+
“A balm for the soul”
  review on Goodreads
GOOD PEOPLE Book
upworthy

commercials

Image pulled from YouTube video.

Cats for sale.


These mustached Canadians decided to treat older shelter cats like used cars.

Why?


Because in a world where around 8 million pets enter shelters and only around 4 million get out, that's a lot of sad math.

used car salesman, comedy, Canada

You name it; we got it.

assets.rebelmouse.io

funny, pets, community

All makes and models of cats.

assets.rebelmouse.io

animal adoption, older pets, Calgary Humane Society

An escape attempt?

assets.rebelmouse.io

In an attempt to stop that sad math, the kind folks from the Calgary Humane Society got creative.

Humane Society, cat performers, adorable cats

The top speed of cats...

assets.rebelmouse.io

The fastest domestic cat running speed appears to be 29.8 mph. This salesman knows his product!

They got weird.

felines, kittens, social responsibility

Felines at the Human Society ready to go.

assets.rebelmouse.io

They discovered some very adept cat performers.

Hollywood, cat owners, funny cat tricks

Get yourself a pre-owned kitty.

assets.rebelmouse.io

Call Hollywood!

They pulled out all the stops to help future cat owners realize that pre-owned cats are the way to go!

And in addition to the commercial, the cats were priced to go on a very special Saturday.

kittenhood, sad math, abandoned pets

Reducing the price.

assets.rebelmouse.io

Kittens are popular. There's no way around it. They're kittens! I used to be kitten-crazy (I was a child!), but I've adopted older cats and so have my friends. They're special. They're cute. They're soulful. And instead of adorably biting your fingers until they grow up past kittenhood, older cats chill out on your couch and teach you about relaxing.

pre-owned cats, adorable pets, enjoyable commercials

The simple pleasures of cat ownership.

assets.rebelmouse.io

I'm sharing this because it might save a pre-owned cat.

We missed the Big Sale Saturday (but let's be real, pre-owned cats are always priced to go), but the love for pre-owned cats continues. And this commercial, well ... it's timeless.

And worth a watch below:

This article originally appeared on 08.29.15

The Oct. 11 episode of FX's new comedy, "Atlanta" delivered on all fronts.

The bold, daring comedy follows Earn Marks (played by Donald Glover) as he manages his cousin Alfred, an up-and-coming rapper who goes by "Paper Boi" (played by Brian Tyree Henry).

Brian Tyree Henry as Alfred Miles (L) and Donald Glover as Earnest Marks (R). Image by Guy D'Alema/FX.


On the show's recent episode titled "B.A.N.," Paper Boi appeared on a fictional talk show "Montague." The entire episode included parody commercials for Swisher Sweets, Arizona iced tea, and more.

But it was the commercial parody for kids cereal Coconut Crunchos that set the episode apart.

In the short spot, a few black children explored ancient tombs (just go with it, kids' cereal commercials are ridiculous). Then, they discovered their treasure: a spread of delicious bowls of Coconut Crunchos. But just as they arrive, a wolf dressed as a mummy jumps out and tries to nab their breakfast.

That's when the commercial takes an alarming turn.

As the wolf attempts to swipe their cereal, an all-business white police officer grabs the culprit and lays him out.

All GIFs via FX Networks/YouTube.

The wolf was handcuffed and roughed up while the children looked on.

The kids tried to reason with the officer — after all, it's just cereal. But he wasn't having any of it. So one of the kids took out their cellphone and started recording the entire exchange.

So much for the most important meal of the day.

While the parody was only 90 seconds of laughing through tears emoji emotions, it was rooted in an all too common truth.

Over-policing isn't just police zeroing in on specific populations or communities. It's about the hyper-militarization of local police forces, school administrators passing the buck on discipline to in-house police officers, and less serious offenses being treated as anything but.

Protesters hold up their hands and chant "hands up, don't shoot!" as they protest the decision not to indict a police officer who used a chokehold in the death of Eric Garner. Photo by Scott Eisen/Getty Images.

