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small talk

Using the FORD method to make small talk.

There are many reasons why people are nervous about entering social situations where they have to make small talk, such as a work event, a party where they don’t know many people, or at school. Some people don’t enjoy small talk because they get frustrated talking about seemingly unimportant topics.

At the same time, others are shy and afraid they’ll say the wrong thing or run out of topics of conversation. Psychologists suggest those who are uncomfortable knowing what to say should use the FORD method. It’s an acronym that’s an easy way to remember four different topics of conversation that work with just about anyone.

According to Nicole Arzt, M.S., L.M.F.T at Social Self, FORD stands for Family, Occupation, Recreation and Dreams.

Family

Just about everyone has a family, so it’s a great way to ask someone to share some information about their personal lives without being too forward. Arzt suggests the following questions when making small talk:

Do you have any siblings?

How did you two meet? (if you are meeting a couple for the first time)

How old is your child?

How is your____ (sister, brother, mother, etc.) doing since ____ (event that happened?)

Occupation

Just like a family, almost everyone has a job. Or, if they do not, that can be an interesting topic as well. Here are some starter questions you can ask someone about their job.

What do you do for a living?

How do you like working at _____?

What’s your favorite part of your job?

What made you interested in becoming a _____?

Recreation

You can learn a lot about a person after knowing how they spend their free time. It’s also an excellent way to determine if someone is like-minded and shares the same interests. Here are some questions to get the ball rolling:

What do you like to do for fun?

Have you watched (or read) ______(popular show/book)?

What are you up to this weekend?

Dreams

Learning someone’s hope for the future can tell you much about who they are on a deeper level. They may have just told you about their current job or how they spend their time. But, ultimately, what do they wish to do with their lives? Here’s how to ask someone about their dreams.

Where do you hope to be working in the next few years?

Where would you like to travel?

What’s something you’d like to try in the future?

Would you ever consider trying _____ (particular hobby or activity)?

Arzt also notes that you shouldn’t just be an interviewer. You have to talk about yourself, too. In other words, you need a mutual take-and-give. “Pay attention to someone else's answers and think about how you can draw from your own experience to connect," she wrote.

Not sure how much to say during a conversation? Follow the 43:57 rule. A numbers guy at Gong.io analyzed over 25,000 sales calls with AI and found the perfect speaking-to-listening ratio. Sales soared when the salesperson talked 43% of the time and listened for 57%.

Even though this insight is from business calls, it applies to everyday social interactions. It's really about listening and making the other person feel special. After all, who doesn't love feeling heard and appreciated?


This article originally appeared last year.

People tend to overestimate how awkward meaningful conversations will be.

For many people, meeting someone new is an uncomfortable proposition. Even if we want to make new friends, getting to know people from scratch can be hard. It feels like there are all kinds of unwritten social "rules" that make meeting people awkward. Are there certain things you shouldn't share or ask about when you first meet someone? When do you move from small talk to something more meaningful? Will people think you're weird if you tell them how you're really feeling instead of the standard "fine"?

The die-hard social butterflies among us may wonder what all the fuss is about, but many of us share the sentiment my fellow writer Jacalyn Wetzel described so eloquently: "Meeting people makes my armpits spicy."

If meeting people makes your armpits spicy, here's some behavioral science research that might help.


In a series of a dozen experiments, researchers from the University of Texas at Austin, Northwestern University and the University of Chicago analyzed people's feelings about chatting with strangers, and what they found was eye-opening.

Most of us, apparently, underestimate how much we're going to enjoy talking to strangers. How about that? And we especially underestimate how much we're going to enjoy having more meaningful, substantive conversations with people we've just met. We tend to be overly pessimistic about how those conversations are going to go.

"Because of these mistaken beliefs," the authors, Amit Kumar, Michael Kardas and Nicholas Epley, wrote on The Conversation, "it seems as though people reach out and connect with others less often and in less meaningful ways than they probably should."

The experiments the researchers conducted were designed to test the hypothesis that conversations with strangers can be surprisingly satisfying. The researchers asked people to write down topics they'd normally talk with new people about, such as the weather, and then to write down questions that were of a deeper, more intimate nature. They also asked people to anticipate how they were going to feel after discussing decidedly non-small-talky topics such as “What are you most grateful for in your life?” and “When is the last time you cried in front of another person?” versus typical small talk.

Participants were particularly off base about how uncomfortable the more meaningful conversations were going to be and underestimated how much they were going to like having those conversations with strangers.

"These mistaken beliefs matter because they can create a barrier to human connection," the authors wrote. "If you mistakenly think a substantive conversation will feel uncomfortable, you’re going to probably avoid it. And then you might never realize that your expectations are off the mark."

The researchers said their findings were "strikingly consistent," even across different demographic groups, both in person and over Zoom. "Whether you’re an extrovert or an introvert, a man or a woman, you’re likely to underestimate how good you’ll feel after having a deep conversation with a stranger," they wrote.

Participants told the researchers they wish they could have deeper conversations more often in their everyday lives, but the experiments also showed that people underestimate how much strangers are actually interested in them. As it turns out, we're quite curious about one another and actually do care about one another's feelings and thoughts. Again, what we think a conversation is going to be like isn't what they generally are in reality.

So here we are, wanting to have more meaningful conversations, yet overestimating how uncomfortable and underestimating how interesting and enjoyable they're going to be. Our fears are holding us back from connecting with one another, which is kind of a bummer.

Perhaps we can use this research to try some experimenting of our own, reaching out to people around us to talk about more than the weather. Ditch the small talk, ask people substantive questions about their lives, keep it real and see what happens. We may find ourselves becoming more social as we get to know people on another level—and maybe, hopefully, experience a little less spiciness in our armpits. ​