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Pop Culture

Teacher explains why he doesn't like the classic kid's book 'Rainbow Fish'

The story loved by millennials everywhere might have a flawed message.

rainbow fish, kids books, teacher of tiktok
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If all you remember of "Rainbow Fish" were those holographic scales, you're not alone.

Few children’s books are as deeply ingrained into the collective millennial psyche as “Rainbow Fish.” After all, what’s not to love about those oh-so sparkling rainbow scales and heartwarming lesson about how sharing leads to happiness far better than selfishness will.

Only, according to some…that’s not the story’s lesson.

In a video posted to his TikTok, Fifth-grade teacher Mr. Vương admitted that while the illustrations were, in fact, great, and the author probably had “good intentions, he still “didn’t like” the story behind this award-winning classic.

For those who never read the book, or perhaps forgotten, Vương explains that at the beginning, “Rainbow Fish is full of himself because when all the other fish wanted to play with him, he sort of swam past them and thought he was better. Then one of the fish asked for one of his scales and he refuses.”

This is where Vương feels the book missed the mark, since the book depicts drawing a boundary to be Rainbow Fish’s character flaw (more on that later).

“In my opinion, I think he has the right to do that because he doesn't have to give up part of himself or anybody,” Vương.

The real flaw, Vương argues, “was that he was not humble.”


@teamvuong Poor Rainbow Fish. #teachersoftiktok #teachersfollowteachers #teachertok #literacy #therainbowfish #readaloud ♬ original sound - Mr. Vương


Vương goes on to say that in the book, when Rainbow Fish said no, all the other fish decided not to play with him, which “made it more about how all the fish didn't accept him because he didn't give up his scales rather than them responding to his stuck-up behavior.”

Also in the book—the wise Octopus advises that Rainbow Fish overcome his pride and give up all but one of his scales to the other fish. He might no longer be the most beautiful fish in the sea, but he is finally happy. Thus bringing in the moral of the story of sacrificing vanity for peace.

“So he got acceptance…when he gave up parts of who he was…” Vương declares matter-of-factly.

Vương’s hot take seemed to resonate with a few other adults who thought the Rainbow Fish had lost its luster over time.

““Rereading it as an adult now, it made me angry. Little fish has the audacity to ask for a shiny scale, Rainbow Fish says no, so little fish goes and bad mouths him to all the other fish so they all turn on him and only become his friends when he gives up a part of himself,” one viewer wrote.

“I feel like the book had more of a ‘sharing is caring’ moral and just carried out the message in a weird way with the scales” another said.

One person even quipped, “…and now I know where I learned to be a people pleaser from. Thanks FYP.”

But still…the holographics scales are pretty neat…right? *cries in millennial*

It’s worth noting that regardless of his own personal opinion of the book, Mr. Vương still uses it to “teach about how to think critically about themes.”

“I opened up with what the theme was and then I read the story without telling them my opinion,” he says. “Then the kids made all these connections themselves and some of them looked at it through the lens of, ‘Oh it's selfishness.’ And some of them were like, ‘Wait, is he buying his friends?’”

Not only that, but the class had “really good discussions” about transactional relationships, as well as dissecting what the author's original intent might have been. They will also be creating their own alternate endings, “where the theme is not that you gotta, you know, pay for your friends,” as the last part of their assignment.

While not everyone might share Vương’s opinions on this kid’s book, we can probably all agree on his stance that “just because it has an award-winning sticker on it, it does not make it top-notch.”

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Joy

Hunger in affluent communities: How a Silicon Valley food bank is fighting food insecurity

We can all help fight hunger nationwide with one simple shift in the way we grocery shop.

Photo credit: Canva

Food insecurity is an issue in communities across the United States.

When people hear “Silicon Valley,” hunger isn’t usually the first thing that comes to mind. Instead, most think “global tech hub” and “wealth.” Named after the silicon used in computer chips, this renowned region is home to nearly 3 million residents and is famous for offering some of the highest salaries in the United States.

Given Silicon Valley’s association with wealth, it’s easy to overlook that not everyone living there is affluent. The high cost of living in the area makes it challenging for those without high-paying jobs to make ends meet. Many residents, including those who work full-time, struggle with basic living expenses.