In cities across the country, people of color are more likely to be stopped or searched than their white peers are. And a study out of University of California-Davis found “the probability of being black, unarmed, and shot by police is about 3.49 times the probability of being white, unarmed, and shot by police on average.”

Black people are not making this up. We're not exaggerating. Just getting from Point A to Point B can be a matter of life and death.

So, it's no wonder the commercial resonated with so many viewers.

The reactions were swift and plentiful, with many surprised to see the issue of police brutality brilliantly juxtaposed with a kid's cereal commercial.

As such, the joke was nearly overwhelmingly met with praise.

Others cheered "Atlanta" for broaching the topic in such a unique way.

It's great to see shows like "Atlanta" and "Luke Cage" addressing the systemic issues faced by African-Americans in creative, surprising ways.

The lead characters may have superpowers or live in a slightly off-kilter reality (Black Justin Bieber anyone?) but the topics they're signal boosting are very real. And people of all backgrounds are taking notice. It remains to be seen if they'll take action.

Watch the full commercial for yourself. With or without a balanced breakfast.

Breaking news everyone: Divorce happens.

While divorce rates in the U.S. are dropping (we can thank feminism, marriage equality, and true love for that), divorce is still a pretty common occurrence for couples and families around the world.

We're starting to talk about it more, too — at the dinner table, in stories about celebrity breakups and conscious uncouplings online, and in scripted and reality shows on every TV network, like Sarah Jessica Parker's new HBO show which is simply titled "Divorce."


Parker and Thomas Haden Church speak about their new show, "Divorce." Photo by Frederick M. Brown/Getty Images.

This is important because marriages don't always make it, and it's a fact of life.

But real talk about divorce is still missing in one key arena: advertising.

Heartbroken dogs, death, and raising families are fair game. However, for most brands, divorce is just a bridge too far. But, luckily for us, and all families navigating this tricky transition, that's changing.

Enter Swedish furniture and meatball giant IKEA, who tackled the issue of divorce recently in a moving spot titled, "Every Other Week."

The ad shows a young boy packing his things to spend some time at his dad's place for the first time.

GIF via IKEA/Vimeo.

He grabs his belongings and travels across town to his dad's apartment.

GIF via IKEA/Vimeo.

And thanks to IKEA, we see that his room at his dad's apartment is just like his room at his mom's.

GIF via IKEA/Vimeo.

Showing separation and divorce in ads can really be this simple. It doesn't mean this child or every child of divorce has an easy or carefree life, but this ad works because it doesn't make divorce a sob-fest either. Commercials like this normalize what life is like for millions of families around the globe.

IKEA isn't the only company featuring a perfectly-imperfect family in their advertising.

Nabisco's Honey Maid brand dipped a toe in the water in 2014 with their documentary-like spots celebrating "the changing face of American families." (Upworthy gave them a shoutout for their LGBT ad from the same campaign.)

The two-minute commercial showcased Isaac, a real child talking about his big beautiful blended family ... and eating graham crackers. (After all, they're still trying to sell products.)

The onscreen caption reads, "No matter how families change, what makes them wholesome never will." Here, here! Pass the marshmallows.

This representation matters because these families aren't necessarily broken, and they're not damaged either. They're just families.

With the divorce rate in the U.S. still hovering around 50% and 4 in 10 marriages being remarriages for one or both lovebirds, it's high time we see more families like these on the big screen.

Because families now look different from how they did 50, 20, or even five years ago. Families are going through divorce, or they're blended, or led by grandparents, foster parents, gay couples, or single people. And brands and companies should celebrate this positive shift, not shy away from it.

Watch IKEA's heartwarming "Every Other Week," in its entirety.

It's the first video in a series of nine for their "Where Life Happens" campaign.

Families gathered around TVs across America to watch the biggest day on the sports calendar Sunday night: the Commercial Bowl.

Yes, a relatively important football game played out between the ads — congrats, Denver Broncos! — but for many of us, Super Bowl 50's real magic happened during the commercial breaks (and when Beyoncé slayed the halftime show in powerfully political fashion).

