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'Mommy, why do you wear makeup?' The question that caught me off guard as a mom of girls

Beauty conversations can be tricky.

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Photo by Trevor Buntin on Unsplash

My daughter asking me why I wear makeup led to big conversations about beauty.

"Mommy, why do you wear makeup?"

I don't remember how old my first daughter was when she asked me that question, but I do remember feeling unprepared for it. Such a simple and reasonable question seems like it should have a simple and reasonable answer, but as I looked at her young face, I thought about how my answer could shape her entire view of women and beauty and her own self-image.

The full truth of why I wear makeup is complicated, as I'm sure it is for most women. I started wearing makeup mainly to cover up acne as a teen, but I remember being younger and feeling intrigued by eye makeup on magazine models. I started to mess around around with eye shadow and eye liner because it was fun to "paint" my face.

I like wearing makeup and always have. It truly can be fun, but I'd be fooling myself to believe that societal standards of beauty don't also play a significant role in my choices now. I wear makeup because it makes me feel prettier and more "put together," even when it's just a quick five-minute routine. It makes my skin look better and brighter and it brings out my eyes. I think of it as enhancing my beauty rather than creating it.

There's nothing wrong or unusual about that, but everything gets viewed through a different lens when you're explaining something to a child—especially our own child.

I've never wanted to put society's arbitrary and unattainable beauty standards on my daughters. I wanted them to reject anything that told them they weren't good enough just as they are. I didn't want them to feel like they needed to wear makeup to feel beautiful; I wanted them to choose how to define beauty for themselves. I wanted them to feel comfortable enough in their own skin to go without makeup, but also confident enough in their own choices to do whatever they wanted with their faces.

How could I explain why I wear makeup in a way that conveyed all of that to my young daughter without prematurely planting those pressures in her mind?

If this all sounds overwrought and overthought, it is. Welcome to womanhood, where every choice we make about our bodies is a mishmosh of historical patriarchy and corporate marketing, with some constant self-judgment and overanalysis thrown in for good measure.

My husband and I wanted to do what we could to ease those pressures for our girls, so we tried to talk about beauty in a way that was authentic and healthy as they were growing up. From the beginning, we talked a lot about beauty being about your inner state, not your outer presentation. We wanted our girls to internalize that message deeply before years of ads and billboards and magazines and Victoria's Secret told them otherwise.

That was a solid parenting choice, but I couldn't help but wonder if me putting on makeup felt like a mixed message. Was I being hypocritical, preaching that beauty on the inside is what matters, but trying to make myself more beautiful on the outside? One could take that argument to an extreme, not engaging in any grooming at all because outer beauty is just a facade, but that just seems silly and wrong. Ultimately, I told her the truth in all its complicated glory.

"Because I think it's fun," I said, realizing that would probably just make her want to wear it when she was still way too young.

"And because it makes me feel more 'put together,'" I said, hoping that wouldn't make her view women who don't wear makeup as not put together.

"And because it highlights my natural beauty," I said, knowing that the constant questions about what counts as beauty would soon begin to bombard her.

It wasn't a perfect answer, but it was honest and sometimes honest is the best we can do.

My daughters are 22 and 18 now, and since that initial question we've had many more conversations about makeup, beauty, personal grooming and how society and individuals judge such things. Thankfully, I found it easier to talk about beauty as they grew older, as they started to understand how pressures from people we know and people we don't can impact the choices we make.

Those pressures can go both ways, they found. One of my daughters felt pressure not to wear makeup and had to navigate her way through doing what was right for her. I'm happy to say that they have grown into young women who question beauty standards and challenge people's judgments from all sides, ultimately landing on what makes them feel best in their own skin. That's really all I had hoped for them.

Phew. Being a woman in this world can be complicated, but raising women in this world is entirely next-level.


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Modern Families

Once a refugee seeking safety in the U.S., Anita Omary is using what she learned to help others thrive.

Even in divided times, small acts of friendship help create vibrant communities where everyone feels safe.

Once a refugee seeking safety in the U.S., Anita Omary is using what she learned to help others thrive.
Pictured here: Anita Omary; her son, Osman; and Omary’s close friends
Pictured here: Anita Omary; her son, Osman; and Omary’s close friends
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In March 2023, after months of preparation and paperwork, Anita Omary arrived in the United States from her native Afghanistan to build a better life. Once she arrived in Connecticut, however, the experience was anything but easy.

