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SK-II 2020
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The one competition that no one signed up for, but everyone is in

The one competition that no one signed up for, but everyone is in
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SK-II

If you've ever felt as if life is one big beauty pageant you somehow wandered into, you wouldn't be wrong. It often seems as if society values a woman's looks more than it values her intelligence and ability. A 2017 Pew Research center poll on gender differences found that physical attractiveness was the top trait mentioned when asked what society values most in women. 35% of respondents said that beauty was the top quality for a woman to possess.

The constant pressure to fit into an arbitrary beauty standard is bad on its own, however many women also find themselves competing against each other, which is exacerbated by social media. It puts us in an unhealthy spot where we begin comparing ourselves to other women. However, the women we're comparing ourselves to are also comparing themselves to other women.

Simone Biles, the world's most decorated gymnast; LiuXiang, world-record holder swimmer; Ishikawa Kasumi, table tennis player and two-time Olympic medalist; Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists; Mahina Maeda, surfer; and Hinotori Nippon, Japan's volleyball team will all be competing in the Tokyo 2020 Olympics - but they won't be competing with each other when it comes to their looks. These powerful athletes recently teamed up with global prestige skincare brand SK-II to take the competition out of beauty, sending the message that beauty is #NOCOMPETITION.

SK-II unveiled the #NOCOMPETITION campaign at the 2020 MAKERS Conference. "In today's society, if you want to be considered beautiful, you would have to look, act and feel a certain way. For example, on social media, to be beautiful is to have a certain type of physique, behave a certain way and portray to the world how happy and carefree you're feeling. More and more girls curate these 'perfect' social media profiles thinking this is the only way to be beautiful," Delphine Buttin, Global SK-II Olympic Games Program Leader, said. "But there should be no competing standards on how someone should look feel and act."

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In a post to her Instagram account, Biles shared: "I've learned to put on a strong front and let most of it slide. But I'd be lying if I told you that what people say about my arms, my legs, my body ... of how I look like in a dress, leotard, bathing suit or even in casual pants hasn't gotten me down at times."

SK-II hopes that the #NOCOMPETITION campaign sparks conversations and inspires women to eschew toxic competitions when it comes to our beauty standards. "These toxic competitions dictate how we should look, feel and act, creating pressure that holds us back in our daily lives," SK-II said in a release. "It is the one competition that no one signed up for, but still everyone ends up in."

As part of SK-II's ongoing platform to #CHANGEDESTINY, they have declared beauty is #NOCOMPETITION. The heart of the SK-II brand philosophy celebrates how destiny is not a matter of chance, but a matter of choice. Inspired by the stories of women from around the world, #CHANGEDESTINY sheds light on the pressures they have and the universal 'box' they are put in to be perfect in society's eyes. Award-winning #CHANGEDESTINY campaigns include 2016's "Marriage Market Takeover" that put a spotlight on the labels of "Sheng Nu" or "Leftover Women" in China, 2017's "The Expiry Date," 2018's "Meet Me Halfway," and 2019's "Timelines," a docu-series in partnership with Katie Couric about the evolving and controversial topic of marriage pressure and societal expectations women face globally.

Beauty is in the eye of the beholder. Let's stop competing so we can start winning.

To find out more about #NOCOMPETITION and learn how you can support and lend your voice to the cause, please visit nocompetition.sk-ii.com


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Modern Families

Fed up parents explain why they 'never want to bring the kids over' to visit

Can't you guys come to us for once?

Photo by Johnny Cohen on Unsplash

It's a good news/bad news situation for parents of young kids.

The good news? Everyone wants to spend time with the kids! Grandparents, aunts and uncles, friends. They all want a relationship and lots of special moments with the little ones.

The bad news? One phrase:

"When are you bringing them over?"

Parents have been frustrated by the expectations of orchestrating stressful visits for generations — loading the kids in a car or on an airplane only to spend hours chasing them around in an un-baby-proofed environment and watching routines go to hell.

Now they're sounding off on social media and airing their grievances.

Why visiting grandparents and other relatives is so challenging for parents

A mom recently took to Reddit to vent about everyone in her life wanting her to "bring the kids to them."

