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Sweden makes stunning decision to trademark its name to avoid confusion

The country is taking historic steps to fix the problem.

sweden, visit sweden, swedish vacation

via Visit Sweden (used with permission)

A Swedish woman taking things into her own hands.

Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.

Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.

Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.

“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.

- YouTubewww.youtube.com

By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.

The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.

sweden, visit sweden, swedish vacation The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se

The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.

No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.

sweden, visit sweden, swedish vacation A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se

Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.

The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.

Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.

As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).

sweden, visit sweden, swedish vacation A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se

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A story about two pairs of boots illustrates how rich people get richer in ways poor people can't

It’s got nothing to do with bootstraps.

Photo by Maxim Hopman on Unsplash

The Sam Vimes "Boots" Theory of Socioeconomic Unfairness explains one way the rich get richer.

Any time conversations about wealth and poverty come up, people inevitably start talking about boots. The standard phrase that comes up is "pull yourself up by your bootstraps," which is usually shorthand for "work harder and don't ask for or expect help." (The fact that the phrase was originally used sarcastically because pulling oneself up by one's bootstraps is literally, physically impossible is rarely acknowledged, but c'est la vie.)

The idea that people who build wealth do so because they individually work harder than poor people is baked into the American consciousness and wrapped up in the ideal of the American dream. A different take on boots and building wealth, however, paints a more accurate picture of what it takes to get out of poverty.

Author Terry Pratchett is no longer with us, but his writing lives on and is occasionally shared on his official social media accounts. Recently, his Twitter page shared the "Sam Vimes 'Boots' Theory of Socioeconomic Unfairness" from Pratchett's 1993 book "Men At Arms." This boots theory explains that one reason the rich are able to get richer is because they are able to spend less money.

If that sounds confusing, read on:

\u2026 He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of okay for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars\u2026\n2/5
— Terry Pratchett (@Terry Pratchett) 1643144843

Pratchett wrote:

"The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet."

In other words, people who have the money to spend a little more upfront often end up spending less in the long run. A $50 pair of boots that last five years essentially cost you $10 a year. But if you can only afford $10 upfront for a pair of boots that last six months, that's what you buy—and you end up paying twice as much over a five-year period.

There are so many areas in which this principle applies when you're poor. Buying in bulk saves you money over the long run, but you have to be able to afford the bulk cost up front. A reliable car that doesn't require regular repairs will cost more than a beater, but if the beater is all you can afford, that's what you're stuck with. You'll likely spend the same or more over time than if you'd bought a newer/higher quality car, but without the capital (or the credit rating) to begin with, you don't have much choice.

People who can afford larger down payments pay lower interest rates, saving them money both immediately and in the long run. People who can afford to buy more can spend more with credit cards, pay off the balances, build up good credit and qualify for lower interest rate loans.

There are lots of good financial decisions and strategies one can utilize if one has the ability to build up some cash. But if you are living paycheck to paycheck, you can't.

Climbing the financial ladder requires getting to the bottom rung first. Those who started off anywhere on the ladder can make all kinds of pronouncements about how to climb it—good, sound advice that really does work if you're already on the ladder. But for people living in poverty, the bottom rung is just out of reach, and the walls you have to climb to get to it are slippery. It's expensive to be poor.

When people talk about how hard it is to climb out of poverty, this is a big part of what they mean. Ladder-climbing advice is useless if you can't actually get to the ladder. And yet, far too many people decry offering people assistance that might help them reach the ladder so they can start taking advantage of all that great financial advice. Why? Perhaps because they were born somewhere on the ladder—even if it was the bottom rung—and aren't aware that there are people for whom the ladder is out of reach. Or perhaps they're unaware of how expensive it is to be poor and how the costs of poverty keep people stuck in the pit. Hopefully, this theory will help more people understand and sympathize with the reality of being poor.

Money makes money, but having money also saves you money. The more money you have, the more wealth you're able to build not only because you have extra money to save, but also because you buy higher quality things that last, therefore spending less in the long run. (There's also the reality that the uber-wealthy will pay $5,000 for shoes they'll only wear a few times, but that's a whole other kind of boots story.)

Thanks, Terry Pratchett, for the simple explanation.

