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Wife throws husband epic surprise 45th birthday party at Costco

"I threw my Costco-loving husband a surprise party for his birthday!"

itsdanapollack/Instagram

Wife Dana Pollack threw her husband a surprise 45th birthday party at Costco.

Pulling off a surprise birthday party is a feat that not many can say they've done. But Dana Pollack (@itsdanapollack), owner of Dana's Bakery, definitely can. The mom of two pulled of an incredible birthday surprise for her husband Adam's 45th birthday at their local Costco.

She shared the epic surprise with her followers in a video on Instagram, and it was a success; Adam was totally surprised. ""I threw my Costco-loving husband a surprise party for his birthday!" she wrote in the video's caption.

"He's straight to business," she writes as the video begins with their family walking into Costco and Adam getting his game face on for their shopping trip. "Sumo oranges first, obviously," she writes in the video as they run into the first (of what will be many) friends during the excursion.

"First run in. He has no idea (yet)," she writes in the video as her husband recognizes one of his guy friends and daps him up. Dana plays it off, also exchanging general pleasantries. Soon, they run into another pal. "Second run in. He's catching on but not 100% sure...," she writes in the video as her husband says hello to another one of his friends and his wife. Adam looks at the camera and shakes his head, acknowledging how crazy it was that they saw another friend during their outing.

Meanwhile, the family continues to shop and add items to the cart as they make their way through the store. But by the third friend run-in, she writes, "The gig is up. He's onto us." The camera shows a fourth meeting, then a fifth. Clearly, it's no coincidence at all.

From there, the gang heads towards the picnic tables at the food court, and the video pans to the party's catering: Costco's cheese pizza and hot dogs, of course. "A+ catering," she writes in the video. In the comment section, Dana added that the crew ate 3 pizzas and 10 Costco chocolate chip cookies. It truly was a birthday feast of feasts.

No birthday celebration is complete without a cake, though, and Dana came prepared with a chocolate one with '45' candles. Everyone sings happy birthday to him, and once he blows out the candles, a huge applause goes up. Other patrons in the food court and walking out of Costco cheer for Adam and get in on the celebratory vibes.

Finally, the group poses for a photo at the end of the video. "Success," Dana writes. In all, 23 people came out to celebrate Adam—and her sure felt the love.

The epic Costco surprise birthday party got lots of love from Dana's followers.

"This is the most parent coded event I have ever witnessed. Come for a party, leave with your weekend errands completed 😂😂 and bring the kids," one commented.

"Wife of the year and errands are done ✅ 😂😂😂😂," said another.

"The level of WHOLESOMENESS in this video is infinite. ❤️🙌🔥"

"Lmao this many friends with Costco memberships is insane tbh," still another says, making a great point. Then again, it isCostco, so are we all that surprised?

Pop Culture

Someone questioned the Costco cake ordering system. You do not question the Costco cake system.

Lucy Huber was confronted by the Costco cake brigade when she posted about the antiquated way you have to order.

Photo by Annie Reneau

Costco cakes are huge, cheap and delicious. Every time.

Costco is known for many things—their employee satisfaction and retention, their amazing Kirkland Signature generic brand, their massive (and addictive) $4.99 rotisserie chickens, their never-going-to-raise-the-price $1.50 hot dog and soda meal, and more.

But one favorite Costco feature that might just top them all? The Costco cake.

Costco cakes are legendary. If you've never had a Costco cake, I'm so sorry. If you have, then you know. They are the trifecta of awesome—huge, cheap, and utterly delicious. I don't even like cake that much and I can't stop eating a Costco cake. Like, if you ordered a fancy cake from a fancy patisserie and it tasted like a Costco cake, you'd say, "Oh yeah, that was worth the $ I just paid." Only at Costco, you'd get that delicious of a cake that would feed a thousand people for just $25. (Okay, 50 people, but still—cake for days.)

This is why people have a serious loyalty to Costco cakes, which writer Lucy Huber discovered when she dared to question the Costco cake ordering process on X (formerly Twitter).

Huber took to the social media platform to share her anxiety over the antiquated way you have to order a Costco cake. You can't call it in. You can't order it online. You have to physically go to the Costco bakery, fill out a paper form at an unmanned cake ordering kiosk, drop your form in the drop box without speaking to a single human being, and then trust that your cake will be there when you return at your requested time.

It was the last part Huber poked fun of when she wrote, “Ordered a cake from Costco and their system is from the 1800s, you write what you want on a piece of paper & put it in a box then nobody follows up and you just show up and hope they made it? I tried to call to confirm & they were like 'if you put it in the box, it will be there.'”

"Oh also," she added, "when I called I had to call the main office bc there was no number listed for the bakery and they told me 'the bakery has no phone.' Truly living in 1802 right now."

Everything she wrote is true. But as she quickly learned, one does not question the Costco cake ordering system, as the Costco cake brigade demonstrated with a deluge of "Trust the system!" and "If it ain't broke, don't fix it!" sentiments.

