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Gen Zer asks how people got around without GPS, Gen X responds

It's easy to forget what life was like before cell phones fit in your pocket and Google could tell you the meaning of life in less than .2 seconds. Gen Z is the first generation to be born after technology began to move faster than most people can blink. They never had to deal with the slow speeds and loud noises of dial up internet.

In fact, most people that fall in the Gen Z category have no idea that their parents burned music on a CD thinking that was peak mix tape technology. Oh, how wrong they were. Now songs live in a cloud but somehow come out of your phone without having to purchase the entire album or wait until the radio station plays the song so you can record it.

But Gen Z has never lived that struggle so the idea of things they consider to be basic parts of life not existing are baffling to them.

One self professed Gen Zer, a woman named Aneisha, took to social media to ask a question that has been burning on her mind–how did people travel before GPS?


driving, maps, GPS, google, google maps, mapquest, millennials, gen zPeople used to have actual maps in their cars. Photo by Tabea Schimpf on Unsplash

Now, if you're older than Gen Z–whose oldest members are just 27 years old–then you likely know the answer to the young whippersnapper's question. But even some Millennials had trouble answering Aneisha's question.

Aneisha asks in her video, "Okay, serious question. How did people get around before the GPS? Like, did you guys actually pull a map and like draw lines to your destination? But then how does that work when you're driving by yourself, trying to hold up the map and drive? I know it's Gen Z of me but I kind of want to know."

Watch Aneisha pose the adorably sincere question here:

@aneishaaaaaaaaaaa

I hope this reaches the right people, i want to know

Even when most Millennials were starting to drive, they had some form of internet to download turn-by-turn directions, so it makes sense that the cohort between Gen Z and Gen X would direct Aneisha to Mapquest — a primitive early ancestor of Google Maps.

"we'd have to print step by step directions from MapQuest and hope for the best" one commenter wrote.

It's true, you're not really a millennial if you've never driven around with a stack of loose Mapquest pages floating around your car. If you were lucky, you had a passenger to read them off to you. "Drive half a mile and turn left on Elm Street!" It was a stressful time, for sure. God help you if the pages got mixed up or if you went off track somewhere. Even with a printed map and directions there was no guidance for finding your way back to the proper route.

We used to literally chart out long road trips on a physical map before departing.Giphy

But there was a time before imaginary tiny pirates lived inside of computer screens to point you in the right direction and tales from those times are reserved for Gen X.

Mapquest, by some standards, was an incredible luxury made possible by the internet. So the generation known for practically raising themselves chimed in, not only to sarcastically tell Millennials to sit down but to set the record straight on what travel was like before the invention of the internet. Someone clearly unamused by younger folks' suggestion shares, "The people saying mapquest. There was a time before the internet kids."

Others are a little more helpful, like one person who writes, "You mentally note landmarks, intersections. Pretty easy actually," they continue. "stop at a gas station, open map in the store, ($4.99), put it back (free)."

"Believe it or not, yes we did use maps back then. We look at it before we leave, then take small glances to see what exits to take," someone says, which leaves Aneisha in disbelief, replying, "That's crazyy, I can't even read a map."

It's a good idea to keep a local map in your car, even today! In case of emergency, you never know when it might come in handy. Learning how to read it, however, might take a little time for folks who didn't grow up using non-digital maps. (Many young people are confident in their ability to read maps based on their heavy GPS usage, but something tells me those skills won't translate to the big according-style paper maps.)

Some users added that you could often call your destination (or friend or family member) and write down careful directions before you left. If you've ever visited a venue or business' website and seen general directions depending on which direction you're traveling from, you get the idea.

"Pulled over and asked the guy at the gas station," one person writes as another chimes in under the comment, "and then ask the guy down the street to make sure you told me right."

Imagine being a gas station attendant in the 90s while also being directionally challenged. Was that part of the hiring process, memorizing directions for when customers came in angry or crying because they were lost? Not knowing where you were going before the invention of the internet was also a bit of a brain exercise laced with exposure therapy for those with anxiety. There were no cell phones so if you were lost no one who cared about you would know until you could find a payphone to check in. Imagine that!