“When I first arrived, everything felt so strange—the weather, the environment, the people,” Omary recalled. Omary had not only left behind her extended family and friends in Afghanistan, she left her career managing child protective cases and supporting refugee communities behind as well. Even more challenging, Anita was five months pregnant at the time, and because her husband was unable to obtain a travel visa, she found herself having to navigate a new language, a different culture, and an unfamiliar country entirely on her own.

“I went through a period of deep disappointment and depression, where I wasn’t able to do much for myself,” Omary said.

Then something incredible happened: Omary met a woman who would become her close friend, offering support that would change her experience as a refugee—and ultimately the trajectory of her entire life.

Understanding the journey

Like Anita Omary, tens of thousands of people come to the United States each year seeking safety from war, political violence, religious persecution, and other threats. Yet escaping danger, unfortunately, is only the first challenge. Once here, immigrant and refugee families must deal with the loss of displacement, while at the same time facing language barriers, adapting to a new culture, and sometimes even facing social stigma and anti-immigrant biases.

Welcoming immigrant and refugee neighbors strengthens the nation and benefits everyone—and according to Anita Omary, small, simple acts of human kindness can make the greatest difference in helping them feel safe, valued, and truly at home.

A warm welcome

Dee and Omary's son, Osman

Anita Omary was receiving prenatal checkups at a woman’s health center in West Haven when she met Dee, a nurse.

“She immediately recognized that I was new, and that I was struggling,” Omary said. “From that moment on, she became my support system.”

Dee started checking in on Omary throughout her pregnancy, both inside the clinic and out.

“She would call me and ask am I okay, am I eating, am I healthy,” Omary said. “She helped me with things I didn’t even realize I needed, like getting an air conditioner for my small, hot room.”

Soon, Dee was helping Omary apply for jobs and taking her on driving lessons every weekend. With her help, Omary landed a job, passed her road test on the first attempt, and even enrolled at the University of New Haven to pursue her master’s degree. Dee and Omary became like family. After Omary’s son, Osman, was born, Dee spent five days in the hospital at her side, bringing her halal food and brushing her hair in the same way Omary’s mother used to. When Omary’s postpartum pain became too great for her to lift Osman’s car seat, Dee accompanied her to his doctor’s appointments and carried the baby for her.

“Her support truly changed my life,” Omary said. “Her motivation, compassion, and support gave me hope. It gave me a sense of stability and confidence. I didn’t feel alone, because of her.”

More than that, the experience gave Omary a new resolve to help other people.

“That experience has deeply shaped the way I give back,” she said. “I want to be that source of encouragement and support for others that my friend was for me.”

Extending the welcome

Omary and Dee at the Martin Luther King, Jr. Vision Awards ceremony at the University of New Haven.

Omary is now flourishing. She currently works as a career development specialist as she continues her Master’s degree. She also, as a member of the Refugee Storytellers Collective, helps advocate for refugee and immigrant families by connecting them with resources—and teaches local communities how to best welcome newcomers.

“Welcoming new families today has many challenges,” Omary said. “One major barrier is access to English classes. Many newcomers, especially those who have just arrived, often put their names on long wait lists and for months there are no available spots.” For women with children, the lack of available childcare makes attending English classes, or working outside the home, especially difficult.

Omary stresses that sometimes small, everyday acts of kindness can make the biggest difference to immigrant and refugee families.

“Welcome is not about big gestures, but about small, consistent acts of care that remind you that you belong,” Omary said. Receiving a compliment on her dress or her son from a stranger in the grocery store was incredibly uplifting during her early days as a newcomer, and Omary remembers how even the smallest gestures of kindness gave her hope that she could thrive and build a new life here.

“I built my new life, but I didn’t do it alone,” Omary said. “Community and kindness were my greatest strengths.”

Are you in? Click here to join the Refugee Advocacy Lab and sign the #WeWillWelcome pledge and complete one small act of welcome in your community. Together, with small, meaningful steps, we can build communities where everyone feels safe.

This article is part of Upworthy’s “The Threads Between U.S.” series that highlights what we have in common thanks to the generous support from the Levi Strauss Foundation, whose grantmaking is committed to creating a culture of belonging.

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Wellness

Scientists discovered a fascinating trick to feeling like you slept great even if you didn't

"Placebo sleep" can be extremely powerful.

sleep, sleep tricks, sleeping techniques, science, scientific research, placebo effect, placebo
Photo credit: Canva

Tired man (left); energized man (right)

The benefits of getting a good night's sleep are too vast to name. Sleep is as essential for our brains as food and water are for our bodies. If you're not getting enough, sleeping better has been shown to elevate your mood, improve your memory, and even boost your physical health. And then there's the obvious: when you don't sleep well, you'll have less energy and generally perform worse on tasks that require any kind of effort or thought.

