psychology

If you opened Gabriella Carr's red notebook, you might expect to find a diary, a grocery list, or her homework. Instead, you'd find an organized, numbered list of failures.

That's one way to see it. Gabriella views it differently, though. To her, every entry in that notebook is a victory.

Gabriella, a content creator and actor, is embarking on a fascinating experiment she calls "The 1,000 No's." Her goal: to face rejection 1,000 times in a year. While the rest of us spend our days avoiding the word "no," Gabriella is hunting for it. She asks for opportunities she feels unqualified for. She puts herself in situations where rejection is likely.

Something unexpected happened on her quest for failure: she started to succeed.

In seeking "no's," Gabriella stumbled upon a life filled with unexpected "yeses." Her journey offers a fresh perspective on risk and rejection, and she's not alone in discovering the surprising power of failure.

The notebook that changed everything

Gabriella began her challenge in September 2025. As a creative, the sting of rejection was familiar. Casting directors passed on her self-tape auditions. Brand partners left her emails unread. The constant silence and dismissal started to take a toll on her self-worth.

She switched up her approach. Instead of striving for a "yes" and dreading denials, she set "no" as the goal.

This is where Gabrielle tracks her rejection journey.Photo credit: TikTok

Grabbing a red notebook and a permanent marker, she scrawled "The 1,000 Rejections of Gabrielle Carr" on its front and began to track her journey.

The results surprised her. Amid the rejections lay unexpected wins; she earned a spot in a national pageant she'd written off as a long shot and landed a role in a play.

When Gabriella shared her rejection journey on TikTok, it resonated with hundreds of thousands of people. They recognized their own fears in her red book.

"My daughter shared your account with me, and it inspired me to apply for my dream job! I haven't heard back yet, but yes or no, it felt good to be so daring!" read one comment. "I need to get an internship for spring, and I'm so scared," shared another. One viewer said that Gabriella's courage inspired them to apply for a federal job.

Users across the Internet are following her lead. TikTok user @theplanistobefamous tracks his outrageous haggling on Facebook Marketplace. Others record similar experiments—renegotiating lease agreements, asking strangers for fashion advice, pitching themselves to major brands for sponsorships.

Gabriella's experiment has led her to a powerful realization: what holds us back from our greatest dreams isn't a lack of talent or opportunity—it's the fear of asking.

Embracing the "no"

Gabriella follows in the footsteps of innovators who saw fear as their sole obstacle.

Jason Comely, a freelance IT specialist, first developed the concept of "Rejection Therapy" in 2009. After his wife left him, Jason felt isolated and hesitant to socialize. His fear of rejection had morphed into a psychological barrier, a self-imposed mental prison that prevented him from forming meaningful connections and living a free life. He recognized the trap he was in—and knew he needed to find a way to confront and overcome his fears.

To toughen up, he modeled his training after Russian special forces. He created a game with one rule: get rejected at least once a day. Accepted requests didn't count—he had to continue until he got a "no." This simple but powerful game became more than a personal experiment, resonating with people worldwide and blossoming into a global movement.

Jia Jiang took the challenge publicly as well. After a difficult rejection from an investor, he decided to try Jason Comely's "Rejection Therapy" experiment for 100 days. Jiang began recording his quest for no's, expecting to document a long string of awkward failures.

On day three, he strolled into a Krispy Kreme and asked an employee to make him doughnuts shaped like Olympic rings.

Jiang braced for laughter and a curt "no," but the employee caught him off guard as she began to sketch a design. Fifteen minutes later, she handed him a box of Olympic ring-shaped doughnuts, free of charge. This encounter went viral, touching millions with its heartwarming display of unexpected kindness.

In 2017, Jiang gave a TED Talk titled "What I Learned from 100 Days of Rejection," which garnered over six million views—one of the most popular lectures released that year.

Why rejection hurts (and how to overcome it)

If these experiments yield such positive results, why do we remain terrified of putting ourselves out there?

The answer lies in our biology. Psychologists have discovered that social rejection lights up the same areas of the brain as physical pain. In other words, hearing "no" triggers a reaction in your brain—the same one that activates when you slam a finger in the door or douse yourself with freezing water by accident.

