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A Patagonia employee breastfed her baby in a meeting. Her male VP's response was perfect.

"It’s no wonder that Patagonia has 100% retention of moms."

Holly Morissette/LinkedIn
When a Patagonia employee breastfed her baby in a meeting her male VP's response was a masterclass in workplace values

Years after first engineering it, Patagonia's approach to the "family-friendly workplace" is on a whole new level that still deserves our attention - and praise. Unfortunately, parents all over the U.S. are struggling with burnout, high costs, unreliable childcare, poor paid leave, and more — in short, they're hanging on by a thread. But it's extremely reassuring to know that there are still some companies that value parents in the workplace and are fighting hard to keep them happy.

The outdoor clothing and gear company has made a name for itself by putting its money where its mouth is. From creating backpacks out of 100% recycled materials to donating their $10 million tax cut to fight climate change to refusing to sell to clients who harm the environment, Patagonia leads by example. It's made them not only an admired brand when it comes to values and integrity, but a beloved one with its own customers, who are fiercely loyal.

That dedication to principle is clear in its policies for parents who work for them, as evidenced by a 2019 viral post from Holly Morisette, a recruiter at Patagonia.


patagonia, workplace, office, career, benefits, paid leave, parental leave, parentingPatagona has always done a great job taking care of its employeesYukiko Matsuoka/Flickr

Morissette's stunning story begins with bringing her baby into a meeting at the office and proceeding to breastfeed as the team around her continued to discuss ROI, KPIs, EBITDA, and all those other acronyms corporate office culture loves so much.

That's when a male colleague took note of what she was doing.

Morrissette described the incident later on LinkedIn:

While nursing my baby during a morning meeting the other day after a recent return from maternity leave, our VP (Dean Carter) turned to me and said...”There is no way to measure the ROI on that. But I know it’s huge.”

It got me thinking...with the immense gratitude that I have for on-site childcare at Patagonia comes a responsibility to share a “call to action”. A PSA to tout the extraordinary benefits that come along with not asking employees to make the gut wrenching decision to either leave their jobs or leave their babies. TO HAVE TO LEAVE THEIR JOBS OR LEAVE THEIR BABIES. That perhaps just one person will brave the subject with their employer (big or small) in the hopes that it gets the wheels turning to think differently about how to truly support working families.

That with a bit of creativity, and a whole lot of guts, companies can create a workplace where mothers aren’t hiding in broom closets pumping milk, but rather visiting their babies for large doses of love and serotonin before returning to their work and kicking ass.

It’s no wonder that Patagonia has 100% retention of moms. Keeping them close to their babies keeps them engaged. And engaged mothers (and fathers!) get stuff done.

Thank you, Patagonia, for leading the way.

patagonia, kids, children, parenting, employee benefits, company culture, parental leave, paid leaveWhile nursing my baby during a morning meeting the other day after a…www.linkedin.com


The post gathered massive attention on social media where commenters were smitten, if a little jealous:

"I was never so confident to nurse during a meeting, but I love that you were. I especially love the response. No different than an adult eating a protein bar. No one should bat an eye."

"I am in absolute awe over your story and I thank you so much for sharing it. We go to work to support our families, but we stay with great companies because they support us as people, as humans, and they see us and appreciate us where we are at. Beautiful."

"Amazing! How I wish I had this with by kids. One of my "fun" memories was when I worked for an insurance company with no room available for nursing moms. I pumped 3 times a day in an empty office with no window shades nor a lock."

Just the first eight words of Morissette's post are extraordinary. "While nursing my baby during a morning meeting..."


the office, office, workplace, career, parenting, working moms, breastfeedingNot sure if Dwight Schrute would be as accomodating.Giphy

As if that's totally normal. As if everyone understands that working moms can be much more engaged and efficient in their jobs if they can feed their baby while they go over sales figures. As if the long-held belief that life and work must be completely separate is a construct that deserves to be challenged.

And then the comment from her male colleague about the ROI (Return on Investment) of breastfeeding—witty, considering the time and place, and yet so supportive.

On-site childcare so that parents don't have to choose between leaving their jobs or leaving their babies. Letting life integrate with work so that working families don't have to constantly feel torn in two different directions. Flexibility in meetings and schedules. Allowing for the natural rhythms and needs of breastfeeders. Making childcare as easy and accessible as possible so that employees can be more effective in their jobs.

All of this seems so profoundly logical, it's a wonder that more companies have not figured this out sooner. Clearly, it works. I mean, who has ever heard of a 100% retention rate for mothers?

But that's not all folks! Patagonia has extended its support for parents in recent years by allowing up to a staggering 16 paid weeks off. Parents and non-parents alike also enjoy top-notch healthcare, college tuition reimbursement, and so much more.


Patagonia founder discusses why the company's values are so importantwww.youtube.com

The company could almost be a case study in employee retention when it comes to parents. Experts say the things workers value the most in their career when they have children are paid time off, flexible scheduling, and help with childcare.

