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Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

Image via Canva

Representative image of a person cutting a cake

There are a few types of people who always show up around the dining room table when the birthday cake arrives. There's the dutiful person who is nice enough to volunteer to cut and serve the cake for everyone. There's the person who begs for the piece with the most frosting. Then there's the person who wants as little frosting as possible.

There's also the party-goer who asks for the little sliver of cake and the guy who has no problem taking a slice as big as his head. Let's not forget the cake pusher whose job it is to make sure you take some extra slices home. "Please take some home so I don't eat it," they beg, patting their tummy.

Making everyone happy during the ceremonial cake cutting is no easy task.

birthdays, birthday cake, life hacks, hacks, how to cut a birthday cakeA group gathers around a birthday cakeImage via Canva

But now, a game-changing video on TikTok has completely changed the cake-cutting conversation. It eliminates the cake server, long knife, serving plates, spatula, and replaces it with joyous anarchy.

A TikTok video with over 460,000 likes shows a family celebrating a woman's 20th birthday, and after she blows out the candles, each person takes out a wine glass and scoops up a mound of cake.

It's an easy, streamlined way to make sure everyone gets what they want without having to bother anyone to cut and distribute the pieces. Everyone gets to grab the slice they like and in the amount they desire, without having to negotiate.

It's also a fun way to do things as a group. It would be savage to have a bunch of people scooping up cake with spoons, but with wine glasses, it's fancy.

The only drawback is that this technique really favors the pro-frosting constituency.

Duff Goldman, "Ace of Cakes" star and executive chef of the Baltimore-based Charm City Cakes shop, told Bustle the idea is genius. "Each person can come in with their own cup and get their own serving — it's a nice communal experience where each person can interact with the cake and each other," he said.

"This is a game-changer," one person said on TikTok.

"This is blowing my mind. Why have I never thought of this?" said another woman, who called it "genius."

"A cake hack that I can get behind," another added. "I will never eat cake another way."

The cake hack is a great idea, but one has to be sure that the cake is at room temperature. This could get downright dangerous if used on an ice cream cake or one with a hard filling. Also, you probably want to avoid using super-expensive Tiffany wine glasses that could easily shatter or eating out of the glass with metal utensils.

Ok, TikTokkers that hack was brilliant, your next challenge is to figure out how to eat pie with a wine glass.

This article originally appeared three years ago.

Kids really do say the darnedest things.

Any parent knows that kids can be surprisingly astute little philosophers at the most unexpected times. One minute your child is throwing a tantrum because you sliced their sandwich wrong, and the next they are blowing you away with their deep preschool thoughts. It's enough to give you whiplash, but it's also one of the most fun things about being around kids. You never know what they're going to say and sometimes what they say is just awesome.

Case in point: This 5-year-old who gave his mom some sage advice about handling her nerves. Twitter user @Eprecipice (StressieBessie) shared the story in a tweet thread. She wrote: "When talking about our agendas for the day, I told my 5yo I was a little nervous about a meeting I have today. He said, 'Mama, I am nervous all the time. I know what to do.' So friends, here is all the advice he could fit into the drive to school:"

1. “You gotta say your affirmations in your mouth and your heart. You say, ‘I am brave of this meeting!’ , ‘I am loved!’, ‘I smell good!’ And you can say five or three or ten until you know it.”


advice, kids, parents, moms, affirmations, good adviceA person holds an affirmation cardImage via Canva

Okay, first of all, the fact that this kiddo knows what affirmations are is awesome. Some people have questioned whether this advice really came from a 5-year-old because of the vocabulary, but kids are sponges and affirmations aren't rocket science. It's become quite common for preschools and kindergartens to teach kids things like this, so it's not actually surprising to hear him talk about affirmations. It's just adorable to hear the ones he suggests.

2. “You gotta walk big. You gotta mean it. Like Dolly on a dinosaur. Because you got it.”

Okay, so this actually is sound advice. Researcher Amy Cuddy gave a whole TED Talk about how our minds respond to our own body language, and how using confident body language can actually release chemicals in our brains that make us feel more powerful and self-assured. So "walk big" like you mean it is legit.


3. "Never put a skunk on a bus."

No idea what this means, but it's definitely solid wisdom.