That’s why Second Harvest of Silicon Valley helps provide food to more than 500,000 people across Santa Clara and San Mateo counties. The COVID-19 pandemic and subsequent inflation have prevented many families from getting ahead, making the food bank’s role crucial in providing access to nutritious food.

However, the high cost of living in Silicon Valley is also affecting Second Harvest. Despite the evident need in the community, the food bank had to close its largest warehouse in June 2024 due to rising rent costs.

donationsVolunteers help sort food bank donations.Photo credit: Canva

"Every single week, we receive more than 85 tractor-trailer loads of food. All of that food gets handled at our warehouses and goes back into the community," Second Harvest of Silicon Valley CEO Leslie Bacho told NBC. "Unfortunately, this is our largest facility that we are closing, so we're having to just figure out how we can have that work get done other places."

To help maintain the flow of food, the Albertsons Companies Foundation Nourishing Neighbors Program and O Organics gave Second Harvest of Silicon Valley a $200,000 grant. And they weren’t the only organization to receive funding. Thirty nonprofits received a total of $30,000 in grants during the O Organics $30K in 30 days campaign this past summer to help ease food insecurity. Hunger is an ongoing issue that requires continuous funding, and initiatives like these help ensure that food reaches those in need.

How can we all help make sure people get the food they need?

There are so many worthy organizations that need support to fight hunger, and there are numerous ways to help, from making direct donations and organizing food drives to volunteering. Enhancing these efforts, O Organics provides an easy way for everyone to contribute consistently by simply changing how we grocery shop.

Every time you choose an O Organics product, you not only provide nutritious food for your own family but also help someone facing food insecurity. Through the “Fight Hunger. Serve Hope” program, O Organics has contributed nearly $14 million over the past two years to reduce food insecurity, enabling 56M meals and counting to help fight hunger in local communities.

O Organics helps fight food insecurity.images.albertsons-media.com

Doesn’t organic food cost more than non-organic?

People often assume that organic food is more expensive, but that’s not always true. Many organic products cost the same or even lower than their non-organic equivalents, especially when comparing private label brands like O Organics to national products.

O Organics has products in every aisle of the store, making it easier than ever to find organic products that suit your family’s needs. Purchasing O Organics products also helps support organic agriculture. Small changes that benefit both the planet and its people can add up, and simply choosing one product instead of another can make a significant difference.

No matter where people face food insecurity, whether in Silicon Valley or communities across the U.S., we can all find ways to help. Learn more about how O Organics is helping fight hunger here and look for the O Organics brand at your local Albertsons Companies grocery store, including Albertsons, Safeway, Vons, ACME, Shaw’s, Jewel-Osco and Tom Thumb.
Education

Teacher of the year explains why he's leaving district in unforgettable 3-minute speech

"I'm leaving in hopes that I can regain the ability to do the job that I love."

Lee Allen

For all of our disagreements in modern American life, there are at least a few things most of us can agree on. One of those is the need for reform in public education. We don't all agree on the solutions but many of the challenges are undeniable: retaining great teachers, reducing classroom size and updating the focus of student curriculums to reflect the ever-changing needs of a globalized workforce.

And while parents, politicians and activists debate those remedies, one voice is all-too-often ignored: that of teachers themselves.

This is why a short video testimony from a teacher in the Atlanta suburb of Gwinnett County went viral. After all, it's hard to deny the points made by someone who was just named teacher of the year and used the occasion to announce why he will be leaving the very school district that just honored him with that distinction.

In a video carried by Fox5 Atlanta, 2022 Gwinnett County Public Schools Teacher of the Year Lee Allen breaks down what he sees as the overriding problems in the county's school system. While his comments are specific to that of Gwinnett County, it's virtually impossible to not see the overlap across all of America and how the problems have become exponentially more challenging as students have migrated back to in-person learning.

"At the end of this year, I will be leaving Gwinnett County Schools, leaving behind the opportunity to submit for state teacher of the year, roughly $10,000 in salary, and most importantly, the students and colleagues I've built strong relationships with," Allen, a math teacher at Lawrenceville's Archer High School, says at the beginning of his remarks. "I'm leaving in hopes that I can regain the ability to do the job that I love."

