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People helped a dad explain his 'cheap' grocery purchases to his 11-year-old daughter

There's nothing wrong with buying generic products instead of brand names.

A dad with $5 in his wallet

Even though parents may try to shield their children from tough topics such as economics and social status, they develop their own sense of them as they age. Studies show that children as young as 5 know the difference between being poor, middle-class or wealthy.

By age 11, children are fully conscious of brands and see them as the “dominant feature in their product categorization compared with other perceptual attributes.”

A father was recently embarrassed by his 11-year-old daughter at the supermarket when she called him out for buying generic products instead of brand names. He shared the story on Reddit’s Mildly Infuriating forum, where many commenters shared advice on teaching preteens about household economics.


The post is probably relatable to a lot of parents who’ve had to tighten their budgets given the steep rise in prices over the past few years. When prices go up and your wages stay the same, providing for your family becomes even more difficult.

“Been food shopping with my kid for years. She's 11 now and has developed an opinion on everything. She questioned me on why I buy Pricerite (generic) brand items over brand name. I explained when you only have $100, you can't use it all up buying brand name foods, it goes further if you buy items at a good price,” the father explained in his post.

Even though the daughter seemed to understand her dad's point, she made fun of him to the cashier while they were checking out.

“Five minutes later, when checking out, the cashier greets us, ‘How are you doing today?’ my daughter replies, ‘It could be better. We can't eat brand-name food 'cause my dad is cheap... cheap like a bird.’ And flocks her arms and goes cheap cheap cheap cheap,” the embarrassed father shared.

A group of commenters stepped in to help the exasperated father teach his daughter how to make sound economic decisions while giving her a lesson in manners.

“Next time shopping, have her bring a calculator and put in the name brand prices for each item. Then when she gets to $100, say if we bought the name brand, this is all we would be getting, since we aren't, I can get more food,” SnooWords4839 wrote. “Hang in there, kids sometimes need visual aids while learning.”

Another commenter thought it would be a good idea for the child to learn generic and name-brand products are often quite alike. Maybe that way, she’d understand that her dad isn’t just frugal but smart.

“Do a blind taste test sometime between generic and brand name,” Tubagoat suggested. “And ask her why someone would pay more for something that tastes exactly the same. Then when she thinks she's getting wise to your ways, blindfold her and have her taste two of the same store brand samples.”

Another person suggested a real-world way to teach a child about spending is by comparing cereal that comes in a bag versus the type that comes in a box.

“I once gave my kids $5 each to buy their favorite cereal (this, of course, was when name brand cereal was about $3 a box) they were happy to have their favorite name brand but quickly realized it didn’t last as long as the bag cereal mom buys,” ColorMeSlowly wrote. “They were disappointed and never asked for their name-brand cereal again.”

Another commenter believed the real lesson the daughter should take from the exchange is about respect.

“This is not about money, this is your child being absurdly disrespectful to you,” Luxxielisbon wrote. “Even if you were cheap and not budget conscious, that’s still your decision (assuming of course children are not being neglected). I would never presume to tell my parents what to do with their money. When she earns her own, she can decide how to spend it.”

Making it through hard times is an exercise in resourcefulness but also one in character. It teaches us to be resilient, adaptive, gracious and, most importantly, humble. For parents, hard times can also be a way to impart those tough lessons to our children so they can navigate the tough times in their lives with grit and grace.


This article originally appeared on 8.22.23

Guy's "buy again" option for Walmart exposes high inflation prices

People have been complaining about the increase in basic necessities for a while now. It seems that things are simply costing astronomically more now than they were jus a few short years ago Some people have been wondering if they're nostalgically imagining things costing less or if there was a time where you didn't need to take out a personal loan to buy groceries.

One TikTok creator that goes by the name Sewerlidd found himself in need of more groceries so he opened up his Walmart account to order some food. While in the account he saw the "reorder all" option (which is handy in a pinch) and decided to check out how much his groceries were a couple of years ago. Turns out, his groceries were a pretty reasonable price for 45 items.

It was when he clicked the "reorder all" button that the price of those exact same items seems to have sent him into a cold sweat.


"I feel like I'm going to be sick. I just looked through my Walmart history and I found my order from two years ago for the whole month worth of groceries. 45 items costs $126," the man says before revealing the price jump. "Now, this order of 45 items for one month would've cost $414. That is four times more."

The price difference is outrageous and commenters agree with the man, including a few of the sentence enhancers he uses to express his frustration.

@sewerlidd

#greenscreen #groceries #economy #inflation


"And this is why I went from buying healthy food back to only buying sandwich materials," someone writes.

"I used to spend $180 for 2 weeks for my family of four and the dog. I am now spending upwards of $430 and trying to figure out what else I can cut. sorry kids you don't get barbecue sauce," a mom shares.

"I knew it was going to be bad. I didn’t know it was gonna be this bad," another says.

"Yep. Have had to adjust what I wanted to buy at the grocery store based on how expensive everything is. Definitely stretching meals with rice and beans already," someone else writes.

Other commenters don't believe that his groceries increased that much, believing he's exaggerating for shock value. Pricing does vary depending on what state you live in and what items you order, so it may be difficult to recreate the same exact situation. Companies like Walmart have also recently lowered the prices of several items which may be causing the discrepancy for others as well. Either way, people are feeling the effects of inflation while grocery shopping so here's to hoping the price cuts stick.

Paper bags with groceries including fruits and vegetables and bread

apples and bananas in brown cardboard boxPhoto by Maria Lin Kim on Unsplash

The Good Humor ice cream man.

A viral video from England has struck a chord with viewers worldwide. It’s proof that even children are not immune to the pain of inflation and price gouging. In the video, which has over 19 million views, 8-year-old Marnie passionately expresses her discontent with an ice cream man's prices while her twin sister, Myrah, stands by in full support.