"My parents live 30 mins away and always bug me about not coming to visit them," she writes. They constantly ask, "Why don't you bring our granddaughter to come see us?"

The fascinating discussion highlights a few things that make arranging visits with young kids a potential nightmare for parents.

Grandparents' houses are rarely childproofed

Grandparents love their breakable decor! Ceramic doo-dads, glass vases everywhere. They can't get enough. And while they should be able to decorate their house however they see fit (they've earned the right!) that doesn't make it a good environment for toddlers and babies.

Ceramic bowlsThe breakable decor found in every grandparents' houseozalee.fr/Flickr

"Last week was the last straw, I took my daughter to my parents and of course she went EVERYWHERE! flooded their toilet, broke a vase, and tried multiple times to climb their furniture," the Reddit mom writes.

Parents in a foreign environment are on constant safety duty and can rarely sit down

Let's be honest. Sometimes these "visits" are hardly worth the effort. After all, it's hard to get much catch up time when you're dutifully chasing your kid around.

"They don’t understand that my 3 yo ... is absolutely wild," writes another user in the thread. "She has no self preservation and nothing we do works. She doesn’t listen, she throws, she bites, she refuses to use the potty. It’s exhausting and then ... they expect us to entertain them, when I’m trying to just keep my kid from jumping off the stairs and into an ER visit."

Even just putting the kids in the car for a 20-minute drive is more work than it seems

Taking the kids out of the house requires packing a bag, bringing extra clothes, loading up on snacks, etc.

It seems easy to "pop over" but it actually absorbs the majority of the day between prep, visit, and aftermath.

Naps and routines go to hell

Parents with babies and toddlers know all too well — there is a price to pay for taking the kids out of the house for too long.

Chances are, the baby won't nap in a strange environment and then you're stuck with a cranky kid the rest of the night.

Kids with special needs require even more consistency

Kids with autism or ADHD can really struggle outside of their zone of safety. They might become severely dysregulated, have meltdowns, or engage in dangerous behaviors.

Explaining and mediating the generational divide

man in gray sweater sitting beside woman in black and white floral long sleeve shirt Photo by Tim Kilby on Unsplash

Why is this a conflict almost all parents can relate to?

Is this a Boomer vs Millennials thing?

Some experts think that generational values and traditions might play a role.

"Many Boomers were accustomed to more traditional, hierarchical family dynamics, where visiting grandparents was a way for the younger generation to show respect," says Caitlin Slavens, a family psychologist.

But that's not to say this is a new problem. I can remember my own parents driving me and my brothers over an hour to visit my grandparents seemingly every other weekend, but very few occasions where they came to visit us. It must have driven my parents nuts back then!

Plus, it's easy to forget that it's hard for older people to travel, too. They may have their own issues and discomforts when it comes to being away from their home.

"But for today’s parents, balancing careers, kids’ routines, and the demands of modern parenting is a much bigger undertaking. Grandparents might not always see how childproofing their space or making the trip themselves could make a huge difference, especially considering how travel and disruption can impact younger kids' moods and routines," Slavens says.

"So yes, this divide often comes down to different expectations and life experiences, with older generations potentially not seeing the daily demands modern families face."

Is there any hope for parents and grandparents coming to a better understanding, or a compromise?

"First, open conversations help bridge the divide—explain how much of a difference it makes when the kids stay in a familiar space, especially when they’re very young," suggests Slavens.

"Share practical details about the challenges, like childproofing concerns or travel expenses, to help grandparents see it from a parent’s perspective. You might even work together to figure out solutions, like making adjustments to create a more child-friendly space in their home or agreeing on a shared travel plan."

Ultimately, it's a good thing when grandparents, friends, and other relatives want to see the kids.

We all have the same goal.

"It’s helpful to approach the topic with empathy, focusing on everyone’s goal: more quality time together that’s enjoyable and low-stress for everyone involved. For parents, it’s about setting boundaries that work, and for grandparents, it’s about recognizing that flexibility can really show the parents that you are ... willing to make adjustments for their children and grandchildren."

Enjoyable, low-stress quality time — that's something everyone can get behind.

