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Five Gen X values from the ’90s that can save today’s world

We're bringing "whatever" back.

1990s, gen x, '90s values

A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers? We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.


Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.


According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5.  Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes. If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2022, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1. ​Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2022, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.


This article originally appeared on 03.10.22

Photo courtesy of Kerry Hyde

Do cat buttholes touch every surface they sit on? Science answers.

Cat owners sometimes have unique questions that even Google doesn't always have the answer to. This is probably the sole reason cat forums exist, but one kid who needed a 6th grade science project decided to skip the cat forums for answers and instead use the scientific method. Kaeden Henry, a sixth grader living in Florida, bravely pondered a question few (if any one) has been brave enough to ask: do cat buttholes touch every surface they sit on?

Since cats do whatever the heck they want, training them not to jump on kitchen counters is a feat even Hercules struggles to complete. These fierce felines don't care if you're cooking dinner or trying to get comfy in bed. If they want to sit somewhere, they're going to do it. The thought of cat butts on that expensive Serta pillow designed to feel like you're sleeping on a cloud can gross people out, but thanks to Kaeden, you no longer have to wonder if the butthole itself is also making contact.

Courtesy of Kerry Hyde

The curious sixth grader is homeschooled and well-versed in the scientific method thanks to her mother's PhD in animal behavior with a concentration in feline behavior. And, since they own cats, the science experiment was pretty straightforward (and directly impactful).

To complete the experiment, Henry and his mom, Kerry Hyde, bought non-toxic lipstick and applied it to each of their cat's anuses. Then, the cats were given commands.

Courtesy of Kerry Hyde

"Non-toxic lipstick was applied to their bum-bums, they were then given a series of commands (sit, wait, lie down, and jump up. Side note: Both cats have been trained since kittenhood with a variety of commands, they also know how to high-five, spin around, and speak.), they were compensated with lots of praise, pets, and their favorite treats, and the lipstick was removed with a baby wipe once we collected our data in just under 10 minutes," Hyde wrote in a Facebook post.

The results? Turns out that, no, cat buttholes do not touch every surface cats sit on. Now, let's all take a collective sigh of relief while we go over the details. Kaeden's experiment covered long-haired, short-haired, and medium-haired cats (if your cat is hairless, you better stock up on Clorox wipes just in case).

"His results and general findings: Long and medium haired cat’s buttholes made NO contact with soft or hard surfaces at all. Short haired cats made NO contact on hard surfaces. But we did see evidence of a slight smear on the soft bedding surface. Conclusion, if you have a short haired cat and they may be lying on a pile of laundry, an unmade bed, or other soft uneven surface, then their butthole MAY touch those surfaces!" Hyde shares.

Now every curious cat owner can rest easy knowing that as long as their cat has hair, their bare bottom balloon knot is not touching the majority of surfaces in their home.

Courtesy of Kerry Hyde

The amusing experiment caught the Internet's attention. People laughed and commented, with one person writing, "This is probably the most useful information I’ve learned from a science fair project."

"Good to know!...I can now eat my sandwich left on the counter with confidence!" another writes.

Courtesy of Kerry Hyde

"A+++!!! Whew!! I am very grateful for your sciencing on this subject. My fears from walking in on my cat sitting on my laptop keyboard and subsequently being grossed out and cleaning furiously in a hyper-ocd manner have been somewhat allayed and now maybe I won’t have to use QUIIITE so many wipes." someone chimes in.

"Finally.. Someone answers the important questions!!"

Boomers weren't wrong about everything.

Baby boomers (people born between 1946 and 1964) notoriously take heat from younger generations who think that their me-first mentality helped create a world where the climate is getting warmer, the rich are getting richer, the poor are getting poorer and people born in the ‘40s and ‘50s still rule the modern workplace.

Boomers are also often super frustrating because many can’t figure out modern technology, and the younger folks have to explain it until they are blue in the face.

Of course, these are all generational stereotypes that many baby boomers would reject. But regardless, they would probably stand up and cheer if they read a list of tweets inspired by X user @FvreignLL, who asked, “What is the most boomer complaint you have?” The since-deleted post was embraced by younger people and received over 123 million views.

Even though boomers are frequently in the hot seat these days, just about everyone can agree that they’re right about many things that get under younger people’s skin, too. One of the recurring themes of the post was that people can’t stand the fact that we are overly dependent on technology, and often, instead of making things more accessible, it makes them more frustrating.

Here are 15 of the best ‘boomer complaints’ that younger people have, too.

People had a lot of thoughts on the state of tipping culture.


They also can’t stand the idea that technology has complicated things unnecessarily.



On that note, technology has also made people super annoying. What's the point in paying upwards of $23 for a movie and scrolling through your phone in the theater the whole time?

People also noted that with a lack of third spaces, we now have a world that isn’t exactly kid-friendly

Also—what happened to adult clothes?


Whatever happened to paying for something once and then owning it? Or being able to own physical media so that you don’t have to pay every time you watch your favorite movie?


