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Former Levi's CEO Charles Bergh settled the debate on how often you should wash your jeans

"We don’t need to wash jeans as often as most people think we do.”

via Levi Strauss and Ricardo Gomez Angel/Unsplash

Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

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Beavers were brought to the desert to save a dying river. 6 years later, here are the results.

Their engineering feats are pretty dam incredible.

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Can outsider beavers save this dried up river?

It's not easy being a river in the desert under the best of circumstances. The ecosystem exists in a very delicate balance, allowing water sources to thrive in the harsh conditions. These water sources in otherwise extremely dry areas are vital to the survival of unique wildlife, agriculture, and even tourism as they provide fresh drinking water for the people who live nearby.

But man-made problems like climate change, over-farming, and pollution have made a tough job even tougher in some areas. Rivers in Utah and Colorado that are part of the Colorado River Basin have been barely surviving the extremely harsh drought season. When the riverbeds get too dry, fish and other aquatic creatures die off and the wildfire risk increases dramatically.

About six years ago, one team of researchers had a fascinating idea to restore the health of some of Utah's most vulnerable rivers: Bring in the beavers.

beavers, beaver dam, animals, wildlife, ecosystem, nature, earth, sustainability, deserts, waterways, rivers, pollution, climate change Beaver in water. Photo by Svetozar Cenisev on Unsplash

In 2019, master's student Emma Doden and a team of researchers from Utah State University began a "translocation" project to bring displaced beavers to areas like Utah's Price River, in the hopes of bringing it back to life.

Why beavers? It just makes dam sense! (Sorry.)

Beaver dams restrict the flow of water in some areas of a river, creating ponds and wetlands. In drought-stricken areas, fish and other wildlife can take refuge in the ponds while the rest of the river runs dry, thus riding out the danger until it rains again.

When beavers are present in a watershed, the benefits are unbelievable: Better water quality, healthier fish populations, better nutrient availability, and fewer or less severe wildfires.

It's why beavers have earned the title of "keystone species," or any animal that has a disproportionate impact on the ecosystem around them.

Doden and her team took beavers who were captured or removed from their original homes due to being a "nuisance," interfering with infrastructure, or being in danger, and—after a short period of quarantine—were brought to the Price River.

Despite the research team's best efforts, not all the translocated beavers have survived or stayed put over the years. Some have trouble adapting to their new home and die off or are killed by predators, while others leave of their own accord.

But enough have stayed and built dams since 2019 that the team is starting to see the results of the effort. In fact, beaver projects just like this one have been going on all over the state in recent years.

- YouTube www.youtube.com

The water levels in the river are now the healthiest they've been in years. The fish are thriving. Residents of Utah are overjoyed at the results of the experiment.

A column in The Salt Lake Tribune from 2025 (six years after the beaver translocation began) writes that the revitalization of the Price River "helped save our Utah town."

"A tributary of the Colorado River, the Price River runs through downtown Helper. On a warm day, you’re likely to find the river filled with tourists and locals kayaking, tubing and fishing along its shore. A decade ago, it was hard to imagine this scene—and the thriving recreation economy that comes with it—was possible."

Of course, it wasn't JUST the beavers. Other federal water cleanup investments helped remove debris, break down old and malfunctioning dams, and place tighter regulations on agriculture grazing in the area that depleted vital plant life.

But the experts know that the beavers, and their incredible engineering work, are the real MVPs.

beavers, beaver dam, animals, wildlife, ecosystem, nature, earth, sustainability, deserts, waterways, rivers, pollution, climate change An actual beaver dam on the now-thriving Price RiverPublic Domain

In other drying, struggling rivers in the area, researchers are bringing in beavers and even creating manmade beaver dams. They're hoping that the critters will take over the job as the rivers get healthier.

Utah's San Rafael river, which is in bleak condition, is a prime candidate. In on area of the river, a natural flood inspired a host of beavers to return to the area and "riparian habitat along that stretch had increased by 230%, and it had the most diverse flow patterns of anywhere on the river," according to KUER.

