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small talk

Small talk can be painful, but the FORD method can help.

Some people enjoy small talk and are naturally good at it. For others, it feels like mental and emotional torture. There are many reasons why people are nervous about entering social situations where they have to make small talk, such as a work event, a party where they don’t know many people, or at school. Some people don’t enjoy small talk because they get frustrated talking about seemingly unimportant topics.

At the same time, others are shy and afraid they’ll say the wrong thing or run out of topics of conversation. Psychologists suggest those who are uncomfortable knowing what to say should use the FORD method of conversation starters. It’s an acronym that’s an easy way to remember four different topics of conversation that work with just about anyone.

According to Nicole Arzt, M.S., L.M.F.T at Social Self, the FORD acronym stands for Family, Occupation, Recreation and Dreams. Here are some examples of questions that fall under each category.

Family

Just about everyone has a family, so it’s a great way to ask someone to share some information about their personal lives without being too forward. Arzt suggests the following questions when making small talk:

family, small talk, ford methodYou can ask people about their parents, kids, siblings, grandparents, cousins, aunts and uncles, or just family in general.Photo credit: Canva

Do you have any siblings?

How did you two meet? (if you are meeting a couple for the first time)

How old is your child?

How is your____ (sister, brother, mother, etc.) doing since ____ (event that happened?)

Occupation

Just like a family, almost everyone has a job. Or, if they do not, that can be an interesting topic as well. Here are some starter questions you can ask someone about their job.

jobs, occupations, ford method, small talkeYou can take questions about someone's occupation beyond simply, "What do you do?"Photo credit: Canva

What do you do for a living?

How do you like working at _____?

What’s your favorite part of your job?

What made you interested in becoming a _____?

Recreation

You can learn a lot about a person after knowing how they spend their free time. It’s also an excellent way to determine if someone is like-minded and shares the same interests. Here are some questions to get the ball rolling:

hobbies, what do you do for fun, recreation, ford method, small talkPeople often love talking about what they do for enjoyment outside of work. Photo credit: Canva

What do you like to do for fun?

Have you watched (or read) ______(popular show/book)?

What are you up to this weekend?

Dreams

Learning someone’s hope for the future can tell you much about who they are on a deeper level. They may have just told you about their current job or how they spend their time. But, ultimately, what do they wish to do with their lives? Here’s how to ask someone about their dreams.

hopes and dreams, ford method, small talkeAsking people about their hopes and dreams can be a great way to make more meaningful small talk.Photo credit: Canva

Where do you hope to be working in the next few years?

Where would you like to travel?

What’s something you’d like to try in the future?

Would you ever consider trying _____ (particular hobby or activity)?

Arzt also notes that you shouldn’t just be an interviewer. You have to talk about yourself, too. In other words, you need a mutual take-and-give. “Pay attention to someone else's answers and think about how you can draw from your own experience to connect," she wrote. When you're feeling socially anxious, it can be hard to listen to the other person while also thinking about your own responses, so thinking of the FORD acronym for yourself and having something to share in each category ahead of time can be a way to avoid the dreaded awkward silence that sometimes happens during small talk.

It can also be tricky to know how much you should be talking vs. how much you should be listening. If you're not sure how much to say during a conversation, follow the 43:57 rule. A numbers guy at Gong.io analyzed over 25,000 sales calls with AI and found the perfect speaking-to-listening ratio. Sales soared when the salesperson talked 43% of the time and listened for 57%.

Even though this insight is from business calls, it applies to everyday social interactions. It's really about listening and making the other person feel special. After all, who doesn't love feeling heard and appreciated?

Small talk doesn't have to be torturous, even if it's something you don't look forward to. With a little preparation and some genuine curiosity, it might even become enjoyable as you make new connections with people.

This article originally appeared last year.

via Canva

A man and woman having a conversation.

Small talk can feel awkward, especially when talking to someone you don’t know very well and run out of things to say. That awkward silence may only last a few seconds but can feel like an eternity. Small talk can be uncomfortable, but it’s the gateway to starting relationships, creating professional opportunities, and building self-confidence. Becoming a master of small talk opens up possibilities, but how do you improve your skills?