The video is going viral because of the girls’ honest frustration and Marnie’s adorable northern accent. The girls are from Burnley, a small city outside of Manchester.

“Girls, what’s just happened,” their aunt Karis Lambert asks innocently at the beginning of the TikTok video. “So, there’s an ice cream van there, selling just two ice creams with two chewing gums in it for bloody nine pounds ($11.50) for two of them!" Marnie says incredulously.


The girls wanted to buy 2 Screwballs, a classic English slushy with a gumball at the bottom. “Nine quid — he’s going to get nowhere with that, no he ain't, he should know,” Marnie continued.

Cost of living really taking its toll on marnie🤣 

@karislambert

Cost of living really taking its toll on marnie🤣 #foryou #fyp

Marnie had 10 pounds in her pocket and was almost about to overspend on two Screwballs when the ice cream man added that he doesn’t accept cash, only cards. At that point, Marine and Myrah were done. “And he only does bloody cards—[I’m] stood there with my cash, bloody hell,” she said.

“Bloody well, bad,” she exclaimed.

Millions of people have watched Marine’s rant, and at the time, and she had no problem if the ice cream man heard her, too. “Bet he can hear me!” she said, rolling her eyes toward the van. She later admitted that she hadn't expressed her displeasure to the ice cream man directly.

"Even the kids are affected by this cost of living," @bby wrote in the comments on TikTok. "I’m with her on this I wouldn’t stand for £9 either," Lily added. "Does she offer services by the hour? I've got a water bill I don't agree with and I think she could handle the situation better than me," Josh joked.

"Where do we acquire spicy British kids to adopt?" itllBuff wrote.

@jeremyvineon5

Meet the twins going viral for their ice cream protest #icecream #9quid #twins

Marine’s rage even caught Stephen Colbert’s attention. “I have never been so intimidated by a little girl," he joked after playing the video on his show.

In an interview posted by Jeremy Vine and Storm on Channel 5’s TikTok account, the girls’ aunt admitted that she was happy the video went viral so other people could enjoy their fantastic sense of humor. "They're so funny. I was so glad everyone saw that video because they're both hilarious, and I'm just glad everyone else seems to say it,” she said. “They got so many comments on that video and everyone just thinks that they're brilliant."

On an appearance on ITV Live, Lambert admitted that the video had probably put the ice cream out of business and the girls said they were “proud” of how it had taken off.

After the video went viral, people began saying that their girls should go into politics, to which they gave a resounding yes. Their first job after becoming co-Prime Ministers? “Change the prices” on ice cream, Marnie exclaimed.

Photo by Shabaz Usmani on Unsplash

Target is dropping prices.

It's been a weird few years for theU.S. economy as the COVID-19 pandemic threw the entire system into disarray and recovery from it took some unpredicted turns, for better and for worse. One thing we knew would be coming was inflation, and Americans have felt it at the checkout counter. Price increases on basic food staples as well as restaurant prices across the board have been painful reminders that, despite record unemployment and a booming stock market, everyday life has gotten ridiculously expensive.

But there are some signs things may be taking a positive turn, such as Target's announcement that they will be cutting prices on thousands of items, including household essentials, in the coming months. Here's what shoppers can expect:


Target has already reduced prices on approximately 1,500 items and will continue through the summer to drop thousands more. "Consumers will enjoy savings on everyday items such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, pet food and more. These price reductions will collectively save consumers millions of dollars this summer," the company shared in a press release.

More specifically, a pound of Good & Gather Unsalted Butter that was $3.99 will be $3.79, Good & Gather 5 oz. Organic Baby Spinach will drop from $3.29 to $2.99, and a 20-ounce package of Thomas' Plain Bagels is going from $4.19 to $3.79. Just in time for summer, Aveeno SPF 50 Sunscreen (3 fl oz) will drop from $13.89 to $13.19.

Savvy Target shoppers know how to get the most bang for their buck on a Target trip by using their Target Circle Card, which gives them an additional 5% off purchases, and the company recently reintroduced Target Circle, its free-to-join membership program that applies deals automatically at checkout and features member-exclusive sales throughout the year like Target Circle Week and Target Circle Bonuses—personalized deals to help members earn rewards and get extra savings.

LinkedIn editor Cate Chapman calls Target's price cuts a "sign of disinflation at work"—a hopeful sign, considering Target isn't the only store to announce price drops . Walmart predicted months ago that a "deflationary environment" would mean lower prices on dry groceries and consumables and they were already seeing lower prices on grocery items such as eggs, apples and deli snacks.

woman smiling in a grocery aisle

People's money should go a little further at the grocery store this summer.

Photo by Arren Mills on Unsplash

Even already-low-priced grocery chain Aldi has announced lower prices on 250 items for the summer of 2024. “We don’t want food prices to hold people back from getting together with friends and family or spending time outdoors this season," Dave Rinaldo, president at Aldi U.S., said in a statement.

And McDonald's, which has seen price increases over 100% over the past decade, announced recently that it is exploring a $5 meal option. It used to be that $5 could easily pay for a full McD's meal, but you can't even get a kids' Happy Meal for that price in 2024.

People have reacted to the news of lower grocery prices with a mix of relief and annoyance at feeling like they were being price gouged. They have a point. In fact, President Biden had taken aim at corporations in November of 2023, saying, “Any corporation that has not brought their prices back down, even as inflation has come down, even as the supply chains have been rebuilt, it’s time to stop the price gouging."

Whatever the reason for the lowered prices, feeling a little ease instead of squeeze at the checkout counter will be a refreshing change from the past few years.