Normally, one might assume teacher pay is the overriding issue for educators like Allen. But he makes it clear that he is, in fact, leaving money on the table to avoid what he deems as unacceptable changes to the student body and how the district manages its teachers and the learning environment. Here are his main grievances, in order:

  • "First issue at hand is student apathy and disrespect for school rules and norms. … We have an alarming number of students that simply do not care about learning and refuse to even try."
  • "We are also experiencing incredible disrespect and refusal to follow basic school rules. There is little to no accountability or expectation for grades or behavior placed on students or parents. Rather than being asked what the student can do to improve their understanding, teachers are expected to somehow do more with less student effort."
  • Cell phone use. Teachers simply cannot compete with the billions of dollars tech companies pour into addicting people to their devices. Phones allow constant communication, often being the spark that fuels fights, drug use and other inappropriate meetups throughout the day. We need a comprehensive district plan with support behind it in order to combat this epidemic and protect the learning environment."
  • "Lastly, there is a huge disconnect between administrators and teachers. The classroom in 2022 is drastically different from just three years ago. Most administrators have not been in a classroom full-time in years or even decades. Many teachers do not feel understood, valued or trusted as professionals from administrators and the decisions that they make."

While Allen points fingers at administrators and student behavior, he also says that the pressures put on both students and teachers alike by COVID-19 had a catastrophic impact on learning. "The pandemic has acted as a catalyst and turned a slow negative trend into an exponential crisis," he says.

But he also offers some solutions, stating, "I won't list complaints without offering ideas for improvement."

  • All administrators should spend at least one week in a high needs classroom, "without a suit, without people knowing your title and in the same room, all day, for an entire week."
  • Prioritizing smaller class sizes.
  • Greater transparency from the district in terms of needs and expectations and goals.

"We all want the same thing and we cannot accomplish this without supporting one another," he says near the end of his remarks.

With more than 400,000 views already, it's clear his remarks resonated with people not just inside his school district.

There's almost nothing more important than how we educate our children. And while the national political debate centers on areas of far less importance generated to gin up controversy and campaign fundraising, it's families and local leaders who will need to do the heavy lifting of reprioritizing the fundamental principles of learning and leadership if we want an American educational system that can compete on the global stage in 2022 and beyond. After all, when literal award-winning educators like Allen are walking away, it's clear something more needs to be done.


This article originally appeared on 6.28.22

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Joy

Someone asked what they should know about having a cat. Thousands of people offered input.

There's so much more we know about cats now than previous generations did.

Photo credit: Canva

Cat ownership is a delightful but serious commitment.

Anyone who's had a cat knows how bringing a feline friend into your life makes a huge impact in both positive and not-so-positive ways. Our pet cats might bring us great delight, but they also come with some quirks, oddities and other things people who are thinking about getting a cat should prepare for.

That's why when someone asked, "What does one need to know before getting a cat?" on Reddit, thousands of cat owners chimed in with information and advice.

In generations past, cat were seen as largely self-sufficient. That's still somewhat true in comparison to dogs, but we've learned a lot more about cats that has changed (and improved) the way cat owners care for their kitties.

via GIPHY

Here are the main things people say those considering getting a cat should know before committing:

Cats come as they are

People often joke about how their cats are oddballs, but it's a universal truth. Cats are quirky. If you've never had a cat and think they don't have much personality, you're entirely mistaken.

"Every cat has its own personality. It might not match your expectation."

"Every cat is at least a bit of a psychopath."

"Cats are the best pets for people with control issues... Because nothing is going to give you non stop lessons in something you can't control like a cat."

"That their character is complete luck of the draw. You might get one who really enjoys humans...or one who hates them. Or one who only wants to be near them but not touched. Or one that will crawl on your lap every change it gets. You do not know what kind of cat you'll get. If you're willing to take that gamble....go ahead."

