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Music’s biggest night took place Sunday, February 4 with the 66th Annual GRAMMY Awards. Now, fans have the opportunity to take home a piece of the famed event.

Longtime GRAMMY Awards partner Mastercard is using this year’s campaign to shine a light on the environment and the Priceless Planet Coalition (PPC), a forest restoration program with the goal of restoring 100 million trees. Music fans are 1.5 times more likely to take action to help the environment, making the GRAMMY Awards the perfect opportunity to raise awareness.

“Through our GRAMMY Awards campaign, we’ve created an opportunity for our brand, our partners and consumers to come together over shared values, to participate during a moment when we can celebrate our passion for music and our commitment to make meaningful investments to preserve the environment,” says Rustom Dastoor, Executive Vice President of Marketing and Communications, North America at Mastercard.

The campaign kicked off with an inspired self-guided multi-sensory tour at the GRAMMY House presented by Mastercard, where people journeyed through their passion of music and educational experience about Mastercard’s longstanding commitment to tree restoration. Then, this year’s most-nominated GRAMMY artist and a passionate voice for the environment, SZA, led the charge with the debut performance of her new song, Saturn.

Mastercard’s partners are also joining the mission by encouraging people all over the country to participate; Lyft and Sirius XM are both offering ways for consumers to get involved in the Priceless Planet Coalition. To learn more about how you can support these efforts, visit mastercard.com/forceofnature.

While fashion is always a highlight of any GRAMMY Awards event, SZA’s outfit worn during her performance of Saturn was designed to make a statement; made of tree seeds to help spread awareness. Fans can even comment ‘🌱’ and tag a friend on Mastercard’s designated post of SZA’s GRAMMY House performance for a chance to win a tree seed from the performance outfit*.

“SZA has a personal passion for sustainability – not just in forest restoration but in the clothes she wears and the platforms and partners she aligns herself with. It was important to us to partner with someone who is not only showing up big at the GRAMMY Awards – as the most GRAMMY-nominated artist this year – but also showing up big for the environment,” says Dastoor.


Due to factors like factory farming, logging, and urban growth, the Earth is losing trees at an alarming rate. According to Earth.org, approximately 10 million hectares of trees are lost each year.

Forests regulate the air we breathe and are highly effective in moderating greenhouse gas emissions. In fact, tropical forests provide up to 30% of the global action needed to stop climate change.

"Planting trees can help improve everything – from air quality to economic opportunity to mental health – and everybody deserves these benefits,” SZA said in a press release about her previous environmental activism.

Guided by Conservation International and World Resources Institute, the PPC employs science-based best practices for the selection, implementation, and long-term monitoring of their restoration efforts.

In addition to their goal to restore 100 million trees, the PPC also works to regrow forests in geographies that represent the greatest global need. This includes areas with the greatest potential for positive impacts on climate, with community and biodiversity goals being prioritized as they set out to restore forestland across the globe.

To learn more about the Priceless Planet Coalition or how you could get involved in forest restoration, visit mastercard.com/forceofnature.

* Additional Sweepstakes Details: No Purch. Nec. Void in Quebec and where prohibited. Mastercard cardholders before 2/4/24, who are U.S. & Canada res 18+ at time/date of entry. Ends 2/10/24. Winners/ARV: $30 USD each. Entry must include a “seedling” emoji and tag a friend. Canadian winners must answer a time-limited skill-testing math question. Odds of winning depend on the total number of entries received. Rules: priceless.com/forceofnature

Sustainability

A new material made from seaweed will transform the entire textile industry

Kelsun™, Keel Labs’ flagship product, is combating textile waste and turning the fashion industry (and potentially beyond) into a more sustainable economy.

Fashion is one of the planet’s biggest polluters – up to twenty one billion tonnes of textiles and materials end up in landfills every year, accounting for up to 10% of global CO2 emissions.

As a designer working in fashion and seeing first-hand the amount of waste and pollution generated by the industry, I recognized that the materials throughout our most fundamental items were simply too harmful to reconcile. Rather than continuing to contribute to the problem, I set out to make a change, starting with the building blocks of garments: fibers, yarns, and textiles.

