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Skip Black Friday and shop discounts at these companies making a positive impact on the world

Courtesy of DoneGood

While Thanksgiving is meant to celebrate all we have to be grateful for, it's also the unofficial kick-off to the holiday shopping season. Last year, Americans spent about $1 trillion on gifts. What if we all used that purchasing power to support companies that reduce inequality, alleviate poverty, fight climate change, and help make the world better?

Between Black Friday and Cyber Monday, the coming days will have spending on everyone's brains. But in an effort to promote the companies doing good for the world, DoneGood founder Cullen Schwarz created Shop for Good Sunday (which falls on December 1 this year.)

Dubbed the "Alternate Black Friday," Shop for Good Sunday is dedicated to encouraging people to shop brands that do good for people and the planet. It also serves as a reminder to support local businesses making a positive impact in their communities.

While Shop for Good Sunday technically falls on a single day, this year, participating ethical and sustainable brands are running discounts for the whole week prior.

Where you invest your dollars matters, and there's great potential to put that money to good use if you know how. Check out these six brands that sell amazing products while also making a positive impact on the world. You'll not only be getting your loved ones meaningful gifts, but also making the world a brighter place along the way.

Isn't that what the holidays are really about?


Functional outdoor gear

Parque Rain Shell

Cotopaxi makes unique, sustainable outdoor gear, like this Parque rain shell, while keeping ethics at the core of its business model. The company gives 1% of its annual revenue to organizations that fight poverty and improve the human condition.

Modern furniture

Simbly Coffee Table

Simbly is a direct-to-consumer furniture company that sells modern, sustainable products built in the U.S. made of FSC-certified wood. And for every product sold, the company plants a tree.

Beautiful jewelry

Tho Bar & Geo Buffalo Horn Earrings

Hathorway is a jewelry company that handcrafts its accessories with materials like ethically-sourced up-cycled buffalo horns and handwoven rattan. Each item is designed and assembled in the U.S. with thoughtfully selected materials sourced from Vietnam, Thailand, and South Korea. A portion of the company's profit goes to initiatives that empower young, underprivileged women.

Luxe linens

Bamboo Charcoal Sheet Set

Ettitude crafts its home textiles from CleanBamboo fabric, a unique material made from 100% organic bamboo, the most resource-efficient plant on the planet. It also requires significantly less water to grow and produce than traditional cotton textiles. The products are also ethically made and come in packaging made from extra pieces of fabric.

Unique wood wares

The Charcuterie Board

Would Works creates and sells beautiful household wood products handcrafted by people experiencing homelessness or living in poverty. The company works with its artisans to provide job skills, financial literacy, and an income so they can reach their financial goals.

Empowering candles

She Inspires Candle

Prosperity Candle products are created by women refugees building a brighter future for themselves and their families. Each candle is made of soy-blend wax with essential oils hand poured in a well-designed container that is easily refilled or repurposed.

Find more of these great deals at DoneGood!

*Upworthy may earn a portion of sales revenue from purchases made through affiliate links on our site.

Business
Photo credit: Canva

A service dog named Forest lost his mind when he got to meet his hero: Pluto the Dog.

Service dogs are professionals who are trained to be attentive, helpful and extremely well-behaved for their owners who rely on them for everyday living. They aren't easily distracted and have solid control over their impulses because their job performance is vital to humans who need them. No one wants a service dog going rogue.

But underneath all of that self-control and professionalism, service dogs are still dogs, and they deserve to have a little fun every once in a while. An adorable recent encounter onboard a Disney Cruise Ship makes that abundantly clear.

service dog, golden retriever, disney cruise, disney characters, good dog, dogs, pets, funny animals Pluto and Goofy along with Chip and Dale. Photo by Taha on Unsplash

Ashton McGrady is a content creator who shares her adventures with her Golden Retriever service dog, Forest, who has an affinity for Disney characters. In one video, she shows Forest choosing his own stuffy at a Disney gift shop, even putting the money on the counter to pay for it himself.

In another video, McGrady takes Forest onto the high seas via a Disney cruise ship: The Wish. Onboard, Forest was lucky enough to be reunited with his favorite character, Pluto. People the world over are feeling his joy vicariously.

