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conversation tips

Using the FORD method to make small talk.

There are many reasons why people are nervous about entering social situations where they have to make small talk, such as a work event, a party where they don’t know many people, or at school. Some people don’t enjoy small talk because they get frustrated talking about seemingly unimportant topics.

At the same time, others are shy and afraid they’ll say the wrong thing or run out of topics of conversation. Psychologists suggest those who are uncomfortable knowing what to say should use the FORD method. It’s an acronym that’s an easy way to remember four different topics of conversation that work with just about anyone.

According to Nicole Arzt, M.S., L.M.F.T at Social Self, FORD stands for Family, Occupation, Recreation and Dreams.

Family

Just about everyone has a family, so it’s a great way to ask someone to share some information about their personal lives without being too forward. Arzt suggests the following questions when making small talk:

Do you have any siblings?

How did you two meet? (if you are meeting a couple for the first time)

How old is your child?

How is your____ (sister, brother, mother, etc.) doing since ____ (event that happened?)

Occupation

Just like a family, almost everyone has a job. Or, if they do not, that can be an interesting topic as well. Here are some starter questions you can ask someone about their job.

What do you do for a living?

How do you like working at _____?

What’s your favorite part of your job?

What made you interested in becoming a _____?

Recreation

You can learn a lot about a person after knowing how they spend their free time. It’s also an excellent way to determine if someone is like-minded and shares the same interests. Here are some questions to get the ball rolling:

What do you like to do for fun?

Have you watched (or read) ______(popular show/book)?

What are you up to this weekend?

Dreams

Learning someone’s hope for the future can tell you much about who they are on a deeper level. They may have just told you about their current job or how they spend their time. But, ultimately, what do they wish to do with their lives? Here’s how to ask someone about their dreams.

Where do you hope to be working in the next few years?

Where would you like to travel?

What’s something you’d like to try in the future?

Would you ever consider trying _____ (particular hobby or activity)?

Arzt also notes that you shouldn’t just be an interviewer. You have to talk about yourself, too. In other words, you need a mutual take-and-give. “Pay attention to someone else's answers and think about how you can draw from your own experience to connect," she wrote.

Not sure how much to say during a conversation? Follow the 43:57 rule. A numbers guy at Gong.io analyzed over 25,000 sales calls with AI and found the perfect speaking-to-listening ratio. Sales soared when the salesperson talked 43% of the time and listened for 57%.

Even though this insight is from business calls, it applies to everyday social interactions. It's really about listening and making the other person feel special. After all, who doesn't love feeling heard and appreciated?


This article originally appeared last year.

Some friends enjoying a polite conversation at a party.

Many people don’t like small talk because it forces them to have conversations about trivial topics such as the weather, what they saw on TV the night before, or their weekend plans. Other people don’t like it because it causes them anxiety to talk with someone they may not know well.

Either way, research shows that small talk actually is a big deal. Julia Korn at Forbes says that small talk enables us to find common ground and shared interests, build muscles to overcome social discomfort, and lays the groundwork for transitioning into more serious, deeper topics.

It also makes us feel good. Studies show that a quick exchange with a barista while getting coffee can result in feelings of belonging and increased happiness.


So, how can we get more out of small talk and make it more comfortable?

Stanford lecturer, podcast host, and communication expert Matt Abrahams told CNBC that one small phrase does both: “Tell me more.”

He learned the phrase's value by listening to his mother, who had “impressive interpersonal skills.” “Her favorite phrase was ‘Tell me more,’ and it happens to be one that people who are good at small talk always use,” Abrahams wrote.

The Stanford expert says that the simple phrase works because it is a “support response” that encourages what the speaker is saying instead of being a “shift response” that brings the conversation back to you.

Suppose you’re talking to someone at a party who’s complaining about a lousy dinner they had at a local steakhouse. “The steak was overcooked, and the service was terrible,” they tell you. A proper support response could be, “Tell me more about the service” or “What else didn’t you like about the dinner?"

“Comments like these give your partner permission to expand on what they said or provide deeper insight,” Abrahams wrote.

On the other hand, a shift response that brings the conversation back to you would be something like, “I once had a bad dinner at a steakhouse…” and then you told that story. People who overuse the shift response are often seen as self-centered or the type of folks who have to make everything about themselves.

That’s a rather annoying personality trait that doesn’t make people a lot of friends or an enjoyable person to work with in the office.

Support responses such as “Tell me more” or “What happened next” are a great way to guarantee that you follow another proven conversation strategy, the 43:57 rule. A marketing whiz over at Gong.io took a deep dive into 25,537 sales calls with the help of AI and discovered a cool tidbit: sales went through the roof when the salesperson chatted 43% of the time and lent an ear for 57%. They've dubbed it the "43:57 rule."

Now, while this gem of wisdom came from business calls, think about our daily chats with friends. It's all about tuning in and showing you care about what the other person has to say. Everyone loves to feel heard and valued.

In the end, the trick to being a great conversationalist isn’t all about being witty, charming, or informed, but simply knowing how to listen.


This article originally appeared last year.

Some folks chit-chatting at a party.

Making small talk with someone you don’t know very well can cause a lot of anxiety. What if you get stuck in a boring conversation about the weather? What if the conversation loses momentum and you both stand there silently? What if the person thinks that you’re boring?