One way to elevate your small talk game is by using a technique known as conversational threading. Adding a few more details to your questions and responses can open up different avenues to take the conversation and prevent it from stalling after a question or two. The key is to be an active listener with intentional questions.

How to get better at small talk

“The problem with most small talk is that it’s happening on autopilot, which means that people are asking questions they can already predict the answers to, such as: ‘How are you?’ ‘How’s the weather?’ “How was your weekend?’” Lorraine Lee, an award-winning virtual keynote speaker and CEO of RISE Learning Solutions, told CNBC Make It. The problem is that when you ask autopilot questions, you’re bound to get predictable answers, making it hard for the conversation to get off the ground.

Question: “How are you doing?”

Predictable answer: “Fine, how are you?”

Good answer: “Great, I’m planning a trip to Mexico, and I’ve really been enjoying ‘The White Lotus’ on Max."


The “good answer” here gives the person you’re talking to two threads to follow. They can ask you about Mexico or share how they once went to Cancun and had a great time. They can also reply to your thread about “The White Lotus” and discuss whether they have seen it.

Question: “Cold outside, isn’t it?”

Predictable answer: “Yeah, I’m freezing.”

Good answer: “It reminds me of the blizzard we had a few years back. What year was that?”

The “good answer” here also gives the person you’re talking to two threads. They can speculate on the date of the blizzard or share their experience with the snowstorm. The “predictable answer” stops the conversation in its tracks.

What are subject words?

Sean Cooper, known as the “shyness and social anxiety guy,” says we should look for “subject words” when talking with people because those will provide potential threads for a more meaningful conversation. For example: “I bought tires at the Goodyear station with my wife on Saturday” has four different keywords: tires, Goodyear, wife, and Saturday.” If you’re listening, it gives you four ways to turn the conversation into something more:

Tires — “Gee, I can’t remember the last time I changed my tires…”

Goodyear — “Is that the tire store off of Crenshaw Boulevard? Do they have good service?”

Wife — “How is your wife doing these days?”

Saturday — “Saturday was a lot of fun, I took my daughter to a horse stable."

Also, you can create better threads by asking more specific questions.

Autopilot question: “Do you come here often?”

Good question: “What’s your favorite drink at this bar?”

Autopilot question: “How are you doing?”

Good question: “What’s been the highlight of the week?”

Becoming good at small talk isn’t difficult as long as you can turn off autopilot and become more intentional with your questions and answers. Be sure to load up your responses with plenty of threads and keywords so that you’re partner can choose a direction for the conversation. As long as you keep threading the conversation, your relationship has room to grow and flourish.

Education

Never know how to answer the 'What do you do' question? This simple formula can help.

How many times have you been asked, "What do you do?" and not known what to say?

Let's face it, our answers to this question are usually a bit blasé.

We’ve all been there. The moment we’re face to face with a stranger and the ice breakers begin rolling in. During this little tête-à-tête, one question is sure to be as inevitable as Thanos himself: “What do you do?”

Even for the most skilled small talkers among us, this is not always a particularly easy question to answer. Not without sounding overly vague, sterile, or, yes, even dull. But as CNBC contributor and author Jessica Chen will tell you, there is a tried-and-true method that not only provides an answer for the “What do you do?” question but inspires authentic connection with others.

Her formula, which is included in her book Smart, Not Loud: How to Get Noticed at Work for All the Right Reasons, is pretty simple and definitely gives you more to work with than just saying your job title, which, barring any astronauts or Grammy award winners reading this, can sound pretty bland for most of us.


Without further ado, here are the 3 points to hit in your answer, according to Chen.

1. Talk about the issues you solve

This can help paint the picture that anyone can relate to, even if they have zero familiarity with your industry. Chen advises putting this in the form of a rhetorical question.

Examples:

  • “You know how cyberattacks are getting more frequent and sophisticated?”
  • “You know how you see ads when you scroll through a news story?”

