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Former Levi's CEO Charles Bergh settled the debate on how often you should wash your jeans

"We don’t need to wash jeans as often as most people think we do.”

via Levi Strauss and Ricardo Gomez Angel/Unsplash

Levi's CEO Charles Bergh settles the jean washing debate

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed "as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal." At that point, they probably have stains and are "a little sweaty by that point, so you need to wash 'em," Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

The former CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.


He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week," Bergh wrote. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.

This article originally appeared two years ago.

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Science

Permaculture expert shares how he transformed his average yard into a 'food paradise'

It's amazing how much you can grow on 1/3 of an acre.

Andrew Millison/YouTube

Andrew Millison's yard went from average lawn to abundant garden.

Fifteen years ago, Andrew Millison's yard looked like most average suburban American yards with a row rose bushes, a few trees, and a basic green lawn that had to be mowed and watered—good for running around and picnicking on, but not much else.

Today, it couldn't be more different or more productive. Where there used to be grass, now there's a "multi-layered permaculture food forest" that serves both Millison's family and their neighbors. In a video tour of his property in Oregon's Willamette Valley, the permaculture expert shares the five strategies he used to design his edible landscape.

- YouTubewww.youtube.com

But first, what does permaculture mean?

Permaculture refers to sustainable agricultural and design practices that work with nature rather than against it. Permaculture practices include observing and learning from natural ecosystems and creating purposeful systems that emulate them.

For instance, huge fields filled with neat rows of all one kind of crop might make planting and harvesting more efficient, but nothing in nature actually grows that way on its own. Agriculture that goes against nature means having to work hard to keep away pests, manage water distribution carefully, etc. Permaculture aligns human action with the diversity, stability and resilience that make healthy landscapes productive and self-sustaining long-term.

Here are the five strategies Millison used to do that right in his own yard:

1. Create productive edges

Edges of yards and gardens are usually decorative, but Millison's yard edges are almost entirely made of trees and shrubs that produce fruit or other food. From cherries to blackberries to fennel to grapes and more, he created "a solid corridor of food" for him and his community to enjoy. He even has an apple tree that grew out of a crack in the sidewalk. As neighbors walk by, they can partake of the abundance.

Andrew Millison at the edge of his yardThe community benefits from the food growing at the edges of Andrew Millison's sidewalk.Andrew Millison/YouTube

His cherry tree is grafted with four different varieties so they ripen at different times throughout the season. He also has a fig tree that he planted in the south-facing part of the yard to take advantage of the increased heat reflected off the sidewalk.

2. Plant food everywhere

We're used to thinking of a gardens as a distinct part of a yard, not the whole thing, but why? Millison makes use of the land he has by planting food literally everywhere—front yard, side yard, back yard, all of it.

Millison has perennial plants like his artichokes, which means he doesn't have to replant them every year. He also has an annual garden patch, growing things like lettuce, zucchini, broccoli and more, which he harvests from every day during growing season.

flower gardenFood and flowers and native foliage fill the landscape.Andrew Millison/YouTube

3. Diversity of plants

Hyperdiversity is an important strategy, says Millison. Flowers and native plants are a big part of the food-bearing ecosystem, not only attracting pollinators but also supporting insect predator and prey relationships, keeping pests at bay in the garden.

"So I not only have the cultivated ecosystem of exotic food and flowering plants, but I have the ecological matrix of a native, intact system as well," says Millison.


bees on a honeycombMillison's bees help pollinate the whole neighborhood.Andrew Millison/YouTube

Along with the diversity of flowers, Millison also keeps bee hives. The bees pollinate the garden and provide honey (which he puts in his tea he makes with the overabundance of fresh mint he has growing). And because their range is about a mile, the bees from Millison's hives help pollinate his neighbor's gardens as well.

4. Chicken rotation system

Bees aren't the only animal Millison tends to in his permaculture garden. His chickens also play a big role in fertilization, weeding and tilling of the soil, thanks to a rotation system he uses season to season. During the summer, they stay in a paddock where their activity prepares the soil for a winter crop that will be planted there. After the harvest in the fall, they move to the main garden area where they do the same thing, preparing the soil for the next summer's planting.

