Fans mourn the death Haru Urara— beloved racehorse, anime inspiration, and 'shining star of losers'
She lost every single race she competed in, but was a winner in everyone's heart. 🐎💙
She was a different kind of champion
Sometimes it’s not the winners who end up inspiring us the most. Haru Urara, the Japanese racehorse whose claim to fame was losing every single race she competed in, is a prime example of that.
Haru Urara, whose name roughly translates to "Glorious Spring” or “Gentle Spring,” made her racing debut back in 1998, where she placed fifth—and last. Over the next four-and-a-half years, she would compete once or twice every month without winning.
Even Yutake Take, Japan’s most celebrated jockey, couldn't give Haru Urara her first win. After finishing in 10th place out of 11 horses, Take had nothing but love for her, saying, “She’s an easy horse to ride. She’s just a little bit slow.”
By the time she made her 80th consecutive loss in 2003, Haru Urara was picked up by Japanese media and dubbed "The shining star of losers everywhere,’ which made her a beloved household name, as well as a symbol of persistence and resilience.
Despite her losing streak being very much intact, Haru Urara gained more and more of a loyal following, including that of the Japanese Prime Minister at the time who said she was “a good example of not giving up in the face of defeat." People would wait in line for up to five hours to buy tickets at the "Haru Urara Commemorative Ticket Booth," and place impressive bets on her victory (which is really saying something, since she was all but guaranteed to not win).
Haru Urara even had a slew of merchandise dedicated to her, including stuffed toys, key rings, mobile phone straps, stickers, stamps, train tickets, rice, shochu, hats, T-shirts, and bras. Betting slips from Haru Urara losing races became popular o-mamori, or good luck charms, that fans kept in their cars to ward off traffic jams.
But perhaps most notably, an anthropomorphized version of Haru Urara appears as a character in both the anime and game of Umamusume: Pretty Derby.
- YouTube www.youtube.com
Her video game and anime character is described as having “boundless positivity,” which she spreads to all those around her. “She’s always smiling, no matter how many times she loses. She always tries her best and looks on the brighter side of things."
Haru Urara ran her last race in August 2004, ending her racing career with a record of 0 wins and 113 losses. However, she would technically make her first and only win in 2013 in a race specifically for older horses called the "Soft Girls' Gathering.” Still, she retired to Martha Farm as a legendary loveable loser who could really rock a Hello Kitty fly mask.
And on Sept 9th, she passed away at 29 due to colic.
According to PetMD, domesticated horses often live to 25 to 30 years. So, it seems that all in all Haru Urara did pretty well for herself, and was a champion in her own right. It’s clear the positive impact she made simply from the fan responses.
The world lost you, but heaven gained an angel.
Rest in peace, Haru Urara. My beloved daughter. 🌸🩷 pic.twitter.com/Qv6YGC9Ze2
— RedCliff (@RedCliff256) September 9, 2025
Always keep running 🫡 pic.twitter.com/dLBNxO804g
— CapCorgi (@CapCorgiTTV) September 9, 2025
Haru Urara was my first championship win in the game 🥹 She'll always be a champion to me! Rest in paradise, sweet girl pic.twitter.com/2VmFbM3Kmn
— Zojie Raine | Stormy Fox VSinger ⚡💜🌙 (@zojieraine) September 9, 2025
😭😭 you did your best RIP 🕊️ pic.twitter.com/SnJlbKfZ2d
— GachaGoon (@GachaChagama) September 9, 2025
😢 pic.twitter.com/WsOFFtkl01
— Sachii 🍆⭐ (@sachiihappy) September 9, 2025
Just goes to show that sometimes a winning attitude does more good than the actual victory. Sleep well, sweet girl.