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Elmo got real on his Chicken Shop Date.

For some, little is more daunting than the question: "What's your 5-year plan?" No matter the generation, it can be anxiety-inducing at best. Sesame Street's Elmo was asked this very question by English comedian Amelia Dimoldenberg on her popular web series Chicken Shop Date.

On the show, Amelia has various "dates" where she peppers celebrities with awkward and often endearing interview questions. Obviously, Elmo was the perfect guest, though it's specifically noted on YouTube that Elmo is having a "play date" since he's only three and a half years old, of course. But when she bluntly asks him, "What's your five-year plan?" Elmo is confused. "What's that mean, five-year plan? Elmo is me." She restates, "Yeah, you need to have a plan. You need to have a five-year plan."

gif of Amelia DimoldenbergDisappointed Amelia Dimoldenberg GIF by Chicken Shop DateGiphy

On the show, Amelia has various "dates" where she peppers celebrities with awkward and often endearing interview questions. Obviously, Elmo was the perfect guest, though it's specifically noted on YouTube that Elmo is having a "play date" since he's only three and a half years old, of course. But when she bluntly asks him, "What's your five-year plan?" Elmo is confused. "What's that mean, five-year plan? Elmo is me." She restates, "Yeah, you need to have a plan. You need to have a five-year plan."

And then Elmo becomes all of us. "Elmo doesn't really know what he's gonna do in the next five hours!"

@emil1yc

😭 #chickenshopdate

When this clip was posted on TikTok, the followers definitely saw themselves in Elmo. "Me, in a job interview," says the top commenter, with over 25,000 likes. Another writes, "I just panicked, like am I supposed to have a 5-year plan? Marriage? Do some people have a five-year plan?!?"

This person asks, "Also, isn't Elmo like 5 or 6 or something? She's basically asking him what he's gonna be doing after another lifetime." (Repliers rightfully point out that Elmo is three and a half years old in perpetuity.)

Since that clip went viral three months ago, people have been having a field day on TikTok answering the question for themselves. Many simply lip-sync with Elmo, expressing how much they relate. But TikTok user @GenX_Michelle took it a little further. In their video, we see a woman at the grocery store with a giant raven perched on her arm. The chyron reads: "When someone asks me where I see myself in 5 years."

The comments are not only supportive of the OP, but they're impressed by the grocery-shopping woman, as well. "This woman is a goddess, because you don't choose a raven, a raven chooses you."

@genx_michelle

Raven Lady of Vegas has a nice ring to it... 😉 #raven #5yearplan #ravenladyofvegas #genx_michelle #besties_chosenfamily


Many therapists and career counselors nowadays actually believe you don't need a 5-year plan, and that the very idea of them is obsolete. In Lily Zhung's article "Why You Really Don't Have to Have a 5-Year Plan" for The Muse, she cites John D. Krumboltz’s Happenstance Learning Theory, where she reports, "He posits that unplanned events are to be expected because they’re inevitable and, in fact, necessary to every career."

person in an office saying, "New plan."Plan Change Of Plans GIFGiphy

She then asks, "How many successful people actually followed a plan to get to where they were? Maybe a handful. Most were (and continue to be) superbly hardworking and just really good at recognizing and acting on opportunities that come their way."

Success, she says, comes from grabbing opportunities when they arise and being as prepared as possible for the moment. "Ultimately, the goal of career planning is not to have a step-by-step plan, but to maximize the opportunities for you to learn and to be in the right mindset to take advantage of opportunities as they come."

Zhung quotes Shonda Rhimes from a commencement speech she gave at Dartmouth in 2014: "Maybe you know exactly what it is you dream of being, or maybe you're paralyzed because you have no idea what your passion is. The truth is, it doesn't matter. You don't have to know. You just have to keep moving forward. You just have to keep doing something, seizing the next opportunity, staying open to trying something new. It doesn't have to fit your vision of the perfect job or the perfect life. Perfect is boring and dreams are not real. Just do."

Pop Culture

Buffy Sainte-Marie shares what led to her openly breastfeeding on 'Sesame Street' in 1977

The way she explained to Big Bird what she was doing is still an all-time great example.

"Sesame Street" taught kids about life in addition to letters and numbers.

In 1977, singer-songwriter Buffy Sainte-Marie did something revolutionary: She fed her baby on Sesame Street.