2. Share the solutions you offer

Now’s your chance to clearly explain how your work addresses the issue you set up in step one. Chen notes that it’s important to think about “real-life implications" of what you do every day:

Examples:

  • “What I do is create software systems that alert companies when a suspicious user tries to access their platform.”
  • “What I do is research the best places to put ads so that they have maximum visibility.”

3. Drop some proof

This is where you tie it all together, using a story or other pertinent company details, in order to solidify your credibility.

  • “In fact, our organization is one of the largest cybersecurity companies in the world with clients like [well-known company].”
  • “In fact, the click-through rate of our ads is around 3%, which is much higher than the industry average.”

Put all those together and you’ve got: “You know how [talk about issues you solve]? So what I do is [share the solutions you offer]. In fact, [drop some proof].” Badda bing, badda boom, a concise, yet well-thought out and impactful answer that actually provides a snapshot of what you do for a living. Side effects might include nods of interest and response in the form of, “Wow, cool!”


If you’re struggling with all things small talk, having a go-to approach, much like this one, isn’t a bad idea. Having things like the FORD method, which is essentially a list of ice breaker questions that will get virtually anyone talking, in the back pocket can really help offset any social jitters that get in the way in the heat of the moment.

Basically, it’s totally okay if you don’t naturally have the gift of gab. But since you will likely have to engage in conversations throughout a good chunk of your life, it might behoove you to find ways to make it less stressful. And even for those of us who are extroverted and can chat with anyone, there are ways in which we can make our communication more impactful.

Using the FORD method to make small talk.

There are many reasons why people are nervous about entering social situations where they have to make small talk, such as a work event, a party where they don’t know many people, or at school. Some people don’t enjoy small talk because they get frustrated talking about seemingly unimportant topics.

At the same time, others are shy and afraid they’ll say the wrong thing or run out of topics of conversation. Psychologists suggest those who are uncomfortable knowing what to say should use the FORD method. It’s an acronym that’s an easy way to remember four different topics of conversation that work with just about anyone.

According to Nicole Arzt, M.S., L.M.F.T at Social Self, FORD stands for Family, Occupation, Recreation and Dreams.

Family

Just about everyone has a family, so it’s a great way to ask someone to share some information about their personal lives without being too forward. Arzt suggests the following questions when making small talk:

Do you have any siblings?

How did you two meet? (if you are meeting a couple for the first time)

How old is your child?

How is your____ (sister, brother, mother, etc.) doing since ____ (event that happened?)

Occupation

Just like a family, almost everyone has a job. Or, if they do not, that can be an interesting topic as well. Here are some starter questions you can ask someone about their job.

What do you do for a living?

How do you like working at _____?

What’s your favorite part of your job?

What made you interested in becoming a _____?

Recreation

You can learn a lot about a person after knowing how they spend their free time. It’s also an excellent way to determine if someone is like-minded and shares the same interests. Here are some questions to get the ball rolling:

What do you like to do for fun?

Have you watched (or read) ______(popular show/book)?

What are you up to this weekend?

Dreams

Learning someone’s hope for the future can tell you much about who they are on a deeper level. They may have just told you about their current job or how they spend their time. But, ultimately, what do they wish to do with their lives? Here’s how to ask someone about their dreams.

Where do you hope to be working in the next few years?

Where would you like to travel?

What’s something you’d like to try in the future?

Would you ever consider trying _____ (particular hobby or activity)?

Arzt also notes that you shouldn’t just be an interviewer. You have to talk about yourself, too. In other words, you need a mutual take-and-give. “Pay attention to someone else's answers and think about how you can draw from your own experience to connect," she wrote.

Not sure how much to say during a conversation? Follow the 43:57 rule. A numbers guy at Gong.io analyzed over 25,000 sales calls with AI and found the perfect speaking-to-listening ratio. Sales soared when the salesperson talked 43% of the time and listened for 57%.

Even though this insight is from business calls, it applies to everyday social interactions. It's really about listening and making the other person feel special. After all, who doesn't love feeling heard and appreciated?


This article originally appeared last year.