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Justin Timberlake was ready to make every seat first class

Imagine you're on a flight to Argentina, getting settled into your seat and preparing for a boring (albeit important) safety rule announcement. Suddenly, a familiar voice pops up on the overhead speakers and you think… "Wait… that's not… could that be?" Why yes, it isJustin Timberlake, and he's ready to give you safety instructions and the flight route, usually delivered by the pilot.

Timberlake is continuing his "The Forget Tomorrow World Tour", his first world tour in five years. Of course, he's playing lots of hits, but the tour is to support his latest album Everything I Thought it Was, his sixth studio record.

On Justin's TikTok, posted on March 19th, we see him clad in a mint green hoodie with splashes of orange and darker green print, baggy trousers, and sneakers. He takes to the flight attendant's interphone with a sheet of instructions and begins: "Ladies and gentlemen, welcome to JT Live South American Leg."

@justintimberlake

South America, we’re coming for you!

The phone camera pans to the somewhat attentive, though possibly confused, rows of passengers and a flash of his name on the back of a seat. He continues while the flight attendants demonstrate how to use the life jackets, "The lifejacket is located in the pouch at the side of your seat. To inflate the lifejacket, pull firmly on the red toggles. If you have any questions, please keep them to yourselves."

This gets only a small laugh, so he verifies, "Oh, we're just kidding. Please ask the crew."

He then proceeds to share the flight path. "We will be flying over the beautiful countries of the Dominican Republic, Colombia, Brazil, Bolivia, until we make our way into Argentina." Adding, "We thank you for flying JT Live 25 Air — it’s gonna be lit."

This is met by clapping and cheers from many passengers, though others remain seemingly disinterested.

The TikTok comments, however, were filled with true fans. "You know what? There's nothing he can't do," says one. Another exclaims, "I'd give anything to be on that plane with him."

And this person hopes it means that Justin is adding something new to his already full career plate: "OK, so this is a preview of you narrating audiobooks for us, am I right? Please say I’m right!"

But there's more. Whether the reactions were good or indifferent on the actual flight didn't stop Justin from having a blast. At one point, he decides to use the aisle as his own personal putting green. With his putter, he gently hits a golf ball down the aisle, then excitedly takes a back-and-forth victory run, high-fiving some people on the way.

This was also shared on Justin's TikTok, underscored by a recording of the "Better than Most" PGA commentary when Tiger Woods famously made a 60-foot putt at TPC Sawgrass.

@justintimberlake

We love you, Big 🐅!!! Get well soon!

We hear, "I have seen a number of players putt from the back of this green. And the results have not been good." Justin takes the shot, then runs the aisle, and we hear, "Well, that's better than most. Better than most! You could hit that putt 50 times, and maybe make it once."

Adam Sandler Golf GIFGiphy

Again, the comment section blew up. "Imagine tryna nap on your flight and wake up to JT playing golf." And yet another suggestion for Justin's career? "JT needs to make a Happy Gilmore 2 cameo!"

A group of travelers waits patiently to check their bags.

Maybe you’re one of those elite travelers who’s mastered packing for an entire trip using only carry-on luggage. If so, you’re likely haughty and won’t stop crowing about the convenience of hopping off the plane and jetting to your destination.

We know: The airlines lost your bag in 1986 and you vowed never again. So, now you roll three garments, one pair of shoes, a tiny bottle of 5-in-one body wash, and a Kindle into your backpack, and you're good to go.

For the rest of us mere traveling mortals, especially those with kids, checking bags is a necessary evil—a necessary and costly one.

If it seems to you like checked bag fees have been steadily climbing, that’s because checked bag fees have been steadily climbing. According to this article, bag fees on American Airlines rose 33% just last year from $30 per bag to $40 and 5 of the 6 biggest carriers raised their fees last year.

Why is the entire industry upping their checked-bag fees? There’s a specific reason involving an arcane bit of tax code, which accounts for why the fees are tacked on separately versus rolled into the price of the ticket.


Jay L. Zagorsky, a business school professor who studies travel, says 7.5% of every domestic ticket goes to the federal government. Airlines dislike this, claiming it raises ticket prices for consumers. But as long as the bag fee is separate, it is excluded from the 7.5% transportation tax.

Estimated bag fees for 2023 topped 7 billion. By making the bag fees separate, airlines saved themselves about half a billion dollars. If that savings has been passed down to the customer, then we all got a bit of a break, too.

Perhaps you automatically dislike the separate fees because you’re Gen X and remember a time when a ticket was all-inclusive. Now, it feels like you’re paying for stuff you used to get for free.

Turns out that more and more travelers actually like the separate charges.

“One thing that our research has shown,” Henry Hartevedlt, president of travel industry analytics firm Atmosphere Research told USA Today, “is that more than two-thirds of U.S. leisure airline passengers now feel that the unbundling of the coach product and letting people buy what they want and need on an à la carte basis is actually something they like because it helps them stick to their budget.”

This is a positive way to look at something that’s undoubtedly here to stay. And now if you hear someone complain about bag fees at the airport, you’ll know why it’s done the way it’s done, which is really sweet satisfaction in itself.