The world is so overly connected today that the idea of not being able to simply share your location with loved ones and "Ask Siri" when you've gotten turned around on your route seems dystopian.


google maps, gps, driving, wildfires, maps, gen x, gen zGoogle Maps shows crucial information about natural disasters like wildfiresGiphy

But in actuality, if you took a few teens from 1993 and plopped them into 2024 they'd think they were living inside of a sci-fi movie awaiting aliens to invade.

Technology has made our lives infinitely easier and nearly unrecognizable from the future most could've imagined before the year 2000, so it's not Gen Z's fault that they're unaware of how the "before times" were. They're simply a product of their generation.

Some would say that having a rough geographical understanding of your local area, aka being able to navigate around without GPS, is a lost art that kept our brains and wits sharper. On the other hand, using Google Maps even for simple trips to everyday stops helps us avoid accidents and traffic and give people our near-exact ETA. It also delivers crucial real-time information about wildfires, natural disasters, and more. Who's to say if one way is really better or worse?

This article originally appeared one year ago.

Firmbee/Canva

Google's 2022 Year in Search report shows what trended this year.

There's a lot you can tell about a person by their search history (unless they're a murder-mystery writer, in which case no one should jump to conclusions). And our search habits on the whole can tell us a lot about ourselves as a collective as well.

For better or for worse, what we look up on the internet is an indicator of what we care about, and Google's Year in Search report gives us some insight into what we cared about this past year.

There are reports for different countries as well as a global report. Let's start with what my fellow Americans looked up, shall we?


To be clear, these search terms were not the "top searches" or "most searched terms" on Google, but rather the top trending searches—the search terms that had a high spike in traffic over a sustained period of time as compared to the year before.

The top 10 trending searches for 2022 overall:

  1. Wordle
  2. Election results
  3. Betty White
  4. Queen Elizabeth
  5. Bob Saget
  6. Ukraine
  7. Mega Millions
  8. Powerball numbers
  9. Anne Heche
  10. Jeffrey Dahmer
Wow, right? Some of these things don't seem right. I know pandemic time is weird, but Wordle was a 2022 phenomenon? (Am I the only one who would have sworn that happened way earlier in the pandemic? I guess when you play a game every day it makes it seem like a lot more time has passed.) And Betty White? (To be fair, she passed away on the very last day of 2021, so all of the tributes and whatnot happened in 2022.)
Queen Elizabeth, of course. Ukraine, ugh, yes. The fact that Jeffrey Dahmer is on here is both a testament to the power of Netflix and a disturbing insight into people's morbid curiosity.
Anne Heche, tragic. Bob Saget, sad. Election results totally depends on your perspective, but glad to see people caring about the democratic process.
The Year in Search categories are telling as well.

For people, we had:

  1. Johnny Depp
  2. Will Smith
  3. Amber Heard
  4. Antonio Brown
  5. Kari Lake
  6. Anna Sorokin (Delvey)
  7. Chris Rock
  8. Andrew Tate
  9. Adam Levine
  10. Serena Williams

I just don't think there's even a need to comment about most of these. Yikes.

Movies are fun though!

  1. "Encanto"
  2. "Thor: Love and Thunder"
  3. "Top Gun: Maverick"
  4. "The Batman"
  5. "Everything Everywhere All at Once"
  6. "Black Adam"
  7. "Jurassic World Dominion"
  8. "Black Panther: Wakanda Forever"
  9. "Morbius"
  10. "Turning Red"

Aw, remember the "Turning Red" controversies, the "Encanto" obsessions and "Top Gun: Maverick" being surprisingly amazing?

And oof, "Black Panther: Wakanda Forever." What a beautifully done film.

Musicians and bands is an interesting mix:

  1. Adam Levine
  2. Mary J. Blige
  3. Lil Tjay
  4. Kendrick Lamar
  5. Migos
  6. Tommy Lee
  7. Kate Bush
  8. Ricky Martin
  9. Young Thug
  10. Foo Fighters
Eclectic, no? Some of these I can connect to specific things that happened this year, like Kate Bush's "Running Up That Hill" going viral from its appearance in "Stranger Things" and Foo Fighters from drummer Taylor Hawkins' death, but some are a mystery to me. Maybe I don't want to know.

