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The not-so-secret travel hacking 'game' that allows you to travel the world for free

Free to learn, complex to play and totally worth it.

The not-so-secret travel hacking 'game' that allows you to travel the world for free
Photo by Serey Kim on Unsplash

The points and miles game is free to learn, complex to play, but totally worth it.

If you have friends who post drool-worthy photos of luxury resorts in beautiful, tropical places and you wonder how on Earth they can afford such amazing vacations, there are four main possibilities: 1) They're rich; 2) They saved up for a long time and splurged; 3) They went into debt to make it happen; 4) They spent far less than you think—perhaps close to nothing—because your friends know how to play the travel hacking game.

If No. 4 intrigues you, buckle up, because I'm about to take you on a mindblowing trip through Travel Hacking Land. But before we embark, I want to make something clear: Everything I'm about to share with you is legitimate, legal and honest. I say that upfront because often people's initial response when I describe how travel hacking works is, "That sounds sketchy." They usually respond with 1) This is a scam, or 2) This is unethical. Neither is true. More on that shortly.

Luxury travel is far more doable than you might think. Photo by Paolo Nicolello on Unsplash


Okay, off we go!

Welcome to Travel Hacking Land, where if you learn to play the game well, you get to travel for free.

A few things to keep in mind as we take this tour:

1. Think of travel hacking as a game rather than a "hack." Like any game, the more strategies you master, the better you get at playing.

2. The game is simple in concept, but complex in practice. Don't expect to walk away from this article knowing exactly how to book a free trip to Europe. There's a fairly steep learning curve, but speaking from experience, it's 100% worth the time to learn it.

3. (Almost) anyone can play. If you have a good credit score, you can play this game. (That being said, people with more spending power will be able to play it faster. No way around that really.)

4. Be ready to unlearn some things. Most of us come into the game with major misconceptions about how credit card points and airline miles work.

5. It truly is as mindblowing as it sounds. Yes, the people who play this game really do travel the world regularly—often in luxury—for free or nearly free. No, it's not an exaggeration. (I'm not selling anything here, by the way—I love to travel, I love saving money and I love strategy games, so this hobby just hits all my happy buttons.)

Also, I didn't make any of this up or figure it out on my own. I learned it from Bryce Conway, founder of 10xTravel, a website where anyone can learn all the ins and outs of this game and see how other people are playing it. (10xTravel Insiders is also the largest and most active Facebook group dedicated to this game, with more than 113,000 members, so Conway definitely is the go-to expert in this space.)

As we take our tour through Travel Hacking Land, I'll share what Conway says about how the game works and what anyone who's interested in it needs to know.

The travel hacking game is played with three main pieces: credit card points, hotel points and airline miles.

On a basic level, the goal of the travel hacking game is to optimize credit card points, hotel loyalty points and airline miles and make the most of how those award systems work and interact with each other. You have to understand these pieces of the game to strategize using them.

The first thing to understand is that credit card points are the most powerful pieces in the game. Everything else stems from there.

Each credit card grouping (Chase, American Express, Citibank, Capital One, etc.) has its own points-earning system. You earn points by spending with a credit card (i.e., "earn 1% cash back on purchases") or by signing up for new cards and qualifying for sign-up bonuses ("spend $4000 in the first three months and get 100,000 bonus points"). Most of us most likely have points-earning cards of some sort, because they're so common.

Generally speaking, the cash value of a credit card point is one cent, so 100,000 points would have a cash value of $1,000. If I have 100,000 Chase points, for instance, I can trade those in for $1,000 cash back.

That's exactly what I used to do—get cash back for the points I earned on my Chase cards—and I thought it was pretty awesome. Now I kick myself for it because those points are sooooo much more valuable when used in the points/miles game for travel.

Credit card points become more valuable when they are transferred to travel partners.

Transferring credit card points to airline or hotel partners greatly increases their value.

Photo by Trac Vu on Unsplash

As I said, the game is complex, and there's no way to explain it all in one article. But here's one example of what it means to optimize the points and miles systems.

Recently I wanted to buy a one-way ticket on Southwest airlines. The cash price for the ticket was $88, but I could get the exact same ticket for 4,400 Southwest Rapid Rewards miles.

Southwest is a travel partner with Chase, which means I can transfer my Chase points to Southwest and they count as Rapid Reward miles. 4,400 Chase points would be worth $44 if I got cash back for them, but if I transfer them to Southwest to purchase that $88 ticket, I've just doubled the value of those points.

