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Trevor Noah implores U.S. journalists to ask themselves this one vital question

"Ask yourself that question every day, because you have one of the most important roles in the world."

Trevor Noah received high praise for his closing remarks at the 2022 White House Correspondents' Dinner.

Back in 2022, for the first time in six years, the annual White House Correspondents' Dinner (WHCD) was held with the president of the United States in attendance in Washington, D.C. The WHCD has been a tradition in Washington for more than a century and for the past several decades it has taken the form of a comedic roast of both the government and the press. The dinner on April 30, 2022 was hosted by comedian and former host of "The Daily Show" Trevor Noah, who's known for his smart, witty commentary on social and political issues.

The "let's invite a comedian to publicly and viciously make fun of us for a couple of hours" idea may be a bit odd, but these events have proven quite popular over the years, with many viral moments (including President Obama's infamous GIF-worthy mic drop) coming from them. The dinner opened with Noah joking about it being a superspreader event, earning some uncomfortable laughter as the COVID-19 pandemic was still fresh, and then the individual roasts commenced. Noah didn't hold back slamming people across the political and media spectrum—all in good fun, of course—including President Biden himself.

But it was Noah's closing remarks that earned the most attention. In his signature style, Noah managed to bring a serious and thoughtful element to a night of ribbing and laughter when he admonished the press to recognize both their freedom and their responsibility.

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“If you ever begin to doubt your responsibilities, if you ever begin to doubt how meaningful it is, look no further than what’s happening in Ukraine," Noah told the reporters in the room. "Look at what’s happening there. Journalists are risking and even losing their lives to show the world what is happening. You realize how amazing that is?

“In America, you have the right to seek the truth and speak the truth, even if it makes people in power uncomfortable. Even if it makes your viewers or readers uncomfortable. You understand how amazing that is?" he reiterated.

Noah pointed out that he had just stood there and made fun of the president of the United States and he was going to be fine. Then he contrasted that with the reality Russian journalists are living under Vladimir Putin.

“Ask yourself this question," he said to the members of the media. "If Russian journalists who are losing their livelihoods … and their freedom for daring to report on what their own government is doing—If they had the freedom to write any words, to show any stories, or to ask any questions—if they had, basically, what you have—would they be using it in the same way that you do?

"Ask yourself that question every day," he said, "because you have one of the most important roles in the world."

People had high praise for Noah's entire evening of hosting, but especially for his closing remarks. Russia's war on Ukraine has put a spotlight on many things we tend to take for granted, including the freedom of the press.

Journalists play a vital role in society and it's one they must take seriously. To be fair, most journalists do feel the weight of their responsibility, but the corporatization of news media and a 24/7 news cycle has created a competitive landscape in which coverage is sometimes determined by what will drive traffic or viewers rather than on what's truly newsworthy or important. The demonization of news outlets by some has also created a hostile media environment, and news organizations have to resist the urge to kowtow to the loudest voices or inadvertently amplify the wrong things. Journalists often have to fight for the truth on multiple fronts, sometimes inside their own newsrooms.

As we see attacks on the media ramping up, both legitimate criticisms and blatant violations of the first amendment, the responsibility shouldered by journalists is weightier than ever. Speaking truth to and about power may not always be popular, and being careful to get the facts straight may not result in as many clicks as sensational or conspiratorial headlines do, but when you cut through the noise of social media and the political melee, what will endure—hopefully—is the real reporting of what's actually happening. In addition to the public need to be intelligently and accurately informed, future generations will depend on the historical record that real reporters and journalists help provide.

Thank you, Trevor Noah, for reminding reporters that the fight is worth it and for using this opportunity to remind the press of its primary purpose with such a simple yet profound question.

This article originally appeared three years ago.

As the once-celebrated Information Age devolves into the hell-hole-ish Misinformation Age, many of us feel a desperate sense of despair. It's one thing to have diverse perspectives on issues; it's entirely another to have millions of people living in an alternate reality where up is down, left is right, and a global pandemic is a global hoax put on by a powerful cabal of Satanic, baby-eating, pedophile elites.