4. "Think about the donuts of your day! Even if you cry a little, you can think about potato chips!"

I'm genuinely not sure if this is referencing real donuts or not, which is part of what makes it delightful advice. Metaphorically, "the donuts of your day" could be the positive things that happened, and focusing on those instead of the negative is basic positive thinking. Then again, if you cry and think about potato chips, perhaps he's just referencing comfort with food. Either way, totally feeling it.


5. "You gotta take a deep breath and you gotta do it again."

Pretty much every therapist from every psychological school of thought will tell you that breathing exercises are one of the quickest ways to calm your body and mind. Simple, but seriously sound advice.

6. "Even if it's a yucky day, you can get a hug."

Even though that sounds like a pretty typical thought for a kid, it's also good well-being advice. According to The Conversation, the chemicals released when we hug can help us manage stress, reduce anxiety and manage our emotions.

Smart kid.

He added one more piece of advice for good measure as well for those of us who tend toward distraction.




Like a little Confucius, this one.

Seriously, if you ever want to hear some of the most oddly profound things you'll ever hear in your life, spend some time interviewing a 4- or 5-year-old. They really do say the darnedest things. And if you're nervous about something, just keep telling yourself you're "brave of" it. If nothing else, it'll bring a smile to your face remembering this delightful thread.

This article originally appeared three years ago.

TikTok user Absolutely Lauren catches an online scammer.

There was a massive jump in credit card fraud in America the last few years due to the pandemic. According to CNET, fraud involving credit cards jumped 69% from 2020 to 2021, affecting 13 million Americans and costing $9 billion. In a world where online transactions are part of everyday life, it’s hard to completely protect your information. But, by staying vigilant and monitoring your accounts you can report fraud before it gets out of hand.

A TikTok user by the name of Lauren (@absolutelylauren) from San Diego, California, got a notification that there was a $135 charge on her card at Olaplex’s online store that she hadn’t made. Olaplex sells products that repair excessively damaged hair. Before reporting the charge to her credit card company she asked her family members if they used her card by mistake.

“I don’t wanna shut my card down if it’s just my mom ordering some shampoo,” Lauren said in the video. “Definitely not my two younger brothers, they’ve got good hair but they don’t color it.”

credit card theft, scam, tiktokCredit card theft has skyrocketed the past five years in the U.S.Image via Canva

After realizing the charge was fraudulent, most people would have called their credit card company and had their card canceled. But Lauren was curious and wanted to know who stole her information and used it to buy hair care products. So she concocted a plan to get their information. She called Olaplex’s customer service line asking for the name and address of the purchaser to see if it was made by a family member.

"Hey, can you help me with something?” Lauren asked Tanya, the Olaplex customer service agent. “If I can give you the time and date, purchase amount and card number and whatever could you let me know who placed an order?"

Tanya had no problem helping Lauren with her request.



@absolutelylauren

olaplex customer service is top tier 😤 #creditcardscam


“At this point, I’m willingly giving Tanya enough info to steal my card as well — she could have very well taken advantage of me in that moment but she didn’t,” Lauren said. “She comes back — tell me why she gave me the little scammer their full government name and address.”

Tanya revealed that a guy named Jason in a modest suburb in Texas used her card to buy a gift for his wife. “They also did it on Black Friday so at least they got a deal I guess, it was the gift set,” Lauren continued.

Lauren then called her credit card company and shared the information she had on the fraudster. The card company is currently investigating the situation.

One commenter thought that Olaplex wasn’t supposed to share that information with Lauren.

“For some reason, I don’t think olaplex was supposed to give that info,” Arae270 said.

“I definitely gave them the option, but I explained that it was an unauthorized purchase, and if the name did not match anyone that I knew that I would just tell them to cancel the order and refund me, I told the girl that they would probably save everyone, a headache!” Lauren replied.

Jennifer Lopez Applause GIF by NBC World Of DanceGiphy

People should use utmost caution before deciding to track down a credit card thief. But kudos to Lauren for being clever enough to track down the person who stole her card information to help the authorities with their investigation. She didn’t put herself in harm's way and if someone follows up on the tip, maybe they can prevent the same thing from happening to someone else.

This article originally appeared three years ago.