"Having the chickens move back and forth between these gardens creates a wonderful synergy where the chickens take care of a lot of the important garden work so I don't need to do it," he says.


Chicken paddockChickens take a lot of the work out of soil preparation.Andrew Millison/YouTube

The chickens have a coop that can be accessed from either area and which is also connected to the greenhouse, which is part of Millison's final strategy.

5. Create microclimates

Millison's small lot has about 50 trees planted on it, but it's designed as a "solar bowl" so that all of the plants get the amount of sunlight they need.

A microclimate element familiar to most of us is the greenhouse, and Millison's greenhouse is made from mostly recycled materials. It stays much warmer than the outside, enabling him to keep citrus trees, desert foliage and other plants that don't do well with prolonged below-freezing temperatures. (His greenhouse even has a jade plant from a cutting he got from Jerry Garcia(of The Grateful Dead.)


inside a greenhouseThe chicken nesting boxes open up into the greenhouse.Andrew Millison/YouTube

In an example of the whole permaculture design working together, the chickens' nesting boxes in their coop are attached to and open up into the greenhouse for easy collection.

"You know, your quality of life really goes up when you surround yourself with gardens, with nature," says Millison. "I find my peace in going out here and gardening. It's my hobby. I have a lot of creative energy out here as well. It's a wholesome feeling and it's a secure feeling."

Millison says the garden does help with their grocery bill and there's nothing like eating something fresh that literally just been picked. But it's also about sharing, he says.

"I've got a school down the block. The kids are always walking by, they're eating all the berries and fruits on the sidewalk. I've got neighbors coming over—I'm always sharing my surplus. It's a really good way to build community with your neighbors."

Imagine if everyone's yards were used to grow food this way. You can learn more about Millison's expertise and other permaculture projects around the world on his YouTube channel as well as his website at andrewmillison.com.

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Science

Scientists in Kenya team up with mealworms to help solve the plastic problem in Africa

An insect solution for pollution?

Photo credit: Canva

Plastic pollution is a huge global issue.

A scientific discovery could potentially be a breakthrough for Africa’s landfills. Scientists have discovered that a Kenyan mealworm species has the ability to eat and digest polystyrene—better known to most of us as styrofoam.

Researchers at the International Centre of Insect Physiology and Ecology conducted a month-long study that found that the stomach bacteria within the larvae of Alphitobius darkling beetles can adapt their enzymes to break down styrofoam. These mealworms not only can digest it, but seem to grow an appetite for the plastic, too. While they cannot get their fullest nutrition on styrofoam alone, the mealworms were able to ingest hydrogen and carbon from it through digestion. These mealworms are commonly found as pests in chicken coops and poultry production facilities, so there’s no worry of a worm shortage.

Styrofoam is widely used for food containers, shipping materials, insulation, electronics, and many other products. While it is incredibly useful, it’s also piling up in our landfills since there is no way for it to degrade or decompose naturally like organic garbage and other material. Properly recycling styrofoam also has its drawbacks, as it is expensive to process and produces other pollutants.

While these plastics are a problem globally, they’re especially an issue in Africa. The region is predicted to amass 116 million tonnes of plastic waste by 2060. According to the charity Tearfund, enough plastic waste to cover a soccer field is tossed or burned in sub-Saharan Africa every minute. It’s theorized that this Kenyan mealworm’s adaptation was due to the amount of styrofoam that has invaded their local environments. The hope is that this discovery can help its native continent first then possibly expand application worldwide.

Now before you think that the solution is to just have millions of these mealworms unleashed into landfills to feast on our trash, the scientists involved are continuing their research. One of the next steps is to study the bacteria in the hope to obtain, recreate, and distribute the bacteria and enzymes on their own. They also plan on trying to see if these mealworms could digest other plastics and, if so, if they can remain healthy. Should the positive momentum continue, this wouldn’t just help the environment in Africa but could provide global applications in how we dispose of our plastic trash.

Science is a funny thing. We like to champion it yet underestimate it at the same time. Federal funding for scientific research is at historic lows and the average American seems skeptical towards scientific studies in general. Understandably, many everyday people would think less about studying bugs since there’s no apparent human benefit or application towards larger issues compared to those studying how to make various rockets, vehicles, or other technology. Yet now it seems like studying something very small and insignificant like a mealworm could help preserve our planet in the long term.

