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Tony Hsieh was living proof that you can be a good human being and successful in business

Tony Hsieh was living proof that you can be a good human being and successful in business

When people describe what it takes to succeed in business, the words they use often sound combative. We assume a certain ruthlessness is necessary to make it, that you must destroy the competition and step on and over others to climb to the top. It's almost a given that exploitation of employees and deceptively clever marketing to customers are they keys to big profits.

Then along comes someone like Tony Hsieh, who spent two decades obliterating those assumptions as the visionary CEO of Zappos.

Hsieh, who tragically passed away last week at age 46 following a house fire, took a unique approach to running a business on practically every level. From a decentralized management model to a completely relationship-centered customer service philosophy, he created an innovative alternative to traditional business practices. But it was his generosity of spirit in helping others succeed that clearly defined his legacy.


Hsieh's customer service philosophy was all about creating and maintaining relationships with people. Rather than make it hard for customers to find contact information on their website like many companies do, Zappos posted their 1-800 number prominently on the top of every page. And rather than try to get customers off the phone as quickly as possible, they made sure that every customer truly felt taken care of—even to the extent of helping them find shoes from competitors if Zappos didn't have what they were looking for.

Hsieh's family says that his mantra was "delivering happiness." It seems he instinctively understood that truly happy customers are loyal customers, and that business could involve both making money and making people happy.

But it wasn't just customers that Hsieh focused his energies on. After his passing, story after story of his thoughtfulness and helpfulness toward other businesses and individuals have circulated, proving that not only was Hsieh a good businessman, but also a truly good human being.

For example, Josh Reich, former CEO of the online bank Simple, told a story about trying to poach Zappos' head of customer service when Simple was starting up. He said Hsieh found out and made a counter-offer for Reich's team to come meet the Zappos team and learn how they operated.

"We got to spend time with agents in the call center, watch them take calls," Reich wrote on Twitter. "Learn about how they were hired. Speak with the engineers about how they built the CRM stack to be both efficient and foster moments of delight.

We spent time with his exec team and went back to his apartment and chatted over pancakes. He went above and beyond. He liked our mission and wanted to help. He helped us deliver happiness. He left an outsized mark on this world. He will be missed."

Praise for Hsieh has come from people of all backgrounds, especially those who have worked in the startup business world or who lived or spent time in Las Vegas, where Hsieh lived.

He embraced and encouraged his employees uniqueness as human beings.


He was successful and thoughtful, but also refreshingly humble.

And his generosity extended to all he came in contact with.

The outpouring of gushing eulogies are how we should all strive to be remembered.

If you are not familiar with Hsieh's life story, investor Sahil Bloom offered a synopsis on Twitter that illustrates what makes Hsieh such a unique figure.

"Tony Hsieh was a builder, investor, philanthropist, and self-proclaimed weirdo.

He inspired millions to think differently about happiness and embrace their own inner weirdness.

Here is the story of a beautiful man gone way too soon.

Tony Hsieh was born on December 12, 1973.

His parents, both Taiwanese immigrants, placed a strong emphasis on education, always pushing Tony and his younger brothers to excel in school.

Upon graduating high school in California, he left home to enroll at Harvard University.

Having grown up in the San Francisco Bay Area in the very early days of the internet, he wanted to be a part of that world.

He graduated in 1995 with a degree in computer science, determined to build.

As a first step, he accepted a job at Oracle as a low level programmer.

But his ambition and creativity was not suited for the large corporate life.

Within a few months, he left Oracle with a colleague to build something new.

Their idea: to build an ad network for the new world of internet advertising.

So it was that LinkExchange was born.

Riding the internet boom, it took off immediately.

Within 90 days, they had 20,000 participating web pages.

Within 2 years, they had over 400,000.

In 1998, just 2 years after starting the business, Hsieh and his co-founders sold LinkExchange to Microsoft for $265 million. Working at Microsoft while waiting for all of his shares to vest, Hsieh yet again grew tired of the big corporate culture.

Deciding that time was his most precious resource, he left early, leaving millions of unvested shares on the table, and launched a startup incubator.

Venture Frogs (the name originated from a dare) invested in and supported startups.

It was in this role that Hsieh first met Nick Swinmurn, the founder of @Zappos, a company that wanted to sell shoes online.

In 1999, this seemed crazy, but Hsieh was intrigued.

Believing in the massive market opportunity, Venture Frogs decided to invest in Zappos.

This was just the beginning for Hsieh.

Anxious to get back to building, he joined Zappos as its CEO and got to work.

Sales were growing, but there was nothing smooth about road ahead.

The business was unprofitable, and with a backdrop of the dot-com crash, the idea of raising money for an internet shoe sales business was laughable.