It's hard to believe that beavers nearly went extinct during the heyday of the fur trapping industry, and continued to struggle as they were considered nuisances and pests. Now, they're getting the respect they deserve as engineer marvels, and their populations have rebounded due to better PR and conservation programs.

To that I say...it's about dam time!

This article originally appeared in June.

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'Forgotten' water harvesting system transforms 'barren wasteland' into thriving farmland

The half moons even help replenish the water table.

Credit: Andrew Millison/YouTube

Half moons allow water to be retained for agriculture and even replenish the groundwater table.

When the Great Green Wall initiative began in 2007, it was just a vision of a big, beautiful wall of greenery spanning the width of Africa to keep the Sahara Desert from encroaching on the rest of the continent. Despite years of successes and failures, celebration and criticism, we can see the progress being made as an inspiring example of how local and global collaboration can help counter the effects of climate change.

Just a few years ago, the Sahel region at the northern edge of Senegal was a "barren wasteland" where nothing had grown for 40 years. But the United Nations World Food Programme (WFP) and local villagers teamed up to regreen the area, bringing back agriculture, improving the economy of the people who live there, and preventing the climate migration that desertification ultimately leads to.

climate change, desertification, dry, global warming, barren A barren desert.Canva Photos

How do you hold back the world's largest hot desert?

According to Andrew Millison, a permaculture designer and instructor at Oregon State University, the Sahara desert has expanded by about 10% in the past 100 years. The idea behind the Great Green Wall is to build a barrier of vegetation to stop that expansion, which threatens the ecosystems and economies of the Sahel—the region south of the Sahara that separates the desert from the savanna.

In a video from February of 2024, Millison shared the collaborative nature and progress of one Great Green Wall project in Senegal, including the rejuvenation of 300,000 hectares (about the equivalent of 600,000 football fields) of seemingly unusable land.

- YouTube youtu.be

"The process started with the community-based participatory planning," WFP program policy officer Bakalilou Diaby shares in the video. "By the end of this process, it was agreed that one of the major actions is the land reclamation or land recovery project."

At first, it took some time to convince the community that the regreening of the degraded landscape was even possible, but after learning about how to improve the land, "the people believe and they are convinced, and they are also committed," says Diaby.

The "forgotten" half-moon method of harvesting water

One of the keys to this particular regreening project is using long-forgotten techniques for harvesting water. When soil is crusted and sunbaked and hard as cement, rainwater doesn't penetrate and it's impossible for plants to take root. The solution? Half-moon shaped ditches dug in such a way that water flows into them on the straight side with an embankment built on the rounded side to hold the water in. Each half moon is four meters in diameter and takes about a day for one person to dig.

Local vegetation domesticated on the Sahel thousands of years ago, such as sorghum and millet, are planted in these half moons, rehabilitating the land and feeding the local community at the same time.

"This is nothing new—we have not invented a technology here," explains Sebastian Muller from the WFP resilience team. "The half moon technology is actually an endogenous technology to the Sahel and has been forgotten over time. We have rescued it from the past."

Not only does capturing water in the half moons help with the immediate need to grow food and contribute to the Great Green Wall, but 10%—15% of the water will actually soak into the ground to replenish the water table, creating a more sustainable agricultural process.

"That way we actually achieve a balance of water. So we are not depleting the water resources, but we're making sure that we keep enough water in the ground for future generations," says Muller.

Other crops such as okra and tomatoes are grown in horizontal horticulture beds, and between those ditches grow trenches with fruit trees in them.

fruit trees, sustainable farming, agriculture, horticulture, regreening, climate change Fruit trees.Canva Photos

Engaging indigenous wisdom for sustainable farming

"This is just a very first step in this pilot," adds Muller. "We'll also be using other native species that will be planting in the pits that will drive the rejuvenation of the soil and the protection of the soil as the system starts growing into abundance and producing food and life for the people here."

According to Muller, the "syntropic farming" methods being employed were developed in Brazil and are based on global indigenous practices that mimic the way natural forests grow and thrive. These natural growing dynamics make agriculture more sustainable, continually replenishing the land rather than continually depleting it—truly a testament to global collaboration carried out at the local level with local community support.