Multiple people said they'd ordered more than 50 cakes from Costco with their dropbox system and had never had a problem. And any slight anxiety that might cause is worth it for cakes that are that cheap and that delicious. (As one person wrote after their first Costco cake experience, "100/10.")

People who love Costco really love Costco.

Only the Costco fanbase is built on a solid foundation of awesome business practices, fabulous food and great deals.

As of this writing, she has not shared whether she received her cake as ordered or whether it was as scrumptious as the Costco cake lovers promised, but with so many positive Costco cake stories, we can guess how it all went.


This article originally appeared two years ago.

All images courtesy Lesley Cerwin

A 12-year-old student wrote Costco's CEO asking for help.

Imagine your 12-year-old son is helping take part in his school’s Valentine’s Day fundraiser. You’d probably be proud and encouraged at the way he’s getting involved and doing something good, right?

Now imagine, as part of that effort, he decided to email the CEO of Costco, one of the most beloved big box retailers in the world. Well, that’s cute, right? But what if he told you the CEO not only wrote back but went out of his way to donate exactly what your son asked for?

It may sound too good to be true, but that’s exactly what happened when Grant Cerwin sent an email to Costco CEO Craig Jelinek. The sixth grader emailed Jelinek asking if he would donate one of Costco’s famous 93-inch teddy bears to his middle school’s fundraiser in Los Angeles:




The 12-year-old's letter to Costco's CEO was too good to ignore

“Hi Mr. Jelinek,

My name is Grant Cerwin and I am 12 years old. I go to [removed] Middle School and am the 6th grade class rep. We want to raffle one of your giant bears as a Valentine’s Day fundraiser for our school. We are part of the Los Angeles Unified School District. Is there any chance Costco might donate one? My dad has a truck and we could come get it at the store. I would make sure everyone knew you gave it to us in our school newsletter, on social media and with a big sign by the bear. I know it is a long shot but I thought it couldn’t hurt to ask. We are also seeing how we might get enough money to buy one. Thanks for considering. Your friend, Grant.”

a photo Grant's email message.

12-year-old student Grant Cerwin writes to Costco CEO Craig Jelinek

Well, it turns out the long shot was perfectly timed.

Jelinek not only saw the email but jumped into action, asking his colleague, "Can we find him a teddy?" Then his lieutenant emailed their colleagues to quickly find a bear for Cerwin’s school, writing: “Do whatever it takes to find a Big Bear and set up pick up for Lesley. Keep me posted.”

And Costco CEO Craig Jelinek had the perfect response

a photo of CEO Craig Jelinek's email response.

Costco CEO Craig Jelinek steps in to help

Grant then received the following message from Costco:

“Good Morning Grant. I am the Toy Supervisor at our Costco’s LA Regional office. I have good news, Costco will be donating a 93” Plush Bear to your school to use in your Valentine’s Day fundraiser! We could have it delivered to the school directly so your parents don’t have to worry about transporting it.”

a photo of the email response to Grant/

Costco reached out directly to Grant Cerwin to help

With time to spare, the Big Bear was delivered to Grant and his school was able to include it in their fundraiser. And while moments like this don’t happen every day, they are a great reminder that even the biggest companies are run by real people and those people often have big hearts. Big, as in 93” plush bear big.

And let’s be honest, we’re not entirely shocked that this happened at Costco, a company that has built a well-earned reputation for treating both its customers and its employees with dignity and respect.

“It speaks volumes about the leadership at Costco that Grant got the response he did,” Grant’s mother Lesley Cerwin told Upworthy. “He is a boundlessly optimistic child and as a parent you worry the world will chip away at that positivity. I’m grateful that the team at Costco reaffirmed my son’s belief that the world is full of good people.”

“I couldn’t believe that they responded so fast and that so many people helped,” Grant told Upworthy. “They didn’t want anything, just to help our school.”

This is one of the many reasons people love Costco so much

Costco's 93" Teddy Bear.

The Costco bear was delivered to Grant Cerwin and his classmates

Something as seemingly simple as a donated teddy bear might not sound like much, but it’s examples like this that show the power of bridge-building between companies and communities.

An act of kindness in itself can go a long way. When that is coupled with the impact it had not only on Grant and his mom, but on Grant’s classmates, you can start to see a real impact that all started with a single email.

School children pose with Costco Teddy Bear

Grant Cerwin and his classmates pose with the Costco bear.

“My teachers and friends at school are excited,” Grant said. “We all can’t believe how big it is. It takes a bunch of us to move it around. Our ASB class is working on a thank you card.”

Plus, let’s be honest: a personal touch from someone as high-profile as Craig Jelinek and his team isn’t a bad way to build customer loyalty either. As Lesley told us, “I’ve always liked Costco. Will I be even happier to shop there now? You bet. It is a great store and now I am acutely aware that it is run by amazing people.”


This article originally appeared last year.

A hot dog with condiments and a large soda costs just $1.50 at Costco.

Costco is beloved by its customers for many reasons, from quality items at wholesale prices to the way the company cares for its employees. But one Costco staple in particular has earned the loyalty of customers like no other—the $1.50 hot dog meal.

