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Education & Information

Debunking doesn't stop misinformation online. But researchers found 'pre-bunking' can.

This approach is more effective than fact-checking.

Photo credit: Canva

Some helpful information to fight misinformation.

The rise of misinformation on social media has been a monumental stress test for the world’s critical thinking skills. Misinformation has had a huge influence on elections, public health and the treatment of immigrants and refugees across the world. Social media platforms have tried to combat false claims over the years by employing fact-checkers, but they haven’t been terribly effective because those who are most susceptible to misinformation don’t trust fact-checkers.

“The word fact-checking itself has become politicized,” Cambridge University professor Jon Roozenbeek said, according to the Associated Press. Further, studies show that when people have incorrect beliefs challenged by facts, it makes them cling to their false assumptions even harder. These platforms have also attempted to remove posts containing misinformation that violates their terms of service, but this form of content moderation is often seen as insufficient and is often applied inconsistently.

misinformation, conspiracy theories, tin foil hat, fake news, debunking false informationConspiracy theorists are associated with tin foil hats.via Mattias Berg/Flickr

How do we combat dangerous misinformation online if removing false claims or debunking them hasn’t been effective enough? A 2022 study published in the journal Science Advances by a team of university researchers and Jigsaw, a division of Google, found a relatively simple solution to the problem they call “pre-bunking.”

Pre-bunking is an easy way of inoculating people against misinformation by teaching them some basic critical thinking skills. The strategy is based on inoculation theory, a communication theory that suggests one can build resistance to persuasion by exposing people to arguments against their beliefs beforehand.

The researchers learned that pre-bunking was effective after conducting a study on nearly 30,000 participants on YouTube.

“Across seven high-powered preregistered studies including a field experiment on YouTube, with a total of nearly 30,000 participants, we find that watching short inoculation videos improves people’s ability to identify manipulation techniques commonly used in online misinformation, both in a laboratory setting and in a real-world environment where exposure to misinformation is common,” the recently published findings note.

The researchers uploaded videos into YouTube ad slots that discussed different types of manipulative communication used to spread false information such as ad hominem attacks, false dichotomies, scapegoating and incoherence.

Here’s an example of a video about false dichotomies.

- YouTubeyoutu.be

Researchers found that after people watched the short videos, they were significantly better at distinguishing false information than they were before. The study was so successful that Jigsaw is looking to create a video about scapegoating and running it in Poland, the Czech Republic and Slovakia. These countries are all combating a significant amount of false information about Ukrainian refugees.

Many people talk about "critical thinking," but a lot of people don't really understand what the term means. Learning about the tropes and techniques used to spread misinformation is a vital part of developing critical thinking skills. It's not just about thinking for yourself and determining what's true based on what your brain tells you; it's about recognizing when messaging is being used to manipulate your brain to tell you certain things. It's learning about logical fallacies and how they work. It's acknowledging that we all have biases that can be preyed upon and learning how propaganda techniques are designed to do just that.

There’s an old saying, “If you give a man a fish, he’ll eat for a day. Teach that man to fish and he’ll eat forever.” Pre-bunking does something very similar. We can either play a game of whack-a-mole where social media platforms have to suss out misinformation on a minute-by-minute basis or we can improve the general public’s ability to distinguish misinformation and avoid it themselves.

Further, teaching people to make their own correct decisions about misinformation will be a lot more effective than pulling down content and employing fact-checks. These tactics only drive vulnerable, incredulous people toward misinformation.

This article originally appeared three years ago.

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Wellness

Most COVID vaccine disinformation can be traced to just 12 people on social media

Canva

As millions of Americans have raced to receive the COVID-19 vaccine, millions of others have held back. Vaccine hesitancy is nothing new, of course, especially with new vaccines, but the information people use to weigh their decisions matters greatly. When choices based on flat-out wrong information can literally kill people, it's vital that we fight disinformation every which way we can.

Researchers at the Center for Countering Digital Hate, a not-for-profit non-governmental organization dedicated to disrupting online hate and misinformation, and the group Anti-Vax Watch performed an analysis of social media posts that included false claims about the COVID-19 vaccines between February 1 and March 16, 2021. Of the disinformation content posted or shared more than 800,000 times, nearly two-thirds could be traced back to just 12 individuals. On Facebook alone, 73% of the false vaccine claims originated from those 12 people.