Watch:

@radiantlygolden

proof that distance won’t keep the very best of friends apart ❤️🚢✨ we love you pluto!!! #servicedog #servicedogteam #disneytiktok #disneycruiseline #disneycruise #hostedbydisney

Ashton calls Forest her "best pal and lifesaver," and it's clear from her videos that they make a great team. People loved seeing the good doggo get to let loose and enjoy a romp with Pluto and how the cast member interacted with him as well. Over two million people viewed the video on TikTok and hundreds chimed in to share how happy it made them.

"Those dogs are such good pups and work so hard to keep their owners safe, it’s nice to see them play for a bit ❤️"

"This is the most golden retriever golden I’ve ever seen 🥰🥰🥰"

"i just know the actor under the costume was having the best day ever."

"DID PLUTO WAG HIS OWN TAIL??? This is the best thing I’ve seen all day"

"It's like the Disney hug rule applies to dogs...but it's play with them until they are done."

"This truly made me smile"


service dog, golden retriever, disney cruise, disney characters, good dog, dogs, pets, funny animals Dogs aren't normally allowed onboard cruise ships unless they're service dogs, like Forest. Photo by Stephen Mease on Unsplash

The "Disney hug rule" referenced here is an apparently unofficial "rule" that Disney cast members when dressed in character don't end a child's hug until the child lets go—basically letting the child hug the character as long as they want to. It's not an actual rule, but it's a thoughtful practice some cast members use to make sure their young guests don't leave a character meet disappointed.

For Forest, the equivalent is playing until he (or his owner—he's on the job, after all) decides he's done.

This isn't the first time Forest has had a touching reunion with Pluto. Ashton shared another video with a similar interaction—it's clear that Pluto truly is Forest's bestie.

@radiantlygolden

I just want to go back to this moment 🥹 if you’re friends with pluto and you see this, you made our entire day ♥️ #waltdisneyworld #wdw50 #epcotfestivalofthearts #festivalofthearts #epcot #charactermeetandgreet #disneytiktok #distok #servicedog #servicedogteam #servicedogsatdisney

Ashton also uses social media to educate people about service dogs, as there are a lot of misunderstandings out there about what service animals are, how they work, and where they are allowed to be.

Though service dogs and their owners will often naturally form a bond, a service dog is not a pet; it's a working animal that assists a person with disabilities or health conditions. In fact, service animals are considered medical equipment, in the same category as a wheelchair or an oxygen tank, and they are allowed to go anywhere the person they are serving would normally be allowed to go—even if other animals are not allowed. As the Americans with Disabilities Act website states: "Under the ADA, State and local governments, businesses, and nonprofit organizations that serve the public generally must allow service animals to accompany people with disabilities in all areas of the facility where the public is allowed to go."

Service dogs are sometimes confused with emotional support animals, but they are not the same thing. Service animals are trained to do specific tasks related to mitigating a person's disability, which could range from recognizing when their owner is needing medical attention to reminding them to take a medication to guiding them around an obstacle or across a street.

@radiantlygolden

If a business is not pet-friendly, they may only ask these TWO questions! note: “emotional support” is NOT considered a valid answer to question 2. thank you @Disney Parks for this great example of how it should be done. #servicedog #servicedoglife #servicedogteam #disabilitytiktok #disneyparks

There are some guidelines and laws that govern how the general public as well as private businesses should interact with service animals. First, no one should pet a service animal unless their handler specifically invites them to. Second, there are only two questions a business owner or their staff members are allowed to ask a person with a service dog: 1) Is the dog a service animal who is required because of a disability? And 2) What work or task has the dog been trained to perform? They are not allowed to ask for documentation, ask what disability the person has or ask that the dog demonstrate what they can do.

For people who need them, service animals like Forest are a vital part of living a full life. They are also working professionals who deserve a break now and then, so it's fun to see this good doggo having the time of his life: like the time he met a pair of dolphins who were endlessly fascinated with him, or when he scored a great seat at the Taylor Swift Eras Tour. Rolling around with his best bud, Pluto, though, definitely takes the cake.

You can follow Ashton and Forest on TikTok and YouTube.

This article originally appeared in January. It has been updated.

Pets
Courtesy of Riyadh Khalaf/Instagram (used with permission)

When Riyadh found an egg, he had no idea how much it would change his life.

Some love stories are so out of the ordinary that they are worth sharing with the world. And few love stories are as extraordinary as the one between a man and the sweet creature that hatched from a mysterious egg he found and incubated.

The true tale of Riyadh and Spike's starts like the opening to a children's book: "One day, a man was walking along and spotted a lone egg where an egg should not have been…" And between that beginning and the story's mostly sweet ending is a beautiful journey of curiosity, care, and connection that captivated people all over the world.