Double the value is pretty good, right? But that's just scratching the surface. As another example, with 100,000 Chase points, I could get $1,000 cash back or I could transfer those points to Hyatt and get four nights at the Grand Hyatt resort in Kauai—which, on the dates I just looked up in August, would cost $900/night cash. So for $1,000 worth of points, I could get a $3,600 stay at a luxury resort. Almost quadrupled their value.

But keep in mind, I'm not actually even paying that $1,000 out of pocket. These are points I earned for free, just by signing up for and using my credit card (on things I'm spending money on anyway) to earn points.

When people say they're traveling for free, this is what they mean.

If you want to play the points/miles travel hacking game, you can learn how for free.

I had a vague understanding of airline miles and credit card points before taking Conway's 10xTravel course. I'd used frequent flyer miles before and my husband and I have used credit cards for everything (paying them off every month—that's vitally important) to earn points for cash.

I don't even remember now what made me click on the course, but I'm so glad I did. There are multiple travel hacking websites and courses out there, but I appreciated the way Conway laid the whole thing out and that he was totally upfront about how he makes his money with a free course. (Basically, he asks that course participants use his credit card referral links if/when they start getting into the game, which is beyond fair for the amount of knowledge the course provides.)

Conway started puzzling out the game himself when he was in college, when there were only a handful of online forums and Reddit discussions about how to optimize points and miles. His friends would see him traveling all the time and ask him how he was doing it, so he'd explain it. Eventually, he got tired of having to go through the whole game with new people over and over again at parties, so he wrote it all down in an email that he could just forward to whoever asked.

Finally, a friend told him he should turn it into an ebook. That ebook eventually morphed into the course and the 10xTravel website and a full-fledged win-win business. We win by getting free knowledge about how to game points and miles to travel for practically nothing. He wins by earning credit card affiliate income each time people use his referral links to start playing.

The biggest travel hacking hurdle to get over is our misconceptions about credit cards.

Credit card points can be incredibly valuable for travel.

Photo by Pickawood on Unsplash

One big key strategy in this game is regularly signing up for new credit cards to take advantage of sign-up bonuses, as that's the quickest way to accumulate a lot of points. But most people think that's nuts.

"When I tell people that I generally open 10 or more credit cards a year, almost every single person … their eyes get bigger and they kind of freak out," says Conway. "And the next question is always, doesn't that destroy your credit score?"

No, it doesn't.

"It's very straightforward how that works, but of course, people have a bad association of credit cards with debt and bad credit," he says. "So you have to kind of get past that."

But won't credit card companies get wind of people doing this and shut it down? Conway says nope.

"They know that this exists. In some ways, they kind of encourage it because most people aren't able to make points work or are not willing to put in the effort to make points work in a way that is really advantageous to them," he says. "So it's kinda like the banks are making a bet like, 'Hey, we have this cool point system. You probably won't figure it out. It's profitable for us anyway.'"

"Credit card companies make a lot of money when people use their product, both on interest charges and fees—kind of the negative side of credit cards—but also just on swipe transaction fees," says Conway. "People forget that credit card companies make a large portion of their money on people who don't even ever pay interest or have credit card debt."

Credit cards are profitable for banks, so they incentivize people opening them. And banks compete to get you to open their cards, so all we're doing here is making the most of that competition and the incentives that come with it. No one is getting swindled. You have to spend on the cards to earn the points—even the sign-up bonuses—so banks are still making their money.

The key is to use your credit card for every transaction possible, pay off the balance each month before any interest posts and keep getting new cards for the sign-up bonuses.

Here are some examples of people who have learned how to play the travel hacking game and won big.

The places travel hackers go for free or nearly free is mind-boggling.

Photo by Ittemaldiviano 🇲🇻 on Unsplash

One of the things you start seeing after you take the 10xTravel course and join the group on Facebook is people sharing the amazing trips they've taken for free or close to free. Some of those stories get posted on the 10xTravel site, too.

For example, one couple took a two-week, five-country, $17,000 trip to Europe for just over $1,500 out of pocket. Another family detailed how they saved $14,000 in travel costs on trips to Puerto Rico, Europe, Costa Rica and Canada—not to mention getting a ton of free travel domestically—over a two-year period.

Some people in the Facebook group have shared trips where they've gotten redemption values of 10 or 20 cents per credit card point or more (essentially turning what would be $1,000 cashback into $10,000 or $20,000 in travel value). Those are exceptionally amazing, but it's not unusual at all to see 3x, 4x or 5x point values being redeemed by travelers in the group.