The Indigenous Canadian-American singer-songwriter wasn't doing anything millions of other mothers hadn't done—she was simply feeding her baby. But the fact that she was breastfeeding him was significant since breastfeeding in the United States hit an all-time low in 1971 and was just starting to make a comeback. The fact that she did it openly on a children's television program was even more notable, since "What if children see?" has been a key pearl clutch for people who criticize breastfeeding in public.

But the most remarkable thing about the "Sesame Street" segment was the lovely interchange between Big Bird and Sainte-Marie when he asked her what she was doing.


"I'm feeding the baby," Sainte-Marie told him. "See? He's drinking milk from my breast."

Sainte-Marie didn't show anything that anyone could reasonably find objectionable, but she didn't have her baby hidden under a blanket, either. From Big Bird's point of view, he could see exactly what was happening, and Sainte-Marie appeared perfectly comfortable with that.

Big Bird contemplated her response, then said, "Hmm…that's a funny way to feed a baby."

"Lots of mothers feed their babies this way," Sainte-Marie said. "Not all mothers, but lots of mothers do. He likes it because it's nice and warm and sweet and natural, and it's good for him. And I get to hug him when I do it, see?"

Their conversation continued with Sainte-Marie answering Big BIrd's questions with simple, matter-of-fact, nonjudgmental answers, and it's truly a thing of beauty. Watch:

That segment was filmed 46 years ago, and it's hard to believe some people still take issue with seeing a mom breastfeed out in the open. We've seen waves of education and advocacy attempting to normalize breastfeeding, and yet it wasn't until 2018 that every state in the United States had laws on the books protecting breastfeeders from being cited or fined. Even now, some moms still get flack for not hiding away in a bathroom or a car to feed their babies.

Sainte-Marie recently spoke with Yahoo Life about how that segment came about. She had gotten pregnant during her second season on "Sesame Street" and she had her baby with her on set all the time. She'd breastfeed off camera, and she asked one day if the show could do something about breastfeeding.

"The reason why I did that really was because when I woke up from delivering my baby, I was in the hospital, and over here on the table was a big basket of stuff from some formula company. And I preferred to breastfeed, but the doctors didn't understand about breastfeeding. They hadn't learned it."

Even today, according to the CDC, physicians generally lack adequate breastfeeding education and training, so as far as we've come with education on this subject, we clearly still have a ways to go.

Watch Sainte-Marie talk about how she came to share breastfeeding with the "Sesame Street" audience:

Thank you, Buffy, for providing a beautiful example of how to talk about breastfeeding that's just as relevant today at it was four decades ago.


This article originally appeared on 1.31.23

After Elmo's 'trauma dump' check-in, 'Sesame Street' goes all-in on mental health

Their first PSA offers a simple strategy for managing big feelings.

The Sesame Street gang is here for kids' mental well-being.

Remember when Elmo broke everyone simply by asking how people were doing on X? The viral check-in prompted a flood of responses in which people poured their hearts out onto the beloved Sesame Street character, and the wave of woes was so great all the other Sesame Street friends chimed in with their own words of support.

There's a reason Elmo's check-in hit people so hard. There's something viscerally comforting in the familiar faces and voices of our favorite childhood characters. Over 50-plus years creating high-quality shows for kids, Sesame Workshop has gained and retained people's trust and confidence, so engaging with Sesame Street characters feels safe and cathartic.

The folks behind Sesame Street have always incorporated kids' feelings and emotions into it educational programming, but a new initiative is taking a direct approach to mental health awareness. Teaming up with Huntsman Mental Health Institute, Sesame Workshop and the Ad Council have launched the "Love, Your Mind" campaign with a kid-friendly PSA.


It begins with Elmo humming a familiar tune, the "Sunny Days" theme song from Sesame Street, before his friends join in. Then Elmo explains how humming is a good strategy for managing big feelings. Watch:

It may seem simple, but Dr. Amanda Fujiki, an expert in child and adolescent psychiatry, Huntsman Mental Health Institute, tells Upworthy that humming can be "a calming experience for the brain that can give kids a pause from intense emotions and feelings."

"Humming is one of many coping activities that help kids identify and regulate emotions," says Dr. Fujiki. "Humming, deep breathing, engaging kids with their senses by listening to music, touching a cold item, like ice, or engaging in brief intense exercise, are all mindfulness based practices that can help kids take a pause to identify and regulate their emotions."

"There is research to show that mindfulness practices have positive influences for children and adults," she continues. "For example, studies show that mindful practices can reduce anxiety, depression, and improve physical health in children. By engaging in developmentally appropriate media focused on emotions, parents can offer young children opportunities to engage in dialogue where they can teach emotional literacy and validate big emotions when they come up by referencing examples, like Elmo."