Irish author, broadcaster, and activist Riyadh Khalaf was out walking in Devon, England, when he came upon an egg.

"We just found what we think is a duck egg," Riyadh says in a video showing the milky white egg sitting in a pile of dirt. "Just sitting here on its own. No nest. No other eggs."


duck egg on the ground, duck egg in incubator, duckling just hatched, humanity, kindness, ducks, animals, wildlife, conservation What do you do when you find an egg where it doesn't belong? Photo credit: Canva

Thinking there was no way it was going to survive on its own, Riyadh put the egg in a paper cup cushioned with a napkin and took it home to London, which entailed two car rides, a hotel stay, a train ride, a tube ride, and a bus ride. He said he used to breed chickens and pigeons, so he had some experience with birds. Knowing the egg could survive for a while in a dormant state, he ordered an incubator on Amazon. An incubator keeps eggs at a particular temperature and humidity range in order to allow them to continue growing. They mimic the warmth the egg receives from the mother bird sitting on it in the nest. Without that warmth, the fetus inside the egg will die.

With the egg tucked safely inside the warm incubator, the journey to see if the egg was viable began.


Even though it was "just an egg," Riyadh quickly became attached, and once it showed signs of life he took on the role of "duck dad."

Every day, the egg showed a drastic change in development. The incubator was working, and Riyadh's giddy joy at each new discovery—movement, a discernible eye, a beak outline—was palpable. He devoured information on ducks to learn as much as he could about the baby he was (hopefully) about to hatch and care for.

Finally, 28 days later, the shell of the egg began to crack. The baby was coming!


"I could see this very clear outline of the most gorgeous little round bill," Riyadh said—confirmation that it was, indeed, a duck as he had suspected. But duckling hatching is a process, and one they have to do it on their own. Ducklings instinctively know to turn the egg as it hatches so that the umbilical cord detaches, and the whole process can take up to 48 hours. Riyadh watched and monitored until he finally fell asleep, but at 4:51am, 29 hours after the egg had started to hatch, he awakened to the sound of tweets.

"There was just this little wet alien staring back at me," he said. "It was love at first sight."

Riyadh named his rescue duckling Spike. Once Spike was ready to leave the incubator, he moved into "Duckingham Palace," a setup with all of the things he would need to grow into a healthy, self-sufficient duck—including things that contribute to his mental health. (Apparently, ducklings can die from poor mental health, which can happen when they don't have other ducks to interact with—who knew?)

"My son shall not only survive, but he shall thrive!" declared the proud papa.


Riyadh knew it would be impossible for Spike not to imprint on him somewhat, but he didn't want him to see him as his mother. Riyadh set up mirrors so that Spike could see another duckling (even though it was just himself) and used a surrogate stuffed duck to teach him how to do things like eat food with his beak.

He used a duck whistle and hid his face from Spike while feeding him, and he played duck sounds on his computer to accustom Spike to the sounds of his species. He knew that Spike could not stay and live with him forever, so he'd need to learn how to become a normal, everyday duck.

"It's just such a fulfilling process to watch a small being learn," said Riyadh.

As Spike grew, Riyadh took him to the park to get him accustomed to the outdoors and gave him opportunities to swim in a small bath. He learned to forage and do all the things a duck needs to do. Throughout, Riyadh made sure that Spike was getting the proper balanced nutrition he needed as well.

In the wild, most ducks eat plants, small insects, seeds, grains, and fruits. Some species of ducks will even eat small fish. Contrary to popular belief, bread is not good for ducks. It's not inherently harmful, but it's basically candy to them — it has little to none of the nutrients their bodies need. So if they fill up on bread, they may eat less of the foods they really need. Riyadh had a lot to learn!

Check this out:


After 89 days, the day finally came for Spike to leave Riyadh's care and be integrated into a community of his kind "to learn how to properly be a duck."

A rehabilitation center welcomed him in and he joined a flock in an open-air facility where he would be able to choose whether to stay or to leave once he became accustomed to flying. Within a few weeks of being at the rehabilitation center, his signature mallard colors developed, marking his transition from adolescence. Spike has been thriving with his flock, and Riyadh was even able to share video of his first flight.

This is where "And they all lived happily ever after" would be a fitting end to the story, but unfortunately, Spike and his fowl friends are living in trying times. The rehabilitation center was notified by the U.K. government in December of 2024 that the duck flock needed to be kept indoors for the time being to protect them from a bird flu outbreak and keep it from spreading.