"Cats have much stronger personalities than dogs do and often times can't be trained out of that personality the way dogs can. If you get a kitten, it's the luck of the draw whether you get a cat that's very cuddly and affectionate or one that's standoffish and doesn't like to be pet. Even two cats who are raised identically together can be wildly different in how receptive they are to people. If you have a specific idea of what you want out of a cat, such as if you like a lap cat who likes to go to bed with you, you should look into rescuing adult cats who already have their personalities developed."

Kittens choose violence

If you think kittens are cute and cuddly, you couldn't be more right. But also, they have razor blades on their feet and they will tear your extremities apart with them.

"As babies they sometimes like violence."

kittens playingKittens are cute, but their tiny claws and teeth are SHARP.Photo credit: Canva

"Yeah, they start off cute and then bam—you're covered in scratches, and it’s all because the sock looked at them wrong."

"They come with factory installed murder paws."

"They all like violence. You can never anticipate when they will choose violence."

"Getting a second kitten will help with this!! They can be violent with each other and teach each other boundaries, rather than having one lonely violent kitten constantly slicing up your hands and feet."

Cats like routine

For creatures who seem so aloof, cats are surprisingly very routine-oriented and don't like change much. Moving around furniture, going out of town or changing their feeding schedule can throw them off and cause stress.

"Cats are big fans of routines. They know when breakfast/dinner is, when playtime is and when you get home. If their routine is disrupted and these things happen sooner or later than they’re used to, they may get upset.

They’re also not fans of change in their environment. A new person or pet moving in, furniture being rearranged, new food, new litter, etc. can all unsettle a cat, make them feel unsafe and drive them to hide."

"Don't make abrupt changes. It is recommended that all changes should be subtle and in little steps. If you're going to move its bowl, or the litter box, it is advised to do it slowly. They don't react well to abrupt changes. Moving to another house or city can be really traumatic, leaving them stressed out for months."

cat in a boxChanges like moving can be hard on cats.Photo credit: Canva

Cats like cleanliness—but also chaos

Cats are naturally clean, barring any health or disability issues. They don't need to be bathed like dogs, and oddly their fur tends to smell really good. But they also want you to keep their litter box clean and will find ways to let you know if you are falling short on that front.

Oh, and they also like to make messes for fun, like total hypocrites.

"Keep the litterbox clean. They don't like it dirty. Cats like cleaniness."

"If you keep the litter box clean, most cats (of course, there are always exceptions) will vastly prefer that to any other location."

"If you don't keep their litter box in pristine, shiny, brand new condition, they'll just shit on the floor right in front of it."

"They don’t need to be bathed. They are self cleaning!"

"If you leave a glass of water unattended, that glass will be in a broken puddle on the floor when you come back."

"Mine would always wait for me to come back in view, then look me in the eye as she knocked the glass onto the floor."

Cats can be taken out by a bouquet

This one may come a surprise to many people, but some plants, especially certain flowers, are highly toxic to cats. And some of them can't help but chew on plants, which makes displaying flowers in your home a challenge. So expect a lot of "Is XYZ plant toxic to cats?" Google searches.

"Many ordinary house plants can kill your cat. Same with bouquets of flowers. Lilies are a big one but there are lots of others. Check all existing plants in your house before the cat comes home, don’t let new plants in without checking them."

"If you have houseplants, be prepared to part with any that are toxic to the cat. Some will take the risk, but the cats welfare is higher priority than you liking interior decor - which goes for anything breakable or edible also."

"Lilies are the real danger. Some lily-like flowers, such as alstroemeria (Peruvian lily), are not true lilies, so they are not as problematic. But true lilies can cause kidney failure in cats."

cat with flowersSome flowers can be deadly for cats.Photo credit: Canva

"My coworkers cat is in end stage renal failure from being near lilies."

"Plants can be a big risk; especially lily’s, but many common house plants are toxic."

Cats hide their suffering

Cat communicate in all kinds of way—meowing, purring, growling, hissing, ekekekek-ing and more—but they don't tend to let you know when they're in pain or discomfort. Stoic little buggers, so regular vet checkups and watching for subtle behavioral changes are really important.

"They are really good at hiding symptoms. Make sure to get them checked regularly. If the cat starts showing symptoms of a disease, it's probably already too late to fix."

