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From the guy who brought us FOMO, here's how to combat its 'insidious twin,' FOBO

FOBO might actually be causing more damage in your everyday life. Here's how to fix it.

Patrick J. McGinnis called FOBO "FOMO's insidious twin"

Thanks to “pop entrepreneur” and author Patrick J. McGinnis back in 2004, we had a term to quantify that inexplicable dread of possibly missing out on something fun, grand, or important, otherwise known as “FOMO.

But McGinnis also coined a term that, arguably, is even more applicable in our everyday lives—“FOBO.” FOBO, as McGinnis writes on his blog, is the “insidious twin of FOMO,” standing for Fear Of a Better Option.

While both FOMO and FOBO are similar in that both derive from a fear of making the “wrong” decision, FOBO distinguishes itself in “intentionality,” McGinnis explains, describing FOMO as "involuntary" and FOBO as a more deliberate “coping mechanism” to the abundance of choices to be made in the modern day.

“When facing these decisions, you pass them through several lenses: your life experience, past disappointments, and yours and other people's expectations, among others. The more choices you have, the more you have to think about when you’re trying to make a decision. What if you choose the wrong thing…You think to yourself: “I have an idea - I’ll just not decide!” You delay making decisions for as long as possible just in case something actually does come along.”

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According to McGinnis, FOBO can look like refusing to “settle” for the options available to us in the moment, piling up as many options as possible, constantly responding with “maybes” or “I’ll get back to you on that,” abandoning ship when it’s time to actually finalize plans, or canceling any plans made a the last minute for “another, shinier option.” I think any of us can remember a time when we were guilty of something like this.

And while McGinnis originally intended for FOBO to be used in the setting of an office environment, it’s easy to see how it manifests in our everyday lives, causing us to never truly commit to anything—including potential passion projects, friends, family functions, you name it—and thus never truly feeling a sense of fulfillment, growth, or trust in our decision making.

“FOBO is a serious problem that can inflict far more damage than FOMO,” McGinnis told Huffpost. “Unlike FOMO, which is largely an internal struggle that mostly hurts you, the costs of FOBO aren’t just borne by you, they are also imposed on those around you.”

So how does one combat FOBO? What strategies help us no longer live in the “in-between” land of "maybe" and trust our instinct once and for all? There are several expert suggestions for this. And while they may be oriented towards work and career, you can easily apply the principles to your everyday life.

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For instance, career coach Helen Thomas suggests getting clear on your main values, doing actual research on something you are pondering (rather than letting it sit in your head), adopting a progress over perfection mindset (as in, accepting that whatever choice you may need not be perfect, so long as you actually make it and act on it), making a contingency plan for if your original decision doesn’t work out the way you had hoped, and of course, committing to a path while accepting that maybe there is no one “right” choice. It all boils down to embracing imperfection while being devoted to your growth, really.

And finally, some words of encouragement form McGinnis himself:

“FOBO is a learned behavior, but it can be unlearned as well. And while you might think that cutting down your options will mean you’ll suffer, you’ll find it is actually entirely liberating.”

This is a prime example of "tariff engineering."

If you’ve ever thrown on a pair of fresh Converse Chuck Taylor sneakers, you might have noticed an unusual feature—felt soles. While Converse might want you to think this odd layer of fabric is for things like “shape retention” and “quieter usage,” the real reason behind it all comes down to exploiting legal loopholes for the bottom line.

Converse is part of Nike, which imports its products into the U.S. from China. Back in 2018, the Trump administration imposed large new tariffs on a wide range of US imports from China, but some items had heftier price tags than others. As Nicholas Mortimer of the Strategic Sourceror explained, sneaker imports are subject to a 37.5% tariff.

Slippers, on the other hand, have a measly 3% tariff. And lucky enough for Nike, the legal requirement for a shoe to be considered a slipper is having a fuzzy sole. Meaning that by slapping enough felt to the bottom—which eventually deteriorates with a few wears—the company was able to save a ton of money on import taxes.

Interestingly enough, if you look at the images associated with the Converse Chuck Taylor patent, they look a lot more slipper-esque than the sneakers you’ll see on their website.

converse, trump tariffsA sneaker in slipper's clothing. patentimages.storage.googleapis.com

This also kind of explains how Converse can boast of the slip resistance of their shoes, when anyone who’s worn a new pair of Chuck Taylors in the rain—and proceeded to bust their ass—can tell you that is definitely not true. For that issue, GearPatrol suggests using sandpaper to slough off “the hairy bits.”

The whole fuzzy sole loophole is a prime example of “tariff engineering,” which, unlike, say, tax evasion, is a legal way of avoiding higher import rates, usually by redesigning a product—like tweaking the materials or structure, or breaking it into smaller values to qualify for a tariff exemption.

An even stranger example of tariff engineering is brought to you by Disney. As explained in Slash Film, the company, which owns Marvel, had its X-Men action figures classified as toys representing “non-human characters,” since apparently human “dolls” are taxed at a higher rate. A bit of an odd move, considering the entire overarching theme of X-Men. But probably not Disney’s most egregious sin committed in order to make more money.

As Donald Trump’s second term approaches, tariff talk, and its potential consequences, has been all a flutter. The President-elect has said the goal would be to impose a 25% tariff on all items imported from Canada and Mexico and an additional 10% tariff on imports from China, possibly affecting electronics, clothing, household appliances, furniture, footwear and travel goods.