Moving on to food complaints, when did we all decide that almost every chip has to be kettle-cooked and made for people with cobalt teeth? Enjoying a snack shouldn't result in a $5,000 dental bill.

Remember when coffee was a quarter? Boomers do. These days, it's common to spend $6 or $7 PLUS on a cup of Joe.

Essentially, now everyone past 30 understands the issue of folks standing on their finely manicured lawn.


We might label boomers as the cranky generation, but eventually, Gen Xers, millennials and, yes, even Gen Zers will be right behind them, complaining about "kids these days" and why things were so much better "in my day." Tis the circle of life. One the bright side though, they'll at least be better at using technology.

This article originally appeared last year.

via Rob Dance (used with permission).

CEO Rob Dance holds a list of things he's "sick" of hearing from his employees.

Since the COVID-19 pandemic disrupted workplaces worldwide, there has been a greater push for improved work-life balance and many companies are taking notice. The exciting thing is that when companies become more flexible, their employees become happier and more productive. It’s a win-win for all involved.

Rob Dance, the CEO of ROCK, a technology consulting company in the UK, recently went viral for posting about his approach to work-life balance on Instagram. What, at first, appeared to be a CEO reprimanding his employees revealed a boss who knows how to get the best out of his team by treating them like adults.

The post was of Dance holding a whiteboard that reads:

Things I’m sick of hearing from my employees:

- Can I leave early today

- I’ll be late in the morning

- My child is sick, can I rush off

- I’ve got a doctor’s appointment tomorrow, is that okay

- I’m going to be late back from lunch, I’ve got some things to sort.

I don’t care.

I hired you for a job and I fully TRUST you to get it done.

I don’t need you to account for every single hour.

Times have changed, and the workplace is different these days.

People are sick of being treated like children.

All that should matter is that everyone is happy, and that the work gets done.


He also shared his advice for companies on how to treat their employees. “Treat your staff like adults. That’s it, that’s the big secret,” he wrote. “Give them autonomy. Respect that they have lives outside of work. Don’t gaslight them into being grateful for not being fired every day.” Because in the end, the only thing that matters is if they get the job done. “Output should always trump hours,” he concluded.

Upworthy contacted Dance, who explained why managers still hesitate to treat their employees like adults.

“Many bosses don't trust their employees and keep extremely close tabs on them because of past experiences and a desire for control. They might believe that micromanaging ensures productivity and prevents issues,” he told Upworthy. “Additionally, the pressure to meet business targets can drive bosses to monitor employees obsessively, thinking it will lead to better outcomes. This approach, however, only undermines trust and destroys morale in the workplace. It creates a toxic environment where employees feel undervalued and stressed, leading to higher turnover rates and decreased overall performance. Instead of fostering a culture of accountability and growth, this behavior only promotes fear and resentment.”


Dance says that technology has helped drive demand for improved work-life balance.

“Mobile technology definitely started to blur the lines between one’s professional and personal life, making it tough to switch off from work,” he told Upworthy. “As a millennial leader, I've always valued work-life harmony for my staff, helping them to achieve both flexibility and finding purpose in their work.”

The ROCK CEO also has advice for employees who’d like to gain their employer’s trust.

“Always deliver quality work and aim to meet or exceed expectations. Keep communication lines open by regularly updating your manager on your progress, challenges, and successes,” he told Upworthy. “Take the initiative to go beyond basic requirements, showing your willingness to contribute more. Act with integrity by always being honest and ethical. Seek honest feedback and make tangible improvements based on it, demonstrating your commitment to growth. Finally, a big one is building positive relationships with everyone you work with, as strong connections are what help to build real trust.”

In April 2025, Dance shared some additional wisdom that highlights the power of leaders prioritizing culture. He took a photo of himself holding a whiteboard with some more wisdom that all CEOs should take to heart: "An employee who leaves for the salary might return for the culture, but if they leave because of the culture, no salary will ever bring them back."

It makes you wonder, if the money was right, which previous jobs would you go back to, and which ones would you reject?


rob dance, work-life balance, ROCK UK, bosess, pto, time off, employee complaintsCEO Rob Dance holds up a whipe board with his culture philosophy. www.linkedin.com


This article originally appeared last year.

A Māori choir sings the Queen classic "Bohemian Rhapsody."

Queen's "Bohemian Rhapsody" has been covered dozens of different ways, but you've never seen it performed like this.

As one of the most iconic songs in rock music, "Bohemian Rhapsody" is recognizable no matter how it's done. As children, my brother and I used to belt out Galileos and Figaros in the backseat of our parents' Volkswagon whenever the song came on (yes, just like in Wayne's World). While other kids learned about Beelzebub in Sunday School, I learned about him from Queen's perfect harmonies. If there were an anthem from my classic-rock-filled childhood, it would be "Bohemian Rhapsody."

It's one of those songs that is hard to cover well, though it hasn't stopped people from trying. Some renditions are definitely better than others, but this kapa haka version from New Zealand has caught people's attention and delight like few "Bohemian Rhapsody" covers have.