Building an entire building for a flock of ducks is not a simple or cheap task, so Riyadh called on his community of "daunties" and "duncles" who had been following Spike's story to help with a fundraiser to build a "Duckingham Palace" for the whole flock. Riyadh's followers quickly raised over £11,000, which made a huge difference for the center's owners to be able to protect Spike and his friends.

All in all, Riyadh and Spike's story is a testament to what can happen when people genuinely care. If Riyadh had left that egg where it was, it may not have made it. If Spike hadn't survived and been moved to the rehab center, the ducks there would be in greater danger of the bird flu due to the costs of building an indoor shelter for them. Despite the ongoing bird flu threat, the story really does have a happy ending.

In an update from June 2025, Riyadh shares that Spike is currently living with Leanne Clarke, who built a rescue shelter called "The Quack Shack" in her home. Riyadh's story and fundraising made much of the construction possible. Spike is starting to remember Riyadh less and less, which is bittersweet, but means that Spike is thriving in his new, safe, domesticated life.

Thanks to Riyadh for sharing Spike's journey with us. (You can follow Riyadh on Instagram here.)

This article originally appeared in January. It has been updated.

Joy
Photo credit: 'Wheel of Fortune' YouTube screenshot via muza / Photo credit: Canva, anlomaja (text box)

These "Wheel of Fortune" contestants struggled to solve this "slang" puzzle.

Few TV moments are as satisfying as a Wheel of Fortune blunder. They usually go viral because of a wildly goofy answer, like the 2024 classic "Treat Yourself A Round of Sausage." But every once in a while, it's hard to figure out who made the mistake: the contestant or the show's producers, who green-lit a puzzle that may have been…well, too puzzling.

Which brings us back to 1993, with one of the most bizarre moments in Wheel of Fortune history. The category was "Slang," and three contestants were presented with one nine-letter word. It took them more than three minutes to solve as the studio filled with awkward laughter, and it's fair to debate whether they really got it.

- YouTube www.youtube.com

"There, you said it! You said it the second time!"

It's a slow reveal: a pair of "T"s, an "S," a "B," an "N"—all with no guesses. Finally, upon the reveal of a "K," someone takes the first stab: "Buttinsky" (pronounced like "butt in sky"). Nope. Then comes a "Y." Another "Butt in sky." Even when we get the full word, "BUTTINSKY," no one can pronounce it to the producers' liking. Finally, one contestant runs through a handful of variations, and host Pat Sajak, seemingly eager to move on, jumps in: "There, you said it! You said it the second time!" It's a close call. You be the judge.

It appears none of the contestants had ever heard the word "buttinsky," which, according to Merriam-Webster, is a noun meaning "a person given to butting in" or "a troublesome meddler." "We cannot say who was the first wit to add the common last element of some Slavic surnames to the term butt in," the dictionary company wrote, "but we can tell you that the word has been in common use since the beginning of the 20th century."

- YouTube www.youtube.com

"I actually saw this when it aired. I've never forgotten it."

So what does the general public think about this puzzle? Here are some notable YouTube comments:

"Pat: 'Yeah, what do we have there?' Contestant: 'Buttinsky, jack—'"

"Producer was like, I don't even know how to pronounce that."

"Weirdest puzzle in WoF history"

"Nope...that is clearly "Butt in sky'"

"This was pretty much the final nail in the coffin for the Slang category--it offered one of the most difficult puzzles on the show, much like how Megaword had ones that had mostly uncommon letters and were very hard to pronounce."

"I actually saw this when it aired. I've never forgotten it. I'd hate to have my butt in sky :P"

"The producers were needling WAY too much on the pronunciation here. Wow, that was excruciating to watch lol"

"After something like that, they should have invited all three of those guys back or did a do-over puzzle and thrown it out."

"Buttonsky, Battensky, Buttansky, Bittensky, Bettinsky, Bottinsky, until we get to Buttinsky. Very funny."

"No wonder that category was retired."

On the latter note: According to the Wheel of Fortune Fandom site, "Slang" was introduced on September 7, 1992, and retired on June 19, 1995.

- YouTube www.youtube.com

Television

Doctors explain the science behind 'eargasms,' or why sticking things in your ear feels so good

You're not supposed to use cotton swabs in your ears, but there are other ways to capture this feeling.