"They do not let you know when something is wrong with them…or, I should say, they do in extremely subtle ways.

Dogs usually make it pretty obvious when something isn’t right with them. With cats; if you’re not paying attention - you won’t know until it’s bad."

"Sometimes 'behavioral' issues like hiding/going to the bathroom outside the litter box are sign of health issues!"

Cats need their claws

Some people declaw cats to try to save their furniture, but it's not a harmless procedure. Major vet organizations recommend against it, providing alternatives for discouraging problematic clawing behavior.

"Do not declaw your cat. Ever. That's horribly painful and is the equivalent of cutting off the first joint of all your fingers."

"If you intend on declawing a cat, do NOT get a cat."

"This so much. A friend of mine was thinking of getting her 1 year old kitten declawed and I had to tell her what they do and she was appalled. She has since trained him to use his scratching post and not her couch and she occasionally trims them or has the vet do it."

orange kitten having claws trimmedTrimming, yes. Declawing, no. Photo credit: Canva

"Trim your little kitten's claws regularly, even if all you take off is a hairsbreadth. Gets them used to having their paws handled that way."

Cats often do better in pairs

Cats can be solitary, but they often prefer to have furry friends of their own. Paired cats will often play together, groom one another and provide an outlet for their "zoomy" energy.

"They typically do well in pairs! People don’t often think they need companionship but they do."

"Consider getting two. Hear me out. As kittens, two are far less work for the human because they can play with and entertain each other, and they will naturally teach each other boundaries like how to not bite or scratch too hard. As adults, I would not say it’s a huge increase in work or cost as far as litter box and food goes.

Cats are naturally very social animals, despite pop culture representing otherwise. Some cats choose to be solitary, some cats have simply adapted to solitude because they have never had a friend. Two cats are truly better than one."

Cats should be indoors

People have differing opinions on this one, but it's generally recommended that cats be kept indoors for their own well-being as well as the safety of wildlife. Cats are predators pose a danger to bird populations especially.
"Please consider making your cat an indoor cat. Outdoor cats have a higher death rate than indoor cats, which is pretty self explanatory as there is a much higher rate of traffic accidents, attacks by other animals, getting lost/stuck places. It’s not fair on your cat, bordering on neglect, to just let it run around unsupervised outside all day.

The other thing to say about outdoor cats is how devastating they are for the local ecology. They hunt for fun, and each cat will be responsible for the deaths of probably hundreds of small birds, rodents, insects and lizards every year. Studies have shown that domestic cats have been directly responsible for the extinction of many species.

Outdoor cats are not a good idea for us, you, and them…"

"One important thing to remember is that cats that live exclusively indoors are healthier and live longer. Cats that roam are at risk of being killed by cars and dogs, and injured by getting into fights with other cats, or contracting illnesses from other cats (feline AIDS). Infection from another cats claws in a fight can lead to your cat being maimed or even dying. Roaming cats also kill a huge amount of wildlife, and it's estimated that roaming pet cats are responsible for the deaths of a billion native species in Australia every year."

"Keep your cat indoors. Cats that roam have an average life expectancy of 2-5 years due to cars, dogs, poisons, other cats, weather, wild animals, disease.... Indoor cats can live 15-20 years, depending on how dedicated their owner is to regular vaccinations and checkups, quality food and mental, social and physical stimulation."

cat on a person's lapCats can be sweet companions.Photo credit: Canva

Cats are a commitment

Indoor cat live a long time, so if you're starting with a kitten, be prepared for the long haul. But also, be prepared to be attached to your kitty and miss them dearly when they're gone.

"It’s a commitment of 12-20 years. Make sure you are:

  1. Not allergic
  2. Financially able to provide food and medical care (I recommend getting pet insurance, its saved my cats lives several times)
  3. Allowed to have pets where you live."

"It can be a 15 - to 20-year commitment. They are also the best companion ever."

"Yeah, nobody told me when I was 19 that this cat would be alive when I was 40!"

"And at the end you'll wish it was longer."

"Your cat(s) will become very important to you so make sure you’re ready for some emotional attachment because even when they piss you off, they are now your master and you must provide them the attention and love they require, whatever that entails."