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Parenting

Make every family dinner count with these expert-backed tips for deeper connection

From “rose, thorn, bud” to tech-free nights, here’s how to make mealtimes more meaningful

August de Richelieu

Family dinners can be low key, fun, and crucial.

Experts agree that shared meals can strengthen bonds, build resilience, and support emotional well-being. While sitting down together might seem ordinary, it’s packed with benefits. Dr. Amir A. Afkhami, a psychiatrist and professor at the George Washington University Milken Institute School of Public Health, explains that family dinners provide a crucial opportunity to communicate openly. “Family dinners allow family members to share their experiences, reinforcing relationships and family bonds,” Dr. Afkhami tells Yahoo Life.

But sometimes, getting the conversation going at the end of an exhausting day can be like pulling teeth, and competing with devices only makes it more challenging. It's easy to give up, launch a delivery app, have some food sent to your door, and let everyone scarf it down while watching the binge-able show of the moment. Don't give in to that temptation! With a few intentional strategies, you can transform mealtime into an opportunity for genuine connection. We've collected tips to make family dinners meaningful—even when life gets busy.

via GIPHY

1. Create an inclusive, judgment-free atmosphere

Family dinners work best when everyone feels free to speak and knows they’ll be heard. Dr. Anne Fishel, co-founder of The Family Dinner Project, encourages parents to ensure everyone gets a turn to talk and feels listened to without interruption. If you want to start meaningful conversations, try the “rose, thorn, and bud” game. Each person shares a “rose” (something good about their day), a “thorn” (a challenge they faced), and a “bud” (something they’re looking forward to). This exercise can help everyone feel seen and can add a positive, reflective tone to the evening.

Another tip is to give each family member a small role, like helping set the table or sharing something they’re grateful for. Montana State University’s guide on family meals suggests encouraging children to get involved in mealtime, such as setting the table or helping with a simple dish. These small roles can give children a sense of ownership and pride in family rituals.

2. Keep technology off the table

Unplugging is one of the simplest, most effective ways to foster real connection. According to The Family Dinner Project, phones and screens can often steal attention and dilute the experience. Instead, set clear tech boundaries—try turning off the TV and putting phones in another room. As Montana State University recommends, “Turn off the TV and encourage family members to star in their own lives” by focusing fully on each other.

"Turn off the TV and encourage family members to star in their own lives."

— Montana State University

3. Don’t stress over perfection

For some families, the idea of regular family dinners might feel like an overwhelming commitment. Fishel stresses that the “exact number of meals is less important than the atmosphere at the table.” Even one good family meal a week can offer emotional benefits. The Harvard Graduate School of Education echoes this, suggesting that families find one meal—be it breakfast, lunch, or even an after-school snack—that they can make a ritual together.

via GIPHY

And it doesn’t need to be a gourmet affair. Quick meals like sandwiches or leftovers can work just as well if everyone is gathered and present.

4. Share stories and create family traditions

Using family dinners as a way to pass down family history, recipes, or favorite stories can add a sense of continuity and heritage to the meal. According to Purdue University’s Family Dinner Project, regular meals offer a unique opportunity to build family traditions that give children a sense of identity and belonging. Whether it’s a weekly taco night or a shared family recipe, these routines become cherished memories and offer comfort in daily life.


via GIPHY


Why even a little connection goes a long way

No matter how busy schedules may be, finding small ways to connect—whether over a quick dinner or a morning snack—can make a meaningful impact on family bonds. Experts agree that these shared meals don’t have to be daily or lengthy to be effective. Even setting aside one time a week for everyone to gather without distractions can build a sense of togetherness that’s invaluable. As Dr. Fishel explains, the benefits of a single, joyful family meal each week often lead to more shared time together.

Family dinners aren’t just about the food—they’re about showing up and making memories that can shape families for years to come.

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Health

Conflict expert shares the 1 phrase you can use to stop an argument from happening

It'll make people agree with you, too.

via Canva/Photos

A guy having a collaborative conversation.

The quickest way to stop having a constructive dialog with someone is when they become defensive. This usually results in them digging in their heels and making you defensive. This can result in a vicious cycle of back-and-forth defensive behavior that can feel impossible to break. Once that happens, the walls go up, the gloves come off and resolving the situation becomes tough.