However, we're all human, and, sometimes, humans sleep terribly. Your infant might wake you up, or a car alarm might go off outside, interrupting your regularly-scheduled REM. It's not always our fault when we don't sleep well, but there might be an interesting way to fix it.

A study from 2014 may have demonstrated the existence of something called "placebo sleep," or tricking your brain into believing you slept better than you did.

sleep, sleep tricks, sleeping techniques, science, scientific research, placebo effect, placebo a man sitting at a desk with his head on his arms Photo by Vitaly Gariev on Unsplash

The placebo effect, of course, has been studied relentlessly over the years and has shown that the human body can do amazing, almost impossible things, when the brain gets on board. The classic example is when symptoms of disease get measurably better after a patient takes a "fake" pill. Another study out of Harvard showed that people who were told their jobs qualified as exercise showed improved health and fitness markers compared to people who did the same job. Placebos even work when the person knows they're taking a placebo. It's called an "honest placebo" and is considered a legitimate, ethical treatment method for many ailments.

The researchers in 2014 wanted to find out if the placebo effect could also apply to sleep. So, they lectured a group of participants about the importance of REM sleep and how it can effect cognitive functioning. The participants were then split into two groups and monitored overnight while they slept. The next morning, one group was told they achieved 28.7% REM sleep, which is terrific, and the other group was told they only spent 16.2% of their sleep time in REM, which is below average. The numbers, however, were complete fiction.

Stunningly, the participants who believed they achieved top quality sleep performed better the next day on a series of arithmetic and word association tests compared to the other groups.

In their conclusion, the authors wrote, "These findings supported the hypothesis that mindset can influence cognitive states in both positive and negative directions, suggesting a means of controlling one's health and cognition."

According to Smithsonian Magazine, follow up experiments confirmed the findings.

The key to feeling great and performing as if you had a great night's sleep may lie in simply believing that you did.

There are a lot of ways to "placebo your sleep" in order to generate that belief. For starters, you can adopt a new routine or technique or even supplement in order to prime your brain.

John Cline Ph.D. asserts for Psychology Today that the popularity of sleeping aids like melatonin may be tied less to the fact that they work, and more to the fact that people believe they work. But you don't need to take any supplements or medications. Having a slow evening wind down with a book and an herbal tea, trying a new sleeping position, or practicing some measured breathing might work just as well. Or, rather, they might work precisely because you believe they will.

sleep, sleep tricks, sleeping techniques, science, scientific research, placebo effect, placebo Can a warm cup of tea help you sleep better? If you believe it, then yes. Photo by Dana Ciurumelea on Unsplash

You could take the concept a step further and alter your morning routine on nights you know for a fact you didn't sleep well. Perhaps it's by using a new coffee brand, doing some stretches before getting out of bed, or meditating before starting your day. Anything that you truly believe might help make you more alert and focused may just work.

One viral social media sleep trend capitalizes on this research perfectly. Researchers have shown that forcing your mouth into a smile has been shown to improve your mood. Turns out, similarly, you may be able to get sleepy by pretending to be super tired. Psychologist Erica Terblanche calls it the "alpha bridge," and it involves gently closing your eyes, fluttering them open just a tad, and then closing them again as you relax and breath. It simulates the feeling of "nodding off" and is said to create the alpha brainwaves that transition your brain from wakefulness to sleep. It's another clever way of tricking your own brain.


@erica.terblanche

Here's a skill to help you fall asleep on an airplane or anywhere else for that matter. . Its called going over the Alpha Bridge. #EricaTerblanche #ThriveGuru #motivation #sleeping

It sounds cheesy, but the power of mindset and positive thinking is truly tremendous. Our beliefs and thought patterns can greatly influence our body, our behavior, and our mood. Sometimes, our mindset can even be stronger than actual reality. Now we have the data to prove that it applies to our precious sleep, too.

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Culture

Gen Zer tries to dub Gen X 'the worst generation.' A Millennial hilariously shut them down.

"Gen X is Boomers if they knew how to turn a document into a PDF."

gen x, millennials, gen z, gen z vs gen x, gen z vs millennials, millennials vs gen x, generational humor
Photo credit: Canva

Gen X (left) and Gen Z (Right) may not understand each other, but a Millennial tries to help.