My co-founder, Aleks Gosiewski and I founded Keel Labs with a mission to harness the radical potential of our oceans to positively impact the fashion industry and the world. The actualization of this mission is steadfastly rooted in our belief that we can transform our planetary health by combining material science and design thinking in collaboration with nature.

Our flagship product is a yarn called Kelsun™ made from abundant polymers found in kelp. By connecting planet-positive resources with the existing textile supply chain, we are able to help brands transform their models into the circular economy.

Because seaweed is vertically farmed in the ocean, sequesters carbon at a rapid rate, and is one of the most regenerative organisms on the planet, Kelsun™ has a lower environmental footprint than conventional fibers currently available on the market.

Kelsun™ also bypasses the environmental detriments of conventional yarn production. With a production process that uses no harmful chemicals, minimal water, and does not create toxic by-products, the result is a cleaner manufacturing process for people and the planet. Furthermore, Kelsun’s production is a drop-in solution for existing yarn and textile production infrastructure—enabling vast potential for scale.

As a collective of scientists, designers, and innovators who are fighting against material waste, we are building a healthy relationship between nature and the human ecosystems.

By using seaweed, which is not only a renewable source but also carbon sequestering, we are changing the textile ecosystem and creating a more sustainable and circular future.

Tessa Callaghan is a guest contributor to Upworthy and co-founder and CEO of Keel Labs.

Scientists are fed up. And on April 22, 2017 — Earth Day — they're taking their issues to the streets.

The March for Science is a global movement to show policymakers why allowing well-funded scientific research to help shape public policy is crucial in any thriving democracy.

"It's not only about scientists and politicians," say organizers, who've stressed that the event is nonpartisan. "It is about the very real role that science plays in each of our lives and the need to respect and encourage research that gives us insight into the world."


Not everyone can make the trek to Washington, D.C., of course, but that's OK.

Here are 18 ways you can still make a big difference, even if you can't make it to the march itself:

1. Attend a local satellite march.

Although the official March for Science is in D.C., there are over 500satellite marches taking place around the globe, many of which are in the U.S.

Image via Google Maps.

Try to make it to one nearby.

2. Don't see a satellite march near you? Start your own.

It's super easy, and it's not too late! You can register one in your own town on the march's website and invite friends to join. Every marcher matters.

3. March virtually.

Anywhere you have internet access, you can tune in to the march's livestream. Organizers are asking you to still register as a participant at the D.C. march, though, then follow along during the event on Facebook and Twitter.

4. Make a kick-ass sign for your yard.

Just because you won't be carrying it in the march doesn't mean it can't do its job attracting plenty of eyeballs in your community. (Here are some cool sign ideas if you need 'em.)

5. Spend time on Saturday reading, subscribing to, and sharing articles from science publications.

Scientific journalism is critical in keeping the public informed on recent breakthroughs, technologies, and studies. Outlets like Scientific American, National Geographic, New Scientist, and Cosmos (and many, many more) do a great job at keeping readers up to speed on the science stories that matter (so does Upworthy's own James Gaines). Journalists can't do their jobs and publications can't operate without engaged readers and subscribers.

6. Buy books that support real science.

If you buy a science book from the march (topics and genres vary greatly), all profits go toward supporting the march. Getting a good book to read while helping make the march a success is a win-win.

7. Share this powerful video of Neil deGrasse Tyson explaining why science is what helped make America great.

Science In America

Dear Facebook UniverseI offer this four-minute video on "Science in America" containing what may be the most important words I have ever spoken.As always, but especially these days, keep looking up.—Neil deGrasse Tyson

Posted by Neil deGrasse Tyson on Wednesday, April 19, 2017

Tyson said the video contains maybe "the most important words [he has] ever spoken." It's definitely worth the watch.

8. Donate.

The march is completely volunteer-led. To help it run as smoothly and successfully as possible, funds are needed for things like event promotions and day-of operations. And while the march isn't technically a nonprofit yet because it just applied for C3 status in February, your donation will still be tax-deductible.

9. Know someone who is going to D.C. for the march? Chip in to help them cover gas or lodging.

Traveling can be expensive, after all.

Photo by Wojtek Radwanski/AFP/Getty Images.

10. Share the marcher pledge on your social media channels.

Let your friends and family read why well-funded and respected scientific research is so vital for democracy to keep thriving.

"We, the peaceful, passionate, and diverse members of the March for Science, pledge to work together to share and highlight the contributions of science, to work to make the practice of science more inclusive, accessible and welcoming so it can serve all of our communities, and to ensure that scientific evidence plays a pivotal role in setting policy in the future."

Get the rest of the pledge here.

11. Support teens and young people who love science.

The march wants people of all ages and walks of life to take part, but particularly young people. That's why it created a student outreach team aimed at bringing teenagers into its grassroots movement. Help elevate their voices on Twitter, Instagram, and Tumblr.

12. Buy a science-march-themed hat on Etsy.

They're adorable, they look ridiculously warm and cozy, and they might even nudge your IQ up a few pegs when you have one on.

They're a great conversation starter too, so when you're wearing it and get some questions, it provides the perfect opportunity to talk about the march and the importance of science.

If the "brain hat" isn't your style, maybe the "DNA-hat" is.

13. Take a few minutes to donate to the groups doing so much to keep science a priority on the national radar.

Groups like the American Association for the Advancement of Science (AAAS), the Natural Resources Defense Council (NRDC), and The Sierra Club are some big ones doing important work. But smaller, more niche organizations — like Black Girls Code, for example — need our support too. Find the groups doing work in areas you're passionate about and, if you can afford to, send a few dollars their way.

14. Shop march merchandise.

All profits from the march's online store — selling shirts, pins, and more — goes toward the March for Science.

15. Do your leaders in Washington care about science? Find out, and then set a reminder on your calendar to make sure to vote!

Science spans many different topics and political issues, of course. But, if you do a little digging, you can find out where your senators and representatives stand on issues like climate change, wildlife conservation, and funding for scientific research.

The League of Conservation Voters, for instance, tracks how your leaders have voted when it comes to protecting the Earth.

16. Find a cool science project to sponsor on DonorsChoose.

DonorsChoose — a platform where educators (much of the time in underserved communities) can crowdfund projects or raise funds for new learning tools in their classrooms — has many fantastic science initiatives that could use your help. Help students in Los Angeles get a Lego Mindstorms Robotics kit or provide students in Louisiana with materials they need to learn about a variety of STEM fields, and help budding young scientists stay curious.

17. Fight for local solutions to scientific or environmental problems in your own backyard.

In Maryland, for example, the Waterfront Partnership of Baltimore created Mr. Trash Wheel and his friend Professor Trash Wheel (no relation) — two hilarious-looking contraptions that use the water currents and some old school technologies to help keep Baltimore's Inner Harbor garbage-free.

18. Even if you're stuck in front of a computer screen for the day, you can use the #MarchForScience hashtag.

Share your ideas, photos, and messages of support using the hashtag across social media and make sure all your friends and family know where you stand when it comes to science.

No matter where you are on the globe this Earth Day, you can make a difference when it comes to standing up for science.

After all, it's important to remember "There is no Planet B."

Correction 4/21/2017: The March for Science is on April 22, 2017, not 2016, as an earlier version of this article stated.

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Forests are downright magical.

They're where some of our favorite fables take a twist, where Mother Nature hides her most fascinating creatures, where we go to escape the manmade chaos that consumes far too much of our time.

Forests are the lungs of our world, absorbing carbon and keeping our climates stable, and the protectors of some of our most precious resources. They safeguard habitats and wildlife that allow life to move onward and even make us healthier, too; trees clean our air, lower our stress, and can actually make us happier just by being nearby. They're spectacular.


But some forests, you might argue, are just a bit more spectacular than others.

Here are 11 otherworldly forests to remind you just how incredible life on Earth really is:

1. Bamboo Forest, Japan

Photo by Chris McGrath/Getty Images.

