TikTok star Jordan the Stallion shares new ‘Batman’ role and the secret to his addictive videos
He also explains Justin Bateman's unique charisma.

Jordan Howlette (aka Jordan the Stallion) in his new role as Commissioner Gordon.
Jordan Howlett, 27, is known by his 26 million-plus followers on TikTok and Instagram as Jordan the Stallion (a play on singer Megan Thee Stallion). He’s attracted a massive following for his fast food recipes, life hacks, smooth voice, deep research, kind heart, and iconic “come here” camera zoom. Not bad for a guy who shoots most of his work staring into his bathroom mirror.
Now that he’s reached the pinnacle of TikTok popularity, he’s branching out as an actor. Specifically, he's taken a role as Chief Gordon in State Farm Insurance's new Batman-inspired commercial. Upworthy talked to Howlett about his new role and how he creates his incredibly popular videos.
The new State Farm commercials feature actor Justin Bateman as “Bateman,” the last person you want at a crime scene when you could have had the real thing, Batman, show up. In the spot's opening, Bateman meets Commissioner Gordon, played by Howlett, who closely resembles Jeffery Wright, who played the role in 2022’s The Batman.
“As I began to fill out, I started to resemble Jeffrey Wright, and I think it was just a perfect pairing. I love the work that Jeffrey does,” he told Upworthy. He also channeled Wright’s gritty performance for the State Farm spot. “My mind immediately went to Jeffrey Wright's version of Commissioner Gordon, where he talked with a grungy whisper.”
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Even though TikTok videos made him famous, Howlett couldn’t avoid catching the acting bug after this role. “I have been fully immersed and infected with the acting bug,” he told Upworthy. “I'm the embodiment of a fan and a student of acting and film and TV, and I have such tremendous respect for that art. And as much as I love having these opportunities, they’re due to the work I've done in the bathroom. I'm happy that those created these opportunities, and I don’t take them lightly.”
Howlett felt the “aura” surrounding his co-star Jason Bateman and tried to define that type of rare charisma. “I think it stems from people feeling as though they're represented by that person on screen,” he said. “If you watch people that you really admire, it’s like they speak to you in a certain way, right? Their art embodies something that really speaks to me. It's almost surreal because it's like you feel you know them on a molecular level.”
@jordan_the_stallion8 Dedication is important for big roles #StateFarmPartner @Jake from State Farm
In his videos, Howlett just tries to be himself. “It really is me,” he shared. “I don't have the bandwidth to try to put a mask on in any way. It really just is authentically myself. And I'm just happy that people can relate to that.” He also works quickly so that his videos feel natural. He records most of them in one take, but spontaneity has drawbacks. “The one downside is, after you posted, you think, like, ‘Oh, would have been funny if I said this.’ But, sorry, it’s too late because I was just doing it one time,” he said. That authenticity comes from a life where he has battled homelessness and depression and started a new life after being a Division 1 college baseball player.
Because of his ability to overcome his struggles, Jordan is seen as a role model or big-brother figure by some of his Gen Z followers. It’s a big responsibility that he takes seriously. ”I feel like there's a responsibility to people who see me in that way, to make sure that I do the best I possibly can to make them proud,” he told Upworthy. “I don't tell people to do something or use something that I wouldn't do or use myself, and make sure that I stay true to who I am and continue to do that out of respect for them. I'm honored.”