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why are so many nail salons vietnamese owned

Tippi Hedren/Wikimedia and Tippi Hedren with Vietnamese women/Vietnamese Heritage Museum

The surprising history behind Vietnamese owned nail salons

One of the most frequently seen buildings in any town is a nail salon. It seems you can't go more than a few blocks without seeing one in most cities and if you frequent them, you've probably noticed that many of them are owned and operated by Vietnamese-Americans. There may have been some curiosity about this floating around or maybe people simply assumed it was always this way so they didn't ask.

But it turns out, Vietnamese owned nail shops boomed after the Vietnam War when America had an influx of refugees from the small country. Soogia, a small business owner and social media creator took to the internet to explain exactly why so many nail salons are owned by Vietnamese people after several followers asked her the question.

The surprising history involved a movies star, Tippi Hedren, and 20 young Vietnamese refugee women. Soogia explains that Hedren was working as a relief coordinator for Food for The Hungry in 1975 after the Vietnam war ended to help the women assimilate into American culture.


"Tippi Hedren was working with 20 Vietnamese women and she couldn't help but notice how much they were paying attention to her manicure, and they were so interested in how clean and pretty her nails were. And so she had the idea to have her manicurist and other people in the industry come up and teach these women how to do nails," Soogia shares.

The actress' manicurist came to visit the women weekly to do these classes and when they were ready she helped them get their licenses and jobs. After the women completed the impromptu apprenticeship and were licensed and ready to work, they took their new found skill to their community to teach other refugees.

Soogia points to the popularity of nail salons with the influence of Black culture, specifically Black women saying, "and though Vietnamese people drove the industry of the nail salon Black women really drove the culture. People like Donna Summer, Diana Ross, Florence Griffith Joyner, and now of course we have women like Meg Thee Stallion, and you of course cannot talk about nails and not mention Cardi B."


@soogia1 Many of you wanted to know: Why are so many nail salons run by Vietnamese people? @Soogia (SOO-jee-yah) #nailsalon #manicure #manipedi #tippihedren #dianaross #cardib #megtheestallion #acrylics #gelx ♬ original sound - Soogia (SOO-jee-yah)


So the cause of the rise of the nail industry was really full of serendipitous moments starting with just 20 determined women and an actress who saw an opportunity for the new refugees and the influence of famous Black women. Thanks to her role in catapulting Vietnamese people into nail salon history, Tippi Hedren is known as the Godmother of the Vietnamese nail industry. The documentary "Nailed It" explores the relationship between Vietnamese nail salons and Tippi Hedren as well as how the salons spread across America and can be found on Tubi.

People were surprised at the quick history lesson while others shared their connection with the story, with one writing, "Tippi Hedren was QUITE a unique person leading a very interesting life. I never heard this story before, wow, thank you!"

"My mom is Vietnamese & lost a lot during the war, but her nail skills are amazing," someone shares.

"Thank you for the history lesson! What an amazing and beautiful story," another says.

Another person admits, "I have been genuinely wondering this for ages. Thank you for educating me."

One man found himself getting emotional from her own family history, "this made me tear up. As a Vietnamese person who's mom and aunt did nails it hit home."

What an amazing little piece of history that people can take with them and share with others, and if you're curious about a more in depth explanation, check out the documentary.