The Sagano Bamboo Forest on the outskirts of bustling Kyoto is famous for its towering green stalks that make enchanting rustling noises in the breeze you really can't hear anywhere else. Japan's Ministry of Environment included the destination on its "100 Soundscapes of Japan" list, encouraging visitors to find some much needed tranquility by listening to the natural sound effects.

2. Otzarreta Forest, Spain

Photo via iStock.

Foggy and tucked away, the Otzarreta Forest in Basque Country flaunts some of the quirkiest trees and branches you'll see on Earth (not to mention the most gorgeous fall colors, if you time it right). Northern Spain never looked so enticing.

3.  The Blue Forest, Belgium

Photo by John Thys/AFP/Getty Images.

Hallerbos, dubbed "The Blue Forest," covers hundreds of acres in Halle. Come mid-April, the entire region blossoms with a bright underbelly of bluebells, so the forest certainly lives up to its name. See the bluebells quick, though — they die in early summer, and the forest fades back into shades of greens and browns.

4. Redwood National Park, United States

Photo by Justin Sullivan/Getty Images.

Redwood National Park stretches alongside the northern coast of California and boasts some of the tallest, most massive trees on the planet. Its trees can live to be — get this — some 2,000 years old, sprouting from seeds that are about the same size as one from a tomato.

5. The Black Forest, Germany

Photo by Arne Dedert/AFP/Getty Images.

In the hilly southwest corner of Germany, the sprawling Black Forest covers an area nearly 100 miles north to south. Its landscapes shift hues depending on the season — Germans know the frustration and beauty that come with a bitter, dreary winter better than anyone, after all — and its pines can be so dense in certain areas that sunlight can't break through to reach the forest floor. (Which is how it got its name. Get it?)

6. Amazon rainforest, Brazil

Photo by Christophe Simon/AFP/Getty Images.

News flash: The Amazon Rainforest is massive. Stretching nearly from coast to coast along the northern half of South America, the Amazon holds an abundance of life like no other place. It has 390 billion trees and 2.5 million various insects, which is one of the many reasons why it's so crucial we protect it from deforestation.

7. Jiuzhaigou, China

Image via iStock.

The Jiuzhaigou takes over a vast region of Sichuan province and boasts everything from towering alpine mountains and waterfalls to pools of purplish, teal waters and coniferous trees. Maybe shoot the next "Avatar" here? (See No. 11.)

8. The Daintree Rainforest, Australia

Photo by Phil Walter/Getty Images.

The Daintree Rainforest off the coast of Queensland is an incredible example of why biodiversity is so important. As many species Down Under have been isolated from other mainlands, plants and animals have adapted over time to the geography's landscapes and features in unique ways. This is incredibly helpful for scientists who want to study how and why evolution works the way it does.

9. Avenue of the Baobabs, Madagascar

Photo by Aline Ranaivoson/AFP/Getty Images.

These "upside-down trees" in Madagascar are hundreds of years old and upwards of 98 feet. The avenue thankfully gained protective status in 2007, becoming the country's first national monument in an attempt to keep the area pristine for generations to come. One might argue it's not technically a forest, per se, but it's one cluster of trees too impressive to keep off the list.

10. Monteverde Cloud Forest Reserve, Costa Rica

Image via iStock.

Monteverde Cloud Forest Reserve — located in one of the most biodiverse countries in the world — has a whopping 755 known species of trees. A wet and tropical climate means weather there stays relatively consistent throughout the year, and committed conservation efforts means sustainability stays a big priority.

11. Zhangjiajie National Forest Park, China

Photo by Lintao Zhang/Getty Images.

Zhangjiajie National Forest's natural beauty and ecological importance to Asia earned its status as a UNESCO World Heritage Site, which means it's very protected by conservation efforts. Famous in large part due to its towering, bare-rock formations, the forest was the inspiration behind some of the scenery in "Avatar."

Those were just 11 of the world's most magical forests. But really, this list could go on and on ... and on.

In fact, chances are, there's an amazing forest waiting to be explored not too far from your own front door. Safe adventuring.