Often the only cash people have to shell out on their trips is for food and a modicum of taxes on flights, which don't get covered by points. At all-inclusive resorts, food is covered, so all they pay for are any extra activities.

And we're not talking cheap places or terrible traveling conditions. You know those over-the-water bungalows you see in the Maldives? I've seen people fly first-class there and stay in those places, all on points and miles. It's bonkers what people can do if they play this game well.

Why don't more people play the travel hacking game if it's really so great?

Again, the game is simple in concept but complex in practice. There's a lot to learn and a lot to unlearn at first, and how the various points and miles systems intertwine and interact can make your brain hurt until it all starts to click. But a lot of what stops people from even starting to learn is simply not believing that it is what it is.

"I think it doesn't really make sense to most rational minds," Conway admits. "Because things don't just kind of come for free in life. There's always gonna be some sort of catch down the road. So when you can show them how easy it is to book a meaningful amount of travel—and good travel—using simple tactics with points and miles, it seems too unbelievable."

This is especially true with business or first-class airline travel. The redemption values for points on those seats can be simply astounding.

"People assume that I'm gonna do a bunch of work just to be able to get a three-stop red-eye flight to Vegas—is that even worth it? And that's just not the case," says Conway. "My wife and I have flown first-class all over the world and can do so pretty much whenever and wherever we want, thanks to this."

The only thing better than hanging out in paradise is hanging out in paradise for free.

Photo by Serey Kim on Unsplash

Travel hacking (a term Conway bristles at because it makes the whole thing sound sketchy) is a long game—and more chess than checkers for sure—but for those who wish they could afford to travel more, it's definitely a game worth learning how to play.

Thanks for coming along on the tour of Travel Hacking Land! And hey, if you see your friends sunning themselves in Fiji or exploring Machu Picchu or galavanting around Europe, don't assume they have gobs of excess wealth. They may have just learned to game the points and miles systems in a way that lets them travel for ridiculously little money.


This article originally appeared two years ago.

Sponsored

How can riding a bike help beat cancer? Just ask Reid Moritz, 10-year-old survivor and leader of his own “wolfpack”

Every year, Reid and his pack participate in Cycle for Survival to help raise money for the rare cancer research that’s helped him and so many others. You can too.

all photos courtesy of Reid Moritz

Together, let’s help fuel the next big breakthrough in cancer research

True

There are many things that ten-year-old Reid Wolf Moritz loves. His family, making watches (yes, really), basketball, cars (especially Ferraris), collecting super, ultra-rare Pokémon cards…and putting the pedal to the medal at Cycle for Survival.

Cycle for Survival is the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK). One hundred percent of every dollar raised at Cycle for Survival events supports rare cancer research and lifesaving clinical trials at MSK.

At only two years old, Reid was diagnosed with pilocytic astrocytoma, a rare type of brain tumor.

Pediatric cancer research is severely underfunded. When standard treatments don't work, families rely on breakthrough clinical trials to give their children a real shot at long-term survival.

When Reid’s chemotherapy and brain surgery didn’t work, he was able to participate in one of MSK’s clinical trials, where he’s received some incredible results. “Memorial Sloan Kettering has done so much for me. It's just so nice how they did all this for me. They're just the best hospital ever,” Reid recalls.

And that’s why every year, you’ll find Reid with his team, aptly named Reid's Wolfpack, riding at Cycle for Survival. It’s just Reid’s way of paying it forward so that even more kids can have similar opportunities.

“I love sharing my story to inspire other kids to PERSEVERE, STAY STRONG and NEVER GIVE UP while also raising money for my amazing doctors and researchers to help other kids like me.”

Reid remembers the joy felt bouncing on his father’s shoulder and hearing the crowd cheer during his first Cycle for Survival ride. As he can attest, each fundraising event feels more like a party, with plenty of dancing, singing and celebrating.

Hoping to spread more of that positivity, Reid and his family started the Cycle for Survival team, Reid’s Wolfpack, which has raised close to $750,000 over the past eight years. All that money goes directly to Reid’s Neuro-Oncology team at Memorial Sloan Kettering.

In addition to cheering on participants and raising good vibes at Cycle for Survival events, Reid even designs some pretty epic looking merch—like basketball shorts, jerseys, and hoodies—to help raise money.

If you’re looking to help kids just like Reid, and have a ton of fun doing it, you’re in luck. Cycle for Survival events are held at Equinox locations nationwide, and welcome experienced riders and complete newbies alike. You can even join Reid and his Wolfpack in select cities!