This story originally appeared two years ago.

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Cycle for Survival

Cycle for Survival

How can riding a bike help beat cancer? Just ask Reid Moritz, 10-year-old survivor and leader of his own “wolfpack”

Every year, Reid and his pack participate in Cycle for Survival to help raise money for the rare cancer research that’s helped him and so many others. You can too.

all photos courtesy of Reid Moritz

Together, let’s help fuel the next big breakthrough in cancer research

True

There are many things that ten-year-old Reid Wolf Moritz loves. His family, making watches (yes, really), basketball, cars (especially Ferraris), collecting super, ultra-rare Pokémon cards…and putting the pedal to the medal at Cycle for Survival.

Cycle for Survival is the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK). One hundred percent of every dollar raised at Cycle for Survival events supports rare cancer research and lifesaving clinical trials at MSK.

At only two years old, Reid was diagnosed with pilocytic astrocytoma, a rare type of brain tumor.

Pediatric cancer research is severely underfunded. When standard treatments don't work, families rely on breakthrough clinical trials to give their children a real shot at long-term survival.

When Reid’s chemotherapy and brain surgery didn’t work, he was able to participate in one of MSK’s clinical trials, where he’s received some incredible results. “Memorial Sloan Kettering has done so much for me. It's just so nice how they did all this for me. They're just the best hospital ever,” Reid recalls.

And that’s why every year, you’ll find Reid with his team, aptly named Reid's Wolfpack, riding at Cycle for Survival. It’s just Reid’s way of paying it forward so that even more kids can have similar opportunities.

“I love sharing my story to inspire other kids to PERSEVERE, STAY STRONG and NEVER GIVE UP while also raising money for my amazing doctors and researchers to help other kids like me.”

Reid remembers the joy felt bouncing on his father’s shoulder and hearing the crowd cheer during his first Cycle for Survival ride. As he can attest, each fundraising event feels more like a party, with plenty of dancing, singing and celebrating.

Hoping to spread more of that positivity, Reid and his family started the Cycle for Survival team, Reid’s Wolfpack, which has raised close to $750,000 over the past eight years. All that money goes directly to Reid’s Neuro-Oncology team at Memorial Sloan Kettering.

In addition to cheering on participants and raising good vibes at Cycle for Survival events, Reid even designs some pretty epic looking merch—like basketball shorts, jerseys, and hoodies—to help raise money.

If you’re looking to help kids just like Reid, and have a ton of fun doing it, you’re in luck. Cycle for Survival events are held at Equinox locations nationwide, and welcome experienced riders and complete newbies alike. You can even join Reid and his Wolfpack in select cities!

And if cycling in any form isn’t your thing, a little donation really does go a long way.

Together, let’s help fuel the next big breakthrough in cancer research. Find out more information by checking out cycleforsurvival.org or filling out this interest form.

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best of humanity

Roger Federer shares what he ‘secretly’ loved about playing long-time rival Rafael Nadal

People are loving the tennis great's heartfelt tribute to his retiring competitor.

Photo credits: Georgio (left), Nick Step (right)

Roger Federer and Rafael Nadal went head-to-head 40 times during their careers.

Roger Federer has been retired from tennis since 2022, but his legendary status as a tennis great and as an awesome human being remains unmatched.

As his long-time rival and friend Rafael Nadal prepares to retire, Federer offered some heartfelt thoughts directly to him via social media. Always a class act, Federer's tribute is filled with respect, admiration and a little bit of humor.

Federer shared that while he himself is not very superstitious, he "secretly" loved Nadal's pre-game rituals.

"Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity," he wrote. "Secretly, I kind of loved the whole thing. Because it was so unique—it was so you."

See on Instagram

Nadal spoke about his signature, routine underwear adjustments in an interview with GQ: "I've been doing that since I was a kid, so [laughs] that's something that I cannot change. I can change many things, but this thing, no. [laughs]"

Federer shared how Nadal made him a better player and made him love the game even more than he already did. He wrote about the special memories they shared together and how Nadal was a role model for his own children.

This is what a sports rivalry should ideally look like in the end—fierce competition on the court that raises the bar for the entire sport paired with genuine love and friendship that extends far beyond the court.

