What matters more, looks or money? Here's how men and women really judge dating profiles.
There’s a big difference in how men and women evaluate online dating profiles.
If you are confused by the world of online dating, a new study gives a fascinating look into how heterosexual men and women evaluate profiles. Unfortunately, the results won’t give you hope that people on online dating apps aren’t superficial, but they show a significant difference in how men and women evaluate profiles.
Knowing how people look at you can be very helpful when writing your profile and choosing which photos to use.
The study, published in Archives of Sexual Behavior, used the latest eye-tracking technology to see what men and women focus on when looking at online dating profiles. The researchers took 20 men and women and recorded their movements with an eye-tracking camera while they viewed online dating profiles.
How do men look at online dating profiles?
Unsurprisingly, the study found that men primarily focus on a woman’s facial attractiveness and spend little time considering her occupation or income level. However, if a woman was unattractive, a man focused on her looks if she had a prestigious job or high earning potential.
“We were surprised to see that men increased their visual attention to nominally unattractive women when their (the women’s) jobs were high-status and high-paying,” Amy Lykins, a lead author of the study and an associate professor in clinical psychology at the University of New England in Maine, told PsyPost. “Normally, uninteresting information (i.e., unattractive faces in this case) wouldn’t attract much attention, but they did appear to attract more attention when the woman also had a good, high-paying job.”
A couple on a date. via Canva
How do women look at online dating profiles?
The women in the study were much more complex than the men regarding how they looked at dating profiles. Women focused more on a man’s attractiveness after considering his income level and occupation. If a man’s profile showed that he has a lower income or a less prestigious job title, women would focus on his looks a bit longer. “Regardless of how attractive the man was (high or low), women spent more time looking at men’s faces when resources were low than high,” said Amy Lykins
Although the researchers were careful not to draw any conclusions from the results of the study, it appears that women are more generous to men with lower earning potential when they are attractive. The attitude is, “Okay, you don’t have much money, but you’re cute, so maybe we’re a match. Meanwhile, men were more generous towards women who weren't that attractive but had higher-paying jobs. The typical male attitude is, “You’re not as cute as I’d like, but you have a good job, so I guess that’ll work."
A couple on a date. via Canva
Regarding attractiveness, the study found that both men and women paid a lot more attention to the faces of online daters than their bodies. Eighty-three percent of their time was focused on faces, regardless of whether other body parts were shown.
“We expected this,” Lykins told The Huffington Post. “I’ve found this in other eye-tracking studies I’ve conducted, even where people were barely clothed and/or even nude. People are extremely interested in faces ― even as newborns ― and that’s true for both men and women.”
The study also proved another stereotype about online dating: men are more interested in short-term relationships and women are looking for something more long-term.
The researchers found that the significant difference between how men and women look at online dating profiles is noticeable within a short period. “Within the first 10 seconds of viewing an online profile of a potential relationship partner, we can see differences in the prioritization of different types of information,” Lykins explained.
Depending on how rich or attractive you feel, the findings may be disheartening or make you want to sign up for an online dating app. Regardless, it’s good to know what the opposite sex looks for when you put yourself out there. “The findings have real-world implications for how people may want to create online dating profiles using apps such as Tinder,” Lykins told PsyPost.