These dolls just got a $200,000 investment on ‘Shark Tank’ because representation matters.
"It’s time for our young girls to have a new standard."
Not long ago, Angelica and Jason Sweeting were driving home when their 3-year-old daughter Sophia started crying and wouldn't stop.
When they asked her what was wrong, Sophia told them that she hated her dark hair and dark skin and wanted to look like Barbie or Elsa, with long blond hair and white skin.
She told them she'd never be beautiful because she didn't look like those dolls.
Sophia's fear hit the couple at their core. They took a hard look at the images their daughter was regularly exposed to, and they promptly saw the problem glaring back at them.
The way Sophia looked wasn't well-represented — not in the media nor in the toys she played with.
They looked everywhere for a black doll that resembled Sophia but couldn't find one.
Yes, there are black dolls and Barbies on the market, but most are simply dark-skinned versions of white dolls. Few offer features that many black girls like Sophia see when they look in the mirror — like wider noses or fuller lips — and even fewer dolls come in a variety of skin tones.
Meet my Co-Founders and biggest inspiration! Sophia + Sydney
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According to the Census Bureau, there are now more racial and ethnic minority children under 5 years old than white children under 5. While dolls have diversified significantly in recent years, it's still a struggle for many parents to find dolls that accurately reflect their children's specific demographic identities.
Dissatisfied with the limited doll options available, Angelica and Jason decided to create their own doll.
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Their first 18-inch doll, named Angelica, was modeled after photos of Angelica and Sophia. Her hair was designed to look just like Sophia's, and they even made it washable so it can be styled like real hair.
Having a doll to play with that looked like her, Sophia's confidence levels improved significantly. Together with her younger sister Sydney, Sophia is learning to style her own hair by playing with Angelica's, and she's learning how much there is to love about her curly, voluminous hair.
Seeing how much of an effect the Angelica doll had on Sophia inspired the Sweetings to take their project to the next level. So they launched a Kickstarter to make more dolls. After all, Sophia and Sydney weren't the only little black girls out there desperately in need of seeing themselves represented in the toy aisle.
"Our girls need to see a reflection of their own unique beauty," Angelica explained on their Kickstarter page. "It’s time for our young girls to have a new standard."
After raising $25,000 in just 48 hours, the Sweetings started production on their new doll line: Naturally Perfect dolls.
As soon as they were on the market, kids and parents seemed to love them.
My daughter's 5th birthday was yesterday and Kennedy was one of her gifts, along with this salon chair (Our Generation...
Posted by Candace Kirkman on Tuesday, November 29, 2016
Currently, there are four dolls available: Angelica, Brielle, Camryn, and Kennedy. They all have different skin tones, hair colors, and textures, and diverse careers and interests.
Image via Naturally Perfect Girls, used with permission.
Due to high production costs, the doll's retail price is a lofty $83, even with the funds raised from Kickstarter. So the Sweetings went on "Shark Tank" to try to get some financial support.
@sharktankabc set your calendars! 01/06/2017 EST 9PM Did we survive the tank?
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At first, whether they'd get funding was a bit touch-and-go. The biggest concern the "sharks" had was that Mattel is already working on diversifying its dolls — how could a small company make a dent in the market?
Shark Daymond John, who has mixed-race daughters of his own, came through for the couple, investing$200,000 for 30% of the company. In an interesting twist, the couple also agreed to give 10% of their shares to a girls' empowerment charity.
Thanks to the investment, the Sweetings can lower the dolls' cost and increase the number of dark-skinned dolls on the market.
For all the parents struggling to find dolls that resemble their kids, making the Naturally Perfect dolls more affordable will make a huge difference.
Kennedy 💓 click the link in the bio for 15% off Code = OCT2016 Receive one free outfit!
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In Nigeria in 2015, the Queen of Africa dolls, created by Taofick Okoya, started outselling Barbie because they spoke to the population majority. With the United States becoming a minority-majority nation, large doll companies like Mattel and American Girl might want to take a lesson from the Sweetings and step up their game.
Girls of all races deserve to love themselves. That starts by seeing themselves in the faces of world around them, both human and plastic.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."