One more thing that makes a huge difference? A great manager who understands and supports the parent's needs. In this case, maybe one who doesn't flinch at a breastfeeding mother in the workplace.

Patagonia's got it goin' on. Let's hope more companies take their lead.

This article originally appeared on six years ago.

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Family

Mom has a different take for the millennial parents 'always on their phone'

It's pretty spot on.

@sheisapaigeturner/TikTok

Maybe there's more to it than "bad parenting."

Unless you've been living on a remote, deserted island, you’re probably addicted to your phone. We’ve all been guilty of ignoring someone right in front of us because of text or a notification. It’s so common we even have a word for it: “phubbing.”

But parental phubbing, while just as prevalent as ordinary phubbing, is often seen as more than just a social faux pas. And this perhaps isn’t totally without merit, since research has shown that kids do in fact feel the effects of being ignored in this way.

And yet, as one mom eloquently points out, we can’t just chalk it up to “bad parenting.”

“I was just at my son's Taekwondo practice, and I'd say 75% of the parents are on their phones, right?” Paige Turner, a mom of four, says in a clip posted to her TikTok.

She continues: “And I have seen a lot of commentary about how parents are always on their phones, right? Parents are always texting. They're not watching their kids. They're not seeing how great their kids doing during Taekwondo or baseball or gymnastics, whatever it is. They're just too busy on their phone and why can't they just take a break and look up?”

And this is where Turner offers her alternate, but so spot on take.

“I think the average parent is being asked to do a lot, right? They are working full-time. There's a lack of childcare, so oftentimes, these parents are not only on their phones, I sit next to parents who are on their laptops at Taekwondo practice because we are technically still working, right?” she says.

Since most parents are technically still on the clock by the time an afternoon practice rolls around, of course they’re “Slacking on their phone. They're answering emails. Sometimes, they're even listening to a call,” Turner explains.

So maybe it’s not just about being present with their kids but about parents having to be on call 24/7.

“In an ideal world, our kids would have practices and games at times that allowed us to be fully present,” Turner says. But in reality, “we are being asked to go in many different directions right now, and so many of us don’t have that luxury.”

Turner also points out that the obligation to be at every practice or game is a fairly new concept, parents used to simply drop kids off and pick them up once whichever activity was over.

“We are being asked not only to do more physically: be at every practice, be at every game, volunteer, work full-time, pick up your kids from the bus stop, all these things. We're also being asked to be fully present for all of it, which is impossible,” she notes.

@sheisapaigeturner As parents, we need to be conscious of one and how we use our phones. However, a lot of the critique online specifically about parents being on their phone I could activities is likely missing the full picture. Many parents are multitasking. They are working while at basketball, they are ordering groceries while at dance practice. They are doing many things at one time and juggling all of it as soon as they can. #millennailmom #sportsmom #parentingadvice #socialmedia #workingmom #wfhmom #workingparent ♬ original sound - Paige

Turner concludes by sharing that she posted this perspective to offer some grace against the common “ugly narrative” that parents are simply not paying attention to their kids when parents are most likely doing the very best that they can.

Several parents agreed with Turner and added their own takes on the issue.

“The idea that we have to be present every single second of our child’s life is just INSANE. Especially coming from the ‘go outside and don’t come back until dark’ generation,” one person wrote.

Another added, “also, my phone is where I schedule appointments, order groceries, order prescriptions, fill out forms for all the things, research therapists and camps and doctors and adhd, & I’m a grad student.”

A few even pointed out that even when they aren’t working, phone use during practice shouldn’t be considered taboo.

“Even if you AREN’T working or doing something productive on your phone. Why would I want to watch soccer drills for an hour? Let me play candy crush in peace lol,” one person quipped.

Another seconded, “I’m absolutely not working but I’m using the opportunity of my child being fully engaged with an activity to freaking relax a little. I don't have to just sit and watch them 24/7 to have a relationship.”

Bottom line: of course, it’s important for parents to be mindful of their phone usage, especially when around kids. But our world makes that nearly impossible, and passing judgment on the moms and dads who do find themselves scrolling isn’t of help to anyone. A little compassion can go a long way here.

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Parenting

Mom gives master class rant about how impossible it is to have kids in sports while working full time

"It just doesn't even make sense."

Rex & Mo|TikTok

Mom shares PSA on about being a sports mom while also working

Being a mom can be challenging enough, but when you add in working full time and kids activities, it feels like you need a few clones to help you out. Recently we signed our youngest up for soccer, he's 5-years-old and happens to be ten years younger than his closest sibling, so I've done the sports stuff.

At one point I was working full-time while my daughter took tap, ballet and jazz while also on a soccer team and my two older boys played soccer, baseball and football. We rarely saw the inside of our home unless it was to sleep, I'm not even sure I knew how my stove worked during those years. Now here we are starting all over again.

So when Mo, a mom running the TikTok page Rex & Mo posted a video ranting about how impossible it feels to add organized activities for kids into the mix, parents everywhere related, myself included.

