listening versus talking

One thing that makes people anxious when they have to make small talk is that they feel compelled to be interesting and put on a show. They think they have to wow the person they’re talking to with their wit, insights and stories.

However, Matt Abrahams, a Stanford communications expert and host of the "Think Fast, Talk Smart" podcast, says that people shouldn’t feel pressured to be interesting at all.

“A lot of us put tremendous pressure on ourselves to be interesting,” Abrahams told Inc. “We want to say exciting, valuable, relevant stuff, and it’s the wrong mindset. I think many of us see small talk as a tennis match where the goal is to get the ball over the net and score. I think we should see it more like hacky sack. The goal is to serve it to the person so they get and can serve it back to you. Success is when you all work together.”

Simply put, “the goal is to be interested, not interesting,” Abrahams said, paraphrasing matchmaker and author Rachel Greenwald.

“It’s about curiosity,” Abrahams says. “Starting with questions, observing things in context, bringing up relevant information. So, if you’re at a corporate event, you could talk about the keynote speech. If you’re at a cocktail party, you could talk about what’s happening in the room.” Most importantly, he says, “avoid the doom loops of ‘Hi, how are you?’ ‘Fine, how are you?’ And then you’re nowhere better off.”

It all boils down to the idea that people love being heard and asked questions. People often say that when they meet someone who listens well, they are an interesting person. This also points to the fact that we’re so used to the person we’re talking to just waiting for a chance to speak that it is refreshing to be with someone who is all ears.

Patti DeNucci, known as the Intentional Networker, believes that Dale Carnegie coined the phrase in “How to Make Friends and Influence People,” where he shares his axiom: “To be interesting, be interested.” She adds that Carnegie believes that people should be genuinely interested in others but also have a lot of interests.

DeNucci says we should strive for “living a good life,” which includes interests in cultural, academic, and travel pursuits. “After all, when we’re interested in many things, there’s a better chance we will be more equipped to take an interest in what others have to say,” DeNucci says. “And, in turn, we’ll also have something interesting to add to the conversation to keep it going, expanding, deepening.”

Carnegie’s thoughts on the power of listening were proven in a 2016 study that on sales calls, that did an excellent job of quantifying the amount we should speak versus listening during a conversation. A marketing director at Gong.io analyzed 25,537 sales calls and found that the interactions where the salesperson listened 57% of the time and talked 43% of the time had the highest sales yield.

This is known as the 43:57 rule.

Hopefully, these insights will make everyone who feels nervous about going to their next party feel a bit more confident walking into a room, knowing they’ll be a big hit simply by being genuinely interested in people. It also reminds the talkative bunch out there that people will probably like you more if you keep your mouth shut.