Dubbed the "Disinformation Dozen," these 12 anti-vaxxers have an outsized influence on social media. According to the CCDH, anti-vaccine accounts have a reach of more than 59 million people. And most of them have been spreading disinformation with impunity.

"Despite repeatedly violating Facebook, Instagram and Twitter's terms of service agreements, nine of the Disinformation Dozen remain on all three platforms, while just three have been comprehensively removed from just one platform," the report states. It also says platforms fail to act on 95% of the COVID and vaccine misinformation that is reported to them.

NPR has reported that Facebook has taken down more of the accounts following the publishing of its article on the CCDH analysis.

Despite many people's understandable resistance to censorship, health disinformation carries a great deal of weight—and consequence. As the CCDH writes, "The public cannot make informed decisions about their health when they are constantly inundated by disinformation and false content. By removing the source of disinformation, social media platforms including Facebook, Instagram and Twitter can enable individuals to make a truly informed choice about vaccines."

So who are these 12 individuals? The report names them and provides some basic info about them starting on page 12 of the report (which you can read here). They are:

1. Joseph Mercola

2. Robert F. Kennedy, Jr.

3. Ty and Charlene Bollinger

4. Sherri Tenpenny

5. Rizza Islam

6. Rashid Buttar

7. Erin Elizabeth

8. Sayer Ji

9. Kelly Brogan

10. Christiane Northrup

11. Ben Tapper

12. Kevin Jenkins

Several of these folks are physicians, which ups their credibility in the eyes of their followers. But as vaccine skeptics themselves say, "Follow the money." These anti-vaxxer influencers rake in the dough by preying on people's paranoia with monetized websites and social media posts, as well as by selling books and supplements.

Some of them may be "true believer" conspiracy theorists and some of them may be opportunistic grifters, but they all benefit from misinformation mongering.

In addition to these individuals, the report names organizations linked to them, including:

- Children's Health Defense (Robert F. Kennedy, Jr.)

- Informed Consent Action Network (ICAN) (Del Bigtree)

- National Vaccine Information Center (NVIC) (Barbara Loe Fisher, Joseph Mercola)

- Organic Consumers Association (OCA) (Joseph Mercola)

- Millions Against Medical Mandates

Don't the names chosen for these organizations sound like things many people would support? Who isn't in favor of defending children's health or informed consent? The "National Vaccine Information Center" sounds downright official, right? Organic consumers? That's me. How would people know whether or not these organizations were trustworthy sources of information, especially if people they know and love are sharing posts from them?

They wouldn't. That's the entire problem.

The report offers suggestions for how to handle misinformation pushers, starting with deplatforming.

"The most effective and efficient way to stop the dissemination of harmful information is to deplatform the most highly visible repeat offenders, who we term the Disinformation Dozen. This should also include the organisations these individuals control or fund, as well as any backup accounts they have established to evade removal."

The CCDH also recommends platforms "establish a clear threshold for enforcement action" that serve as a warning before removing someone and present warning screens and effective correction to users when a link they attempt to click leads to a source known to promote anti-vaccine misinformation. In addition, the report recommends that Facebook not allow private and secret anti-vaccine Groups "where dangerous anti-vaccine disinformation can be spread with impunity."

Finally, the CCDH recommends instituting an Accountability API "to allow experts on sensitive and high-importance topics to perform the human analysis that will ultimately make Facebook's AI more effective."

The information age is also the misinformation and disinformation age, unfortunately. When it's people pushing that the moon landing was a hoax, it's annoying, but when it's people pushing falsehoods about a deadly pandemic and the life-saving vaccines that can end it, we can't just brush it off with an eye roll. Disinformation is dangerous, figuring out how to stop it is tricky, but at least knowing where most of it comes from might give us a chance to limit its spread.


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Culture

How do we coax millions of Americans away from the edge of election conspiracy insanity?

Andrew Feinberg/Twitter, Lin Wood/Twitter

If the past four years has taught us anything, it's that when you think things can't really get any nuttier, they totally can and will.

Case in point: Lin Wood's latest tweets.

Lin Wood is a lawyer who has filed or joined multiple lawsuits on behalf of President Trump in an attempt to overturn the 2020 presidential election. Wood has been an outspoken supporter of Trump and a forceful pusher of conspiracy theories—not only about the election, but about...well, just take a look.