Read Federer's tribute in full:

Vamos, @RafaelNadal!

As you get ready to graduate from tennis, I’ve got a few things to share before I maybe get emotional.

Let’s start with the obvious: you beat me—a lot. More than I managed to beat you. You challenged me in ways no one else could. On clay, it felt like I was stepping into your backyard, and you made me work harder than I ever thought I could just to hold my ground. You made me reimagine my game—even going so far as to change the size of my racquet head, hoping for any edge.

I’m not a very superstitious person, but you took it to the next level. Your whole process. All those rituals. Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity. Secretly, I kind of loved the whole thing. Because it was so unique—it was so you. And you know what, Rafa, you made me enjoy the game even more.

OK, maybe not at first. After the 2004 Australian Open, I achieved the #1 ranking for the first time. I thought I was on top of the world. And I was—until two months later, when you walked on the court in Miami in your red sleeveless shirt, showing off those biceps, and you beat me convincingly. All that buzz I’d been hearing about you—about this amazing young player from Mallorca, a generational talent, probably going to win a major someday—it wasn’t just hype.

We were both at the start of our journey and it’s one we ended up taking together. Twenty years later, Rafa, I have to say: What an incredible run you’ve had. Including 14 French Opens—historic! You made Spain proud... you made the whole tennis world proud.

I keep thinking about the memories we’ve shared. Promoting the sport together. Playing that match on half-grass, half-clay. Breaking the all-time attendance record by playing in front of more than 50,000 fans in Cape Town, South Africa. Always cracking each other up. Wearing each other out on the court and then, sometimes, almost literally having to hold each other up during trophy ceremonies.

I’m still grateful you invited me to Mallorca to help launch the Rafa Nadal Academy in 2016. Actually, I kind of invited myself. I knew you were too polite to insist on me being there, but I didn’t want to miss it. You have always been a role model for kids around the world, and Mirka and I are so glad that our children have all trained at your academies. They had a blast and learned so much—like thousands of other young players. Although I always worried my kids would come home playing tennis as lefties.

And then there was London—the Laver Cup in 2022. My final match. It meant everything to me that you were there by my side—not as my rival but as my doubles partner. Sharing the court with you that night, and sharing those tears, will forever be one of the most special moments of my career.

Rafa, I know you’re focused on the last stretch of your epic career. We will talk when it’s done. For now, I just want to congratulate your family and team, who all played a massive role in your success. And I want you to know that your old friend is always cheering for you, and will be cheering just as loud for everything you do next.

Rafa that!

Best always, your fan,

Roger

In a world where competition can easily grow toxic, people love seeing two greats share such a healthy relationship.

"Find a friend who treats you like Roger treats Rafa."

"The most beautiful rivalry the sports world has ever witnessed."

"Well this is an incredible message, peRFect actually. Thanks for making me cry this early in the morning. You both are and always be THE TENNIS. Thanks. ❤️"

"The best of kindness, friendship, rivalry we’re ever seen."

"Both of you have truly touched our lives in the most incredible way. Your perseverance, discipline, kindness, and influence have made such a positive impact on us, and we are deeply grateful for everything you’ve done. You inspire us more than words can express.
By the way, I’m team Rafa but have so much respect for Federer."

"👏👏👏 Classiest athlete ever , we have been super lucky to able to watch you guys play so many years, thanx for memories boys🙏"

"Those two will never be equalled. Pure, simple and honest class. 100% of it. Chapeau to both! 🤗"

Here's to champions we can look up to celebrating one another's greatness.

This researcher asked kids what's wrong with U.S. schools. Here are their ideas.

Who knows the most about school? Students.

Image via Amanda Ripley/PopTech.

Map demonstrating scores of the Program for International Student Assessment for each state compared to a country that has similar scores.

This is not news: America does pretty badly when it goes up against other countries academically. This is true even if we take it one state at a time—no single state, no matter how wealthy or small, matches the top scoring countries. And yet, the U.S. spends more per student than many other countries in the world.

In the image at the top, each state is mapped to a country that had similar scores on the Program for International Student Assessment, an international test of mathematical reasoning given to 15-year-olds. The top 15 countries are in purple. No, there isn't any purple on this map.