Let's move away from entertainment and head to food.

media.giphy.com

Here are the top recipe trends in the U.S. for 2022:

  1. Sugo
  2. Cincinnati chili
  3. Marry me chicken
  4. Quick pancake
  5. Mango pie
  6. Green goddess salad
  7. Jennifer Aniston salad
  8. Grinder sandwich
  9. Bella Hadid sandwich
  10. The Bear spaghetti

Marry me chicken? I might have to Google that myself. (Don't tell anyone, but I'm also going to Google "sugo" because I'm embarrassed to admit I have no idea what that is.)

Speaking of Googling things you don't know—want to see what definition searches trended in 2022?

  1. Rupee
  2. Oligarch
  3. Cacao
  4. Homer
  5. Recession
  6. Canny
  7. Foray
  8. Trove
  9. Saute
  10. Tacit

So curious about what prompted most of these trends.

All of the above can be found on the published Year in Search lists, but Google also sent us some trends that didn't make it into the list, such as:

Is it true that …

  1. Is it true that TikTok is posting drafts?
  2. Is it true that the pinky is the middle finger in China?
  3. Is it true that Putin has cancer?
  4. Is it true that coffee stunts your growth?
  5. Is it true that cats have nine lives?
  6. Is it true that Fortnite is ending?
  7. Is it true that Queen Elizabeth died?
  8. Is it true that Chuck Norris died?
  9. Is it true that if you dream about someone they went to sleep thinking about you?
  10. Is it true that Yahoo is shutting down?

What is …

  1. What is NATO?
  2. What is monkeypox?
  3. What is rsv?
  4. What is Wordle?
  5. What is aphasia?
  6. What is a NFT?
  7. What is a recession?
  8. What is vabbing?
  9. What is Roe v. Wade?
  10. What is the Wordle today?

How to be …

  1. How to be a good mother?
  2. How to be a better lover?
  3. How to be perfect?
  4. How to be an adult in relationships?
  5. How to be a verified fan on Ticketmaster?
  6. How to be a nun in BitLife?
  7. How to be emo?
  8. How to be that girl?
  9. How to be enough for someone?
  10. How to be a fashion designer in BitLife?

OK, wait. I am perpetually online and I have three teen/young adult kids. How have I never heard of BitLife when it's in two of these "How to be" trending searches?

I kind of love "How to be an adult in relationships?" Kudos to those trying.

Interestingly, many of the global trends were similar to the U.S. searches, showing how interconnected we all are. However, the global recipes trends are very different:

1. पनीर पसंदा (paneer pasanda)
2. Bolo caseiro (homemade cake)
3. Tuzlu kurabiye (salt cookie)
4. Overnight oats
5. zimtschnecken (cinnamon rolls)
6. Irmik helvası (semolina halva)
7. панкейки (pancakes)
8. Baba ganoush
9. Bulgur pilavı (bulgur rice)
10. Pasta salad

How fun is that?

It's been quite a year and it's good to take a moment to remember and reflect on all that's happened in 2022. There were a lot of big things—the war in Ukraine, the passing of Queen Elizabeth and Betty White, our collective obsession with Wordle, and more. It's also telling what's not in these trends—notably, most references to the COVID-19 pandemic (which we are still in, despite most people being over it at this point).

Kind of makes you wonder what trending searches 2023 will bring, doesn't it? Let's make "street tacos" and "world peace" happen, please.

See what Americans in each state searched for each day of 2021 in a one-minute video.

Google has become such a ubiquitous part of our lives that the data it reveals is a pretty decent indicator of our collective reality. It's a weird phenomenon, considering the fact that Google has only been a thing for 25 years—basically a single generation—but here we are.

Now that we're wrapping up 2021, we can look back and see what people were searching for the most throughout the year. Reddit user u/V1Analytics pulled together the top trending search terms from Google's 2021 Year in Search summary (for the period before mid-November 2021) and from Google's Daily Search Trends page (from mid-November to now) and illustrated the daily trends for each state in a one-minute video.