Wood already made headlines a few days ago for suggesting Mike Pence should be executed by firing squad. Late last night, in a series of tweets, Wood lays out absolutely bonkers allegations against Chief Justice John Roberts and the world's "most well-known & 'elite' intelligence agencies."

I'm not fond of amplifying these kinds of batsh*t crazy rants, but considering how intertwined this individual is with the current legal actions of the president of the United States, and considering the fact that President Trump has retweeted this man's tweets just within the past month, it's important to understand the level of unreality that a significant portion of Americans are living in—or at least tacitly accepting.

In a series of tweets, Wood wrote:

"I believe Chief Justice John Roberts & a multitude of powerful individuals worldwide are being blackmailed in a horrendous scheme involving rape & murder of children captured on videotape.

I have the key to the files containing the videos. I have also shared this information.

This blackmail scheme is conducted by members of 10 of world's most well-known & "elite" intelligence agencies. One of those groups was hacked by a group known as Lizard Squad.

The blackmail files of rape & murder were obtained by this group & copy was provided to Isaac Kappy.

The blackmail targets are approached with a gun, a child, & a camera. The target is ordered to rape the child on video. The target is then ordered to shoot the child on video. The target is then owned & controlled by the blackmailers until blackmail evidence loses its value.

After Kappy received the hacked files from member of Lizard Squad, he gave files to one friend and the encryption key to another friend. He provided this information to his friends shortly before he was murdered in May 13, 2019. Members of Lizard Squad were jailed for hacking.

Jeffrey Epstein used this same blackmail scheme of child rape & child murder to either further his own interests or those of any intelligence agency with whom he worked. ALL who flew on his private jet or visited his island must be IMMEDIATELY interrogated & brought to justice.

I decided to post this truth on Twitter & Parler as wall exists around @realDonaldTrump that may have prevented me from getting this evidence to him. Kappy tried to deliver info to President but was then murdered. I do not know who Kappy gave it to for delivery to the President.

I have concerns that information from Kappy was not delivered to @realDonaldTrump & his effort to get it to President may have caused his death. I am aware that my life is now at great risk. But I put my faith in God. I prayed before I made the decision. I had to reveal TRUTH."

Let's pause for a moment here.

First of all, how is this even a thing that he believes? Someone just walks up with a gun and a child and a camera? What? Most of us who actually are not pedophiles would rather die than rape a child. And if someone handed us a gun to shoot a child, most of us would shoot the person trying to blackmail us instead. On a basic level, this is just dumb.

Second of all, every conspiracy theory sucks people in with grains of truth, so let's briefly get those out of the way. Lizard Squad might sound like a made-up thing, but it was actually a real hacking group that successfully disrupted XBox and PlayStation systems in addition to committing other hacking crimes. A bunch of members were arrested in 2014—but their arrest had nothing to do with intelligence agencies.

Former Lizard Squad member Vinnie Omari, when asked about Wood's tweets, told the Daily Dot, "That sounds fucking insane, bro. I'm not going to lie to you. That sounds like the type of stuff that I usually laugh at people for bringing up in conversations."

Omari said he'd never heard of Wood or Kappy and that the group never hacked any government entities or agencies. "We never hacked anything in regards to any of these billionaires like Jeffrey Epstein or any government officials," he said.

That won't convince the conspiracy theorists, of course. (We'll get to that in a minute.) At this point, you may be wondering who the heck Isaac Kappy is. Kappy was an actor and musician who tragically died by suicide by jumping off a bridge onto a freeway in Arizona in 2019. He left lengthy messages on social media before his death, expressing remorse for who he had been, stating that he had spent thousands of hours diving into QAnon conspiracies, talking about how he's abused himself with drugs and alcohol, and apologizing to people he'd hurt.

But instead of his death being a cautionary tale, QAnoners like Wood claim that Kappy didn't die by suicide but was murdered because this obscure actor had the elusive evidence proving all of the cabal nonsense that he was trying to get to the president. As if that makes sense.

Moving on. Wood continued on Twitter.

"I would never make an accusation without having reliable source for it. Stakes are too high. So I did due diligence to validate the accuracy of the shocking information I am revealing tonight. I am entirely comfortable that you are learning the truth. A truth that explains much.

I have no idea extent of blackmail scheme of raping & killing children but given the number of agencies involved, the hundreds of thousands of missing children, & the otherwise inexplicable actions of many powerful officials, celebrities, & business leaders, I fear the worst.