Reporter Amanda Ripley wanted to figure out why U.S. education outcomes are so mediocre.

She started asking random people what they thought and she followed up on their ideas. The same theories came up over and over: People blamed poverty and diversity for the difference between U.S. students and students everywhere else. But when Ripley dug into the numbers, she discovered that, while those are factors, they don't fully explain the difference.

No adult could give her a satisfactory answer, so she went to the experts: kids.

Kids spend more time in school than anyone. They've got strong opinions about school. They have opinions on what is working.

She talked to the only students who could have firsthand knowledge of the differences between schools in top-performing countries and those in the U.S.: American kids who were exchange students in those countries.

She surveyed hundreds of exchange students and found three major points that they all agreed on.

The students all said that in their host countries:

School is harder. There's less homework but the material is more rigorous. People take education more seriously, from selecting the content to selecting the teachers.
Sports are just a hobby. In the U.S., sports are a huge distraction from the business of school, but that's not the case in other countries.
Kids believe there's something in it for them. The students in other countries deeply believe that what they are doing in school affects how interesting their lives were going to be. Even if they don't like a class, they see their education as a stepping stone to their future.

To hear more from these amazing kids (and a great story about how an education reporter managed to take an international standardized test), check out the video from PopTech below:

This article originally appeared nine years ago.

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She got a nasty note on her car for parking in a disabled spot. Her response is a vital read.

Not all disabilities are visible.

Emma Doherty/Facebook

A nasty note gets a strong response.

We've all seen it while cruising for spots in a busy parking lot: A person parks their whip in a disabled spot, then they walk out of their car and look totally fine. It's enough to make you want to vomit out of anger, especially because you've been driving around for what feels like a million years trying to find a parking spot.

You're obviously not going to confront them about it because that's all sorts of uncomfortable, so you think of a better, way less ballsy approach: leaving a passive aggressive note on their car's windshield.

Satisfied, you walk back to your car feeling proud of yourself for telling that liar off and even more satisfied as you walk the additional 100 steps to get to the store from your lame parking spot all the way at the back of the lot. But did you ever stop and wonder if you told off the wrong person?

What if that person on the receiving end of the note had a perfectly good explanation for why they're driving car with a disabled sticker and tag?

That's exactly what happened to Emma Doherty, who was surprised to see someone pen such vitriolic words to her in this letter she found on her car.

The language in the note is pretty harsh:

"You lazy conning b-tch. You did not have a disabled person with you! These spaces are reserved for people who need them!!!"

I get that avoiding conflict is something that's been trained into us, but maybe if whoever wrote this note decided to say something to Emma, this entire thing could've been cleared up entirely.

Instead, she had to take to Facebook to pick apart the anonymous grouch and explain her situation to the rest of us. And hopefully whoever wrote the note (if they see her post) understands why they were terribly wrong.

Emma is the mother of a terminally ill child, Bobby. Her ruthless and powerful message sheds light on the misconceptions associated with disabilities and helps to break the stigma that all impairments are visible, because they're not.

"To the person who put this on my car, which I had put my disabled badge fully on, I'm not angry at your pure ignorance, I'm actually upset with it. How dare you ever accuse anyone of not needing a disabled badge without knowing. I wish you had the balls to say this to my face and I would have told you (even tho I don't need to explain myself to the likes of you) but I'd have happily said why I have a badge."

"I promise to get the stigma away from people with disabled badges who don't "look disabled." I hope this gets shared and back to you and you will see my son is terminally ill, he's had over 15 operations, 3 open hearts, 2 stomach, lung and diaphragm and countless artery stenting operations and spent half his life on intensive care."

respect, community, disabilities, visible disability

Emma Doherty and her son Bobby.

SOURCE: FACEBOOK

In her post, she delineates the severity of Bobby's illness, which has put the young man through multiple surgeries and procedures that are no walks in the park.

"He's had 2 strokes and was paralyzed, brain damaged and has a spine and hip condition as well as a massive heart condition. The reason I didn't get his wheelchair out was because I was running late because my son, who had a MRI scan, CTSCAN and a dye for heart function yesterday, only got discharged late and was back in this morning so carried him in."

"But for your information not everyone who holds a blue badge needs to have a wheelchair! I've told ... security and broke down, I've sat through things nobody should see but why did your note break me? Because it's your pure ignorance towards others. I'm a single mom trying my best to hold it together for my son who's in and out if hospital. NOT ALL DISABILITIES ARE VISIBLE and I hope you regret doing this and learn your lesson!”

Throughout her post, Emma simultaneously castigates the person and drives one important point home: Just because someone isn't in a wheelchair or crutches, doesn't mean they aren't disabled or in need of physical care or assistance.

I knew something would be said one day as every day I get looks and stares and see people whispering to each other about me and Bobby walking from the car. Everyone needs to stop and think before acting. I hardly ever let anything upset me but this did. How aggressive as well, and as for conning my son's disabled pass... [It] is not a con, he's actually seriously ill. I've added a picture of him to prove not everyone looks ill or disabled but can be seriously ill.

The mother clarifies at the end of the message that she's sure it wouldn't be a hospital staff member who wrote the message, because those who work in healthcare are well aware of the various reasons someone would have a disabled tag on their vehicle.

"I'd like to point out this has nothing to do with the hospital itself. They were lovely with me when I was upset and they treat us with every respect, always have [in our] 3 long years with them. They've saved my son's life many times. It [was] just somebody who was parked [there].”

Her post quickly went viral, with many people echoing her sentiments and thanking her for helping to clear up that tons of people suffer from different disabilities and that not all of them are so readily apparent.

SOURCE: FACEBOOK

And as it turns out, Emma isn't the only parent who's dealt with judgmental individuals who gave them flack for having a disabled sticker on their car. As if having to deal with a sick child isn't enough, they also have to suffer through getting guff from randos on the street over a measly parking spot.

SOURCE: FACEBOOK

Bobby's condition has left him without pulmonary artery function, which means that blood will not pump throughout his body. As you can imagine, walking long distances — or performing many physical tasks otherwise healthy individuals take for granted — are out of the question for the 3-year-old.

As a result of her son's condition, Emma has to take him to the hospital for treatments throughout the week, and seeing the note on her car while having to deal with that ultimately set her off. Thankfully, she used her anger to send a positive message.

Floored by the positive response to her message, Emma went back online to thank people for being so receptive and helping to spread awareness that disabilities come in many forms.

"My inbox is full of people who have told me they have been stared at or even spat at. This is a serious problem and I just want it to change. I am hoping by sharing what I went through people will start to think before acting."

This article first appeared five years ago.

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Son tells mom that he's 'scared of her' and she responds with a great lesson in parenting

'I know this might be a little shocking but I do sometimes actually find you a little scary.'

Photo by Sai De Silva on Unsplash

woman holding kid at the street

Parenting is a hard gig regardless of whether you planned to have children or they were a happy surprise. As many parenting books as there are out there, none of them have the perfect equation to get it right and most parents do the best with what they learned, or unlearned, from their own parents.

Samantha, a parenting content creator on TikTok under the name Raising Self, has been working hard to overcome generational trauma and parent her children differently. Recently she was doing a live video to interact with her followers when one of her children made a stunning revelation: he was scared of her.

You could tell by her expression that his confession was a surprise, and though her son barely took his eyes off the video game he was playing, the two had a very meaningful dialogue. Instead of being upset or even happy that her child was fearful, she responded with curiosity.

Some people believe that children should be fearful of their parents in order to respect them, but the exchange Samantha had with her son turned that thought process on its head. He started off the conversation by saying, "I know this might be a little shocking but I do sometimes actually find you a little scary." When Samantha probed him a little she found that what's causing him to be fearful is when her "grandma instincts come out," referring to a generational pattern that his mother has been trying hard not to repeat.

Samantha didn't hesitate with her response: "Yeah, I did not know that. I'm sorry that you're experiencing that." She continued, "When it's happening, please call it out. Cause that allows me to understand what behaviors I'm not doing a good job mitigating." Even though she was shocked, the conversation didn't end there. It's a beautiful exchange that can guide other parents on how to navigate these types of conversations.

Watch the entire conversation below:

This article originally appeared two years ago.

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