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When did everyone stop wearing hats?

If you see old newsreel footage of men in the office or on commuter trains from the advent of the motion picture camera to the early ‘60s, nearly everyone is wearing a hat. Hats were just as common for women in that era. For a woman to go out without a hat in the first half of the 20th century was akin to going out without clothes.

The funny thing is that everyone’s headgear is so similar in the old-timey footage that it makes previous generations look like big-time conformists. Then, in the early ‘60s, everything changed, and men and women started to go out in public with their hair exposed. Why did such a big aspect of fashion seem to change overnight?

Warmbru Curiosity investigated the question recently in a popular YouTube video. Warmbru’s channel is a lighthearted look at some of the more unusual people and events from our history and how they have influenced the world in which we live.

- YouTubewww.youtube.com

Why did people stop wearing hats?

Warmbru says fashion changed dramatically after World War II, when people in developed countries began to care less about expressing their social status. “This was especially true among the younger generation the rise of youth culture in the 1950s and 1960s emphasized rebellion against traditional norms, including formal dress codes,” the YouTuber says.

Mad Men, Don Draper, Jon Hamm, hats, mens fashion, men's hats, 1950sDon Draper from AMC's "Mad Men" Image via "Mad Men" AMC

Another big reason for the change in fashion was technology. Cars became the preferred mode of transportation for many after World War II and indoor environments became more hospitable. “People spent far less time exposed to the elements as people increasingly moved to urban areas and started using cars,” Warmbru says. “The practicality of wearing hats diminishes. Hats can be cumbersome in cars and on public transport, improvements in heating and air conditioning reduce the need for hats to provide warmth.”

Warmbru adds that President John F. Kennedy, elected in 1960, rarely wore a hat and his decision to go bareheaded became associated with modernity. Further, in 1963, the mop-topped Beatles proudly flaunted their hatless heads as they shook them while singing, “Wooooo.” Hat-wearing among women began to decline around the same time as the restrictive and complex headgear clashed with the burgeoning women’s liberation movement.

Kennedy, John F. Kennedy, Jackie Kennedy, hats, men, men's fashion, 1960's, 1950'sJohn F. Kennedy with his family Image via Wikicommons

The decline in hat purchases meant that manufacturers closed and the headgear became harder to come by. This reduced availability further contributed to the decline in hat-wearing. As fewer people wore hats, there became a greater demand for high-quality hair products and services. “Why spend a fortune at the hairdressers or the barbers just to cover the end result with a hat?” Warmbru asks.

Ultimately, there were many reasons why people stopped wearing hats. It appears that it was a combination of technology, influential people such as Kennedy and The Beatles, and the overwhelming mood of change that swept most of the Western world in the 1960s. But if one thing is true about fashion, it goes in cycles. So, it seems that hats may be ready for their big comeback.

This article originally appeared last year.

Pop Culture

Thigh Society – makin’ it easy to love ‘thigh-self’

Say goodbye to chub rub and hello to size inclusive chafewear

With summer in full-swing, there’s one thing in particular that has us all wishing desperately for cooler temperatures: chub rub. If you’ve never experienced the excruciating friction that can come from sweaty thighs rubbing together on a hot day, well, count yourself one of the lucky few. For the rest of us mere mortals, Thigh Society’s slip shorts are our saving grace! Here’s why:



Big thighs, small thighs, dimply or pimply ones, furry ones, shapely ones – no matter what your thighs look like, they take you where you want to go. Which is why you need to take care of them. This female-founded company gets that. And that’s why they’ve created the ultimate thigh protector. Because Marnie, the Thigh Society founder, experienced the very same thing: chub rub. That mid-summer sweat that leaves your legs chafing and you feeling uncomfortable in your skin.

To combat this, Marnie would wear thick, rubbery bike shorts that, if we’re being honest, really weren’t a solution. Why? Because they ride up and make you feel completely insecure.

So, in 2009, Thigh Society was born with one mission in mind: make all thighs happy again. So they invented the most incredible slip short: The Cooling. *Cue the hallelujahs*, our prayers were answered! And so were Marnie’s! She finally found a solution to her chub rub. But in doing so she also realized that no two thighs are the same (maybe not even the two on your own body!) That’s why these shorts come in four different fabrics, four different lengths, and seven different sizes: from XS-6X! Because everyone deserves to love the skin they’re in, and one-size certainly does not fit all. That’s why Thigh Society has something for *almost* everyBody.

These shorts are not shapewear, because Thigh Society doesn’t want you to hide who you are. Meaning, these aren’t the suck it in and make it disappear slip shorts. These are the sun salutations, WFH, lazy Saturday, wander through the park in a sundress for hours shorts. They’re the anytime, anyplace, feel great shorts.

And with hi-tech performance fabric that pulls heat and moisture away from the body, The Cooling style, in particular, is ideal for summer. They’re ultra-thin and lightweight. They’re that thinnest base layer that can keep things smooth, without contributing to overheating. And with eight different colors, the only thing left to decide is: “can you get one of each?”