At a time when you can easily drop $10 to 15 on a single fast food meal, spending $1.50 on a delicious, jumbo, all-beef hot dog plus toppings plus a large soda almost feels like highway robbery. And we have one man—and his direct death threat—to thank for it.


The Costco hot dog debuted in 1985 at $1.50 and the price has remained unchanged in the nearly 40 years since. Former Costco CEO Craig Jelinek once tried to broach the subject of increasing the price in response to inflation with one of the store's co-founders, Jim Sinegal. It didn't go so well.

The infamous Costco hot dog death threat

As Jelinek recalled in a 2018 interview, “I came to [Jim Sinegal] once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ And he said, ‘If you raise the effing hot dog, I will kill you. Figure it out.’"

Okay then.

costco hot dog mealCostco food court hot dogs are 100% beef.Photo credit: bob walker from London, UK

Sinegal, now 88, told the Seattle Times in 2009 that if the price on the hot dog combo ever goes up, it means he's dead. He told the paper:

"It’s amazing how creative we have been to figure out ways to keep the price down. It was a Sinai hot dog, and now it’s a Kirkland Signature hot dog. It’s actually 4.4 ounces, so it’s slightly bigger than a quarter pound now. It’s a drink and a free refill on the drink for a buck fifty. We used to sell the soda in a can, and we put in soda machines, which took the price down. We improved the cost of the condiments, we’ve purchased better on buns and things like that.

It’s the same quality hot dog, all beef, the best ingredients that you can imagine. I know it sounds crazy making a big deal about a hot dog, but we spend a lot of time on it…When you get customers who are that delighted with something, it’s worth your time and energy to make it work…We’re known for that hot dog. That’s something you don’t mess with.”

front of a costco warehouseCostco sells its hot dog combo for a song at locations around the world.Photo by Grant Beirute on Unsplash

When, if ever, will Costco raise its hot dog meal price?

Surely, there has to be a breaking point, though, right? Loss leaders are common in the retail business, but no one would bat an eye if the hot dog went up, say, 50 cents. Even at double its current price point, it would still be a ridiculously cheap meal. You can't even get the soda for $1.50 anywhere else. Can Costco really keep selling this combo without even breaking even?

It's a legitimate question, especially with Costco's four-decade Chief Financial Officer Richard Galanti stepping down in the spring of 2024. As the longest-serving CFO of a major U.S. public company, Galanti has overseen pretty much the entirety of Costco's meteoric rise as a money-saving warehouse giant. It's been ultimately up to him to "figure it out," and he has. But with a new CFO coming in, people have wondered if the infamous hot dog deal would continue to stick.

"To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,” new Costco CFO Gary Millerchip told analysts on an earnings call in May 2024, according to CNN.

Safe. Phew.

As Sinegal has said, the hot dog is an integral part of Costco's brand at this point in addition to being a fan favorite.

"I was standing in line behind some people in San Francisco one time, a young man and a woman just getting a hot dog, and he says, 'No, you need your cup to get the drink,' and she said, 'We didn’t pay for the cup,' and he said, 'No, you get the drink, too. Don’t you get it? That’s the great thing about this place!'" he told the Seattle Times. "We have people who have parties at our hot-dog stands. Guys in Florida get together and have T-shirts that have the Costco hot dog on them. We have people who after their wedding party came over and got a hot dog at one of our warehouses."

Tips for saving even more money at Costco

The hot dog is not the only almost-too-good-to-be-true deals Costco offers its members. Their $4.99 rotisserie chickens are twice the size and half the price of many grocery store chickens, and whatever they flavor them with is divine. Need a cake that feeds a huge crowd for an event? The Costco bakery's legendary cake system may seem antiquated and terrifying if you've never ordered one, but trust the system and enjoy the delicious layered half-sheet cake that feeds 48 people for $25. Not everything is super cheap at Costco, but frozen fruits and veggies, butter, eggs (regular and organic), cheese, toilet paper, laundry detergent,—all of those are generally a far better deal at Costco than any grocery store.

costco meat aisleCostco meat can be a great deal or just an okay one, depending on what you're buying.Photo by Tyler Menezes on Unsplash

Want to save even more money at Costco? Look for prices ending in $.97. Those items have been marked down at that specific store, often to clear them out. There are some huge bargains to be had in those massive aisles, especially when you know what to watch for.

People often ask if it's worth the annual membership fee. Of course, it depends on your needs and how you shop, but members generally agree that the membership more than pays for itself. Even single people and couples share that they save more than they spend on the membership, as long as they actually use it.

Think of it this way. The lowest membership fee is $65 a year. The hot dog combo has a value of $4.50 if the price had kept up with inflation. If you took your family of four to Costco for a cheap hot dog dinner once a month—for a whopping $6 a time—you'd essentially be "saving" $144 just in the value of the that combo meal. And that's before you even step foot on the warehouse floor.

Here's hoping that the hot dog combo deal stays "safe" for the foreseeable future.