Amanda Ripley, author of “High Conflict: Why We Get Trapped and How We Get Out,” says in her book that you can prevent someone you disagree with from becoming defensive by being curious about their opinion.

Ripley is a bestselling author and the co-founder of Good Conflict, a media and training company that helps people reimagine conflict.

How to have a constructive conversation

Let’s say you believe the room should be painted red and your spouse says it should be blue. Instead of saying, “I think blue is ugly,” you can say, “It’s interesting that you say that…” and ask them to explain why they chose blue.

The key phrase is: “It’s interesting that you say that…”


conversation, arguments, communication tipsPeople coming to an agreement. via Canva/Photos

When you show the other person that you genuinely care about their thoughts and appreciate their reasoning, they let down their guard. This makes them feel heard and encourages them to hear your side as well. This approach also encourages the person you disagree with to consider coming up with a collaborative solution instead of arguing to defend their position.

It’s important to assume the other person has the best intentions while listening to them make their case. “To be genuinely curious, we need to refrain from judgment and making negative assumptions about others. Assume the other person didn’t intend to annoy you. Assume they are doing the best they can. Assume the very best about them. You’ll appreciate it when others do it for you,” Kaitlyn Skelly at The Ripple Effect Education writes.

Phrases you can use to avoid an argument

The curiosity approach can also involve affirming the other person’s perspective while adding your own, using a phrase like, “On the one hand, I see what you’re saying. On the other hand…”

Here are some other phrases you can use:

“I wonder if…”

“It’s interesting that you say that because I see it differently…”

“I might be wrong, but…”

“How funny! I had a different reaction…”

“I hadn’t thought of it like that! For me, though, it seems…”

“I think I understand your point, though I look at it a little differently…”


conversation, arguments, communication tipsTwo men high-fiving one another.via Canva/Photos

What's the best way to disagree with people?

A 2016 study from Yale University supports Ripley’s ideas. The study found that when people argue to “win,” they take a hard line and only see one correct answer in the conflict. Whereas those who want to “learn” are more likely to see that there is more than one solution to the problem. At that point, competition magically turns into collaboration.

“Being willing to hear out other perspectives and engage in dialogue that isn’t simply meant to convince the other person you’re right can lead to all sorts of unexpected insights,” psychologist and marketing Professor at Southern Methodist University tells CNBC.

In a world of strong opinions and differing perspectives, curiosity can be a superpower that helps you have more constructive conversations with those with whom you disagree. All it takes is a little humility and an open mind, and you can turn conflict into collaboration, building bridges instead of walls.

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Pop Culture

She bought the perfect wedding dress that went viral on TikTok. It was only $3.75.

Lynch is part of a growing crowd of newlyweds going against the regular wedding tradition of spending loads of money.

TikTok

Making a priceless memory.

At first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this 32-year-old bride has a secret superpower: thrifting.

Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress. Fitting perfectly, still brand new and with the tags on it, no less.

You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75.


The bride-to-be’s video quickly went viral, racking up 2.6 million views. People were floored that Lynch was able to find such a huge deal on a dress that seemed to be made just for her.

@jilly_lynch

so happy with all these finds 🤍

♬ original sound - Jillian

“Honestly, brides pay 1000s of dollars to look that good in a white slip dress like that, I think you’re rocking it & it’s perfect,” complimented one person.

OK, maybe it did cost her a little more than $3.75. In an interview with Insider, Lynch disclosed that she did make some customizations based on suggestions from the comments—”elevating” the gown with nonadjustable shoulder straps, taking in the waist and adding a “demure” bit of lace to the front slit.

Altogether, those alterations totaled out to $110. Add to that some $8 shoes (also thrifted, of course) and Lynch still created an entire wedding look for only $113.75. That, ladies and gentlemen, is a steal.

Lynch is part of a growing line of newlyweds going against the regular wedding tradition of spending loads of money. And she might be better off for it. Research has shown that when it comes to creating happy long-lasting marriages, frugality oftens beats extravagance. With the average wedding cost at around $19,000, and the average wedding dress costing $1800, it certainly makes sense. Weddings are supposed to be fun, celebratory and joyous. It can be hard to feel any of those things when financial stress is involved. Who would want to start off a (hopefully) lifelong partnership that way? Save that money for the honeymoon, I say! Or the gas station!