So Hsieh buckled down, selling off his own real estate holdings to fund the business.

He became a true servant leader. 9/ As Zappos grew, Hsieh focused on building a company he could be proud of.

He prioritized people and built a unique culture that embraced individualism.

Zappos famously asked the question, "How weird are you?" of new applicants.

By 2009, the company hit $1 billion in sales.

Zappos was acquired by Amazon in 2009 for $1.2 billion.

Having rejected previous offers, Hsieh finally relented when Amazon promised to allow Zappos to run independently.

For Hsieh, the success of Zappos was intertwined with its culture.

This was simply non-negotiable.

Tony Hsieh remained at the helm of Zappos until August 2020, when he stepped down after 21 years as its CEO.

A natural introvert, he likened his role as CEO to that of a greenhouse architect, designing an environment that would allow employees to learn, grow, and thrive.

Outside of his day job, Tony Hsieh always sought out ways to give back.

His book, Delivering Happiness, was a #1 @nytimesbooks best seller, remaining on the list for 27 consecutive weeks.

He also invested heavily in rebuilding underdeveloped parts of downtown Las Vegas.

Tony Hsieh showed the world that being different was not only ok, but actually a competitive advantage.

He inspired millions to embrace their inner weirdness.

Above all else, Tony Hsieh loved life.

He will be sorely missed, but his legacy will live on."

Indeed it will. Thank you, Tony Hsieh, for being an inspiring example for us all.

@cosmo_andtheoddparents/TikTok

He wuvs his vet.

Not every dog might jump with joy after seeing their vet out in public. But for Cosmo the Golden Retriever, it was practically Christmas all over again when he spotted his own vet, Dr. Jones, at a brewery.

In an adorable clip posted to TikTok, we see Cosmo in pure, unadulterated bliss as he snuggles with an equally happy Dr. Jones, who, considering he’s still in his scrubs, might have just gotten out of work to grab a quick pint.

Watch:

Ugh, the cuteness is too much to handle! People in the comments could barely contain their secondhand joy.

“He looked over like, “Mom, do you see who this is?” one person wrote, while another said, “What in the Hallmark movie? Adorable!!”

One person even joked, “Did we all check the vet’s hand for a wedding ring? (Said as a married woman. Looking out for you all, or something.)”

According to Hannah Dweikat, Cosmo’s owner, the two actually share quite a history. She tells Upworthy that when Cosmo was but a wee pup, he “gave a scare” after eating a Sago Palm seed, which are highly toxic to dogs, from a plant in their backyard, which of course resulted in him being rushed to the animal hospital and staying there over the weekend.

While that’s every pet owner’s worst nightmare, and certainly a scary situation for the poor fur baby, Dweikat says that “the calm and patient demeanor” of Dr. Jones and his staff put Cosmo at ease. And because of this, “Cosmo has always loved going to see his friends—especially because they give him lots of treats and snuggles.”

Cosmo and Dr. Jones’ buddyship has also blossomed thanks to proximity, as Dweikat only lives down the street from the clinic. “Which means we get to see Dr. Jones and his staff out in public at times and Cosmo takes every chance he can get to say hi,” she explains. This time, however, she was able to capture it all on video. Yay for us!

What makes a good vet?

While not every vet, however gifted, will be able to elicit this type of reaction from their patients, having a calming presence like Dr. Jones is certainly a good sign for pet owners to be on the lookout for when shopping around for their own vet. But that’s not the only quality a good vet needs. According to Saint Matthews University, a vet also needs to have high stamina (both physically and mentally), as well as an ability to tolerate unpleasant situations (you can’t faint at the sight of blood or vomit), a high level of emotional intelligence (maybe all doctors should possess this skill, but especially those who work with animals), adaptability, a sense of enthusiasm, and finally, excellent communication skills.

Dr. Jones seems to have these attributes in spades, and his patients clearly love him for it. None so much as Cosmo, obviously.

By the way, if you’re in need of even more content featuring this precious pup, you can follow Cosmo on both TikTok and Instagram.

This article originally appeared in February

Internet

Women expose the reality of perimenopausal brain fog resulting in humorously relatable anecdotes

"I forgot the word 'toiletries' and ended up saying 'human condiments'."

Women expose the hilarious reality of perimenopausal brain fog

One thing that people are becoming increasingly familiar with whether they want to or not is perimenopause. This refers to the several years to a decade before someone reaches full blown menopause, which is marked by 12 consecutive months without menstruation. One of the reasons people are much more aware of the biological condition is because of women like Ari who is speaking openly about her experiences with perimenopause.