Psychologist Jennice Vilhauer, Ph. D., has some great advice to make you feel better equipped to talk with a stranger at a party or on a first date. The big takeaway is that people will find you interesting, not necessarily because of what you say but how you make them feel. Vilhauer says that curiosity is one of the most vital conversation skills most people don’t consider.

Vilahuer is the developer of Future Directed Therapy (FDT) and author of the best-selling “Think Forward to Thrive: How to Use the Mind's Power of Anticipation to Transcend Your Past and Transform Your Life.”



What’s the best way to make small talk?

“One of the most underrated skills that can transform your dating life is curiosity,” Vilhauer writes in Psychology Today. “Not only does curiosity provide you with important information and make you a better conversationalist, but it also signals interest, openness and emotional intelligence—qualities that create deeper relationships.”

The funny thing is that, according to Vilhauer, most people aren’t taking advantage of this conversation superpower.

“It is surprising how many people report going on dates where the other person only talks about themself,” Vilhauer continues. “The talker might be having a great time because they enjoy being listened to. The other person, however, feels like the talker is disinterested, and he/she is probably quickly losing interest, too. Dating someone who doesn’t ask questions can feel like talking to a wall. Everyone, no matter who they are, has a story and wants to be understood.”



The key to being curious in a conversation is to ask plenty of open-ended questions that encourage the person to give a detailed response. If you’re talking to someone and they say, “I was born in Omaha, Nebraska.” Don’t counter with, “Great, I was born in Milwaukee.” The best thing to say is, “That’s cool. What did you like about Omaha?” or “Do you miss living in the Midwest?”

Here are some examples of open-ended questions that make you appear courteous.

“How did that make you feel?”

“What are they like?” (When they bring up a person from their life.)

“What’s your favorite memory of (thing from the past they discussed)?”

“What did you do next?”

If you show that you are genuinely curious, the person you’re talking to will take a shine to you because people enjoy sharing about themselves. They’ll also appreciate that you took the time to get to know them. Even if they spoke most of the conversation, they’d go home thinking, “Wow. They were really interesting.”

How much should I talk in a conversation?

This advice comes with a caveat. You shouldn’t be listening 100% of the time. Studies show that the best ratio for talking to listening is 43 to 57, so you let the other person do most of the speaking, but be sure to share about yourself as well.

Being curious in conversations isn't just about making the other person feel good. It also gives the conversation a greater chance to move from surface-level details, such as basic biographical information or what they do for a living, into the world of specific experiences, ideas and perspectives.

Curiosity can take your small talk and elevate to medium talk and even deep conversation.


Education

Expert shares the one way to be in a 'position of power' when talking to someone intimidating

A communications expert shows you how to be comfortable in a tense situation.

A woman in a tough job interview.

We’ve all been in conversations with intimidating people. It could be the boss, someone you met at a party who is highly intelligent, or a date with someone you want to impress but are feeling a bit uncomfortable.

In all these situations, there is an imbalance of power and you feel like you’re on the high end of the teeter-totter.

To learn how to give yourself a bit more power in the interaction and even the upper hand, we need go no further than the landmark book on communications, Dale Carnegie’s 1936 classic, “How to Make Friends and Influence People.” In the book, he writes, “Be a good listener. Ask questions the other person will enjoy answering.”


To go a step further, a thoughtful question will make the other person think you’re intelligent, both mentally and emotionally. It may also make them reflective and feel vulnerable, leveling the playing field.



Why is asking great questions so important?

“Asking a question puts you in a position of power,” communication expert Matt Abrahams, a Stanford University lecturer, tells CNBC Make It. “I can actually raise my status and lower your status when I ask a challenging question.” He adds that asking questions “demonstrates you care, it demonstrates empathy, it demonstrates you’re willing to learn and, in some cases, admit you don’t know everything. Those are all valuable tools and assets to have when you’re trying to grow your career or deepen relationships.”

How to ask great questions

Abrahams says that there are three elements to good questions:

  1. They are concise
  2. They build on what the other person has said, furthering the conversation
  3. They revolve around the conversation topic’s bottom line

A great question allows you to enter the person’s orbit and become a partner or contributor to their endeavors. You are now a collaborator in the project or helping them solve a problem, which enables you to deepen your relationship with them.

Alison Wood Brooks and Leslie K. John at Harvard Business Review say people don’t ask enough questions because they fail to understand how beneficial they are, especially in a professional setting. “Questioning is a uniquely powerful tool for unlocking value in organizations: It spurs learning and the exchange of ideas, it fuels innovation and performance improvement, it builds rapport and trust among team members. And it can mitigate business risk by uncovering unforeseen pitfalls and hazards,” they write.



What is the 43:57 conversation rule?

Study after study shows that listening and asking questions are incredibly powerful tools for building social, romantic, or professional relationships. A 2016 study found the perfect ratio of talking to listening in a conversation is the 43:57 rule.

A marketing director at Gong.io analyzed 25,537 sales calls using artificial intelligence and found that the interactions where the salesperson talked 43% of the time and listened 57% of the time had the highest sales yield.

Even though this study was conducted on business interactions, it shows the power of what can happen when the customer feels heard and believes the salesperson understands their needs. It’s the same in a social situation where the person you’re talking to wants to feel valued and respected.

Ultimately, it should make many people out there breathe a sigh of relief to know that the next time they speak with someone intimidating, they don’t have to try to bowl them over with incredible wit or insights. Instead, you just have to listen and ask a few thoughtful questions, and you’ll balance the power dynamic while coming off as more likable at the same time.