At first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this bride has a secret superpower: thrifting.
Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress that fits her perfectly and still brand new with the tags on it, no less.
She found it at a thrift shop
You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75. The bride-to-be’s video quickly went viral, racking up 2.6 million views. People were floored that Lynch was able to find such a huge deal on a dress that seemed to be made just for her.
“Honestly, brides pay 1000s of dollars to look that good in a white slip dress like that, I think you’re rocking it & it’s perfect,” complimented one person.
OK, maybe it did cost her a little more than $3.75. In an interview with Business Insider, Lynch disclosed that she did make some customizations based on suggestions from the comments including ”elevating” the gown with non-adjustable shoulder straps, taking in the waist and adding a “demure” bit of lace to the front slit.
Altogether, those alterations totaled out to $110. Add to that some $8 shoes (also thrifted, of course) and Lynch still created an entire wedding look for only $113.75. That, ladies and gentlemen, is a steal.
Turns out, spending less might be the smarter move
Lynch is part of a growing line of newlyweds going against the regular wedding tradition of spending loads of money and she might be better off for it. Research has shown that when it comes to creating happy long-lasting marriages, frugality often beats extravagance.
According to a recent article in Brides, popular wedding planning site Zola predicts the average wedding cost is $36,000 for 2025. The numbers have been rising steadily over the last five years. Brides cites Brooke Ashivay, owner of Orange Blossom Special Events, who said that “comparing a 2019 wedding budget with one from 2024 at a similar venue and guest count, [we] observed an approximately 30 percent increase in costs,” likely due to increased demand after the worst of the COVID-19 pandemic. Not only that, but the average wedding dress now costs $2,000 according to The Knot. Weddings are supposed to be fun, celebratory and joyous, but it can be hard to feel any of those things when financial stress is involved. Who would want to start off a (hopefully) lifelong partnership that way? Save that money for the honeymoon, I say! Or the gas station!
She did keep one tradition, though
Still, Lynch didn’t say no to every wedding tradition. As she walked down the aisle in her gorgeous discounted gown, looking like a Grecian goddess, her father walked right alongside her. “I could see how much it meant to him, and it actually ended up meaning a lot to me,” she told Business Insider.
And perhaps most important of all, Lynch felt good in her own skin on her big day. “I don’t think I’ve ever felt that great in something. That’s what brides should feel on their wedding day, like they’re at their peak beautiful self. That’s exactly how I felt when I put it on.”
It doesn’t have to cost an arm and a leg to make lasting memories. And when you are able to show up for life’s big moments authentically, that feeling is priceless.
This article originally appeared four years ago. It has been updated.