A Māori choir in native garb sang the song live in the Māori language, and it is something to see.

The group Hātea performed the song on February 21, 2019, at New Zealand's national kapa haka festival, Te Matatini, in Wellington. The festival brings 46 kapa haka (Māori performing arts) groups together to compete against one another.

Newshub reports that Hātea collaborated with musical artist William Waiirua to create a "Bohemian Rhapsody" cover in the Māori language, both as a tribute to Freddie Mercury and to celebrate the Oscar-nominated movie about his life.

- YouTubewww.youtube.com

The group had previously created a music video for their cover, but seeing it performed live is something else. The voices, the harmony, the presentation—everything—is wonderful.

This kind of cultural mashup reminds us how small our world has become.

The contrast between Queen's 1970s British rock and the Māori people's traditional kapa haka could not be more striking. And yet, the melding of the two totally works. Music has the power to bring people together, and this performance is a great example of how it can bridge cultures with beautiful results.

Watch the live performance here:

- YouTubeyoutu.be

People loved seeing it:

"Lump in the throat. Im so proud to be a Kiwi. This Kapa haka group is so talented. The harmonies are fantastic. The Maori language is so precious as are our Maori people. I could listen to this group over and over again. Spectacular."

"I was just totally moved, and have legitimately got goosebumps from this beautiful Maori rendition, of a Queen classic, Bohemian Rhapsody. I just had this wave of emotion, come soaring throughout my whole entire body."

"I’m just a simple Aussie but that was incredibly moving, something inherently beautiful about the Polynesian peoples, don’t ever change."

"Freddie told his executor before he died that he didn’t care what was done with his legacy, just ‘don’t make me boring’. This is exactly the kind of thing he was hoping would happen with his legacy when he said that."

"The reach of this song, far and wide, across all kinds of languages, cultures and ages, is astounding. This is GLORIOUS. No one could have imagined this in 1974/75. Thank goodness the record exec who said it wouldn't sell didn't stop Queen from releasing it back then."

"That was freaking awesome! Freddy is smiling down on this! Thank you!"

As one commenter pointed out, it's interesting how often "mama" is a common word among different languages. It's unmistakable in this song, even if you don't understand any of the other words.

And if you want more, check out the official music video for the "Bohemian Rhapsody" cover as well:

- YouTubeyoutu.be


This article originally appeared six years ago.

Relaxed008/YouTube

UPS driver invited to family's cookout.

Family cookouts are the ultimate get-together. Good food, good people, and good quality time together. Invites are usually extended to close friends and kin—but one family extended the invite to a UPS driver (and total stranger) working a shift on a holiday weekend, proving community and hospitality are still alive and well.

TikToker @1fanto shared a touching video with his followers from Easter weekend where his family invited a UPS driver making rounds in their neighborhood to come to their cookout and 'make a plate.'

"Everybody family around here 😭," he captioned the video. "Everybody invited to the cookout.😂"

@1fanto

Everybody family around here 😭 #easter #cookout #wherethefunction

In the video, the UPS driver is seen standing in the family's driveway, and a group of cookout attendees warmly welcome him to join them. The uncle of @1fanto says to the driver, "You've been working hard all day man, you can go on in there!" He calls out for a woman named Stephanie to "take care of him!"

The UPS driver walks up the driveway, and they encourage him to go inside and get his fill as he enters the garage. After securing a plate of food and a drink, the driver walks back outside to mingle with guests, shaking hands with the uncle who invited him.

"You good?" the uncle asks, and the driver responds, "Yeah I'm good. They hooked me up. Thank you so much. Appreciate y'all for inviting me out." On his way back to his truck, the uncle encourages the driver to invite other workers to stop by as well.

@1fanto

Explaination to last video! Thank yall for the support really appreciate it. Yall are invited to the next cookout 🤝. #easter #cookout #fyp #upsdriver #invitedtothecookout

In a follow up video, @1fanto explained more about how the invite went down. He shares that the UPS driver was driving by the family's house on the Saturday before Easter, and at the time the family was enjoying a big fish fry cookout together. His uncle flagged the driver down, and he pulled over.

He shares that his uncle told the driver, "Go inside and get you a plate!" The driver asked him, "Are you sure?" But he reassured him, adding that the family made sure to ask the driver what he wanted and didn't want on his plate to "make sure he was good and got everything he needed".

"I saw it had a positive impact. That's what my family do. That's not something that we just do for social media," @1fanto shared. "That's something that we do on a regular basis that doesn't just happen when the camera's on. It happens when the camera's off, too. We're all equal. We all bleed the same."

Viewers had lots of positive things to say in the comment section.

"I am a UPS driver and that makes our day. People showing love to us"

"Your family represents the best of America🫶🏼 Your uncle is now all of our uncle."

"Working the holidays suck. But they made that man’s entire day. Love it."

"I love when people are nice for no reason. You’re so real ♥️thank you for being so kind."