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body acceptance

Victoria's Secret responds to viral song.

In the summer of 2022, you probably heard the song "Victoria's Secret" by Jax, who wrote the song for a young teen girl she babysits after the girl tried on bathing suits at the famous clothing store chain.

Girls and women have been perusing the racks of Victoria's Secret for decades. The yearly fashion show that depicted tall, thin models donning enormous angel wings was something to look forward to for millions of people. But for others, it was a reminder that their body type didn't fit the mold of what was deemed "beautiful" by one company's standards. That insecurity-inducing impact in advertising is exactly what the song is about and why it resonated with so many people online.

@jaxwritessongs

I wrote a song for The Kid I Babysit. It’s called Victoria’s Secret 🤫 ❤️ 👙 @TheLascherFamily #victoriassecret #fyp #bodypositivity #originalmusic

The teen's experience was less than ideal, as she was brought to tears over mean comments about her body from other girls. In response, Jax quickly cranked out a song about what she considers the potential self-esteem harm caused by the lingerie giant and uploaded it to TikTok where it went crazy viral with more than 39 million views. It has become such a cultural phenomenon, that it even crossed over from TikTok to the Billboard charts. So, it's no surprise that the song caught the attention of Victoria's Secret PINK CEO Amy Hauk.

photo of a letter

Recreation of Victoria's Secret's letter

Canva

The virility of the catchy summer bop is what catapulted the song to the attention of Hauk, who then reached out to Jax about finding a way to be more inclusive. In response, Jax turned to her 11 million followers to encourage them to put their suggestions in her comments.

@jaxwritessongs

My response to Victoria’s Secret. The floor is yours…. #victoriassecret #inclusivity #speakyourmind

Jax said in the video, "I don't feel comfortable speaking on behalf of an entire generation in a manipulative, non-inclusive marketing culture." The songwriter went on to say, "Since Victoria's Secret is paying attention to my account, I'm asking anyone who feels like they never had a voice, or ever had a say in the matter to comment on this video." She tells her followers to let the company know what they "need to feel safe and represented, and comfortable and beautiful in today's society."

The women did not disappoint. They came in, flooding Jax's comments section with suggestions on what they'd like to see. Shoelover99 commented, "We want REAL WOMEN! scars, stretch marks, tattoos, we want ALL WOMEN to feel beautiful in the product & with size inclusive."

TikTok user Heysquirrelfriend said, "How about the "older" ladies in the world? We like to feel loved and accepted too! Because our age is over 50 doesn't mean we don't feel young inside."

The overall comments section was filled with women asking for inclusivity in sizes. I'm not sure if was Jax's song, the comments section or something that has been in the works, but a press release soon went out announcing more inclusive bra sizes by partnering with Elomi, an inclusive lingerie company. It includes band sizes from 34 to 46 and cups from DD to O.

With this development, it certainly seems as if the brand is paying attention to the desires of the people wearing its products. Women everywhere are hoping the new blip of inclusivity from the brand isn't short-lived.

In the Fall of 2024, the Victoria's Secret Fashion Show returned with a new, inclusive line-up of models in an attempt to make good on their promise of being inclusive by employing models of all sizes and genders. Teen Vogue's Aiyana Ishmael wrote an op-ed that challenged how inclusive Victoria Secret really has become, citing herself and fans who felt the brand didn't do the whole inclusivity thing as well or as substantially as they could have. It seems, though, Victoria Secret is committed to trying.


This article originally appeared three years ago.

via itsmaryfran / TikTok

There are many struggles that larger people face that they don't talk about in public because it's difficult. That's why the world is blessed to have Mary Fran Donnelly and her TikTok page.

Donnelly, 27, is a school teacher and a body positivity advocate.

Donnelly has no problem talking about the issues that larger people face and bringing them to the world's attention. Donnelly has 492,000 subscribers on TikTok and over 5.2 million likes so she's really getting the word out there.


Her videos have tackled tough topics such as comments she gets from fatphobic men, mental health, and shopping in the plus-size section.

Donnelly has received the biggest response, by far, for her videos that show what life's like for plus-size travelers. They're an eye-opening look at the struggles people have trying to be comfortable in hotel rooms where the amenities are made for smaller people.

In a country where 42.4% of people are obese, why do hotel rooms cater to only half the population?

In her first video, she shows how difficult it is for her to be comfortable on a toilet because it's too small and wedges her between the sink and a wall. "As one might see, it looks normal. Would you like to take a pee or a poop?" she asks. "Don't worry, you'll barely fit."

Donnelly then shows how it's nearly impossible to wrap herself in a bathroom towel.


@itsmaryfran Because Tik Tok thinks I'm bullying MYSELF, here's the re-upload for the besties
♬ original sound - Mary Fran

In her follow-up video, Donnelly reveals that whenever she has to get a pool towel at a hotel she's forced into a real Sophie's choice. "So you get to choose, is it gonna cover the front or the back?" she asks.

Donnelly also shows how it can be downright dangerous for her to sit on a balcony.


@itsmaryfran Traveling as a Fat Person Episode 2
♬ original sound - Mary Fran

Donnelly told Buzzfeed that her videos help her cope with the stresses of being a larger person. "I cope through humor...I was making light of a situation that is a very real stress for fat, plus-size people...my sister and I could only laugh at how absurd it was."

She also admits that those stresses prevent her from traveling and probably make others think twice as well.

"I donʻt travel alone because I worry about strangers being upset about sitting next to me on a plane," she said. "[I also wonder,] will the seat be uncomfortable? Will the seat belt fit? Will the towel fit at the hotel? Will the chairs at the pool hold me? Will the tables at the hotel restaurant be comfortable?" she said.

Donnelly thinks it'd be a win-win for the hotel industry and people of size if rooms were designed with inclusivity in mind.

"I don't think [the challenges I pointed out] cross the minds of most," Donnelly said. "But I think that it's time that [they] do. Body shapes and image have become so relevant in recent years that there isn't any excuse as to why hotel and travel industries cannot begin to reevaluate their practices. Fat, plus-size people deserve to be seen as valid human beings in an industry that should cater to everyone's size and physical needs."