Watching a not-insignificant portion of your country fall prey to false—and sometimes flat out bonkers—narratives is disconcerting. Watching politicians and spokespeople spout those narratives on national television is downright terrifying.

Clearly, the U.S. is not the only country with politicians who pander to conspiracy theorists for their own gain, but not every country lets them get away with it. In a now-viral interview, New Zealand's Tova O'Brien spoke with one her country's fringe political party leaders and showed journalists exactly how to handle a misinformation peddler.

Her guest was Jami-Lee Ross, leader of the Advance New Zealand party, which failed to garner enough votes in the country's general election this weekend to enter parliament. The party, which got less than one percent of the vote, had spread misinformation about the coronavirus on social media, and Ross's co-leader, Billy Te Kahika, is a known conspiracy theorist.

But O'Brien came prepared to shut down that nonsense.


First, she asked if Ross had any regrets about his time in politics, and when he gave a typical politician answer, she didn't let it slide. "Do you want to have another crack at answering that?" she responded, "Because I asked you if you have any regrets. You've just been part of the political movement which has been peddling misinformation during the election campaign. Do you have any regrets?"

And the whole interview went on like that, with O'Brien not letting Ross to get away with skirting direct questions about the role he played in spreading misinformation.

When he said he had joined forces with Te Kahika because he'd seen a lot of growth on social media, O'Brien said, "So you sold your soul for political ambition." Ouch.

When he tried to say that he himself hadn't pushed the "Plandemic" idea even though his co-leader had, she responded,"You know exactly what you were doing; you were whipping up fear and hysteria among vulnerable communities."

When Ross started trying to equate COVID-19 mortality rates with the flu, O'Brien interrupted him: "No, no, I do not want to hear any of that rubbish," she said. "If you're going to come on the show and say things which are just factually incorrect, I can't do that, actually." Then she moved on to her next question.

Yes. Yes. Yes. That's how it's done.

For his part, Ross stayed calm and cool—almost disturbingly so—during the interview, while also giving typical politician answers to O'Brien's questions.

Some may say that O'Brien was too hard on Ross, that her role is to be a neutral presence in a news interview. But a journalist's job is not to give equal weight to every voice; it's to inform the public with factual information and to be an accountability check for those in power. And when more and more people can't seem to tell the difference between fact and fiction, it's all the more important to shut down b.s. as soon as the smell of it hits, not when it's already been smeared in people's faces.

Perhaps it should give Americans some comfort that even New Zealand—whose leaders acted swiftly, listened to its public health experts, rallied the nation in a unified effort, and managed to nearly eradicate the coronavirus—has kooks who push the "Plandemic" idea. Perhaps. (As a reminder, New Zealand has seen only 25 deaths and has just 37 active COVID cases in the entire nation of 4.9 million people. Their COVID death rate per million people is 135 times lower than the U.S. The nation has been hailed as an examples of how a clear, decisive response in the beginning makes a huge difference in controlling an infectious disease outbreak.)


If nothing else, this interview should give American journalists some inspiration for how to handle spin doctors who use "alternative facts" to push their political points. Some interviewers have finally started pushing back harder on misinformation here, but Ms. O'Brien's interview truly was a masterclass in how it's done.

Let me preface this post by saying that I am not a regular Fox News watcher. The handful of times I've tried to watch it, I haven't been able to stomach it for long. I don't watch televised news much anyway, but the blatant biases and sensationalist tone of Fox News is a huge turnoff for me.

It's not for a sizable percentage of Americans, though. There are more than a few people who believe Fox News when it says it's "fair and balanced." There are folks who believe Fox News when they tell them that "mainstream media" is hopelessly biased toward "the liberal left" and therefore can't be trusted like they can.

I wrote a whole article once about venturing over to Fox News's Facebook page to expose myself to different perspectives and coming away endlessly frustrated by the amount of verifiable falsehoods Fox News followers were perpetuating—a sad reality that only confirmed my belief that Fox News erodes people's ability to discern what is actually true.