In a recent video, Ari, who goes by @Ari_Darling on social media, shared the frustrating experience of perimenopause related brain fog and forgetfulness. Upon sharing an amusing video of her seemingly starting to say something and forgetting what she was saying, women flocked to share their own stories of the phenomenon.

forgetfulness, perimenopause, pre menopause, brain fog, women's health What was I doing again?Photo credit: Canva

Brain fog and forgetfulness are common symptoms of perimenopause that can make someone feel as if they're developing a serious illness. It can be scary at times when the moments go from forgetting why you walked into a room to something that feels more serious, like forgetting words you use frequently and floundering while your brain searches for a placeholder.

Dr. Hadine Joffe, executive director of the Connors Center for Women's Health and Gender Biology at Brigham and Women's ­Hospital and a professor of psychiatry at Harvard Medical School, tells Harvard Women's Health Watchthat decreasing estrogen is the culprit to perimenopausal brain fog and is usually one of the first indications that hormone levels have changed. "We don't know why this happens, because many things are happening across the menopause transition along with the drop in estrogen," Joffe tells the publication.

@ari__darling I can’t believe how bad it is. We need to talk about this more. #perimenopause #forget #words ♬ original sound - Ari__Darling 🇨🇦

No matter the reason people experience brain fog, it's pretty safe to assume that everyone going through it finds it to be quite annoying. In the moment it may be irritating and a little frightening but once it has passed and the panic has subdued, the inconvenient brain glitches can be amusing. That's exactly what the women who found Ari's video bonded over–the hilarity that comes with brain fog and all the wild things their brain shoved out of their mouths when they couldn't remember simple words.

One woman was simply mortified when she couldn't remember an everyday phrase: "I couldn't remember 'flight attendant' but knew 'stewardess' was not pc, I could only remember that it was 2 words....I came up with "space waitress.' fml"

flight attendant, stewardess, brain fog, forgetfulness, perimenopauseA space waitress at work. Photo credit: Canva

It's always a good day when potatoes have babies according to this woman's word flub: "The other day I was trying to think of the word “tater tots” and I asked my husband to get the potato children."

You know, maybe we should petition for this particular change: "Couldn’t remember 'A-list' celebrities. Instead said “this movie has a lot of name brand actors”

Well, you probably don't want to say this to an elderly relative: "Yep, i pulled out "coffin parking lot" the other day when I couldn't remember cemetery."

cemetery, coffin, brain fog, forgetfulness, funny wordsWaking Up Funeral GIFGiphy

"I forgot the word 'toiletries' and ended up saying 'human condiments,'" another shared. Who needs different words when lotion is essentially like like ketchup for your legs? Same thing, right?

"Asking for tongs in the kitchen. My brain throws out food tweezers. I used to be a chef," said another woman. You can still be a chef and use food tweezers. This is a judgement free zone.

Listen, words are hard sometimes and having hormonal fluctuations that make you forget what keys are called doesn't make it any easier. Thankfully, women no longer have to suffer in silence thinking they're alone in their struggles. Thanks to social media, women from all over the world have a better understanding of perimenopause because others refuse to adhere to the idea that "the change" is something private. If you're going through brain fog and forgetfulness related to perimenopause, rest assured you have an entire group of people experiencing the same thing and they're more than happy to commiserate with you.

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there and, without word of mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, though, many businesses have pages where they can advertise their services without having to spend a lot of money on traditional marketing practices like television, billboards, and radio. Doing their marketing using pictures and videos of their amazing work can help keep a steady flow of customers coming—but one Canadian nail salon is going with a slightly different approach.

Henry Pro Nails in Toronto, Canada is leaving the Internet in stitches after creating a viral ad for his nail salon. The video takes the beginnings of several viral video clips but instead of the expected ending, Henry pops in completing the viral moment in hilarious different ways.

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears laid out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, manicure, henry's pro nails, adsRihanna Nails GIFGiphy

In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this is one is without a doubt his most popular—and effective.

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours and its only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately made all other places disappointing and I don’t live close enough for Henry’s to be my regular spot," someone else shares.

To keep up with demand, in late October 2024 Henry's announced another location was coming soon in Vaughan, Ontario. Though there's no word on when the new "more spacious and professional facility" is opening just yet, customers can keep an eye out for Henry's next ad on social media.

It just goes to show that creative advertising can get people to go just about anywhere, but great service is what gets them to come back. If you're ever in Toronto (or Vaughan!) and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared last year.

Education

Ivy League professor shares one word that makes people 30 percent more likely to be persuaded

This word helps turn actions into identities, which is the key to persuading others.

Jonah Berger explains how appealing to someone's identity makes them more likely to agree to a request.

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”

- YouTubewww.youtube.com

Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

- YouTubewww.youtube.com

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

- YouTubewww.youtube.com

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use them skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”

This article originally appeared last year. It has since been updated.