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Photo of 'sad' McDonald's Play Place goes viral and sparks nostalgia

Why are playgrounds at fast food joints disappearing?

Salem State Archives/Flickr

The way we were.

The 80s and 90s were the heyday of ball pits and elevated tubes. For me, it was at IKEA, in particular. I remember many weekends spent crawling around in the supervised ball pit while my parents shopped for affordable Swedish furniture. For many others, McDonald's Play Place was the absolute mecca. Greasy cheeseburgers, salty French fries, sodas, ice cream, and unlimited access to a relatively state-of-the-art indoor playground? It was heaven!

Times have obviously changed. Some parents are more mindful of what their kids are eating on a regular basis, others are more wary of the germs floating around in these communal and rarely-cleaned spaces. Others still struggle with the fact that taking a family of four out for McDonald's Happy Meals and burgers isn't nearly as affordable as it used to be. Add it all up and you've got a recipe for major changes to the thing we remember so fondly from our childhoods.

A woman recently shared a stark photo of a modern McDonald's Play Place. It's honestly shocking how much things have changed.

In the photo posted by Nancy French on X, we see a mostly empty corner of a McDonald's restaurant with a jovially painted wall and two chairs placed directly in front of a couple of touchscreen devices that presumably have games and puzzles loaded onto them. That's...it. That's the whole play area.

"This is so heart breaking. I’m at a new McDonalds in Franklin, TN and look at their 'play place' for children. Two screens/two chairs," she wrote.

In a follow up photo after visiting the same location, French shared that the restaurant had added a jumping-pad sort of apparatus. But even still, it's a far cry from the incredible jungle gyms of our youth. French added that it didn't seem like the space was unfinished and waiting for a further build out. It was spartan by design.

The photo sparked disappointment at first, but then a wave of nostalgia.

French's photo struck a nerve across generations. Millennials, Gen X, and even Boomers were outraged by what they say. The photo racked up over 16 million views on X as more and more comments poured in, mostly from people who missed the "good old days" and were sad this generation of kids might miss out on those same experiences.

"That's so depressing," one user wrote bluntly.

"Where have all the ball-pits gone? I gained 90% of my immune system from those growing up," said another.

"When I was growing up our local McDonald’s had ball pits and a huge slide into them from a bunch of inner tubes you crawled in. I’m so [grateful] I grew up without screens," someone added.

"This image hurts me, because it's like....I remember the sheer joy of those play places. Spending 40 minutes running around like a rugrat in tunnels and slides and ball pits while giving my mom a whole 40 minutes to sit and do nothing but breath as a single mom (which now as a dad I comprehend fully 100000%)? This is dystopia," wrote a reddit user after the photo was reposted in the subreddit r/ABoringDystopia, which, honestly, perfectly captures the vibe.

More and more fast food restaurants are ditching kids playgrounds. Why?

Fast food joints bulldozing their playgrounds, or not even bothering to add a proper playground to new builds, is a noticeable phenomenon. I've seen it where I live, as well. We have a McDonald's or two nearby with good play areas, but all the other fast food brands in the area have gotten rid of theirs.

There are a few reasons why the "play place" is becoming more of a rarity:

Insurance and liability: Restaurants that choose to have a playground on-site must be insured against potential accidents and injuries that might happen on their property. It's actually a bit of a myth that Americans are incredibly litigious, but McDonald's in particular has faced a number of high-profile lawsuits and may rather not expose themselves to more.

Germs & post-COVID: Another thing COVID ruined! Public kid's play spaces like ones in fast food restaurants didn't see much use in 2020 and 2021 and, in fact, became a bit of a waste of space. Many closed down permanently during this time and never reopened. In 2025 and beyond, parents are a lot more worried about the spread of disease in hard-to-clean places like ball pits and play tubes.

More room for drive-throughs: Due to COVID lockdown restrictions, a lot of fast food restaurants invested heavily in expanding their drive-through operations. Drive-throughs continue to be far more popular than eating inside fast food restaurants, and play areas take up valuable real estate that could accommodate more cars.

Even the design and aesthetic of fast food restaurants has become gray, modern, and sterile in comparison to the vibrant colors of decades past. Some design experts say "gray" is taking over the world with minimalist design becoming more popular. It's almost like they don't want you to feel happy and comfortable in the restaurant, so you'll eat elsewhere.

Still, some argue that no more slides, ball pits, and tubes at fast food restaurants isn't as much of a loss as it seems.

Maybe it should have been a red flag that we needed to go to McDonald's for affordable food and a safe place for kids to run around in the first place.

"The slides are fun, but why do they have to be at McDonald's? Why are public play areas often few and far between, and good, inexpensive food so hard to come by? Why are our happy childhood memories branded with the golden arches or the logos of other mega companies, to the point that we almost feel a kind of nostalgic brand loyalty as we reminisce about our earliest days, our recollections all too similar to television ads?" one commenter wrote on Reddit.

Whatever the case, I hope these places never disappear completely, and that the pendulum swings back the other way. Maybe the days of hosting your birthday party at McDonald's is over, but it's still nice to have a somewhat affordable and fun place to take your kids that you know they'll enjoy. I have strong positive memories of spaces like this from my own childhood and hope that my kids will have the same opportunity.

What does a Big Mac combo cost these days?

Even though inflation levels have slowed in the U.S. over the past few months, fast food is one industry where prices keep going up. It seems like there’s nowhere to turn when the places where we used to go to for a deal keep getting pricier and pricier.

According to CBS News, prices at “limited service” restaurants were up 6.2% last year, with America’s most popular fast-food joint, McDonald's, up 10%.

"Our average pricing level in the U.S. business for the full year will be just over 10%," Ian Borden, the company's CFO, stated in an October 2023 earnings call.


