A Swedish woman taking things into her own hands.
Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.
Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.
Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.
“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.
- YouTubewww.youtube.com
By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.
The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.
The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se
The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.
No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.
A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se
Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.
The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.
Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.
As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).
A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se
The Village People in 1978.
“Y.M.C.A.,” the 1978 disco smash by the Village People, has recently experienced a renaissance. In November, it hit #1 on Billboard’s Dance/Digital Song Sales chart after being prominently featured in Donald Trump’s rallies since 2020. Trump's dance, where he pumps his fists back and forth to the song, has also become a popular celebration dance in the sports world.
“You know what gets ’em rockin? ‘Y.M.C.A.,’” Trump said on a podcast in 2022, according to NBC News. “‘Y.M.C.A.’ gets people up and it gets them moving.” However, many people have noted the irony that Trump and his conservative supporters have embraced the song, given its reputation for being a gay anthem.
The song was written by the Village People’s lead singer, Victor Willis who is straight and producer Jacques Morali who is gay.
The Village People is a disco group of predominantly gay men who symbolize American masculinity and macho gay-fantasy personas. The band is fronted by Victor Willis, who played a police officer, with backing vocalists and dancers featuring a cowboy, construction worker, native American, leatherman, and GI.
The band was put together to appeal to a gay audience that loved disco music, but their mainstream success meant that some in the audience missed the gay references but still loved bopping to massive hits such as “Macho Man” and “In the Navy.” Trump and his supporters' embrace of the song have many wondering if the Village People effect was happening again. Are Trump supporters oblivious to the fact that “Y.M.C.A.” is known as a gay anthem, or is it just not a big deal to them? While Trump himself has generally been supportive of gay and lesbian individual (he was the first Republican to feature a gay speaker at a presidential convention in 2016) the Republican Party has long been opposed to LGBT rights.
On December 2, 2024, Willis made a bold proclamation on his Facebook page, denying that the song was a gay anthem while simultaneously illustrating its undeniably gay roots. “There’s been a lot of talk, especially of late, that Y.M.C.A. is somehow a gay anthem. As I’ve said numerous times in the past, that is a false assumption based on the fact that my writing partner was gay, and some (not all) of Village People were gay, and that the first Village People album was totally about gay life,” Willis wrote.
“This assumption is also based on the fact that the YMCA was apparently being used as some sort of gay hangout and since one of the writers was gay and some of the Village People are gay, the song must be a message to gay people. To that I say once again, get your minds out of the gutter. It is not,” he continued.
Randy Jones, who played the cowboy in the group, tells a different story when discussing the song's origins. In 2008, he claimed he took Morali to the McBurney YMCA on Manhattan’s West 23rd Street around four times in 1977 and the producer was “fascinated” by the place.
“Plus, with Jacques being gay, I had a lot of friends I worked out with who were in the adult film industry, and he was impressed by meeting people he had seen in the videos and magazines. Those visits with me planted a seed in him, and that’s how he got the idea for ‘Y.M.C.A,'” Jones said.
Willis refutes the idea that Morali gave him the idea for the song in his Facebook post. “As I stated on numerous occasions, I knew nothing about the Y being a hang out for gays when I wrote the lyrics to Y.M.C.A. and Jacques Morali (who was gay) never once stated such to me,” he wrote. “In fact, Jacques never once told me how to write my lyrics otherwise I would have said to him, you don’t need me, why don’t you simply write the lyrics.”
Although Willis wrote the song and has the right to determine what it’s about, he does a poor job of claiming it isn’t a gay anthem after admitting it was written in collaboration with a gay man for a predominantly gay group in a genre with a big gay audience and an album called "Cruisin'" about a place that was known for gay hookups.
That is a helluva coincidence, don't you think?
Donald Trump Head Nod GIFGiphy
Further, regardless of Willis’ intentions with the song, it has been embraced by the gay community as an anthem. An artist can control what he creates, but how the audience reacts is beyond their control. When a group of predominantly gay men sings about a “young man” who can find “everything for you men to enjoy” and “many ways to have a good time” as they “hang out with all the boys,” it’s impossible to divorce the words from the context.
That’s the beauty of music. A song can have multiple meanings depending on who is performing it. On the other hand, if a traditionally masculine singer such as Rod Stewert or James Brown had sung “Macho Man,” it would have meant something entirely different back in 1978.
It’s also worth noting that Trump was not Willis’ preferred candidate in the election and he found his use of the song in the past a “nuisance.” He also doesn’t mind “that gays think of the song as their anthem” but that it was meant to appeal to “people of all stripes.” That being said, Willis says that starting in January 2025, any news organization that “falsely” refers to “Y.M.C.A.” as a gay anthem will be sued.
Ask anyone Millennial and younger what the scariest sound in the world is, and you'll get some interesting answers. Your phone buzzing with an actual, honest-to-God phone call would be one. Someone unexpectedly knocking on your door would be the other. For many of us, when we look out the window and see someone we don't recognize approaching our house, the instinct is to pretend we're not home.
Door-to-door salesmen and solicitors are still shockingly common, and the only thing worse than an unexpected knock from a stranger is that same stranger being a pushy and aggressive salesman who won't take No for an answer! So staying quiet and waiting for them to leave seems like a reasonable strategy to avoid anxiety and conflict.
Officer Randall Arsenault, a former policeman from Canada and a super popular TikTok creator, shared the warning in a recently reposted video.
"Somebody comes to your home during the day, knocks on the door, rings the doorbell, and you don't answer because you don't want to be bothered? Don't do that, OK?"
"Two minutes later, they kick in your door, it's a daytime break and enter, happens all the time. ... They get inside your house, they panic, not expect anybody to be there, bad things can happen."
It's sound advice. Most home intruders, believe it or not, aren't looking to hurt anyone and would rather avoid a potentially violent confrontation. They'd much prefer an easy chance to walk around and take what they want. So by pretending to not be home, you actually make yourself a perfect target.
@officerarsenault WARNING! Extremely important message. #onthisday
Which... is a total bummer if you get knock-anxiety.
"Ugh this is an introverts worst fear. Having to interact with people when they don’t want to," wrote one commenter.
So what should you do instead?
"Yell through, wave them off through the window, act like you're on your cell phone already," Officer Arsenault says.
In other words, alert them to your presence in any way that you can! That doesn't mean you fling the door open and invite them in. But making noise or even speaking to them through the closed and locked door are good ideas. Some people who are home alone will even pretend to speak (loudly) with a spouse, partner, or friend who's not actually there. Call for your "dad" or "husband" to come over, and that's often enough to spook low-level burglars.
Chances are, the person knocking is just a salesman or doing some political canvassing. But handling those unexpected knocks the right way could be a legitimate lifesaver.
Mario Heller/Unsplash
The dividing lines among generations were fascinating in the study.
Less than 10% of Baby Boomers reported feeling afraid when receiving unexpected knocks (though they were high on annoyance, to no one's surprise — I'm pretty sure they invented the No Soliciting sign).
15% of Millennials said they felt afraid when someone knocked on the door, and over 20% of Gen Z said the same. Younger generations also reported much higher rates of feeling confused at IRL knocks.
On the plus side, younger generations also feel more excited when people knock on their doors. It's unique and novel, so there's an immediate sense of possibility that's always fun — a bit like getting actual mail in your mailbox that's not a bill or an advertisement.
You can point to the rise of social media and texting, plus the COVID-19 pandemic, as a big reason for a dropoff in in-person interactions. Millennials and Gen-Z are less comfortable with unexpected encounters because they're so much more rare. Our friends and family almost always call or text before they come over, so it makes sense that a random knock might give us a scare.
Officer Arsenault's safety advice is more pertinent than ever as the generations that hate answering the door become apartment-renters and homeowners.
Our anxiety at dealing with annoying solicitors and potential evil-doers is totally justified, but our usual coping method of ignoring isn't a good solution. Screening calls and sitting on texts is all well and good, but when it comes to our homes, we have to proudly announce our presence for our own safety!