The number of missing children worldwide & in United States is staggering.

So I have now conveyed the truth as I know it. There has been a rising chorus of people questioning my sanity in recent days. Now you can understand why. I have no idea what will be done to me or said about me in coming days, but I will rest well tonight for having spoken truth.

Many issues in our world may be tied to blackmail scheme I described tonight, including bizarre behavior of officials & judges in recent election. @realDonaldTrump must appoint special prosecutor to thoroughly investigate. We need answers. We must investigate. For the children."

Ah yes. For the children. I've written about how the QAnon child trafficking conspiracy theories are doing real harm to actual anti-trafficking organizations that work to protect vulnerable missing children. QAnon is not in the business of saving children from anything.

Oh, and there's also this:

To be perfectly clear, this is insane. That should be totally obvious, but at this point, even obvious truths need to be stated clearly, unequivocally, and constantly. This man has a million followers on Twitter and has been retweeted by the president, who is a known peddler of conspiracy theorists himself. We also now have QAnon adherents in Congress, so this stuff can't be ignored. As NBC reports, nearly all of Trump's election fraud allegations come from the QAnon world, and he has hoards of MAGA followers who have bought it all hook, line, and sinker. At this point, no one can be all in for Trump and not, by extension, support these crazy conspiracy theories. They are all inextricably linked.

So how did we even get here? And more importantly, how do we get out?

It was predictable, to be honest. During the 2016 election, there were an alarming number of comments that referred to Hillary Clinton being part of an evil global cabal of pedophiles who operate in secret and communicate in code via email. The rumors included various details about Satanic rituals (which involved bizzaro accusations of harvesting something called adrenochrome from children), Obama ordering 65,000 hot dogs (which was supposedly code for little boys), and child trafficking taking place in the basement of a popular D.C. pizza parlor (which doesn't even have a basement). Even though none of it made the least bit of logical sense and most of us just rolled our eyes at it all, a shocking number of people truly believed it—and still do.

I assumed at the time that it was just a dumb disinformation campaign to hurt Clinton's chances of winning the election (which it was) and that it would die out after the election (which it didn't). I think most reasonable people believed the same thing, which was a mistake. For four years, we've watched these conspiracy theories grow and spread. For four years, I've personally seen more and more people get sucked into the unreality the person/people behind QAnon created. For four years, people have continued to claim that well-known politicians and A-list celebrities are about to be arrested, that they're all going down soon, that Donald Trump is the great savior who will finally blow the lid off of this vast conspiracy and save the world from the machinations of the evil elite. For four years, the big reveal has always been just around the corner. Just wait. (That's literally the entire premise of QAnon. Just wait. Just wait. Just wait. It's coming. It's coming. It's coming.)

The quackiness was never going to just fade away. The fringe element just kept growing and spilling into right-wing media. And like a snowball that gathers size, speed, and strength as it tumbles down a mountain, the quackiness was becoming more and more dangerous.

When a guy took his AR-15 to Comet Ping Pong Pizza to save the children from the clutches of Clinton and her cabal of child traffickers and found nothing, that should have been the end of it. When the D.C. police called Pizzagate "a fictitious online conspiracy theory," that should have been the end of it. But it wasn't. Because that's not how these things work.

There's a reason conspiracy theories are called rabbit holes. Once you start detaching from reality, it's really hard to come back. Real news is fake news. Fact-checkers can't be trusted. Every reasonable explanation gets rejected. Anyone who denies the unreality is in on the conspiracy. From an objective outside stance, none of it makes sense, but within that world, it all makes perfect sense. Just wait, you'll see.

From a psychological point of view, the draw is pretty simple. It's a connect-the-dots mystery with the added thrill of a gambling addiction—this time, it's really gonna happen. It's a thrilling chase with the carrot of Trump saving the world from the evil elites always dangling just out of reach as you chase it. It has everything we've become accustomed to in our favorite movie plots—intrigue and deception, bad guys you'd never suspect, and an unlikely hero who we just know is going to swoop in at the finale to bring it all down. Just you wait.

The problem is that we're not living in a movie. This is real life, and our country is being damaged in real ways by having too many of its citizens swept up in an alternate reality, which isn't reality at all.