And if cycling in any form isn’t your thing, a little donation really does go a long way.

Together, let’s help fuel the next big breakthrough in cancer research. Find out more information by checking out cycleforsurvival.org or filling out this interest form.

Popular

Millennial dad of 3 shuts down boomer parents for their 'ridiculous' holiday expectations

"Why is it that every time I have to make the effort for you, yet you can't do the most basic thing for me?”

A Millennial dad has had it with his boomer dad's expectations.

A TikTok video posted by @carrerasfam is going viral, with over 300,000 views, because so many millennial parents can relate. In the video, a husband politely but firmly tells his “practically retired” baby boomer dad that he’s not taking his 3 young kids on a 400-mile drive to their house for the holidays.

Carerras Fam is a popular TikTok page about “all things postpartum and mamahood.” The husband opens the conversation with his dad by explaining all the inconveniences of taking 3 young kids on a long road trip. “I know you want us to drive down for the holidays, but it's kinda ridiculous that you want me to pack my 3 kids with their portable beds with my clothes, their clothes, the formula, everything that goes on with raising 3 kids and having them feel comfortable. Drive down for over four hours just so that we could spend some time in your house?” the husband says.

@carrerasfam

Sorry it’s just so much work. But you’re welcome to visit us #millennial #millennials #parents #parenting #parentsontiktok #boomers #millennials

It’s obviously inconvenient for the couple to pack up their kids and drive 4 hours, but it’s also unsafe because the house is not baby-proof. "I'm gonna have to run around, make sure that they don't break any of your stuff, and which you will take care of them,” the husband continues using sarcastic air quotes.

The dad brings up another great point: His parents are in good health, so why don’t they drive to their house? “You could visit. You don't have little kids,” the dad continues. “You don't have anything going on.

"Why is it that every time I have to make the effort for you, yet you can't do the most basic thing for me?”

It’s clear from the phone call the dad understands that traveling with the kids and staying in a house that isn’t correctly set up for young kids will make the holiday a struggle. Instead of making memories, they’ll most likely be running around bent over trying to save their kids from breaking something or hanging out at Target buying electrical socket plugs and a bottle brush because they left theirs at home.



The video struck a chord with many millennial parents.

“First holiday with a kid… parents are confused why I won’t drive 9 hours with a 3mnth old for Christmas,” too_many_catz writes. “The ‘not baby proofed’ part hit my soullllllll. It’s so stressful having to chase your kids around and ask to close doors, move pictures, block stairs, etc. And nobody takes you seriously!" OhHeyItsIndy added.

It’s also expensive for young families to travel. “Add to it they want us to spend money on gas, airfare, etc. when we live paycheck to paycheck and rent while they own homes and live comfortably off a pension,” another user wrote.

This one hit hard: “They always act like you're asking the world of them, yet they will willingly go on any other vacation that they choose,” Mackenzie Byrne wrote.

TX Travel Chick may have hit the nail on the head with her explanation for why boomer parents expect their children to road trip it to their house for the holidays. “Because we are used to following their orders!!! REVOLT,” she wrote.

Ultimately, it would be interesting to learn why boomer parents want to inconvenience their kids when it would be much easier for them to take a trip to see them, especially if they can afford a hotel. One wonders if they are being entitled or if they’ve forgotten how hard it is to travel with young kids.

This guy would have a hard time saying "french fry." Tragic.

Processed food gets a bad rap. But without it, we might have never been able to even say the word “food.” Or “friendly,” or “fun” or “velociraptor” for that matter. Why is that? “F’s” and “v’s” belong to a group of sounds known as labiodentals. They happen when you raise your bottom lip to touch your top teeth and are used in more than half of today’s human language. But science suggests we didn’t always have this linguistic ability.

As hunter gatherers, our ancestors ate a diet that was minimally processed and required more effort to chew. As a result, by adolescence their teeth would develop what’s called an edge-to-edge bite, where the jaw is elongated so that both the bottom and top teeth are completely flush with one another.

Cue the Neolithic period, where widespread agriculture meant more soft foods like stew and bread and less laborious chewing. Over time, the slight overbite that most people are born with stayed preserved, because chewing was less of an arduous process.

This also made labiodentals easier to produce, as indicated by a 2019 study published in Science magazine. You can catch the video below:

Researchers created two models—one of an edge-to-edge bite and the other of an overbite—to see which version was better for articulating labiodentals. The models clearly showed that the edge-to-edge bite required far more effort. Try to align your bottom and top teeth right now and say “fuh” or “vuh.” Not easy, is it?

