In 2023, Leah Moore was struggling. A single mom and former medic in the Texas Air National Guard, Leah had no family support where she lived in Seattle, WA, which made raising her two girls and working full-time a significant challenge. When her only car broke down, Leah found herself struggling more than ever.
But in 2024, Leah’s burden became a little lighter. Moore is now one of many veterans that have been honored during this year’s Keys to Progress event, an annual giveaway that took place in over 60 cities across the country. Along with Moore, close to 100 other veterans and their families recieved the keys to free, reliable transportation as a thank you for their military service.
Providing reliable transportation to deserving veterans who’ve protected our country
According to the US Department of Transportation, approximately 40 percent of veterans live in rural areas where affordable transportation options are limited. Limited transportation can greatly affect a veteran’s quality of life, since reliable transportation is necessary for work, medical care, and other services.
Gail Nicholson, a veteran who served in the United States Army during the Persian Gulf Crisis from 1993 - 1997, knows this challenge personally. Gail relied on public transportation as she supported her family since the COVID-19 pandemic when her mother fell extremely ill. As a senior citizen, traveling by bus, with schedules and lines that are not always accessible, it has not always been easy.
With veterans like Gail Nicholson in mind, Progressive founded the Keys to Progress event in 2013, hoping to alleviate some of these common struggles that veterans face every day. Now, Gail will be able to care for her family and travel freely without the need for public transit.
Veteran Gail Nicholson at the 2024 Keys to Progress event.
How the dream of independence becomes a reality
There’s no doubt that access to a car can make anyone’s life easier—but it also comes with additional expenses that require additional financial commitment. To help with this, multiple organizations have come together with Progressive to make Keys to Progress possible.
First, local charities and Veracity Research Co. Investigations (VRC), a veteran-owned and operated company, help to identify deserving veterans in each region. Once the recipients are chosen, Insurance Auto Auctions, Inc. (IAA) provides a Powertrain 12-month protection plan for all donated vehicles, while 1-800-Charity Cars donates resources to help with vehicle titling and registration. Enterprise, a rental car company, pays for the insurance for each donated vehicle for the first six months, and Progressive writes the insurance policies funded by Enterprise. Finally, the gently used vehicles are donated through Charity Cars.
The result is a well-deserved gift that enables each veteran to get back on the road and move ahead in life as easily as possible.
Supporting veterans on the road and beyond
Sometimes too, a veteran needs an assist in getting their small business off and running as well. Through Keys to Progress, Progressive has also donated three tractor trailers to worthy recipients.
Lt. Colonel Rose a 30-year U.S. Marine Corps veteran, was the 2022 recipient of a commercial through the Keys to Progress program. He shared, “Since being selected as the 2022 Keys to Progress recipient, the vehicle has exceeded all expectations of being an owner operator. Myself, including so many others, have been blessed by this magnificent machine. This blessing has catapulted my business forward, the donation of operating costs has played a significant part in minor repair costs along with being able to forgo a truck payment.”
Lt. Colonel Rose has been able to grow his trucking business to a second truck and he is working to purchase a third due to the revenue made from being a Keys to Progress recipient. He has also taken his earnings to donate to various charities and is inspired by showing his appreciation and patriotism for the United States.
But Keys to Progress is truly a passion project, and one that has impacted many deserving veterans. Collectively, Progressive has been able to donate vehicles to more than 1,100 military families, in addition to gifting three fully-loaded commercial trucks to veteran truck drivers and 28 commercial vehicles to select veteran organizations.
Cars at Progressive's annual Keys to Progress event.
“Our Keys to Progress initiative is a wonderful example of Progressive's purpose to help people move forward and live fully," said Tricia Griffith, President and Chief Executive Officer of Progressive. "We're proud to be celebrating our 12th year of supporting veterans and will present almost 100 well-deserving veterans and their families with keys to a vehicle that will provide them reliable transportation to get on the road and move forward in life."
Whether it’s for veterans like Leah or Gail, Keys to Progress is continuing to showcase its commitment to driving progress on the road and providing transportation for veterans, military-related organizations, and veteran-owned small business owners across the country for years to come.
Whether it’s for veterans like Leah, Gail, or Lt. Colonel Rose, Keys to Progress is continuing to showcase its commitment to driving progress for veterans, military-related organizations, and veteran-owned small business owners across the country for years to come.
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