In a time when inflation is forcing people to make their dollars go as far as possible, an Instagram video by Jose Rojas shows how a little creativity can help families stretch their food budget a long way. In the video, Rojas nearly does the impossible: he makes a tasty, healthy meal for two for exactly $1.
Rojas is the creator of Beyond Food Market, which teaches people in underserved communities and food deserts how to make affordable, nutritious meals. Roajs was inspired to help his community after he lost 90 pounds and kept it off. “Because food did so much for me. It changed my life. It transformed my life. I’m like, I gotta share this,” Rojas said.
How to feed two people for $1
Rojas makes a really smart move when buying the ingredients for his meal by weighing exactly what he needs, so he doesn’t pay for what he doesn’t need. He purchased a medium russet potato, a small tomato, and a small onion for just $0.65 at the Jimenez Fresh Market on Belmont Ave. in Chicago. He also got a break because the cashier threw in the serrano pepper for free.
Sometimes, making your dollar stretch means going to more than one store (we’ll forget the cost of gas right now). Rojas remembered seeing that pinto beans were just $0.69 a pound at his local Jewel Osco, and he bought half a pound for $0.35, bringing the total cost of his meal to $1.

How to cook Rojas’ simple $1 recipe
½ lb pinto beans
1 medium russet potato
1 small tomato
1 small onion
1 serrano pepper
Total cost: $1.00
To cook the meal, Rojas used a pressure cooker, soaking beans in water along with chunks of the potato cut about 1/2” thick. While the beans and potatoes cooked, he made pico de gallo by mixing tomatoes, onions, and serrano pepper. (Is he cheating by including the pepper that he should have paid for? That’s for you to decide.)
The final dish was delicious-looking and could be marketed as a Southwest Burrito Bowl or a Vegan Mexican Bowl if you bought it at a Chipotle-style restaurant. The meal is healthy, too. “The recipe was very simple and inspired by the way many of our families have cooked for generations,” Rojas told Upworthy.
This $1 meal is:
- High protein
- Extremely high in fiber
- Loaded with potassium, iron, and vitamins
- 100% gluten-free & plant-based
- Made from real, whole ingredients
The video has gone viral across multiple platforms, and the response has been overwhelmingly positive. “The best reaction has been people telling me that the video reminded them of how their parents or grandparents used to cook during tough times. Others have said the video gave them hope that they can still cook something warm and nourishing even when money is tight,” Rojas told Upworthy.
Ultimately, Rojas’ desire to help people everywhere change their eating habits is a natural extension of his lived experience. “I learned to be resourceful from my upbringing and life experiences. I grew up in a working-class family, and later in life, I had to completely change the way I ate to improve my health,” he told Upworthy. “I ended up losing 90 pounds by going gluten-free and focusing on simple, whole foods like beans, vegetables, and traditional ingredients. Those experiences taught me that good food doesn’t have to be expensive.”
