The study offered the compelling argument that without the introduction to farming and softer foods, humans might have never incorporated labiodentals into their vocabulary. Even today, modern language used by hunter-gatherer groups use only one-fourth as many labiodental sounds as other languages affected by agriculture.

While the study was met with criticism, its findings offer an unprecedented concept: that our language is shaped not only by cultural and intellectual factors, but also by biological conditions. It also poses some new questions, such as what the spoken word actually sounded like thousands of years ago. It’s certainly an idea to chew on.


This article originally appeared two years ago.

Using the FORD method to make small talk.

There are many reasons why people are nervous about entering social situations where they have to make small talk, such as a work event, a party where they don’t know many people, or at school. Some people don’t enjoy small talk because they get frustrated talking about seemingly unimportant topics.

At the same time, others are shy and afraid they’ll say the wrong thing or run out of topics of conversation. Psychologists suggest those who are uncomfortable knowing what to say should use the FORD method. It’s an acronym that’s an easy way to remember four different topics of conversation that work with just about anyone.

According to Nicole Arzt, M.S., L.M.F.T at Social Self, FORD stands for Family, Occupation, Recreation and Dreams.

Family

Just about everyone has a family, so it’s a great way to ask someone to share some information about their personal lives without being too forward. Arzt suggests the following questions when making small talk:

Do you have any siblings?

How did you two meet? (if you are meeting a couple for the first time)

How old is your child?

How is your____ (sister, brother, mother, etc.) doing since ____ (event that happened?)

Occupation

Just like a family, almost everyone has a job. Or, if they do not, that can be an interesting topic as well. Here are some starter questions you can ask someone about their job.

What do you do for a living?

How do you like working at _____?

What’s your favorite part of your job?

What made you interested in becoming a _____?

Recreation

You can learn a lot about a person after knowing how they spend their free time. It’s also an excellent way to determine if someone is like-minded and shares the same interests. Here are some questions to get the ball rolling:

What do you like to do for fun?

Have you watched (or read) ______(popular show/book)?

What are you up to this weekend?

Dreams

Learning someone’s hope for the future can tell you much about who they are on a deeper level. They may have just told you about their current job or how they spend their time. But, ultimately, what do they wish to do with their lives? Here’s how to ask someone about their dreams.

Where do you hope to be working in the next few years?

Where would you like to travel?

What’s something you’d like to try in the future?

Would you ever consider trying _____ (particular hobby or activity)?

Arzt also notes that you shouldn’t just be an interviewer. You have to talk about yourself, too. In other words, you need a mutual take-and-give. “Pay attention to someone else's answers and think about how you can draw from your own experience to connect," she wrote.

Not sure how much to say during a conversation? Follow the 43:57 rule. A numbers guy at Gong.io analyzed over 25,000 sales calls with AI and found the perfect speaking-to-listening ratio. Sales soared when the salesperson talked 43% of the time and listened for 57%.

Even though this insight is from business calls, it applies to everyday social interactions. It's really about listening and making the other person feel special. After all, who doesn't love feeling heard and appreciated?


This article originally appeared last year.

Heroes

A hockey fan spotted a tiny detail on a stranger's neck. Her quick warning saved his life.

"She extended my life. I've got a wonderful family. I've got a wonderful daughter. She saved my life."

Nadia Popovici's life-saving message at the Kraken/Canucks game in Seattle via Twitter

Hockey fan Nadia Popovici had been watching the Vancouver Canucks play the Seattle Kraken in 2022 when she noticed something offputting from the stands that set off alarms from her training as a medical student.

As Canucks assistant equipment manager Brian Hamilton approached the bench, Popovici noticed a small mole on the back of his neck. The marking might have seemed innocent enough, but thanks to her experience volunteering for oncology wards, Popovici recognized the potential danger lurking. So, she quickly took action.

“The mole on the back of your neck is cancer,” read Popovici’s message in big boldly colored letters on her phone screen. It took a few attempts to get her message across during the hustle and bustle of the game, but she eventually got Hamiliton’s attention through the plexiglass.

And sure enough, her on-the-spot prognosis was right.

Hamilton received a biopsy which confirmed that the mole had been cancerous. And if it had gone unaddressed, it would have been life-threatening.

"It was only on the outer layer of my skin,'' Hamilton recalled at a news conference. "It hadn't penetrated to the second layer of my skin and that's because we caught it so early…And the words out of the doctor’s mouth were if I ignored that for four to five years, I wouldn’t be here.”