But don't take my word for it. Take one of their analysts who quit the network and called it a "propaganda machine." Or take this veteran on Reddit who shared how they used to be an avid Fox News watcher until their tour in Iraq gave them a wake-up call.

In a Reddit thread about a Fox News segment discussing Fox News' coverage of Michelle Obama's DNC convention speech, user BabyMFBear wrote:


"My personal thoughts on Fox News:

Following 9/11, I found myself glued to Fox News. It was, after all, 'America's news network,' and included a 'no-spin zone' to ensure we were getting the real story. The reporting was 'fair and balanced,' and it was up to the viewer to come to conclusions based on 'we report; you decide.'

The hosts proudly wore their American flags on their lapels, and they taunted the French for not supporting our call to arms, and I cheered as we established the 'Coalition of the Willing' as we trounced Iraq, and started kicking Taliban ass in Afghanistan.

Then I got to Iraq, and my attitude changed. The Iraqis I worked with were normal, every day people. They were friendly and inviting. Aside from the language and cultural differences, they were no different than myself.

And then I met Colin Powell when he addressed everyone in the compound and, in not so many words, told us he appreciated our service but this mission was in error.

His exact words were 'You may hear a lot of things about the mission here in Iraq, but just know I am grateful for all of you who answered the call on behalf of your nation.'

That was quite a profound moment, not only for my time in service, but for my entire outlook on information, politics, and life in general.

Were Iraqi's better off without Saddam? Most likely. Looking back, that wasn't our problem to solve.

We have more weapons of mass destruction than nearly every other country combined, with the most advanced delivery systems available.

Could you imagine another country bombing us because our President isn't a good person with nuke release authority? Could you imagine being blown back into the Stone Age over it?

We are just living our lives, in total disagreement, in an intense atmosphere, but could you sit by peacefully while getting obliterated by a foreign country over it?

I'd be making homemade bombs to protect my family. I would want those invaders out of my country, even if it was because they and I both agree in our views of the U.S. President. That goes out the window when foreign troops are at my door.

Fox News helped sell a lie. Fox News put on theatrics, and pumped me up for war.

Two years later, I was covering a high-level NATO Security Conference. A 4-star Dutch general made the opening remarks about 'a war of necessity (Afghanistan)' and a 'war of choice (Iraq).'

I served in an unnecessary war. I am proud of my service to the Iraqi government. I was there to help. I am happy my next two deployments were in support of combat operations in Afghanistan.

Fox News sells theatrics. They sell hyperbole. That network's agenda is to serve the defense industry and military industrial complex.

Fox News has convinced people that someone like me hates America.

Fox News has convinced people that someone like me doesn't belong here.

Fox News has convinced people my views are unAmerican.

I'd be the first person to lead a charge against a foreign invasion.

Fox News has people convinced I'm the enemy.

Turn off Fox News. I'm pleading with you."

Comments have poured in, thanking the poster not only for their service, but for sharing their experience of breaking up with Fox News. Many of us have friends and relatives who are hopelessly glued to that station, constantly being fed the propaganda they're peddling, distrustful of award-winning journalism yet somehow trusting of Tucker Carlson.

Others shared similar stories of having once been Fox News fans but then recognizing it for what it was:

"I remember being a young man, watching Fox News after 9/11. It was shiny, entertaining, engrossing.

But I knew something was off about it. I didn't really know what Jingoism was, but I was sensing that this was most definitely some kind of propaganda.

I really do see the appeal and why it captures so many."Antnee83


"Brother, U.S. Army Signal Corp. Vet here, and I have to say a big Thanks, to you for being able to share your experience. I have also tried to share my experience from the perspective of a Signal Solder that is saturated with intel. as part of the job, and to witness the active misinformation campaigns that are used by the FOX propaganda outlets and how they were coordinated from the inside out, not to mention outside interference from hostile nations using 3rd wave warfare tactics against the U.S." – UrzasPunchline


"Iraq Vet here as well and the same for my wife (2004-2005) coming home I was a different person than when I went and not just for the obvious "going to war" reasons, but for the reasons you laid out above. If someone bombed my county to the Stone Age I'd be out there fighting them too, they're just supposed to lay down and let us run over them?!

