Woman publicly implored NPR to sell her crop top designs. They agreed the idea was genius.
"On behalf of all the millennial girlies and their dads who used to listen to Car Talk together in the garage…”
Maggie Enterrios wants to help save public radio after funding cuts.
"Are you an NPR Girlie?" Maggie Enterrios was once asked by someone she'd just met, which she found to be a hilarious non-sequitur. "I've never been one to describe myself as the internet "girlie" type," she tells Upworthy. "But I had to admit, that, yes, of all the Girlies I could be, NPR Girlie definitely fit the bill."
For over five decades, National Public Radio has been a staple source of news and entertainment for millions of Americans. Those who were raised on it have fond memories of specific shows—the delight of Wait Wait…Don't Tell Me, the Car Talk brothers' masterful way of making auto mechanics interesting, and the soothing voices of countless hosts who inspired their parody on Saturday Night Live.
NPR has always relied on the generosity of donors for funding, but it has also received funding from the federal government. With funding cuts to public broadcasting, the network has had to make major financial changes, threatening the survival of small stations around the country that were already struggling to make ends meet.
Enterrios is on an over-the-top mission to save public radio through the most unlikely means: crop tops. The designer has been sharing videos on her @littlepatterns Instagram account advocating for NPR to sell merch that includes adorable crop tops and other fun attire that's grabbed people's attention—and the attention of the NPR Shop.
Enterrios implored NPR’s shop "on behalf of all the millennial girlies and their dads who used to listen to Car Talk together in the garage” to start selling her cute branded crop Ts and sweatshirts, baseball caps, tote bags, and more bearing words like “National Public Radio,” and “In my free press era." She gave some specific love to well-known personalities people often hear on their local NPR stations, such as Marketplace’s Kai Ryssdal, legal affairs correspondent Nina Totenberg, Morning Edition's Steve Inskeep, and more.
Enterrios tells Upworthy the idea started as a joke with a Threads post in which she wrote, "I am once again begging @npr to let me design a merch line for millennial girlies. Cancel the pledge drives: we're selling crop tops now." But then she realized it was actually a great idea.
"Right after I pressed 'post,' I thought this may actually be worth taking seriously," she says. "I'm a full-time independent illustrator, with a background in marketing. I truly believe that the best art is made by superfans. If not me, then who?"
Her video went viral as fans of NPR delighted in Enterrios' merch ideas, as well as her tongue-in-cheek threats to NPR if they didn’t respond to her requests. Funnily enough, the NPR shop did respond in just three days.
"I made a slightly sarcastic threat that if NPR didn't reach out to me in one week to produce the designs, I'd [take the idea] to PBS," says Enterrios. "Luckily, it only took three days. NPR's team spotted the post and reached out. As fate would have it, they were actually in the middle of launching new products in their store. The timing couldn't have been more perfect."
They’ve since been working together to get the first merch items up on the NPR shop. As of now, there is a crop top with a long-form script lettering of "National Public Radio", a crewneck sweatshirt that says "Active Listener," and a design that says "In my free press era." Enterrios is hoping to be able to expand the range of merch, and getting more hosts and programs on board to support the push.
"For me, this project was about raising awareness for the loss of public media funding in a lighthearted, accessible way," Enterrios tells Upworthy. "I wanted to speak to people who, like me, might have grown up on public radio and could appreciate the humorous but earnest intent behind the idea. I wanted to give fans a way to support NPR at a moment when it's most under threat."
Fellow NPR fans totally feel Enterrios' passion for wanting to help a beloved network that has provided comfort and joy throughout their lives.
"Some of my best childhood memories are of waking up on Saturday mornings to the smell of pancakes and the sound of Car Talk and Wait Wait… Don’t Tell Me! " says Enterrios. "As an adult, I'm a daily listener, so this whole experience feels like a full-circle moment. Posting a joke on a whim has turned into something I am so deeply proud of, and excited to see out in the world. And I love that it’s helping keep public media strong in such an important moment."
Check out the NPR Shop here.