That's basically cat ownership wrapped up in a nutshell.


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Pop Culture

Parents who grew up in the '70s and '80s remember the experiences that blow their kids' minds

Kids were tougher then for a reason.

via Wikimedia Commons

Island School Class, circa 1970s.

Parents, do you think your child would be able to survive if they were transported back to the '70s or '80s? Could they live at a time before the digital revolution put a huge chunk of our lives online?

These days, everyone has a phone in their pocket, but before then, if you were in public and needed to call someone, you used a pay phone. Can you remember the last time you stuck 50 cents into one and grabbed the grubby handset?

According to the U.S. Federal Communications Commission, roughly 100,000 pay phones remain in the U.S., down from 2 million in 1999.

Do you think a 10-year-old kid would have any idea how to use a payphone in 2022? Would they be able to use a Thomas Guide map to find out how to get somewhere? If they stepped into a time warp and wound up in 1975, could they throw a Led Zeppelin album on the record player at a party?

Another big difference between now and life in the '70s and '80s has been public attitudes toward smoking cigarettes. In 1965, 42.4% of Americans smoked and now, it’s just 12.5%. This sea change in public opinion about smoking means there are fewer places where smoking is deemed acceptable.

But in the early '80s, you could smoke on a bus, on a plane, in a movie theater, in restaurants, in the classroom and even in hospitals. How would a child of today react if their third grade teacher lit up a heater in the middle of math class?

Dan Wuori, senior director of early learning at the Hunt Institute, tweeted that his high school had a smoking area “for the kids.” He then asked his followers to share “something you experienced as a kid that would blow your children’s minds.”


A lot of folks responded with stories of how ubiquitous smoking was when they were in school. While others explained that life was perilous for a kid, whether it was the school playground equipment or questionable car seats.

Here are a few responses that’ll show today’s kids just how crazy life used to be in the '70s and '80s.

First of all, let’s talk about smoking.

Want to call someone? Need to get picked up from baseball practice? You can’t text mom or dad, you’ll have to grab a quarter and use a pay phone.

People had little regard for their kids’ safety or health.

You could buy a soda in school.

Things were a lot different before the internet.

Remember pen pals?

A lot of people bemoan the fact that the children of today aren’t as tough as they were a few decades back. But that’s probably because the parents of today are better attuned to their kids’ needs so they don't have to cheat death to make it through the day.

But just imagine how easy parenting would be if all you had to do was throw your kids a bag of Doritos and a Coke for lunch and you never worried about strapping them into a car seat?


This article originally appeared on 06.08.22

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Family

Got a 20-something at home? Parent coach shares simple rules for a healthy and happy home.

A lot of parents need to hear this.

via Canva

A mother and her adult child.

Studies show that today, roughly 45% of people ages 18-29 live at home with their families, the highest number since the 1940s. The top reason these Gen Zers and young Millenials live at home is to save money (40%), while 30% say they can’t afford to live independently and 19% are recovering from emergency costs.

By comparison, in 1970, just 7% of adults ages 25 to 35 lived at home with their parents.

There are bound to be some struggles when young adults live at home as parents try to understand how to navigate life with their grown children. When you’re raising teenagers, it’s a lot easier to draw the line when it comes to house rules, but how should parents treat their kids when they are grown adults?

Mom and parent coach Kim Muench shared some practical advice recently on Instagram for parents who aren’t sure how to create healthy boundaries with their college-age kids. Muench is the mother of 5 adult children and coaches parents of adults to become the “clear, confident, and consistent guide that’s needed in this stage of parenting.”

In her video, Muench says parents need to give their children more freedom while expecting them to be more responsible.

“Your 20-year-old daughter, who's living at home, does not need a curfew. She does need to communicate whether or not she's going to be home that night,” Muench said in an Instagram video. “Your 24-year-old son needs to do his own laundry. He also needs to move it from the washer to the dryer and back to his room in a timely manner,” she continued.

She adds that parents should stop monitoring the daily activities of their adult children.