If you're still hoping to find a deal on fast food, Business Insider created a video that shows all the “sneaky” tricks fast-food chains use to get you to spend more than you intended.

Sneaky Ways Fast Food Restaurants Get You To Spend Money

One way they get you to spend more money is by having menus that are a "noisy mess of options and categories” that only highlight a portion of what's available. Looking for the value menu? That will be pushed to the corner of the menu so your focus stays on the pricier items on its left side.

You'll also notice that the photos of the items are large, but the price next to them is comparatively small.

"Food pictures, they light up the brain. Particularly when you're hungry. Large food pictures, for a food company, are key," Hans Taparia, a professor of business and society at NYU, told Business Insider.

The video also reveals that if you do the math, value meals really aren't a significant savings.

"If you buy multiple items on the value menu, it won't necessarily be cheaper than a Happy Meal," Taparia adds. In the example provided in the video, a McDonald’s Double-Quarter Pounder value meal is only 9 cents cheaper than if you purchased the items separately.

A TikTok post about McDonald's prices and President Joe Biden speaking with attendees at the Moving America Forward Forum.

Sometimes, there are images that perfectly encapsulate a moment in time. In December 2022, a viral TikTok video featuring a burger meal at McDonald's that cost a whopping $16.10 went viral, and to many Americans struggling through inflation, the image rang true.

Topher Olive posted the TikTok video on December 10, 2022, showing a burger, large fries, and a large Coke that cost $16.10.

The price of a value meal at McDonald’s is something that every American understands. The Economist even uses the Big Mac sandwich as a tongue-in-cheek way of measuring the purchasing power between countries.

Surely, if a McDonald’s burger meal was becoming too expensive for the average American to eat for lunch every day, then the country must be headed in a disastrous direction. The image was the perfect weapon for those looking to blame President Biden for his handling of the economy in the aftermath of the COVID-19 pandemic.


The TikTok video was shared across social media and on Reddit, Newsmax, the Washington Examiner and The New York Post.

However, the TikTok video posted by Olive was a bit misleading, and some major media outlets didn't provide proper context during their coverage.

@topherolive

#prices #inflation #laborshortage #fastfood

The item pictured in the meal was a limited-edition “smoky” double quarter pounder BLT. The “smoky” quarter pounder BLT is known as the “most expensive” single patty burger on the McDonald’s menu, and this guy ordered a double.

According to McDonald's, the “smoky” double quarter pounder BLT is two slices of melty American cheese, thick-cut Applewood Smoked bacon, fresh Roma tomatoes, shredded lettuce, smoky sauce—and two quarter-pound patties all served on a toasted sesame seed bun. It sounds tasty, but it also sounds a bit more expensive and ingredient-heavy than a Big Mac, which currently costs the average American $5.15.

The image was so influential that it was flagged by the White House Office of Digital Strategy, and it had no idea how to push back against the viral story. “What are we supposed to do, tell the president or Chuck Schumer to send a tweet saying, ‘Hey, most Big Macs aren’t that expensive?’ It would look ridiculous,” an anonymous Democratic official told The Washington Post.

The McDonald’s story further proves that it is nearly impossible to create a coherent national narrative when misleading information spreads faster than facts. As the country dives headfirst into the 2024 election cycle, the story is an excellent reminder for all of us to be skeptical of what we see being passed around online or to at least look a little closer at the receipts when provided.

Even though the McDonald’s story was misleading, it doesn’t mean that it will be easy for the Biden White House to paint a rosy picture of the economy for the average American. According to J.P. Morgan, the economy is performing "better than expected," consumer spending is "resilient," interest rates are stabilizing, inflation is improving and the unemployment rate is low.

But those abstract ideas are complex to communicate when the average American spends about $700 more monthly than they did 2 years ago.

McDonald's manager dubbed 'Mama McDonald's helps teen get into college.

Unconditional positive support in your teen years can be life-changing, and it's something many teens take for granted. But 18-year-old Emanuel Graham didn't always have that luxury until he started working at McDonald's. Yes, the fast food chain.

By the time Graham was 13, he had lost both of his parents and found himself without the parental support he needed to thrive. "After those years, I kept messing up in school because both of my biggest support systems, they were gone," he told CBS. Graham went on to say, "I didn't even think I'd make it to college—or senior year."

That's a lot of pressure for a teen to face alone, but while in high school, Graham started working at his local McDonald's in Lynn, Massachusetts, where he met assistant manager Andrea De La Rosa. Turns out he was in for much more than a job because De La Rosa became a mentor and one of the adults cheering in Graham's corner.

“When he came to me and said he wanted to apply [to college], I sat him down and we filled out applications on my lunch break,” De La Rosa told McDonald's Corporate.


The teen gave De La Rosa the nickname "Mama McDonald's" because she makes it a point to be there for her young employees. She even goes as far as to answer their late-night calls, as well as helping them with homework and their college applications.

"You never stop being a mother just because they're not your kids," De La Rosa told CBS. And thanks to Mama McDonald's' help, Graham is now a student at the University of Massachusetts Lowell, studying business.

Graham isn't the only one who finds the support De La Rosa gives to be valuable. During an interview with CBS, one young employee said, "I don't have a good relationship with my mother. Andrea gives me the mother figure that I never had."

It seems that De La Rosa is leaving her impact on every teen that comes to work in her McDonald's. Though Graham no longer works with the manager while he attends school, he says she continues to check in on him often to make sure he has what he needs.

“Every child deserves to have a parent or someone standing in their corner, the kids are our future and if they get the right push they can exceed and excel in life,” said De La Rosa to McDonald's Corporate.

See the sweet interactions below: