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Persuasion expert shares how one word makes people 30% more likely to change their minds

This tactic can immediately get someone on your side.

persuasion, jonah berger, identities
via LinkedIn Sales Solutions/Unsplash

Here's how to be 30% more persuasive.

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”

Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use thgem skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”


This article originally appeared last year.

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Health

How often should you wash your sheets? Experts settle the debate once and for all.

People have all kinds of opinions on this.

Kampus Production/Canva

How often do you change your sheets?

If you were to ask a random group of people, "How often do you wash your sheets?" you'd likely get drastically different answers. There are the "Every single Sunday without fail" folks, the "Who on Earth washes their sheets weekly?!?" people and everyone in between.

According to a survey of 1,000 Americans conducted by Mattress Advisor, the average time between sheet changings or washings in the U.S. is 24 days—or every 3 1/2 weeks, approximately. The same survey revealed that 35 days is the average interval at which unwashed sheets are "gross."

Some of you are cringing at those stats while others are thinking, "That sounds about right." But how often should you wash your sheets, according to experts?

Hint: It's a lot more frequent than 24 days.

While there is no definitive number of days or weeks, most experts recommend swapping out used sheets for clean ones every week or two.

Dermatologist Alok Vij, MD told Cleveland Clinic that people should wash their sheets at least every two weeks, but probably more often if you have pets, live in a hot climate, sweat a lot, are recovering from illness, have allergies or asthma or if you sleep naked.

We shed dead skin all the time, and friction helps those dead skin cells slough off, so imagine what's happening every time you roll over and your skin rubs on the sheets. It's normal to sweat in your sleep, too, so that's also getting on your sheets. And then there's dander and dust mites and dirt that we carry around on us just from living in the world, all combining to make for pretty dirty sheets in a fairly short period of time, even if they look "clean."

Maybe if you shower before bed and always wear clean pajamas you could get by with a two-week sheet swap cycle, but weekly sheet cleaning seems to be the general consensus among the experts. The New York Times consulted five books about laundry and cleaning habits, and once a week was what they all recommend.

Sorry, once-a-monthers. You may want to step up your sheet game a bit.

What about the rest of your bedding? Blankets and comforters and whatnot?

Sleep.com recommends washing your duvet cover once a week, but this depends on whether you use a top sheet. Somewhere between the Gen X and Millennial eras, young folks stopped being about the top sheet life, just using their duvet with no top sheet. If that's you, wash that baby once a week. If you do use a top sheet, you can go a couple weeks longer on the duvet cover.

For blankets and comforters and duvet inserts, Sleep.com says every 3 months. And for decorative blankets and quilts that you don't really use, once a year washing will suffice.

What about pillows? Pillowcases should go in with the weekly sheet washing, but pillows themselves should be washed every 3 to 6 months. Washing pillows can be a pain, and if you don't do it right, you can end up with a lumpy pillow, but it's a good idea because between your sweat, saliva and skin cells, pillows can start harboring bacteria.

Finally, how about the mattress itself? Home influencers on TikTok can often be seen stripping their beds, sprinkling their mattress with baking soda, brushing it into the mattress fibers and then vacuuming it all out. Architectural Digest says the longer you leave baking soda on the mattress, the better—at least a few hours, but preferably overnight. Some people add a few drops of essential oil to the baking soda for some extra yummy smell.

If that all sounds like way too much work, maybe just start with the sheets. Pick a day of the week and make it your sheet washing day. You might find that climbing into a clean, fresh set of sheets more often is a nice way to feel pampered without a whole lot of effort.


This article originally appeared last year.

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Viewers watch in awe as the woman with world's longest fingernails finally gets them cut

It took more than 2 bottles of nail polish and 20 hours to paint her nails!

Guinness World Records|Facebook

Viewers can't stop watching as woman cuts two foot fingernails

There's something about seeing something out of the ordinary, be it a strange animal, an accident or even an argument between strangers. Humans are naturally curious beings and seeing a random argument between your neighbor and her teenage son will have some people outside taking their goldfish for a walk just to gawk.

So it's not surprising that thousands of viewers tuned in when Ayanna Williams, the Guinness World Record holder for the world's longest nails went to have them all cut off. Williams had her record breaking nails for 29 years but decided it was finally time to bid them adieu and the entire thing was filmed. It's a monumental moment for the record holder after having lived with the 24 foot nails for decades.

Most of us would simply need to grab a pair of fingernail clippers and get clipping, but for Williams the process was a bit more complicated.

The record holder couldn't just head to her nearest nail salon for a fresh manicure. She had to have her nails trimmed by Dr. Allison Readinger at Trinity Vista Dermatology, where the dermatologist used a special hand held circular saw. Williams disclosed the two foot nails were causing her joint pain and one of her thumbs was extremely tender so she was relieved to lose the weight of the nails. The nails are now on display at Ripley's Believe it or Not! Museum in Orlando, Florida.

Viewers couldn't look away from this re-shared video of Williams said goodbye to her long nails. Some comments were supportive while others...not so much.

"I’m so happy she was able to finally make this decision! I love it," one person writes.

"Wooww! It's a incredible it's been a 29 yrs," another says.

"Oh gosh so satisfying. Can't even have mine passed my finger tips. Ouf," someone exclaims.

According to Guinness World Records, Williams went through over two bottles of nail polish and gave up 20 hours of her time with ever nail polish change. If nothing else, cutting her nails will be a money saver and whether you support her nail growth or not, there's something satisfying about watching them be cut off.

Watch the captivating video below:

This article originally appeared two years ago.

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Parenting

Devastated dad shares why he didn't tell his 10-year-old daughter it was her birthday

“I don’t know if we made the right decision…It’s killing us.”

@kylephilippi/TikTok

“Today’s her birthday, and we’re pretending like it’s just another day."

Kid’s birthdays are both lovely moments of celebration, and potential sources of stress for any parent, for various reasons. For dad Kyle Philippi (whom we’ve previously covered for dressing up as Jafar to cure his friend of an irrational phobia), his daughter’s 10th birthday was particularly full of anguish—since he didn’t tell her it actually was her birthday.

In a video posted to his TikTok that amassed close to 3 million views, the concerned dad shared his unique plight that brought him to this unusual decision: his daughter’s birthday falls on Jan 2, over winter break, meaning most kids wouldn’t be able to attend her birthday party. Two years prior, the Philippi found this out the hard way, when they tried to throw a party on the day, and no one showed.

“She was devastated,” Philippi let out through a sigh.

@kylephilippi We’re about 60/40 on whether this was a good idea… #birthday #parenting #parentingtips#autism #autismawareness #autismacceptance #auditoryprocessingdisorder #surprisebirthday #birthdayparty ♬ original sound - Kyle Philippi

Then last year, they tried a different approach. Instead of a big social gathering on Jan 2, they had a more intimate environment of just the family and one close friend, followed by a proper party once winter break was finished. At this point Philippi explained that his daughter is on the spectrum and had auditory processing disorder—so even though she had fun at both events, she still couldn’t understand why her friend couldn’t show up on her actual birthday, and was still disappointed. That’s never what any parent wants for their kid.

To make matters more sensitive, Philippi shared that his daughter was beginning to not be invited to other classmates' parties, and suspected that part of why she yearns to have a party with all her friends there was because “she knows she’s not getting to go to everyone else’s birthday.”

Hence why Philippi and his wife decided to try something new by simply not acknowledging the birthday until they can do a party with his daughter’s school friends. Understandably, though the choice was made with the best of intentions, when Jan 2 came, there were tons of conflicting feelings.

Photo credit: Canva

“I don’t know if we made the right decision. But here we are,” Philippi shared. “Today’s her birthday, and we’re pretending like it’s just another day…and it’s killing us.”

Down in the comments people—especially those with special needs kids, or were autistics themselves—were quick to reassure Philippi that he made a tough, but right call.

“As an autistic person who struggles with birthdays, you’re doing the right thing. it’s a little unconventional, but so are kids like us!! keep it up,” one person wrote.

Another added, “these ‘decisions’ are so hard but you are doing great by taking it all into consideration and trying to do what will help her feel great on her birthday.”

It seems the real thing worth noting here is that Philippi and his wife are trying to make their kid’s birthday the best it can be for her, and that’s truly admirable. Odds are nearly every parent can relate to this on some level. And for parents with neurodivergent kiddos, that can often mean navigating uncharted territory. Maybe they’ll try a different approach next year. Maybe not. What matters is they’re trying.

And from the looks of it, the actual birthday wasn’t a total wash. In a follow up video, we see that Philippi’s daughter got her favorite chicken wings for dinner, and got to plan her upcoming birthday…which will apparently be Raggedy Ann themed.

@kylephilippi Replying to @mamamcsorley1 She ate her favorite meal today and we continued to plan out her ultimate birthday party in 9 days 🙂 #birthday #parenting #parentingtips #autism #autismawareness #autismacceptance #auditoryprocessingdisorder #surprisebirthday #birthdayparty ♬ original sound - Kyle Philippi

Naturally, Philippi will be going as Raggedy Andy, per his daughter's request.

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Parenting

Dad discovers his child has pinworms and now the entire internet is rethinking parenting

It’s totally common and absolutely gross.

Justin and Dr. Key|TikTok

Dad discovers child has pinworms and it's freaking people out

If you're a parent you're likely in one of two categories: parents who have never heard of pinworms or parents who shuttered at the headline. Parents are not really given any sort of warning for all of the eyebrow raising situations that occur in childhood and one dad has found out that there was a lot left out of that non-existent parenting handbook.

Justin, a dad that runs the TikTok page drumbeatlane took to social media to tell the world of the current nightmare fuel parenting situation he was experiencing. He's also doing parents on social media a solid by giving them a heads up on the disturbing secret plaguing the parenting world–pinworms.

The viral video starts out with no trigger warning before he says though clenched teeth, "my son has worms in his anus." Yeah, you read that right. It's a thing. A slightly terrifying but totally normal thing.

"No one tells you about this stuff when you're thinking about being a parent but apparently it's like super normal for a child to just have worms in his booty hole," Justin says.

Dr. Cerissa Key, a pediatrician, chimed in on Justin's disturbing revelation and assured him and every parent watching that pinworms are a common thing that happens in young children. But she also dropped some info that other's including Justin may not have been ready to hear.

"Justin, sir. I hate to be the bearer of bad news. But if your son has worms in his booty hole, sir, politely and respectfully, you also have worms in your booty hole," Key reveals.

Key goes on to explain that kids are "disgusting" and don't wash their hands well so pinworms spread easily if a child at school or daycare has them. She advises that parents stock up on the chalky banana flavored medication that clears them up and to wash everything on hot while being sure to vacuum your floors well.

@drumbeatlane

Parenting truly is just one surprise after another. But the biggest surprise to me every time something crazy happens is that it is usually super common, just no one talks about it. So I’m warning you. Your child might get worms in their anus. #justinkellough #dadsoftiktok #parentsoftiktok #momsoftiktok #parentingadvice #parenting @Justin

People in the comment section of both videos were horrified that this was an actual thing while others commiserated with the stressed dad.

"I have no kids and now I'm paranoid I have pinworms with no symptoms," one person writes.

"I've raised 4 kids and never had this happen. Tomorrow this will be my entry on my gratitude journal," a mom confesses.

"Do I have kids? No...Do I even work around kids? Also no...do I still have the urge to take this medicine just in case anyways? 100000%," someone says.

@therealdrkey

#stitch with @Justin Allllll about pinworms! It your kid has them, YOU have them. 😩 #pinworms #pinworm #pediatrician #momlife #itchybottom #itchyvulva #pinwormssuck #parenting

Not everyone was stressed, some were thankful for the information. "Thank you! We haven't experienced pinworms yet, but super informative and helps to make parenting normalized," another commenter writes.

Key suggests that if your child has pinworms that the entire family should take a dose of the medication two weeks apart to make sure any left over newly hatched eggs are also killed. While you may not have been warned about pinworms, no one ever said parenting would be glamorous. It just seems people weren't prepared for how unglamorous it could get.


This article originally appeared two years ago.

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Family

'It's not Little Sun': Mom admits she's having trouble pronouncing her newborn's name

It was fine 'til other people tried to say it and now she's confused.

via JustusMoms29/TikTok (used with permission)

Justus Stroup is starting to realize her baby's name isn't that common.

One of the many surprises that come with parenthood is how the world reacts to your child’s name. It’s less of a surprise if your child has a common name like John, Mohammed, or Lisa. But if you give your child a non-traditional name that’s gender-neutral, you’re going to throw a lot of folks off-guard and mispronunciations are going to be an issue.

This exact situation happened with TikTok user Justus Stroup, who recently had her second child, but there’s a twist: she isn’t quite sure how to pronounce her child’s name either. "I may have named my daughter a name I can't even pronounce," Stroup opens the video. "Now, I think I can pronounce it, but I've told a couple of people her name and there are two people who thought I said the same exact thing. So, I don't know that I know how to [pronounce] her name correctly."


@justusmoms29

Just when you think you name your child something normal! #2under2mom #postpartum #newborn #momsoftiktok #uniquenames #babyname #babygirl #sahm #momhumor

Stroup’s daughter is named Sutton and the big problem is how people around her pronounce the Ts. Stroup tends to gloss over the Ts, so it sounds like Suh-en. However, some people go hard on the Ts and call her “Sut-ton.”

"I'm not gonna enunciate the 'Ts' like that. It drives me absolutely nuts," she noted in her TikTok video. "I told a friend her name one time, and she goes, 'Oh, that's cute.' And then she repeated the name back to me and I was like, 'No, that is not what I said.'"

Stroup also had a problem with her 2-year-old son’s speech therapist, who thought the baby’s name was Sun and that there weren’t any Ts in the name at all. "My speech therapist, when I corrected her and spelled it out, she goes, 'You know, living out in California, I have friends who named their kids River and Ocean, so I didn't think it was that far off.'"

Stroup told People that she got the name from a TV show called “The Lying Game,” which she used to watch in high school. "Truthfully, this was never a name on my list before finding out I was pregnant with a girl, but after finding out the gender, it was a name I mentioned and my husband fell in love with," says Stroup. "I still love the name. I honestly thought I was picking a strong yet still unique name. I still find it to be a pretty name, and I love that it is gender neutral as those are the type of names I love for girls."

The mother could choose the name because her husband named their son Greyson.



The commenters thought Stroup should tell people it’s Sutton, pronounced like a button. “I hear it correctly! Sutton like Button. I would pronounce it like you, too!” Amanda wrote.

“My daughter’s name is Sutton. I say it the same way as you. When people struggle with her name, I say it’s Button but with a S. That normally immediately gets them to pronounce it correctly,” Megan added.

After the video went viral, Stroup heard from people named Hunter and Peyton, who are dealing with a similar situation. “I've also noticed the two most common names who run into the same issue are Hunter (people pronouncing it as Hunner or HUNT-ER) and Payton (pronounced Pey-Ton or Pey-tin, most prefer it as Pey-tin),” she told Upworthy.

“Another person commented saying her name is Susan and people always think it is Season or Steven,” Stroup told Upworthy. After having her second child, she learned that people mix up even the simplest names. “No name is safe at this point,” she joked.

The whole situation has Stroup rethinking how she pronounces her daughter’s name. Hopefully, she got some advance on how to tell people how to pronounce it, or else she’ll have years of correcting people in front of her. "Good lord, I did not think this was going to be my issue with this name," she said.

This article originally appeared last year.

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