It’s the perfect example of how investment, patience, and study could lead to surprising solutions that never would’ve been considered otherwise, even if it seems unimportant on the surface. On top of that, it shows how every living thing plays a role in our Earth’s preservation. Even tiny, squiggly mealworms.

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She fell in love with endangered porpoises at age 7. Now, she's on a mission to save the ocean.

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When Rachel Heimke was seven, she realized what she wanted to do for the rest of her life. Little did she know a $40,000 BigFuture Scholarship would help her pursue her dreams.

Heimke and her parents were living an unconventional lifestyle, to say the least. The summer after she completed first grade, she and her parents boarded a sailboat and sailed from their hometown in Alaska down the Pacific Coast. The family would spend the next two years traveling on the water, passing Mexico and then sailing across the world to Australia before returning home. It was on the sailboat, watching whales and dolphins breach the water under their boat, that Heimke realized her life’s purpose.

“I was really obsessed with these little porpoises called Vaquitta, who only live in one tiny area of water off the coast of Mexico,” she recalled. “When I learned about them as a kid, there were only 22 left in the wild. Now, there are only ten.” Despite her interest, Heimke was never able to actually see any Vaquitta on her trip, both because of their inherent shyness and because they were so critically endangered due to detrimental fishing policies in the area. “That was my wakeup call,” she says. “I’ll probably never be able to see this porpoise, and I don’t want that to be true of other species.”

Now a young woman of 23, Heimke is realizing her childhood dream of ocean conservation by recently graduating with a Bachelor’s degree in ocean sciences and enrolling in a grad program in Canada to study science communication. Heimke is well on her way to achieving her childhood dream—but she acknowledges that none of this would have been possible without her ocean adventures as a child, the support of her parents, and significant financial support.

At 18, when Heimke was deciding where to study ocean sciences, she stumbled upon an opportunity from BigFuture, College Board's free college and career planning site. The opportunity was the BigFuture Scholarship, which provided students the chance to win a $40,000 scholarship by completing six action items on the website. Heimke was intrigued, since she didn’t need to provide an essay, her GPA, or any test scores to enter. Her eligibility was also not tied to citizenship status or family income, so she decided to give it a shot.

“One of the action items was just going on the BigFuture site and creating a list of colleges I was interested in,” said Heimke. Another item required her to apply for financial aid through FAFSA—something Heimke was planning to do anyway. Every completed action item gave students more chances to win the scholarship, so Heimke completed all six action items quickly.

Months later, Heimke’s parents ushered her over to a call over Zoom, where she met a BigFuture representative who had some surprising news: She was one of 25 students who had won the $40,000 BigFuture college scholarship. Each year she would receive $10,000 in scholarship funding, which would cover her entire tuition bill for all four years of schooling.

“That experience taught me that it’s really important to not give up on your goals and just go for opportunities,” said Heimke. “I never thought I would win anything, but I’ve learned it's worth applying anyway. Even a small scholarship of $1,000 can pay your rent for a month,” she said. “And If you write an essay that takes an hour and you win $5,000, that’s probably the most money per hour you’ll ever make in your life.”

The tuition money made it possible for her to attend college, and for her to apply to graduate school immediately afterward without any financial burdens.

“Now that I’m in graduate school and paying for rent and a phone bill and graduate school tuition, it’s truly a blessing to not have student loan debt on top of that,” Heimke said. Because of the BigFuture scholarship, Heimke doesn’t need to pay for her graduate program either—she’s able to fund her education with the money her parents saved by not having to pay for her undergraduate degree.

One of the biggest blessings, Heimke said, was not needing to delay graduate school to work or find extra funds. With climate change worsening, entering the workforce becomes increasingly important over time.

“I’m not sure exactly what I’ll do with my degrees, but I hope to have a lot of different jobs that ultimately will work toward saving our ocean,” she said.

As a child, witnessing marine life up close and personal was life-changing. Heimke’s goal is for future generations to have that experience, as she did.

To learn more and get started, visit bigfuture.org/scholarships.

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