It's a tale as old as time: tension caused by generational differences. From Baby Boomers to the up-and-coming Gen Alpha, every generation seems to have a little bit of beef with the others—especially Gen Z.

Gen Z has claimed that Boomers are "angry". And Gen Zers are no longer subscribing to work burnout culture that Millennials did. And now, Gen Z has decided to come for Gen X.

One brave...or naive Gen Zer decided to declare that Gen X is "the worst generation" seemingly unprompted. But a Millennial quickly put them in their place.

@laurahigh5

Do you also like pissing off beelzebub for funzies? #genx #millennial #genz #generations #lol #joke #80s #vhs #movie #foryou #foryoupage #fyp #fypシ゚viral #fypage

In a stitched video, Millennial Laura High gave a succinct cliff's notes version of why it's best to not speak negative thoughts on Gen X aloud.

"I love Gen X. We all love Gen X...we all love Gen X," she said before bringing the camera close enough to whisper. "Okay here's the thing, you do not seem to understand who Gen X is, okay? Gen X is Boomers if they knew how to turn a document into a PDF, okay. They do not Karen out. They get quiet and they get revenge."

High then shared the secret kept by her generation: "we do not summon the latchkey kids unless it's our literal only last resort." She advised the unknowing Gen Zer to go to the edge of the woods to leave offerings to appease any Gen Xers that would likely be offended by the video.

- YouTube www.youtube.com

Gen Z and Millennials respond

Commenters agreed with her sentiment.

"There is a reason millennials leave Gen X alone, and they learned it the hard way. My fellow Gen Z’s will learn soon… very soon," one commenter said..

"Elder Gen Z raised by two Gen X parents. I do NOT back the younger half of Gen Z on this. I’m running into the woods on their behalf and leaving Ferris Bueller for my dad and a DQ blizzard for my mom," another echoed.

"Last thing she will hear from the woods, Red Rover Red Rover, we call Karen Hashtag over," said a third.

"If you've never played Red Rover with Gen Xers, just know you were lucky to have your head still attached to your shoulders after the game was over. There were no tears allowed and no telling your parents, they were gone anyway. In short: Gen Xers are ruthless, and it's best not to cross them. Seriously."

Gen X responds

gen x, generation x, gen x couple, gen xers, gen x life A happy Gen X couple have patience for younger generations, like Gen Z.Photo credit: Canva

Thankfully, Gen Xers are also open to peace offerings (and humor). Here are a few of their suggestions:

"I will accept ding dongs (in original foil) and a VHS of 'the last star fighter' I will also except a mix tape if it include at mix of metal, new wave, and Yaz."

"We will also accept any of the original Star Wars trilogy, Star Trek 2, Raiders, or Die Hard…though John Hughes films will likely will be the safest choice."

"As an Elder Gen X (1971) I accept offerings of ice cold Boone's Farm and those little chocolate donuts in the plastic sleeve. Laura, you're safe. Gen Z? Run."

"We will also allow The Neverending Story 😂."

Moral of the story: tread lightly Gen Z. Tread very lightly. If you hear someone clinking together empty glass Coke bottles outside your door, do not come out and play. It's a trap.

This article originally appeared two years ago. It has been updated.

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Woman shares tattoo she got a week before COVID-19 that 'aged like milk' almost immediately

It seemed like a great idea at the time.

ppe, masks, medical masks, covid, tattoo, funny, humor, pandemic, viral videos
via wakaflockafloccar / TikTok

The timing of this woman's tattoo could not have been worse.

It's amazing to consider just how quickly the world changed in early 2020. One day, we were all just casually going along, living our lives. And then the next day, everything was different. If you were to have told someone in February of 2020 that the entire country would soon go on some form of lockdown, nearly everyone would be wearing a mask, and half a million people were going to die due to a virus, no one would have believed you.

Yet, it happened. And in addition to changing the world as we know it, it also sparked a sharp political and cultural divide here in the United States.

Leah Holland got one of the most poorly-timed tattoos ever

PPE masks were the last thing on Leah Holland of Georgetown, Kentucky's, mind on March 4, 2020, when she got a tattoo inspired by the words of a close friend.

"We were just talking about things we admire about each other and he said, 'You courageously and radically refuse to wear a mask,' like meaning that I'm undeniably myself. I thought that was a really poetic way of saying that," Holland told Fox 13.

So, she had "courageously & radically refuse to wear a mask" tattooed on her left forearm.