The "Love, Your Mind" campaign comes at a crucial time as young people face an epidemic of mental health struggles. Feelings of persistent sadness and hopelessness were rising rapidly even before the COVID-19 pandemic hit. Since 2020, it's been clear that we need more resources to help youth manage their mental well-being.

“The growing mental health crisis is one of the most pressing issues for parents today and children’s needs can so often be overlooked,” said Samantha Maltin, EVP, Chief Marketing & Brand Officer, Sesame Workshop. “We know that caring for a child means supporting their whole circle of care, whether that’s parents, teachers or other caregivers. We’re grateful for our partnership with the Ad Council and ‘Love, Your Mind’ campaign through which we can reach even more children and caregivers with these emotional well-being resources.”

The Ad Council announced a Mental Health Initiative in November of 2022 to unite brands, marketers, media companies and nonprofits in addressing the mental health crisis for people of all ages throughout the U.S. “We all have a role to play when it comes to supporting and destigmatizing mental health, and parents and caregivers are an important part of that equation,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council.

Parents and caregivers can find more resources to support children’s emotional well-being, from managing big feelings to coping with more acute mental health challenges, at sesame.org/mentalhealth and follow Sesame Workshop on Instagram, X, Facebook, and TikTok for more.

Pop Culture

Elmo did a well-being check-in with everyone and unintentionally opened the floodgates

The response was massive, and Sesame Street's follow-up was perfection.

Elmo's check-in brought out thousands of emotional responses.

Few things evoke a visceral comfort response in people of all ages like the colorful characters of Sesame Street. Millions of us grew up with Elmo, Big Bird, Bert & Ernie, Grover, Oscar the Grouch and the rest, and have nothing but warm, positive memories associated with them.

So when Elmo asked all the grownups on X to how they were doing, it triggered a deluge that spoke to people's need to share their mental and emotional struggles as well as the safe place Sesame Street has been for generations.

It all began with a simple question: "Elmo is just checking in! How is everybody doing?"

Elmo surely did not expect thousands upon thousands of people to dump their emotional loads on him like they were in a therapy session, but that's exactly what happened.

Not only did people respond that they were tired—a common refrain—but they also shared about the deaths of loved ones, their relationship struggles, jobs they'd been laid off from, their feelings of despair and depression. Clearly, some people needed a place to put their woes, and who better to receive them than a beloved childhood character who we know understands and accepts us unconditionally?

To Sesame Street's credit, they handled the trauma dump as best a fictional world filled with fictional characters possibly could. After the initial post's impact, Elmo posted, "Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you." Elmo added the hashtag #EmotionalWellBeing.

And then the other Sesame Street characters started chiming in.

One by one, all perfectly in character, the Sesame Street crew showed up on their respective accounts to offer their support, all using the #EmotionalWellBeing hashtag.

"I'm here if you ever need a shoulder to lean on. I'll make us both a warm cup of tea," wrote Bert.

"If you need some cheering up, let me know! I love making others smile," wrote Ernie.

"Me here to talk it out whenever you want. Me will also supply cookies," wrote Cookie Monster.

"I, Grover, am here to be a good listener whenever you need it," wrote Grover.

Even Oscar the Grouch weighed in with some honesty and support. "I'm not great at listening to other share their big feelings, but my worm Slimey is. You should talk with him if you ever need to chat."

Yes, it's silly. But it's also not, because Sesame Street truly has been a lifeline for countless kids who found solace, support and celebration of themselves in those beloved characters, sometimes even more than they found at home.

The main Sesame Street account also shared a link to mental health resources.

But the wave of support and words of kindness and understanding didn't stay confined to Sesame Street. All kinds of big accounts, from NASA and the United Nations to Xbox and Verizon—even the President of the United States himself—weighed in with gratitude for Elmo checking in and reminders that we're all making our way through this life together.

Does it get more wholesome than NASA reminding us we're made of stardust?

The entire phenomenon was a testament to the enduring influence of Sesame Street, but also a good reminder to check in with people once in a while. You never know who might need to offload some emotional weight, and as cathartic as it might feel to drop it all on a beloved icon like Elmo, nothing compares to a real-life friend who offers a listening ear and a shoulder to cry on.

Thank you for the inspiration, Sesame Street creators. Still managing to nurture the children within us, all these years later.