MoonPieTown? Might as well.
When the President of the United States changes the name of the Gulf of Mexico to the Gulf of America as one of his very first actions in office, you know we're living in unprecedented times. The fact that the world has called the Gulf of Mexico the Gulf of Mexico for 400 years and that the name change only affects people in the U.S. doesn't matter. Changing the name of a major geographical feature by executive decree was clearly seen as a vital, first-day-in-office priority.
Why? Excellent question. Another excellent question is how have we found ourselves in a version of the U.S. where there's a bill—an actual, official, "sitting here on Capitol Hill" bill—introduced to the House of Representatives "to authorize the President to enter into negotiations to acquire Greenland and to rename Greenland as 'Red, White, and Blueland?'” Taking over Greenland and renaming it Red, White, and Blueland. This is where we are. Might as well rename ourselves The United States of Absurdity at this point.
One of the ways people cope in unprecedentedly absurd times is humor, which is why a tweeted announcement from MoonPie, the famous chocolate-covered marshmallow cookie company of all places, has grabbed people's attention.
"Effective immediately," the tweet reads above a screenshot of a branded letter from the company.
The letter says:
To whom it may concern,
Thanks to recent geographical updates, we are excited to announce that the land mass previously known as Florida will now be referred to as MoonPieTown.
"But Florida is a state," you say. No, Florida was a state. Now it's MoonPieTown. We can just do this now!
Please continue to enjoy our delicious marshmallow sandwiches and don't think too much about it. :)
MoonPie
MoonPieTown is cute, but the "We can just do this now!" is the funny bone punch. It was a risky move, though. Some people found the announcement hilariously on point, while others vowed that they would never eat a MoonPie again. Apparently some were downright offended by the company's little jab at the executive branch.
In some ways, tweets like this are filling the void left by the loss of political cartoons, which served as an outlet for political parody and snark for centuries but have largely fallen by the wayside with the demise of print media. Political cartoons are still around, but the average person is far more likely to see a viral social media post making a political statement with humor than they are a cartoon these days. And humor, for better or for worse, has long been a vital coping tool for people dealing with political upheaval.
A political cartoon from 1805Public Domain
"In the 19th century, the main form of political humor would be cartoons, and some were quite brilliant, biting, and powerful,” says Dr. Patrick Giamario, associate professor of political science at University of North Carolina Greensboro. “In the 20th century, we saw late night TV hosts and a few comedians doing HBO comedy specials. That brings us to where we are now. Everyone can engage in X memes and trolling. They can make funny videos on TikTok."
Giamario explores how political humor has evolved in his book “Laughter as Politics: Critical Theory in an Age of Hilarity” and says laughter over the political landscape is "a symptom of this time we’re in, with a lot up for grabs."
Humor in politics has long been a source of controversy, prompting questions about whether political issues should be taken more seriously. Some may argue that laughter in the face of authoritarian power diminishes it. Others argue that humor runs the risk of trivializing serious issues. Giamario warns of another issue in the modern era where humor meets capitalism.
"A lot of humor becomes mere entertainment,” he says. “A late-night TV show host making fun of the president may sound subversive or transgressive because they’re making fun of the most powerful person in the country. But they’re also trying to sell tickets or advertising. It can be quite cynical. Unfortunately, I think that’s where a lot of political humor has gone in the last decade.”
Jimmy Fallon Snl GIF by Saturday Night LiveGiphy
However, he says, approaching political humor with intention and introspection can help people analyze its impact.
“What’s promising about laughter is its aesthetic effect,” says Giamario. “It shakes people, quite literally, in a physical sense. It shakes the body out of conventional, existing ways of thinking, whether it’s social, political, religious, or something else.”
Does a silly little tweet about MoonPieTown shake people's thinking? Maybe, maybe not. It does, however, provide a little comic relief for those who feel overwhelmed by the political tsunami washing over America, and maybe that's all we need from a cookie pie company.