A new way to grow strawberries with less land, less water, and more berries.
Strawberry farm harvests aren't something most of us calculate on a regular basis (or ever at all), but the numbers from a strawberry farm in Richmond, Virginia, are staggering enough to make it worth an old-school word problem. If the average American eats 8 pounds of strawberries a year, and an average strawberry farm yields approximately 20,000 pounds of berries per acre, how many people could a 200-acre strawberry field feed?
I won't make you do the math. The answer is 500,000 people. But what if a crop that size, providing enough strawberries for half a million people, could be grown on just one acre instead of 200? It's possible. You just have to go—or rather grow—up, up, up.
Indoor vertical farm company Plenty Unlimited knows a lot about growing up. In fact, it's their entire business model. Instead of the sprawling fields that traditional farming methods require, vertical farms have a much smaller land footprint, utilizing proprietary towers for growing. Plenty has used vertical farming methods to grow greens such as lettuce, kale, spinach and more for years, but now it boasts a vertical berry farm that can yield a whopping 4 million pounds of strawberries on a little less than an acre.
Growing indoors means not being at the mercy of weather or climate inpredictability (barring a storm taking out your building), which is wise in the era of climate change. Unlike a traditional greenhouse which still uses the sun for light, Plenty's indoor vertical farms make use of the latest technology and research on light, pinpointing the wavelengths plants need from the sun to thrive and recreating them with LED lights. Plenty farms also don't use soil, as what plants really need is water and nutrients, which can be provided without soil (and with a lot less water than soil requires). Being able to carefully control water and nutrients means you can more easily control the size, taste and uniformity of the berries you’re growing.
If that sounds like a lot of control, it is. And that idea might freak people out. But when a highly controlled environment means not having to use pesticides and using up to 90% less water than traditional farming, it starts to sound like a solid, sustainable farming innovation.
Plenty even uses AI in its strawberry farm, according to its website:
“Every element of the Plenty Richmond Farm–including temperature, light and humidity–is precisely controlled through proprietary software to create the perfect environment for the strawberry plants to thrive. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room’s environment to the evolving needs of the plants – creating the perfect environment for Driscoll’s proprietary plants to thrive and optimizing the strawberries’ flavor, texture and size.”
Plenty even has its own patent-pending method of pollinating the strawberry flowers that doesn’t require bees. Even just the fact that this enormous crop of strawberries will be coming from Virginia is notable, since the vast majority of strawberries in the U.S. are grown in California.
Traditional strawberry farming takes up a lot of land.Photo credit: Canva
Plenty's Richmond farm is currently growing strawberries exclusively for Driscoll’s.
“Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast, the largest berry consumption region in the U.S.,” Driscoll’s CEO Soren Bjorn said in a press release. “By combining our 100 years of farming expertise and proprietary varieties along with Plenty’s cutting-edge technology, we can deliver the same consistent flavor and quality our customers love — now grown locally. This new innovative farm is a powerful step forward in continuing to drive category growth in new ways for our customers and consumers.”
Is Plenty’s model the farm of the future? Perhaps it’s one option, at least. The more we grapple with the impact of climate change and outdated, unsustainable farming practices, the more innovative ideas we’ll need to feed the masses. If they can get 4 million pounds of strawberries out of an acre of land, what else is possible?
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Remember when Michael Cohen threatened a reporter? Jim Carrey definitely does.
If you hadn't heard, Jim Carrey likes to paint.
Swapping out the hustle and bustle of Hollywood for a more quiet life of canvases and color swatches, Carrey's been making all kinds of statements via his paint brush. But in recent months, the iconic actor has taken a liking to reimagining the figures we often see splashed across front pages and news chyrons: high-profile members of President Donald Trump's orbit.
Photo by Christopher Polk/Getty Images for AFI.
Now, a new caricature created by Carrey is making waves again.
The subject is Trump's personal lawyer, Michael Cohen. And the depiction ... isn't too flattering.
The painting includes words wrapped around the lawyer's head you may have missed at first glance.
Ensnaring Cohen's turquoise face is a quote from Trump's personal lawyer: "I’m warning you, tread very lightly because what I’m going to do to you is gonna be fucking disgusting."
The slightly edited-down quote was part of a larger threat Cohen made to The Daily Beast back in 2015, when Trump was the front-runner to be the GOP nominee for president. During an interview with Cohen, the media outlet brought up an allegation from the president's ex-wife, Ivana Trump, that the then-candidate had once raped her while they were married.
Cohen, rattled by the subject matter, basically blew up. Here is the quote Carrey incorporated into his painting in full context (emphasis added):
Photo by Drew Angerer/Getty Images.
While Carrey hasn't specified why he chose that particular quote, Cohen's attack on the free press is especially telling in lieu of recent news.
The home, hotel room, and offices of Trump's self-proclaimed "fix-it guy" were raided by the FBI earlier this month, casting doubt on Cohen's innocence in shielding the president from ongoing investigations into his business dealings and alleged extra-marital affairs.
Just days after the raid, with the eyes of the country on his every move, Cohen dropped libel suits against BuzzFeed and Fusion GPS for their roles in publishing the so-called Steele dossier, which connected Trump to Moscow through various unconfirmed claims.
It appears Cohen's bark is worse than his bite when it comes to his disdain for the free press.
Cohen's not the only one in Trump's world who's taken a hit from Carrey's paintbrush.
In March, the actor shared a painting of an angry, open-mouthed press secretary Sarah Huckabee Sanders.
Some slammed the caricature as sexist. But others defended Carrey's work, as the style of the painting fell in line with the actor's other works, and unflattering depictions of powerful people have often been used as a tool for political commentary — regardless of the subject's gender.
Between the time Huckabee Sanders' portrait went viral and his latest recreation of Cohen, Carrey painted several other Trump allies as well.
Like Scott Pruitt, the president's embattled EPA chief.
And Trump's new controversial and very hawkish national security adviser, John Bolton.
Even Fox News host — and, incredibly, client of Cohen's — Sean Hannity got a shout-out from Carrey.
Carrey's creations are brash, unapologetic, and as candid as they come. They may not be your cup of artistry tea — regardless of where you lie on the political spectrum — and that's OK.
But the actor's commentary on Cohen's threats to the free press are critical to keep in mind for every Republican, Democrat, and independent alike. After all, it was George W. Bush who once said media is "indispensable to democracy."
"We need the media to hold people like me to account," the former president told NBC News last year — breaking with Trump's move barring several news organizations from White House press briefings.
A free press is American as apple pie. And if it takes a Canadian actor to remind us of that, so be it.