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While the video prompted a ton of compliments at Well’s rare finds, it also received a fair amount of backlash.

@jbwells2

the first jacket is everything

♬ original sound - Jack

This prompted a flurry of criticism as to the ethical implications created by Wells and others who resell on Depop.

Some people likened it to the way landlords might buy a building at a discounted rate in a low-income neighborhood and then up the rent by exorbitant amounts to turn a profit, pushing out those who can’t afford it.

Though Wells has addressed these comments previously in a video, she used Instagram to respond to the more recent backlash.

First, Wells explained that she herself was low-income and resold clothes as a way to put herself through school.

“At 16, I was abruptly living on my own with my sister for personal reasons…and needed to make more money somehow. I started selling thrifted clothing I already had in my closet wherever I could,” she wrote. “In college…I wasn't sure how I was going to find time to support myself financially. I started Jack’s Vntg in February of 2022, still in school, with $100 to my name, and a lot of hope. Not to sound dramatic, but it saved my life. I was able to pay my bills, eat, and survive on my own as an 18-year-old.”

She also noted that she saw thrift cycling as a more sustainable alternative to fast fashion, saying “The more educated I became on harmful clothing production, the more I grew to hate fast fashion. I started to embrace the pieces I found in my local thrift stores, which were overflowing with clothing. I began to love sustainable fashion and thrifting.”

Others came to Wells’ defense, saying that what she did individually is no different than what existing companies, thrift stores and antique shops do on a daily basis, along with the fact that resellers often collect specific styles and sizes, leaving plenty of clothes for others to purchase.

Many even noted that—considering the time and energy that goes into sifting through piles and piles of donated clothes—that the prices are quite reasonable.

Perhaps it is easier to call out the actions of an individual like Wells over entities like fast fashion empires Shein, Nasty Gal, and Amazon…or even the very Goodwills that are being picked from, but really, this is a much larger issue. Blame it on corporate greed, an overpopulated world or the downfall of humanity, but there is a widespread disconnect between what we consume and the actual cost of those items. Regardless, whether you believe individual efforts or more systemic changes create a larger impact on our world, it all begins with conversation. And at the very least, this is a conversation that is growing.