrete slab cat-friendly. Cats like warmth because they have a higher body temperature, and evolved from creatures that live in warmer climates (like topical jungles, African plains, etc.). If they are seeking a way to raise their temperature—especially in air conditioned homes—a concrete slab that’s been soaking up the sun is a great way to do so.
Thank you Dr. Annie for that fascinating deep dive. Those all seem like pretty solid theories. And while we might not ever get actual studies on this, there’s yet another fact that becomes abundantly clear: cat parents will go above and beyond to make their fur babies happy. Even if that means taking on a job in construction for free concrete.
For even more fantastic cat facts, give Dr. Annie a follow on TikTok.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."
This article originally appeared in May.