It's fascinating to see what Americans were looking up—as well as what they weren't looking up—the most this year.

Watch:

We start with January 6, 2021, which shows most people Googling "Capitol" and "Biden," which isn't surprising considering the attack on the U.S. Capitol as insurrectionists tried to overturn Biden's presidential election win. What is surprising are the six states that were more interested in the Mega Millions jackpot that day. Like, OK people. Really?

Biden dominated searches through January. Soon we collectively turned to the Gamestop (GME) stock phenomenon before a widespread interest in Valheim (video game launch), The Weeknd (Super Bowl performance) and some random power outages. Valheim was apparently super popular before a universal interest in the government's stimulus checks took over the entire second half of March.

In April, Lil Nas X made a splash, followed by rapper DMX. Then Prince Phillip died and Jake Paul had a first-round TKO.

May through early July brought Dogecoin, Dogecoin and more Dogecoin, followed by AMC stock—a very financial period, with some more power outages thrown in for funsies. (Also, Mississippi really likes Dogecoin. Holy moly.)

Then Jeff Bezos went to space and Simone Biles got the twisties, and hey, more power outages! August brought Afghanistan, Hurricane Ida and Jake Paul once again.

In September, Gabby Petito's disappearance had everyone riveted for a solid two weeks before Squid Game, Urban Meyer and Alec Baldwin took over.

October into November saw Travis Scott, Kyle Rittenhouse and Adele dominating people's searches.

Don't blink at the end of November, or you'll miss the school shooting at Oxford High School that piqued people's interest for a day or two before Spotify Wrapped yanked everyone's attention back to what's really important.

Yikes! Tornado in December and then Elon Musk as Time Person of the Year, and that's as far as we've gotten into this month.

It truly is fascinating to see what people were most interested in looking up this year. It's a bit disconcerting in some ways, as well, considering the fact that not one of the top searches had anything to do with the viral pandemic that is still raging and has killed hundreds of thousands of Americans this year alone. Is that a sign that people are tired of the pandemic or just more interested in new things as they come along? Trends can be both organic and driven by what's being covered in the media—and both things can play off of each other—but it's interesting to think about what is missing from this search term synopsis. When we look back at 2021 and its place in U.S. history, is Jake Paul really going to play a bigger role than the coronavirus? Doubtful. Do these search trends offer some indication of why a significant portion of the population is woefully uninformed or misinformed about the pandemic? Possibly.

At any rate, it's an interesting glimpse into what Americans are paying the most attention to.

(A note from V1Analytics about the way the data was collected and presented: "Google Trends provides weekly relative search interest for every search term, along with the interest by state. Using these two datasets for each search term, we're able to calculate the relative search interest for each state for a particular week. Linear interpolation was used to calculate the daily search interest.")

On Dec. 30, the IRS announced it was revamping a long-standing agreement with the online tax preparation industry in which companies offer free filing to people with incomes below certain levels, a category that includes 70% of filers.

The change in what's known as the Free File program came in the wake of multiple ProPublica articles that revealed how the companies in the program steered customers eligible for free filing to their paid offerings. Under the updated agreement, the companies are now prohibited from hiding their Free File webpages from Google searches, and the IRS was allowed to create its own online tax-filing system.


So far, it seems, the companies are abiding by their promise to make their Free File webpages visible in online searches. But the updated agreement appears to have a loophole: It doesn't apply to advertising. Nothing in it, the agreement states, "limits or changes the rights" of participating companies to advertise "as if they were not participating in the Free File program."

As a result, companies like Intuit, whose TurboTax is the top tax prep software, continue to confuse some customers who seek free tax prep into paying. Today, Google searches for "free tax filing" and other similar phrases still yield ads for a plethora of products such as TurboTax's "Free Edition" (its ads promise "100% Free Tax Filing"), which lead customers to pay fees if they don't have simple returns.

Mike Mozart / Flickr

TurboTax's version of Free File — the one that doesn't charge customers anything — typically won't appear until the second page of search results.