"This project was really, really interesting because the World Food Programme wanted to demonstrate how you could take the most devastated areas and turn them back into resilient, food-producing locations," says Millison. "And they specifically placed their project on a very degraded landscape that had been taken down to bare, compacted earth."

If this desertified "wasteland" can be rejuvenated so successfully, it provides hope for recovering other land that many people might write off as useless or barren. As climate change continues to alter the Earth's landscape—literally—we'll need to keep working together both locally and globally to find solutions like the Great Green Wall and support their implementation.

You can learn more about successful permaculture practices on Andrew Millison's YouTube channel.

This article originally appeared in January.

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Man uses 'garbage' shoes to explain troubling economic trend for middle-class Americans

"These shoes are just the tip of the iceberg."

Photo credit: Canva

Remember things being built to last?

Americans are well aware of shrinkflation, where food companies reduce the sizes of their products while the price remains the same at the grocery store. You see this in fast food restaurants when you pick up a burger and feel like your hand has grown a few inches, and at the supermarket when you buy a box of cookies, it weighs less than it did a few weeks ago. Companies use this strategy when they think you’ll be less likely to notice a dip in quantity than a hike in the price.

We see something similar in the world of retail, particularly fast fashion. Fast fashion offers cheaper garments made from low-quality materials that last about as long as the trend does, so people can throw them away and buy the next hot thing. This can be a real problem because fast fashion harms the environment and leads to exploitative labor practices. And the tough part is—even for the most conscious of consumer, it's hard to escape from.

Here's a prime example of what this looks like in the real world. A few months ago, a TikTokker named Tom (@SideMoneyTom), popular for making videos about consumer products, went viral for a video where he called out shoe manufacturers for dropping their quality while keeping prices high. “So many of you guys want to shoot the messenger, but look, it's not my fault shoes are made out of Styrofoam and oil now,” Tom says in a TikTok with over 528,000 views. “It's literally every shoe you look at now. It's not even just the cheap ones. I can find hundred dollar plus pairs of shoes all day long with glue squeezing out of their Styrofoam cracks.”

@sidemoneytom

Replying to @Oscar Magaña shoes are done #fyp #shoes #foryou

Tom notes that recently, shoes have been made with foam soles instead of rubber. Both have pros and cons. Foam is a little more comfortable, but rubber lasts a lot longer. Rubber shoes keep shape and support over time and are much more durable. Conversely, foam shoes compress over time, losing their support and comfort. When companies sell cheaper shoes that wear out more quickly, they make much more money because you must keep replacing them.

In the video, Tom adds that many companies that used to have shoes made with rubber heels, such as Carhartt and Timberland, have switched to foam. This is an interesting choice for brands that pride themselves on selling durable products.

Cora Harrington, a writer and lingerie expert, says that companies aren't entirely to blame. Americans don’t want to pay higher prices. “People don’t exactly want to pay more for all that stuff,” Harrington told Vox. "So what has to happen if everything is more expensive and the customers still want to pay the same price, something has to be cut and that’s often going to be the quality of the garment.”

“There is an entire generation of consumers at this point that doesn’t actually know what high-quality clothing feels like and looks like,” Harrington continues. “It gets easier, I think, for consumers to just not know any better.”

@sidemoneytom

Replying to @donkles #shoes #fyp #sketchers #nike

Many commenters have noticed the decline in shoe quality and praised Tom for pointing it out. "I am so happy I’m not the only one who is baffled by shoes being made of styrofoam and then being upcharged for them," one commenter wrote. "When shoes started being named some version of 'Air Light Cloud float,' my thought was it was because they went from quality rubber to cheap foam and less materials,” another commenter added.

Tom believes the decline in shoe quality is an example of a more significant trend affecting American consumers' products: quality is decreasing while prices remain the same. “The quality of everything is going to hell, and the prices are going up," Tom concludes his video. "The problem is, so many of us have just become used to it that we keep buying it, and we basically allow them to dumb down the quality of everything. Everything in our lives. These shoes are just the tip of the iceberg. Start thinking about it in your life. What are you gonna allow to be garbage quality?"

This article originally appeared in March.

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