Of course, there's always this unusual workaround courtesy of Reddit user Old_Man_Withers, "I Fedex my luggage to the hotel and carry nothing on the plane but my laptop for work. It doesn't matter if it's 2 days or two months, I ship it. The hotel has it waiting in my room when I get there and I ship it back home from there when I'm done. No random inspections, no chances of loss without recompense, fully trackable... I see no downside that isn't worth the 50-100 bucks it costs."

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“Sometimes, you need to change perspectives in order to gain new insights!”

“Sometimes, you need to change perspectives in order to gain new insights!” is not exactly a sentence one might expect to hear from a corporate exec, but it is a philosophy that led Jens Ritter, CEO of German company Lufthansa Airlines, to taking on a shift as a flight attendant.

In a post shared on LinkedIn, Ritter detailed his experience of working as additional cabin crew for a flight heading to Riyadh and Bahrain, taking care of passengers in business class.

Though Ritter’s previous career as a pilot gave him some insight into the challenges of working a flight, taking on the responsibilities of an attendant left him “astonished.”


"I was amazed by how much there is to organize, especially if something doesn't go as planned,” Ritter recalled, noting how on his flight the offered menu items weren’t actually the meals loaded onto the plane.

Beyond purely administrative tasks, Ritter acknowledged the difficult task of addressing individual wishes and dealing with different energies (something airline attendants don’t get credit for nearly enough).

Lufthansa Airlines

Jens Ritter working as a flight attendant on Lufthansa Airlines

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And on that note, Ritter found it particularly taxing to “be present and attentive and charming” during an overnight flight “when the biological clock just tells you to sleep.” He confessed that it was an “entirely different” experience than what pilots endure.

Ritter concluded his post by thanking the cabin crew and said that his time spent on the ground (well, on the ground, in the air) would make “deciding things in the office different” moving forward.

At a time when stories of out-of-touch, greedy CEOs inundate the headlines, it’s refreshing to see those in managerial positions actively try to connect, empathize and support their workers, rather than exploit all resources for a bottom line. Not enough business heads recognize how crucial this kind of connection is—not just for the sake of virtue, but for the profit they so desperately want to maintain. But as Ritter’s action shows, it’s not all corporate greed out there.

flight attendant

Ritter found it particularly taxing to “be present and attentive and charming” during an overnight flight.

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We could probably all stand to benefit from taking a shift in the service industry. The stress of having to maintain everyone’s good time while simultaneously problem-solving, organizing and generally keeping things afloat is not for the faint of heart. And flight attendants in particular juggle it all on a daily basis—and some even manage to make it a show. It’s great that Ritter is advocating for flight attendants by stepping into their shoes.

All in all, a change in perspective can lead to wonderful things.

When three young women and a man boarded his flight, Wesley Hirata had a bad feeling.

The seasoned flight attendant, who has been with Hawaiian Airlines for the past 16 years, was concerned when he noticed an older man walking onto the plane with three young women. They didn't seem like they belonged together.

While this usually wouldn't be cause for concern — families come in all different shapes and sizes, after all — Hirata couldn't shake his instincts.


He talked to the group (though what he asked wasn't specified) and still had more questions. So he spoke to his fellow attendants, and they decided to check the manifest. What they found was shocking: All three women were traveling under the same name. One of them, reports stated, was visibly underage.

Hawaiian law enforcement met the plane when it touched down in Honolulu. After questioning, they labeled the situation as human trafficking and referred the case to the FBI. Airline officials and media at the time quickly reported Hirata had uncovered human trafficking for certain.  

As it turned out, the FBI's investigation determined human trafficking had not taken place, but they still praised Hirata's actions.

"We do appreciate Hawaiian Airlines employees for speaking out and saying something and bringing it to our attention," said Jason K. White, spokesman for the Honolulu FBI field office. "We encourage people to remember that if something seems strange or doesn't feel right most times something is wrong, however, that was not the case in this incident."

The FBI eventually confirmed the man was authorized to take the girls on vacation.

Flight attendants are trained to make these kinds of appropriate notifications with a specific aim to curb human trafficking.

In 2015, Congress made it mandatory for flight attendants to be trained in spotting human trafficking. Airline Ambassadors International — a nonprofit made up of airline employees who "travel to make a difference" — holds a yearly seminar on trafficking for flight personnel on an annual basis. And the Association of Flight Attendants, a union with over 50,000 members, has also made stopping the horrible crime of human trafficking an integral part of its mission.

Human trafficking is a global crisis we can all work to end.

According to UNICEF, there are approximately 21 million trafficked people all across the world. 5.5 million of those people are reported to be children. It's not just a crime; it's a business that brings in billions of dollars a year. And that means it's up to all of us to fight to stop it.

So what can you do if you're on a flight and are concerned that someone might be in trouble? "Trust your gut and prior experience [and] report the situation without alarming or confronting the passengers in a suspicious manner," Hirata told KITV 4.

Of course, that doesn't mean you can or should report everything you find suspicious — we've all got to think critically and everyone's got biases — but we should all keep an eye out for signs of trafficking in our communities.

Here's a list of signs to watch out for.

Correction 7/28/2018: A previous version of this story reported Hawaiian law enforcement had confirmed the case as human trafficking, per the airline and on-site media accounts. We have since updated this story to reflect the FBI's announcement.