I think there are a lot of Vets just like us but there are plenty of trump supporters too. I just hope this year is a wake up and the crazy things he's doing now will wake ppl up. I do know many trump supporters that say they can't vote for Biden and won't... but they also can't vote for trump so they'll stay home. That's good enough for me."Lathus01


I'd be making homemade bombs to protect my family

"Yep. Formerly in intelligence, and spent 2 years in Baghdad doing it. Lots of other intelligence people would refer to insurgents as "terrorists", and it always felt so wrong. They aren't terrorists, they are doing exactly what I would be doing if someone invaded my country and my city, and if you wouldn't you can't call yourself a patriot. Those people were basically fighting an army from the future and they STILL fought. Now THAT is bravery and patriotism."TalentKeyh0le


"Great post brother. I too was in the same boat as you. Born and raised in conservative catholic household and watched much of the same hyperbolic "America is great at kicking ass" propaganda generated by Fox News.

I too served in Iraq and in a very much "enemy" facing role where I spoke to these men we were holding indefinitely as enemy combatants and there were some long conversations I had with them where things sometimes didn't sit right, honestly.

I've had many years to realize what I was a part of, not necessarily regret, but certainly had to come to terms with things I did against men who were probably acting exactly as I would have in opposite roles.

I love this country and I love its people and still appreciate the time getting to serve it, but Jesus if I don't worry every day about what may be needed to save it's soul and that of all its citizens."TheRealAJ58


The original poster thanked people for the responses, saying "I hope what I've said here empowers other vets to speak out, and know they are not alone."

They also wrote of veteran suicides and the role false information plays:

"The number of veteran suicides is not hyperbole. Reconciliation is sometimes not possible without self-destructive behaviors. Some just cannot bring themselves to face their actions, and I cannot place blame on them. I place the blame on those who manipulate our youth into believing false realities."

I'm not saying we don't need a military. I fully believe in having national defense as a priority- right now more than at any other time since WWII.

We just need a military that is willing to defend our citizens, and not an away-team "bringing the fight to an enemy" under false pretenses.

Again, thank you. I'm now drained and emotional - in a good way.

I wish nothing but the best for all of us."

Photo credit: Roger Fountain

Dear media,

As a Black writer, I'm torn.

At this moment, I know you need me, and although I want to capitalize on that need, I need you to reflect, focus and institute significant and sustainable changes in your outlets. George Floyd is the news cycle now, but black bodies have been a casualty to white supremacy for hundreds of years. Too many Black people have died at the hands of police officers. Is this finally the moment of change? Think for a minute, why now?

You need my voice, insight and ability to help you navigate and understand our exploding racial powder keg. But most of all, you need my stories, my insight and my perception to speak to the moment. My question is, where will you be when I need you after this moment has passed?



Today, you fill your pages and websites with our bylines and content, hoping to infuse perspective and color into predominantly white content. You mine our pain with op-eds explaining systemic racism and the unyielding murders of our fathers, brothers, lovers, sons and daughters.

Will you still love us when the news cycle shifts? Or will we hear what we've heard so many times before? Crickets.

Will you be there to offer us the coveted jobs, with full-time benefits and paychecks that pay the bills? Or are your mastheads so full of white faces that you can't see us staring at you?

I've worked on staff in several television and radio newsrooms and gotten plum assignments as a freelance writer. I've even been fortunate enough to have stories published in prominent outlets and have been a journalist for eleven years. But I've seen firsthand the extreme racial disparities in the media. I've been the only person of color on a web team or in a newsroom. I've seen how few people of color are employed full-time at many organizations. I've rarely seen people who look like me inhabit the coveted seats of power.

You may ask: Why should we care?