While plenty of the commercials deserve a thumbs up for a variety of reasons, here are five especially powerful ones that had important messages that last long past their air time:


1. NFL dads helped their daughters do their hair. It was adorable, and important.

Turns out, braiding your kids' hair can be a bit tricky — even if you're an NFL star. Take Pittsburgh Steeler DeAngelo Williams. He may be a beast on the football field, but even he struggles to understand "why they make ... barrettes so complicated."

Williams was one of three NFL stars who were part of Pantene's "Strong Is Beautiful" ad, encouraging fathers to spend quality time with their daughters. After all, dads can play a big role in shaping their daughter's self-esteem. If even just one dad penciled in some quality time with their young one after watching, I'd say the (millions of) ad dollars spent by Pantene was worth it.

2. Helen Mirren slammed drunk drivers in hilarious fashion. But the message was about more than a laugh.

Don't. Drink. And. Drive. If my serial periods don't stop you, maybe "notoriously frank and uncensored British lady " Helen Mirren will.

She was featured in an ad-meets-PSA for Budweiser that attempted to put drunk drivers in their place — and that place is anywhere but the driver's seat. Because, laughing aside, drunk driving's no joke; on average, it kills about 27 people in the U.S. every day.

Take a hint from snarky Mirren: Take a cab. Crash at a friend's. Do anything except drive drunk.

3. Serena Williams and Abby Wambach want you to think outside the box when it comes to cars (and life).

A "chick" car. A "gay" car. A "cute" car. A "slow" car. Mini Cooper doesn't care what you call the car, apparently — they just want you to find your ride.

In its ad featuring tennis queen Serena Williams and openly gay soccer champ Abby Wambach, viewers were challenged to "defy labels" when scoping out their next vehicle. Because who wants to fit into a box, anyway? It's a clever message that applies to cars ... and basically everything else in life.

Side note: It is super refreshing to see women — who aren't being objectified — in car ads. More of that, please.

4. The No More campaign reminded viewers domestic abuse doesn't take a break for the Super Bowl. In fact, the opposite can happen.

Not every Super Bowl commercial was all fun and games. For what was probably the most gripping ad this year, the No More campaign aired a 30-second spot encouraging folks to recognize the signs of domestic violence amongst their loved ones and speak up when a friend or family member needs them.

The ad was a powerful reminder that domestic abuse doesn't pause for an evening of celebration like the Super Bowl — in fact, some research suggests domestic abuse can even spike around large-scale sporting events. On average, about 24 people per minute fall victim to violence, rape, or stalking by a partner in the U.S.

It's no news the NFL has taken (much-deserved) heat in recent years for failing to properly handle domestic abuse cases among its players. And some have pointed to No More's Super Bowl PSAs — which came to be through the group's partnership with the NFL — as more of a public relations maneuver for the league as opposed to an authentic commitment to help curb domestic violence. There's probably some truth to that.

Still, one 30-second spot is better than nothing when it comes to shedding light on such a critical issue. As the PSA notes, you can text HELP to 94543 if you're in need of support.

5. A body spray commercial kicked the backward ways we perceive masculinity right to the curb.

Remember all the Axe ads that implied their body spray could turn bros into chick magnets? Yeah, they were obnoxious.

The bad news: You'll probably never be able to completely erase all of that objectification from your memory. The good news: Axe has finally grown up, and its new ad shows it.

In the Find Your Magic campaign, Axe Grooming encourages guys to be themselves, free of all those real man stereotypes that prove just how fragile masculinity can be. In the spot, guys who, say, love their large nose or flaunt their big brains or rock their high heels on the dance floor are the new faces for the brand — not shirtless dudes with six-packs.

"Who needs some other thing, when you got your thing?" the narrator asks in the spot, which has garnered praise for its inclusiveness. Clearly, Axe has gotten the memo: Authenticity is in. Conforming to backward gender norms? Not so much.