"Your college kid does not need to be tracked. Unless, it's part of an agreement that everyone in the family has, for safety purposes. You don't need to be counting the amount of alcohol or the number of beers in the refrigerator after your son has been home for the weekend. Your son does need to buy his own alcohol and drink responsibly."

Parents should also have open lines of communication with their adult children so everyone knows what’s expected of them. “If you're not coming to an agreement on what should be done or what is happening or not happening yet that's supposed to be happening, then you need to sit down together and talk about how you can solve the problem together,” she said.



Most of the younger commenters thought this was the exact message their parents needed to hear. “People will freakishly control their kids all their lives into their 20s and be confused as to why their children are still continuing to live at home. It's creating an unhealthy view of boundaries and fear of being on their own,” Ppris0nwifee wrote in the comments.

A young adult who lives with her parents praised Muench’s approach because it works in her home.

“My parents are this way with me and it makes living here and having a social life so easy with no conflict. I can go out whenever I feel like it for however long. I just have to communicate where i'm going and if I'll be back. other than that they mind their business, it makes living at home really easy,” Strangelydeceased wrote. “Props to the parents who have boundaries but let their adult children live like adults when living at home.”

Having a young adult in the house can be hard for parents because they have to break many of the habits they developed while parenting over the past 18-plus years. That’s why it’s great that parenting coaches like Muench are here to help them navigate this tricky stage of life in a way that supports both parent and child’s needs.

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Joy

Family-run donut shop in Louisiana creates the perfect Addams family-themed Halloween ad

“Now THIS is MARKETING."

@mikosdonuts/TikTok

They really are a scream.

A family owned donut shop got a little creepy and kooky with their social media this Halloween season—and people are loving them for it.

Miko’s Donuts, located in Broussard, Louisiana and owned by husband and wife Trey & Julie Mikolajczyk, has become a sweet staple of the area not just for its delicious pastries (like their beloved ‘Mikronut’ croissant donuts) but for their incredibly creative and cinematic marketing reels.

This time, however, the Mikolajczyks truly outdid themselves by channeling everyone’s favorite gothic, yet wholesome clan—the Addams Family.

As that iconic theme song plays in the background, we see Julie (aka Morticia) and Trey (Gomez) posing in front of gravestones, snapping their fingers to reveal more and more family members—that includes their two children, plus the staff they’ve added over the years. Julie tells Upworthy that this was meant to reflect how they have grown as a business over time.

Sticking true to the Mikos mission of “edgy + traditional donuts with a side of entertainment,” the clip also shows the team making their seasonal offerings in the shop, Addams family-style—with deadpan faces and delightful macabre.

Put as plain as a glazed donut: it’s just freaking cool. Watch:


@mikosdonuts Went goth…might delete later. 🦇🪦 Halloween inspired donuts are here and available all through the month of Oct👀ber! #themikosfamily #mikoscrew #donutshop #donutreels #donutpun #donutgoth #adamsfamilyremake #halloweeninspired #localbiz #eatlocal #gothaesthetic #cousinit #wednesday #lurch #alvira #gomez #donutexplorers ♬ original sound - mikosdonuts

Down in the comments, people were sold.

“Now THIS is MARKETING. The marketing team all need raises,” one viewer wrote.

“This is the most elite commercial ever,” wrote another.

One person even said “Brb telling my husband we need to drive 13 hours to get donuts.”

It can be difficult for mom and pop shops to really differentiate themselves, but the Mikolajczyks have embraced the challenge, and view it as an opportunity to get creative. Julie shares that they are always collaborating with their videographer Cameron Theyard to come up with “out of the box” ideas to keep locals engaged.

And it's lovely to see that it’s working out. Mikos donuts is currently going strong in its sixth year! Just goes to show that while it’s not easy being a small business…a little imagination does go a long way.

By the way, there's even more Halloween goodness where that came from. They've also made Ghostbusters, Twilight, and "Thriller" themed videos. Am I personally hoping for a Death Becomes Her one in the future? Yes. Absolutely. I would also settle for a Beetlejuice one.

Even if you aren’t a Louisiana local, some Mikos items (like their king cakes during Mardi Gras season) are available to ship. Or you can support them by giving them a follow on TikTok and Instagram. You know you’ll be entertained.

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