Still, Lynch didn’t say no to every wedding tradition. As she walked down the aisle in her gorgeous discounted gown, looking like a Grecian goddess, her father walked right alongside her. "I could see how much it meant to him, and it actually ended up meaning a lot to me," she told Insider.

@jilly_lynch

♬ Put Your Head On My Shoulder - Paul Anka

And perhaps most important of all—Lynch felt good in her own skin on her big day. "I don't think I've ever felt that great in something. That's what brides should feel on their wedding day, like they're at their peak beautiful self. That's exactly how I felt when I put it on."

It doesn’t have to cost an arm and a leg to make lasting memories. And when you are able to show up for life’s big moments authentically, that feeling is priceless.


This article originally appeared on 7.4.22

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Family

When his young son was bullied for wearing pink this dad had a truly badass response

"Men need to be the example for young boys."

Photo credit: Canva

All kids need examples of what's possible.

We often hear about how binary gender norms affect young girls, but any man who’s ever been made fun of for being sensitive or liking “girly” things during childhood can tell you they influence young boys as well. And perhaps the worst offense of these arbitrary limitations is the way they keep individuals from truly knowing and expressing all parts of themselves, which can lead to a slew of interpersonal problems late in life.

Boys in particular are often taught from an early age to shun the qualities in themselves considered to be feminine—things like empathy, compassion, having strong emotions, etc. It’s so well documented now how not nurturing these qualities leads to isolation and loneliness in adulthood, and yet messages like “boys don’t cry” or “pink is for girls” still persist.

Artist, TikTok creator and Doug Weaver (@dougweaverart) recently made a few excellent points as to why adult men need to be the example for young boys if we truly wish to see a change.

In a stitched response to a video where a mom lamented that she knew how to help her daughter “fight back” against gender norms, but not her son, Weaver argued that above all, it’s important for young boys to see grown men “defy” the expectations culture puts on them.

“Society will try to beat boys down until they fall in line,” Weaver said, sharing his own experience of seeing his son come home from school after being bullied for wearing pink and liking unicorns (which, of course, are “for girls” only).

Weaver said that the only solution he saw was to “pinkify” his own life, and be that example his son so desperately needed.


@dougweaverart @Mel | Med Student raising boys is scary, because we know just how much society is built to tear them down. #men #masculinity #parenting #boydad #greenscreenvideo ♬ original sound - dougweaverart

“I added so much pink to my wardrobe,” he explained, saying that he even painted his nails pink so that he’d be seen as the “problem” instead of his son.

“They don’t say anything to me. If they’re not brave enough to confront the color pink, they’re not going to confront me.”

Weaver added that the larger conversation he tries to have with his son is how this is a “fight worth having,” not just for men with feminine qualities but for “but for everyone society tries to reject.”

He then used this example: a boy who secretly wants to wear a dress to school, but doesn’t to avoid getting bullied. Weaver said that solution only works temporarily, since the dress is only a small manifestation of a larger aspect of the boy’s identity, which he would be repressing to fit an expectation.

“They’re getting bullied for what they wear now, they’re going to get bullied for who they are later. And if changing their clothes made the bullying go away when they were younger, they might think that changing their personality will make the bullying go away when they are older.”

What’s more, for this hypothetical boy, for Weaver’s son, and for any boy really, there’s something very vital that’s lost in chasing this idea of masculinity.

“The people who want to take colors from him also want to take his creativity,” Weaver explains “They want to take away his kindness, they want to take away everything that is soft in his life. His feelings and his emotions. They wanna take away his ability to love people who are different from him.”

Yep, that hits the nail of the head perfectly.

And that is why Weaver prioritizes being the example for his son, because “if he sees people criticize me from time to time, and he sees how unaffected I am by it, that is an example to him of the strength and tenacity that it takes for anyone to just be their authentic self.”

And, perhaps more importantly, Weaver is teaching his son that he will be loved and accepted, no matter how he expresses himself. Imagine a world in which all children were taught this valuable lesson.

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