Moved by this stranger’s act of kindness, Hamilton wrote a heartfelt letter on social media in an attempt to reunite with the woman who saved his life.

His letter read:

"To this woman I am trying to find, you changed my life, and now I want to find you to say THANK YOU SO VERY MUCH! Problem is, I don’t know who you are or where you are from…we are looking for this incredible person…help us find a real life hero, so I can express my sincerest gratitude."

It didn’t take long before the message found its way to Popovici’s mother, who commented:

“She hasn’t even seen this message yet as she worked graveyard shift at the suicide crisis center in Seattle so she’s still asleep. She’ll be shocked to see this message! She will be at the game tonight in the same seats. She’ll be so happy and excited to know he got it checked! What wonderful news!!!! She just got accepted into multiple medical schools!"

Talk about the power of the internet.

And so, the pair had an incredibly sweet reunion at the start of the game that night.

Displaying a truly amazing amount of empathy, Popovici shared with Sportsnet:

"The fact that I got to look him in the eye and hear what happened from his perspective. Imagine how jarring that is to for you to be at work and someone just kind of looks at you and says, `Hey, maybe you go see a doctor.' That's not what you want to hear. So the fact that I got to see him and talk to his family members that have been really impacted by him dodging a big bullet that's so special.''

Popovici is well on her way to saving countless more lives, since both the Canucks and Kraken teamed up to provide a $10,000 scholarship for medical school expenses.

Popovici’s reaction to receiving the reward for her selfless act (in the tweet above) is as heartwarming as the giant kraken beanie she sports.

Though the Canucks won that night, they tweeted that Hamilton and Popovici being able to meet was their “biggest win.”

Popovici told Sportsnet that Hamiton’s mole was a “picture perfect example of what melanoma looks like.”

If you’re wondering what that picture perfect example is, one person left a very helpful tweet so that you might be able to tell the difference between a marking that's benign and one that’s malignant. (Of course, this doesn’t replace getting the help of a trained professional.)

And to Nadia Popovici, who continues to be of service, thank you. More than ever, efforts to show compassion don’t go unnoticed.


This article originally appeared two years ago.

gerlalt/Canva

James Earl Jones helped "Sesame Street" prove its pedagogical model for teaching kids the alphabet.

James Earl Jones had one of the most recognizable voices in the entertainment industry. Most of us probably heard that deep, resonant voice first as Darth Vader in "Star Wars," or perhaps Mufasa in "The Lion King," but just one or two words are enough to say, "Oh, that's definitely James Earl Jones."

Before his passing in 2024, Jones had been acting on stage and in film since the 1960s. He also has the distinction of being the first celebrity guest to be invited to "Sesame Street" during the show's debut season in 1969.

According to Muppet Wiki, clips of Jones counting to 10 and reciting the alphabet were included in unbroadcast pilot episodes and also included in one of the first official television episodes. Funnily enough, Jones originally didn't think the show would last, as he thought kids would be terrified of the muppets. Clearly, that turned out not to be the case.

Jones' alphabet recitation served as a test for the "Sesame Street" pedagogical model, which was meant to inspire interaction from kids rather than just passive absorption. Though to the untrained eye, Jones' slow recitation of the ABCs may seem either plodding or bizarrely hypnotic, there's a purpose to the way it's presented.

As education researcher and Children's Television Workshop consultant Gerald S. Lesser describes the video, "Mr. Jones' recitation of the alphabet takes a full minute and a half. He stares compellingly at the camera. At the time the sequence was made, his head was shaved for his role of Jack Johnson in 'The Great White Hope,' and it gleams in the close-up. His immense hollow voice booms the letter names ominously. His lip movements are so exaggerated that they can easily be read without the sounds.

The letter is shown on the screen a second or so before Jones says the name of the letter, and there is a pause after he says each one. This pattern allows kids to say the name of the letter if they recognize it and then have the name reinforced by Jones. If kids don't know it, they repeat it after him. For kids who are more visual or who have auditory processing issues, seeing the letter displayed and seeing Jones' clear mouth movements as he slowly says each letter are helpful learning aids.

Lesser and other researchers coined the term "James Earl Jones effect" for how the learning process played out.

Jones' alphabet segment may have helped prove the effectiveness of "Sesame Street"'s educational model, but it's also just mesmerizing to watch. When he gets to "J" and the facial expressions really kick in? Priceless.

Watch and enjoy:

This article originally appeared two years ago.