Because chub rub plagues us all, whether we can live with it or not. And that’s why Thigh Society’s size-inclusive chafe-wear is the answer to our prayers. But don’t just take our word for it, see for yourself! The Cooling is your: under dress, thigh protector, comfy non-shapewear, anti-chafing answer that will carry you through the dog-days of summer.

Bring your hot girl walks to the next level – cool girl walks! Flaunt your natural body in these light-weight, comfy styles that feel good and look great!

Check them out here and feel the difference that proper slip shorts can make!

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The scarf, a simple accessory that some find an essential fashion piece. Both fashionable and function with the warmth they provide, scarves can be a valuable gift for any occasion or person. Here, we've selected our best selling scarves from our store. At Upworthy Market, when you purchase a product, you directly support the artisans who craft their own products, so with every purchase, you're doing good. These scarves are not only unique, but they are hand-made by local artisans and all under $30.

1. Fair Trade Woven Dark Gray Alpaca Blend Scarf

Celinda Jaco selects a cozy blend of Andean alpaca for this handsome men's scarf. Classic in style, it features fine stripes of white and black woven through the dark grey textile. Hand-tied fringe completes a distinguished design.

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2. Handwoven Grey Herringbone 100% Alpaca Scarf

Woven by hand on a traditional loom, alpaca in shades of grey form a classic herringbone pattern. Raquel and Gregor weave this distinguished scarf by hand. The ends are not hemmed but are neatly trimmed for a smooth silhouette.

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3.Hand Woven 100% Cotton Infinity Scarf

Vinita of Thailand presents this lovely striped scarf in burgundy and white. Thai artisans masterfully weave this cotton infinity scarf by hand, creating the perfect accessory for a chilly day.

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4. Textured 100% Baby Alpaca Wrap Scarf

Peruvian artisan Alfredo Falcon uses baby alpaca wool, which refers to the fine fleece from the season's first shearing, to knit this sophisticated scarf.

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5. Tied-Dyed Cotton Wrap Scarf

Decorated with fantastic hues of pink, purple, and blue, this impressive wrap scarf from Thailand features an original design by Vinita. The skilled artisan hand-weaves the scarf of cotton, applying the colors with the traditional tie-dye technique. Dainty fringes complete the scarf at each end.

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6. Blue Cotton Hand Woven Scarf

A palette of cotton strands in blue and beige evokes ocean freshness from the Guatemala coasts. Woven by hand on a backstrap loom, they are transformed into a stylish scarf by women from the Yama Aj Chixot Artisan Group.

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7. Men's Artisan Crafted Woven Brown Alpaca Blend Scarf

Celinda Jaco selects a cozy blend of Andean alpaca for this handsome men's scarf. Classic in style, it features fine stripes of ivory and camel woven through the chestnut brown textile. Hand-tied fringe completes a distinguished design.

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8. Artisan Crafted Woven Black Alpaca Blend Scarf

Celinda Jaco selects a cozy blend of Andean alpaca for this handsome men's scarf. Classic in style, it features fine stripes of white and gunmetal grey woven through the midnight-black textile. Hand-tied fringe completes a distinguished design.

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The Inuit people have been living in the frozen tundra of northern Canada for thousands of years, so they clearly are the experts on creating warm outdoor wear. Canada Goose, a company that makes highly-rated outerwear, knows something about marketing warm jackets to people in cold climates.

What if you combined the best of both worlds to create a whole new kind of coat?

Project Atigi has set out to do just that. Established in 2019, Project Atigi is a social entrepreneurship program that "celebrates the expertise and the rich heritage of craftsmanship that has enabled Inuit to live in some of the most formidable climates and conditions," according to a press release.


This year's collection features 90 bespoke pieces, created by 18 Inuit designers. Each designer created a collection of five jackets "which reflect their heritage, communities, and artisanship."

"Project Atigi is a great example of cultural appreciation, not appropriation," said Mishael Gordon, an Inuit designer from Iqaluit, Nunavut who participated in the project's launch. "It's bringing together a world-renowned company and Inuit culture that is represented through our clothing and traditions. This is an opportunity for a piece of our heritage to reach a global audience, especially while owning our own designs."

RELATED: What is modern living like for people in the Arctic Circle? These native artists will show you.

"The talent that Inuit designers possess extends across Inuit Nunangat and the art of making parkas has been part of our culture for thousands of years," Natan Obed, President of ITK, said in a statement.. "By partnering with Canada Goose and expanding this initiative, it raises awareness of the incredible talent of our designers and allows us to share more of our culture and craftsmanship to the world in a way that protects and respects Inuit intellectual property and designs."

Proceeds from each Project Atigi parka sale will go back to Inuit communities across Canada via ITK.

"Project Atigi was born in the North, created by the North and for the North," said Dani Reiss, President & CEO, Canada Goose. "We're leveraging our global platform to share Inuit craftsmanship with the world and to create social entrepreneurship opportunities in the communities that inspire us. When you purchase a Project Atigi parka, you're making an investment in the place and people that shape them."

Beautiful. If you want to try out one of these extra-warm coats made with Inuit creativity and ingenuity, they will be available on canadagoose.com starting January 23.