Social rejection feels just like physical pain to the brain.Photo credit: Canva

From an evolutionary perspective, this makes perfect sense. In the beginning, our ancestors relied on social groups for survival. Being a part of the tribe meant access to shared resources, protection from predators, and aid in child-rearing. Outcasts faced starvation and predators solo. Although we no longer live in small, nomadic tribes, your brain is still wired with that ancient software. It perceives modern rejections, like an unanswered text or a chilly response during a job interview, with the same primal panic as banishment from the group thousands of years ago.

This is why Gabriella's challenge works—it's a form of exposure therapy.

Exposure therapy is a well-established psychological method used to help people overcome phobias. The core idea is to gradually expose someone to the object of their fears in a safe and controlled way. For instance, if you have an intense fear of spiders, a good therapist won't place you in a room full of tarantulas. They'll ease you into it. The process might begin with something as simple as looking at a cartoon drawing of a spider. Once you're comfortable with that, you might move on to realistic photos, then to a video of a spider. By the end, you could end up in the same room as one or hold a harmless spider in your hands. This logical, step-by-step approach teaches your brain that what you fear isn't a real threat.

Gabriella's experiment works in a similar fashion. By seeking out small, manageable rejections—like requesting a song on the radio—she began to retrain her brain. With each mini-rejection, Gabriella's fear of hearing "no" faded, making it easier for her to take bigger risks, like signing up for that pageant.

Gen Z and the gamification of failure

This trend has seen a major resurgence with Gen Z viewers at the forefront. It's no surprise given today's challenges. Data shows Gen Z may be the "most rejected generation" in history. By February 2025, the average job posting received 244 applications. Young people sent out hundreds of resumes—and faced a wall of silence or boilerplate automatic rejections.

When life feels out of control, turning challenges into a game can help you regain a sense of agency. Instead of passively waiting and dreading rejections, people like Gabriella are making "no's" the goal. This shifts everything. This powerful reframing tool protects your self-esteem and spins a helpless situation into a conquerable hurdle—you can win the game by participating in life.

Ready to start your own rejection challenge?

You don't need to aim for 1,000 rejections or a "no" every day to benefit. If you want to strengthen your own "rejection muscle," here are some simple strategies to get started.

Asking questions can be a form of bravery.Photo credit: Canva

Start with low-stakes requests

Begin by asking for something minuscule, like the time from a stranger. The goal is to feel that jolt of anxiety—then realize you're okay.

Know when to stop

Pushing your comfort zone is healthy, but remember to stay safe. As psychologist Dr. Elisabeth Morray explains, forcing yourself into situations that feel unsafe can yield traumatic outcomes. Know your limits—the goal is growth, not distress.

Track your data

Take a cue from Gabriella and use a pen and paper to record your rejections. Writing them down by hand helps externalize the experience, turning an uncomfortable memory into banal data entry.

Reframe the outcome

Remember what Jia Jiang learned: the worst thing someone can say isn't "no." It's that you never even asked. When you stay silent, you reject yourself by default. Keep in mind that with every brave request, you open the door for the universe to say "yes."

The beautiful truth about "no"

We spend an obscene amount of time trying to be perfect and dodging the embarrassment of disapproval. But people like Gabriella Carr, Jia Jiang, and Jason Comely show us the vibrant, exhilarating world that awaits on the flip side of fear. Rejection is an inevitable part of being human, but there's no shame in asking.

Every "no" in Gabriella's notebook marks an act of courage—an opportunity to embrace possibility over comfort. Within those possible 1,000 rejections lie the "yeses" that will shape her life: the plays, the pageants, and the moments she would have missed if she'd chosen to stay silent.

Buy your red notebook. Approach a neighbor with the favor that's been on your mind. Apply for the job that seems out of your league. The worst outcome? "No." And as Gabriella has shown, hearing a "no" isn't the end of the world—it's proof that you were courageous enough to take the leap and try. Each attempt, no matter how disastrous, is a step forward. You're proving to yourself that you are willing to endure uncertainty to pursue what matters to you.