Intuit increased its monthly online ad spending noticeably between January 2019 and January 2020, according to search analytics firm Ahrefs. Intuit places its ads strategically in searches for "IRS" and "free file," among thousands of related search terms.

(Ahrefs makes estimates based on search data; it doesn't purport to capture exact numbers but rather to track the general magnitude and direction of the spending.) Ahrefs and a second search analysis firm, SEMRush, say TurboTax spends more on digital ads than competitors TaxAct, TaxSlayer and H&R Block combined.

Intuit does not advertise its Free File offering on Google, according to SEMRush and Ahrefs. (Tax Time Allies, which is funded by Intuit, does advertise Free File, according to Intuit. SEMRush and Ahrefs estimate that spending is a fraction of what Intuit spends on Free Edition.)

Outside of the advertising realm, TurboTax still appears to favor products like Free Edition. So-called organic links to Free Edition appear ahead of links to Free File in many searches, data from SEMRush and Ahrefs shows. TurboTax accomplishes that, search engine optimization expert Rhea Drysdale said, in part by inserting keywords — the word "free" is used 54 times on Free Edition's webpage. By comparison, Drysdale said, the TurboTax Free File landing page uses "free" 19 times.

Google's algorithms are both secret and complicated, so SEO experts can't say for certain why one link appears above another one. But there are many common SEO tactics that TurboTax can use to ensure its Free Edition appears above the Free File program.

"My belief is that you can control a lot [with SEO] within reason," Drysdale said. "Using technical innovations in Google and understanding user behavior, you can see tremendous results from it." Intuit, she added, doesn't "have to do a lot" because it's "such a large player in the field."

via Pro Publica

An Intuit spokesman, Rick Heineman, said the SEO and advertising estimates cited in this article "are not nearly accurate." He added, "Rather than trying to hide Free File as ProPublica has inaccurately claimed, last year TurboTax did more than anyone else to promote it. … Intuit has for two decades provided free tax preparation and has helped taxpayers file more completely free tax returns than all other tax prep software companies combined, including 13 million totally free returns last year alone."

Google's policy bars misrepresentation in ads. It states that advertisers must "clearly and conspicuously disclose the ... full expense that a user will bear." According to a Google spokesperson, TurboTax's ads do not violate its terms. The spokesperson said Google requires advertisers to disclose "criteria for any free offers." TurboTax discloses that Free Edition applies only to "simple tax returns" on its landing page.

Whether it's a question of advertising or SEO, the result seems to be that some low-income taxpayers who qualify to file for free are still paying for TurboTax this tax season — even after the change in the agreement with the IRS. Lyle Hill, a warehouse worker in Georgia with an adjusted gross income of $10,390 last year, said he was looking to file his taxes for free, but he got confused and ended up paying $120 to file his federal and state taxes through Free Edition.

Intuit, he added, declined to refund his fees when he subsequently told the company he'd been steered into a paid option when he'd wanted the free one. Alvyn Velazquez, a student in New York, recounted a similar journey that ended with him paying $120 after going through the Free Edition portal.

Max Miller, an Arkansan who was self-employed in 2019, also encountered difficulties. Miller said he had sought free filing for four years in a row and each time ended up paying TurboTax for Free Edition. After reading ProPublica's reporting last year, Miller intentionally searched for the Free File program in January — and he still struggled to find it online. "Even when I was looking for Free File," he said, "it still wasn't coming up."

Alongside its online ad campaign, Intuit also has three active, national television advertisements for Free Edition that have aired more than 12,000 times since premiering in January 2019, according to metrics from iSpot.tv, a company that tracks TV advertisements. And on Facebook and Instagram, there are more than 500 active advertisements that mention the word "free" and redirect users to download the TurboTax app — in which users cannot access Free File — and to the Free Edition landing page.

An audit released on Feb. 3 by the Treasury Inspector General for Tax Administration found that last year, 14 million people who qualified for Free File instead paid what ProPublica estimated could amount to about $1 billion in tax prep services to various companies.

The article was originally published by Pro Publica and was written by Will Young.