These positions give writers like me the freedom to continue our craft, establish stable careers and support younger writers. It also provides us with the fantasy to explore our communities and the world at large—not just when one of us is struck down in cold blood.

Ebonye Gussine Wilkins' work focuses on media inclusion and better representation. She helps corporations, nonprofits and individuals assess their content and revise or create better work to reflect the communities they serve. Wilkins explains it like this: "Part of preventing this kind of scramble at the last minute would be to hire writers of color much earlier," she says. "Hire them more regularly, pay them proper rates, not the bottom of the barrel rates, and give them an opportunity to write about things other than just 'black issues.'"

In other words, editors, you're the gatekeepers. It's not enough for your outlets to hire the "one." The token African American, Asian, Native American, or person of Latin origins to sit in your newsroom and write, edit and assign all the stories about people in underrepresented communities. One is not enough.

Solomon Jones recently wrote an op-ed for the Philadelphia Inquirer about being the only Black male news columnist. He described the issue as a problem that exists at most major outlets. "It is whiteness — the structures and social phenomena that produce white privilege — that causes outlets like The Inquirer to publish racially offensive material," Jones wrote. Adding, "I truly believe it is not always intentional. However, when your editors are overwhelmingly white when you are self-congratulatory in your white liberalism, and when you routinely ignore the input of black people, you end up with headlines like "Buildings Matter, Too."

This month, Hearst Magazines named its first Black editor-in-chief. Samira Nasr to helm Harper's BAZAAR. She is the first black editor-in-chief in the history of the 153-year-old Hearst-owned publication. Let that sink in for a moment.

Condé Nast beat Hearst eight years ago when Keija Minor was appointed as the first African American editor-in-chief of a Conde Nast publication in 2012.

But let's not get too excited about Condé Nast. Amid ongoing allegations of racism and unequal treatment at Bon Appétit, editor-in-chief Adam Rapoport resigned. Days later, Anna Wintour, editor-in-chief of Vogue since 1988, artistic director for Condé Nast, and Vogue's publisher, since 2013, released a letter of apology for the lack of diversity at Vogue.

"We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes," Wintour wrote. "It can't be easy to be a Black employee at Vogue, and there are too few of you. I know that it is not enough to say we will do better, but we will — and please know that I value your voices and responses as we move forward."

Jonita Davis is an Indiana-based writer who covers social and cultural topics. Her work has appeared in The Washington Post, The Guardian, Vox, Sisters from AARP, and others. She explained that outlets that had previously ghosted her are now clamoring for her stories. She says that as much as she has "FOMO" aka "fear of missing out," she's too pissed to take the assignments.

"If you can't go to your staff now to cover protests and all the issues happening now, then maybe that's a problem," Davis says. "If you have to go running and looking for Black writers, then you don't have a diverse staff. Instead of publications looking to this moment as a call to action to change things, they're patting themselves on the back for hiring Black freelancers."

Just in case you don't know the rates for freelance writers at major outlets – they range from the rare outlet that pays $1 or $2 a word to $100 for thousands of words – which is not enough to survive on.

So, here we are, and here are the facts. Real and lasting change comes from hiring people of color for full-time writing, editing and management positions that pay good salaries with benefits. The truth is, it's great that Black voices are being heard now, but it should have happened long ago.

The question is simple. But, the answer is far more complicated. You need us now. But will you still want us tomorrow?


Rebekah Sager is an award-winning journalist with over a decade of experience covering news, lifestyle, entertainment, and human-interest stories. She's contributed to Playboy, Cosmopolitan, Vice, The Hollywood Reporter, GOOD, and more. She's profiled Billy Porter, Ru Paul, Kathy Griffin, Amber Rose, Danny Trejo and the founder of Kind Bars, and the co-founder of the Black Lives Matter movement, Patrisse Cullors to name a few. Sager is currently working on a book about her years working in media called "Clickable & Sharable," a Black girl version of "Bridget Jones Diary," meets "A Devil Wears Prada."