If you're not supposed to put cotton swabs in your ears, why does it feel so amazing?

Back in the 1920s, a man named Leo Gerstenzang observed his wife as she gave their baby a bath. To clean the child's ears, she would stick cotton balls on each end of a toothpick. It worked great, but Gerstenzang was concerned about the sharp ends—one slip could be extremely dangerous. So, he worked up a safer version, spending the next several years designing a machine that could make and package cotton swabs "never touched by human hands."

He called them "Baby Betty Gays," after his daughter, and then just "Baby Gays." Later, he developed the idea for the brand name "Q-Tips". The product caught on quickly, and for many years it was a popular choice for both adults and kids to remove earwax, among other uses. However, in the 1970s, the company added a warning to the package that the cotton swabs were not meant to be inserted into the ear.

Today, ENT professionals advise against using cotton swabs in your ear. Yet, many people continue to do it. One reason? It feels absolutely amazing.

- YouTube www.youtube.com

Sure, none of us want wax buildup in our ears, but it's become extremely clear that cotton swabs aren't actually all that great at removing wax. Outside the risk of perforating your ear drum by pushing the swab in too far, experts say cotton swabs are more likely to push wax deeper into the ear rather than pull it out. That's pretty counter-productive.

But by and large, people report that the feeling of twisting a cotton swab around inside your ear feels incredible. There is, believe it or not, a quasi-medical term for this sensation: an eargasm.

Dr. Karan Rajan recently created a now-viral video on TikTok covering the topic in-depth. He says that, for some people, the Vagus nerve-endings inside the ear are extremely sensitive. The Vagus nerve is a "branchlike structure that runs from your brain to your butt," according to Men's Health, and carries information about touch and sensation. When stimulated, you may experience a pleasurable feeling anywhere the nerve impacts, "including your heart, belly, and even reproductive areas."

"This leads to a parasympathetic response and a calming effect, similar to the other type of 'gasm. This is why, for many, ears are an erogenous zone."

He adds that the erectile tissue in your ears can get engorged when stimulated, giving you...you guessed it...an "ear boner." Add to this that the inside of your ear is not touched very often and can sometimes get itchy or irritated, it's no wonder rubbing it with a cotton swab feels so dang amazing.

One fun fact, or a not-so fun fact depending on your perspective, is that some people have what Rajan calls the "cough glitch," where stimulation of the inner ear makes them feel like there's something in their throat and may trigger a cough. Vice versa, a tingling in the throat may be felt in the ear. It's just another funny response by the Vagus nerve, but a much less pleasurable one.

@dr.karanr

Eargasm @wtfaleisa


It's not just cotton swabs that can make your whole body feel amazing via the nerves in your ears.

If the vibrations are just right from music or any other sound or physical sensation that makes the ears tingle, a similar eargasm effect can occur.

This could be one reason people love ASMR, or autonomous sensory meridian response, videos. The whispering and other soft sounds can create a pleasurable, euphoric, tingling sensation throughout the body and trigger feelings of relaxation and reduced stress.

Medical News Today adds, "The sensitivity and power of the ears may explain why they can feel erogenous for many people. Whispering into the ear during intercourse can stimulate nerve endings and enhance feelings of intimacy. Physically stimulating the ears by massaging, licking, or gently biting them may also enhance feelings of arousal and closeness."

When you add in the emotional element that music, in particular, can create in us, the eargasm feeling can become extraordinarily powerful.

Music reporter Allison Hagendorf says that when a song swells in an emotional, triumphant crescendo, it can be a euphoric experience.

"Scientists call it frisson, French for 'shivers', and it's this full body reaction when music, emotion, and surprise collide all at once. It's that surge you feel when something in a song takes you somewhere unexpected."

Though not strictly related to a stimulation of the Vagus nerve, music that hits just right can flood your brain with dopamine, the neurochemical responsible for feeling love, joy, and awe.

Fascinatingly, only about half of all people have the capability to experience these "musical chills."

The reason a little stimulation in and around our ears can feel so amazing goes far beyond just that "scratching an itch" sensation. There's legitimate neuroscience behind why the ears may be the key to full-body pleasure and euphoria in many people.

Again, doctors advise against sticking cotton swabs in your ears for a variety of health and safety reasons. But if you find yourself tempted to do it because it feels so good, consider yourself lucky that you're among those capable of powerful eargasms. Luckily, there are other, safer ways to explore your auditory superpowers.

Wellness