Sweden makes stunning decision to trademark its name to avoid confusion
The country is taking historic steps to fix the problem.
Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.
Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.
Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.
“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.
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By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.
The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.
The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se
The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.
No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.
A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se
Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.
The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.
Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.
As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).
A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se
Reddit tried an experiment to curb hate speech. The results are fascinating.
In 2015, Reddit decided to run some of the haters out of town.
Image by Rebecca Eisenberg/Upworthy.
The "homepage of the Internet," known for its wholesale embrace of free debate, banned several of its most notorious forums, including r/coontown, a hub for white supremacist jokes and propaganda, and r/fatpeoplehate, a board on which users heaped abuse on photos of fat people.
Critics accused the site of axing the subreddits for the "wrong" reasons — demonizing unpalatable speech rather than incitement to violence. Others worried the ban would be ineffective. Wouldn't the trolls just spew their hate elsewhere on the site?
Thanks to a group of Georgia Tech researchers, we now have evidence that the ban worked.
Their paper, "You Can’t Stay Here: The Efficacy of Reddit’s 2015 Ban Examined Through Hate Speech," found that not only did banning the forums prompt a large portion of its most dedicated users to leave the site entirely, the redditors who did stay "drastically [decreased] their hate speech usage."
The researchers analyzed over 650 million submissions and comments posted to the site between January and December 2015. After arriving at a definition for "hate speech," which they determined by pulling memes and phrases common to the two shuttered forums, they observed an 80% drop in racist and fat-phobic speech from the users who migrated to other subreddits after the ban. 20-40% of accounts that frequently posted to either r/coontown or r/fatpeoplehate became inactive or were deleted in that same period.
"Through the banning of subreddits which engaged in racism and fat-shaming, Reddit was able to reduce the prevalence of such behavior on the site," the paper's authors concluded.
The researchers have a few theories about why the ban may have worked.
Those who migrated to other subreddits, they speculate, became beholden to existing community norms that restricted their ability to speak hate freely.
Reddit co-founder and executive chairman Alexis Ohanian. Photo by Jerod Harris/Getty Images.
They also cite Reddit's effective removal of copycat forums (r/fatpeoplehate2, r/wedislikefatpeople, etc.) before they could reach critical mass.
Creating secure online spaces is a difficult problem. This new research provides at least one possible solution.
Any attempt to moderate an open web forum, the researchers argue, will inevitably have to balance protecting free expression with the right of people to exist on the internet without fear of abuse. A June Pew research poll found that 1 in 4 black Americans reported having been harassed online because of their race, compared with 3% of white Americans.
"The empirical work in this paper suggests that when narrowly applied to small, specific groups, banning deviant hate groups can work to reduce and contain the behavior," the authors wrote.
For vulnerable people who, like most, are living increasingly online lives, it's a small measure of relief.
Correction 9/13/17: This story was updated to identify Alexis Ohanian as Reddit's co-founder and executive chairman, not CEO.