The dilemma we face now is what to do about it. This stuff isn't going to go away just because Biden gets inaugurated on January 20th, and it's destructive to the fabric of society no matter who is in charge. For goodness sake, I've had people accuse me of being a pedophile because I wrote about how child sex trafficking organizations want people to stop sharing QAnon conspiracy theories. That doesn't make sense, of course—but how am I supposed to sit down and have a reasonable conversation with someone who believes that? We can have disagreements about government and policy and social issues, and we can debate those things passionately even. But we have to exist in the same objective reality in order to have that reasonable exchange of ideas.

I'm not sure how we get there, but I have a few ideas. We need to have psychologists along with political pundits weighing in on the daily news shows. We need to see the opinions of cult deprogramming experts in addition to legal analysts as we talk about what happens from here. We need to be talking about how to convince millions of our fellow Americans to step back from the edge of the rabbit hole and how to extricate them from it once they've fallen down it.

The issues are important, but we can't have the important conversations we need to have about the issues without a basic shared reality, and right now, we're so not there.

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Wellness

An ER nurse describes patients denying they have COVID—even while they're dying from it

New Day/Twitter, Jodi Doering/Twitter

Eight months into the coronavirus pandemic and it feels like disinformation and denial have spread as quickly as the virus itself. Unfortunately, disinformation and denial during a pandemic is deadly. Literally. People who refuse to accept the reality we're living in, who go about daily life as if nothing unusual were happening, who won't wear a mask or keep their distance from people, are preventing communities from being able to keep the pandemic under control—with very real consequences.

An ER nurse in South Dakota shared her experience treating COVID patients—some of whom refuse to believe they have COVID—and it's really shocking. One might think that the virus would become real to people if they were directly affected by it, but apparently that's just not true for some. As Jodi Doering wrote on Twitter:

"I have a night off from the hospital. As I'm on my couch with my dog I can't help but think of the Covid patients the last few days. The ones that stick out are those who still don't believe the virus is real. The ones who scream at you for a magic medicine and that Joe Biden is going to ruin the USA. All while gasping for breath on 100% Vapotherm. They tell you there must be another reason they are sick. They call you names and ask why you have to wear all that 'stuff' because they don't have COViD because it's not real. Yes. This really happens. And I can't stop thinking about it. These people really think this isn't going to happen to them. And then they stop yelling at you when they get intubated. It's like a fucking horror movie that never ends. There's no credits that roll. You just go back and do it all over again."


Doering's Twitter post went viral, and CNN's New Day invited her to come on the show. Her interview is stunning and sad, as she explains how patients who should be spending their final hours talking with their loved ones spend them ranting about how the virus is all a hoax.

"I think the hardest thing to watch," she said, "is that people are still looking for something else and they want a magic answer and they don't want to believe COVID is real. And the reason I tweeted what I did was it wasn't one particular patient, it's just a culmination of so many people. And their last dying words are 'This can't be happening. It's not real." And when they should be spending time Facetiming their families, they're filled with anger and hatred, and it just made me really sad the other night. I just can't believe that those are going to be their last thoughts and words."

Doering explained that nurses can handle people lashing out at them in anger (bless you, nurses) but when they ask patients if they want to Facetime their families when they are clearly not likely to recover and they refuse, it's just sad.

"I think people look for anything," she said, when asked what people think is wrong with them if they don't believe it's COVID. "People want it to be influenza, they want it to be pneumonia...we've even had people say 'Well I think it might be lung cancer.' I mean, something so far fetched, and the reality is, since day one when COVID started in this area in March, you've kind of been able to say if it walks like a duck and talks like a duck, it's a duck...even after positive results come back, some people don't believe it."

Doering made it clear that not all patients are living—and dying—in such denial. But the deniers are memorable. "It's just a movie where the credits never roll," she said. "You just do it all over again. And it's hard and sad because every hospital, every nurse, every doctor in this state is seeing the same things. These people get sick in the same way, you treat them the same way, they die in the same way, and then you do it over again."

The medical community has learned a lot about how to treat the virus, and Doering says they are managing their patient load fairly well. But the numbers keep climbing. South Dakota has a 50% positivity rate, which is astronomical. (The CDC guidance on school reopenings recommended that schools should only consider opening when positivity rates are below 3%, for a frame of reference.)

The virus is real, the pandemic is real, the illnesses and hospitalizations are real, and the deaths are real. We've got to figure out a way to pull deniers back to reality for everyone's sake, including their own.

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