Considering that Jonathan Gold, Vice President for supply chains and customs policy at the National Retail Federation, mentioned tariffs for toys specifically would be going from a "practically 0% tariff rate” to upwards of 36% to 56%, it seems that the X-Men are going to feel a much bigger blow than any sneakers will. Although, it wouldn't be a surprise to see Disney and various other companies finding more clever ways of skirting the system as to not upset their profits. Cause after all, isn’t that what capitalism’s all about?

Joy

'Most mysterious song on the internet' finally solved after 17 years—the band had no idea

Internet detectives help reunite the band 40 years after their mystery tune was created.

It all started with a cassette tape back in 1984.

Who doesn't love a good solved mystery story?

For 17 years, internet sleuths have tried to uncover the origins of a catchy New Wave tune that played on an unknown radio station and was transferred onto a cassette tape by a brother and sister in Germany sometime in the 1980s.

As the well documented story goes, most of the songs on this mixed tape were solved within a couple of days since many radio DJs tend to play their favorite songs multiple times.

One song, however, remained an enigma. In 2007, the sister, aka u/bluuely on Reddit, shared snippets of it to the online forum to outsource some research. Little did she know the subreddit dedicated to "The Mysterious Song" would amass nearly 60,000 members. Even with a cult-like following online and a full length version of the tune eventually procured, the trail ran cold for many years.

- YouTubewww.youtube.com

Interest ignited again in 2019, when Rolling Stone covered the story and Youtuber Justin Whang uploaded a video titled "The Most Mysterious Song on the Internet - Tales From the Internet ,” both of which thrust the search out of the dark corner of Reddit and into the mainstream.

Cut to 2024, when u/marijn1412 shares his big breakthrough: the song is titled "Subways of Your Mind,” by a band called FEX.

u/marijn1412 explained that they came across their lead after looking through old newspaper archives. They spotted an 1984 article about FEX where the band described their music as “rock with wave and pop influences.” Sound familiar?



u/marijn1412 reached out to one of the band members, who had since joined a different band, and asked if he had any old materials from his FEX days. u/marijn1412 got what they asked for, and along with it the answer to a decades-long puzzle.

u/marijn1412 also had the pleasure of informing the former FEX member, identified by CNN as Haedrich, just how famous this lost song was. Shocked, Haedrich spoke with his FEX bandmates, and they unanimously agreed to let a new recording of the song, along with its long lost title, be shared. After they picked their jaw up off the floor, that is.

Now that the song origins have been found, interest in FEX has surged, with people sharing other FEX songs, logos, even ideas for merch. Forty years later, this band has a bona fide fan club—an internet mystery turned wholesome moment.

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A little less than a year ago, internet detectives uncovered the truth behind another mysterious song, this one from a fan favorite episode of The X Files. When the popular song finding app Shazaam failed to offer a song title, a woman sought the help of other X-Files aficionados to help find it, which became a viral online saga. Eventually the composer was found, who not only told the forgotten story of creating a tune “that would fit both an alien and a human being”, but re-recorded a new version of it for fans to enjoy.

In a time when just about everything created is instantly traceable, pieces of lost media feel fascinating and foreign. And we become modern day anthropologists working to unravel their origins. Whenever we succeed, it’s a palpable win that reminds us of what’s possible when people are together…and that you never truly know when something you create will find its time to shine.

via Eltpics / Twitter

Mapping out the structure of the inner ear.

There are no two human beings who are exactly alike. One of the funny quirks of evolution is that some of us can do things with our bodies we think are routine, but are impossible for others.

Some people can wiggle their ears, others can't. Some can wiggle their nose like Samantha from "Bewitched" while others just look really silly when making an attempt.

Not everyone can lick their elbow but most wouldn't attempt to do so in public.


A Twitter user named Massimo dropped some knowledge about a skill that not everyone has and even fewer discuss: ear rumbling.

Those of us who can do it know exactly what it is, while it's a mystery to those who cannot.

People who can ear rumble have the ability to control the tensor tympani, a muscle within the ear. Contracting the muscle creates a rushing, rumbling sound that, if flexed enough, can drown out a significant amount of noise.

This can be useful when someone is saying something that you don't want to hear but don't want to be rude and cover your ears. It can come in real handy if someone is about to spoil your favorite TV show or if you live with someone who can't stop nagging.

Some people cannot voluntarily create the rumbling sound but hear it when they let out a large yawn.

There's a Reddit sub-forum just for ear rumblers with over 60,000 people. Here's how some of them get rumblin'.

"I just squeeze the muscle in my ears I guess," — melvinthefish

"When I flex and hold whatever I'm manipulating to do that, I get my rumble," — ttywzl

"I get a mild rumble just doing the usual flex, but i can make it a bit louder by bringing my top lip up to my nose," — Willmono7

"The best way I can describe it is I 'squint my ears,'" —SteeleIT

The muscle exists to mask-low frequency sounds so we can focus on those at a higher frequency. It also works to mute sounds we create ourselves such as eating potato chips or coughing. It's a way that helps us from becoming annoyed with our own bodies.

Unfortunately, the muscle has a rather slow reaction time so it cannot prevent us from hearing loud sudden noises like a gunshot or a book slamming on the ground.

Massimo's tweet caused quite a stir on the platform.

Although scientists have known about ear rumbling since at least the 1800s, there doesn't appear to have been too much research on the topic. We know that some can rumble and others cannot, but it's unclear how it breaks down percentage-wise or if it's more prevalent in certain groups.

The good news is that the word is starting to get out and people who've been rumbling all their lives suddenly don't feel so alone.


This article originally appeared on 03.05.20