In the video, Mo explains that her oldest child recently started playing football and she's finding the additional responsibility to be a bit much.

"Being a working mom with children that have extracurricular activities is unrealistic and just...it is so hard," Mo says. "It just doesn't even make sense. It just feels unsustainable, like how long am I going to be able to do this?"

She goes on to reveal her routine which includes going to work, picking up her younger kids from daycare, taking her son to football practice, then somehow finding time to feed and bathe the children. The mom didn't mention homework but it's safe to assume that is squished in there somewhere. It's still early in the season so she may not be fully initiated to know that on game days parents rotate team snacks, including drinks. Other sports moms were quick to commiserate in the comments.

"I'm over her fighting for my life sis," one woman writes.

"The joy I feel when they cancel a practice," another mom shares.

"All I do is drive around ALL NIGHT LONG and eat dinner at 10 pm... hang in there mama," someone says.

The amount of constant calculation it takes to get everyone where they need to be on time while also making sure things don't fall behind is a sport in itself.

Watch the relatable rant below:

@rexandmo

S/O to my husband cause he work too & coaches but when i get home these HIS KIDS 😂😂😂 #rexandmo #fyp

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Family

Mom's new email signature has parents everywhere applauding her honesty about expectations

"I'm still good at my job. I'm still a professional. I'm also a mom of four kids and this is reality in America."

Meg St-Esprit|Twitter and Ketut Subiyanto|Canva

Mom creates relatable email signature for parents.

Childcare in America has been an issue since well before most of us were born, and it continues to be a struggle for parents. Daycare costs are rough—at one point in time, I paid $276 a week for one child to attend a daycare center, and that's not even the highest price I was quoted. But not everyone can afford the cost of childcare, and when you have multiple children who all need adult supervision, the cost can become astronomical.

The cost of childcare can cause some parents to make the decision to stay home while the other works if the family can survive on one income. In other instances, parents may be working from home while also juggling full-time parenting responsibilities. For parents in the latter category, one mom's new email signature is serving as a reminder that childcare is expensive and school is out for the summer.

Meg St-Esprit was in the process of looking up babysitters and summer camps and realizing how unaffordable it was to try to accommodate four children when a "snippy" email came through, according to Today.com.

"In the moment, I was like: 'This is how it's going to be — people are going to need to know that this is how it's going to be for the next couple months,'" St-Esprit, told Today.com. "I'm still good at my job. I'm still a professional. I'm also a mom of four kids and this is reality in America."

St-Esprit is a freelance journalist based out of Pittsburgh, Pennsylvania, so while her job may allow her to have some flexibility, people still expect prompt replies to correspondence. This mom decided that instead of adding additional stress to her plate, she would be brutally honest in her email signature. Honestly, the signature is pretty darn accurate. There are plenty of families in similar situations that probably wish they could change their email signature to something similar.

The signature reads, "Please note I may be slower to respond to email in the months of June, July and August due to the United States' inability to provide affordable childcare for working mothers."

St-Esprit shared a photo of her email signature to Twitter where she received a lot of support from other parents. She wrote about the benefits of universal subsidized childcare for the United States, saying, "The US is the only developed nation w/o subsidized childcare. Adding it would increase our GDP over 1 trillion dollars. Not a handout — it’s a smart decision when facing a recession and labor shortages."

While states do offer childcare assistance for lower-income families, the threshold can unintentionally cause parents to make difficult decisions to keep their childcare subsidy. I recall a phone call made by a parent who attended my child's daycare. The mom was explaining to her partner that she was given a promotion, but after speaking to the daycare director, if she took the raise, she would lose her subsidy and they would suddenly be responsible for paying nearly $900 a week. My eyes bulged at the thought, and as she collected her twins from my son's classroom, she pondered accepting the position but asking to keep the same pay because the new cost of daycare would essentially be a pay cut.

I have no idea what the outcome was in that situation because I was just a bystander, but the conversation stuck with me. It partly stuck out because I could've benefitted from a subsidy and partly because many middle-class families struggle with affording childcare but don't qualify for any sort of program to assist.

In a different tweet, St-Esprit also mentions this in-between experience.

"Today I went to my 4yo’s PreK Counts classroom for yoga with a special grownup. This is the only subsidized childcare my children have been able to access as middle earners and it’s been a GIFT. It also reduces educational costs long term because of the early education benefits," the freelance journalist wrote.

Surprisingly, through St-Esprit's frustrated signature, she found solidarity in the email responses she's received.

"I work with a lot of clients, so I thought maybe I should delete it," St-Esprit told Today.com. "Then people started to reply to it, writing: 'Side note: I love this.' 'Side note: Oh my gosh, this.'"

Obviously, there's something a little wonky with America's way of handling childcare. It's especially noticeable in comparison with other industrialized countries that have found a way to not only offer extended paid parental leave but also provide subsidized childcare for working parents.

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