It's a beautiful sentiment about Leah's dedication to being her true self. It's also a reminder for Holland to remain true to herself throughout her life.

However, the tattoo would take on a very different meaning just two days later, when the first case of COVID-19 was reported in Kentucky. Almost immediately, everyone in the country was advised to wear masks whenever they left the house. Some refused, citing their own personal freedom to do with their body as they wish. Holland had, completely inadvertently, taken sides in a massive culture war with some simple black ink on her forearm.


- YouTube www.youtube.com

"It basically looked like I'm totally, you know, anti-mask or whatever, which is not the case," said Holland.

Now, she was embarrassed to be seen with the tattoo for fear she'd be associated with the anti-maskers who either deny the existence of the virus or refuse to wear a mask to protect others. Either way, it's a bad look.

So Leah started wearing long-sleeve shirts and cardigan sweaters whenever in public to cover up the tattoo.

TikTok users asked each other to share their 'dumbest tattoo'



@wakaflockafloccar

#stitch with @hannanicbic I could NOT have had worse timing. #fyp #foryoupage #tattoo #worsttattoo #winner P.S. I’m not anti-mask I promise 🤦🏻‍♀️

In her video response, she talks about how her tattoo was about "not pretending to be something you're not," but then revealed it to show how — in an incredibly ironic twist — it made her out to be someone she isn't. "I just kind of wanted people to laugh with me because I think it's funny now, too," said Holland. At least the tatoo was able to spark a little levity in some dark times.

Plenty of people on TikTok laughed along with her with one user suggesting she update the tattoo with the phrase: "Hindsight is 2020." Another playfully accused her of "jinxing" the world and causing the virus outbreak. Another suggested adding an asterisk and "except during COVID" to the tattoo.

Some commenters tried to make her feel better about her poorly-timed body art. "Maybe tattoo a pair of theatre masks (one smiling, the other crying) on top, but for now, wear a hoodie," one user wrote. "Don't worry, in 15 years it will have its original meaning again!" another added.

"I was dying laughing. I'm like, I'm glad there are people that find this as funny as I think it is," said Holland.

"It will be a funny story to tell years from now," she said. "I don't think it will ever not be a funny story."

covid, masks, surgical masks, pandemic masks, friends, ppe A group of friends chatting wearing masks.via Canva/Photos


As the pandemic abated, Holland still had to explain her tattoo. The risks associated with COVID have decreased, but a fierce debate still raged over personal freedom versus responsibility to the greater good. Should you wear a mask in public when you're sick? Should you ever be required to wear a mask? How do you balance individual rights with our need to live in a cooperative society? Most won't soon forget the COVID-19 era in America, and there's no doubt that many will still feel passionate about those who refused to wear masks. Just don't lump Holland in with that group because of a poorly timed, but quite beautiful, sentiment. She'd never wear a mask, unless it were to protect herself and others from a deadly virus.

This article originally appeared four years ago.

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Animals & Wildlife

Woman builds an elaborate hotel in her yard for stray cats in winter, and it's so cozy

People are calling it "Hotel Catifornia" and "The Fur Seasons."

cats, cat hotel, winter, stray cats, animal welfare
Photo credit: Canva

Stray cats don't always have warm places to shelter in wintry weather.

Wintery weather can be beautiful, but it can also be brutal when temperatures dip to frigid levels, not just for humans but for animals as well. Stray animals are generally pretty good at taking care of themselves, especially stray cats, but kind-hearted people still want to make sure they have a place to go to escape the elements when harsh conditions hit.

One woman took that desire to the next level with an elaborate cat apartment she built for the many stray cats in her neighborhood. We're not just talking about a shelter; it's like luxury hotel living for her feline friends. The apartment has multiple rooms, cushy blankets that get taken out and cleaned, and even a temperature-controlled water source so they're always able to find drinking water in below-freezing temps.

Check this out:

The woman who built the apartment actually lives in China and was sharing her videos on TikTok, but it seems her account has since been deactivated. This hasn't stopped people from talking about her and her impressive project, though. This thread on TikTok contains updates about the cat hotel from people finding and reposting the adorable story.

Welcome to the Meowtel Catifornia

Of course, the clever hotel jokes and puns started rolling in first thing:

'Welcome to the hotel catifornia."

"Such a lovely place."

"They can check out any time but they won't ever leave."

"I prefer Hotel Calicofornia."

"Meowriott."

"Given my skill, mine would be more like Meowtel 6."

"Pawliday Inn.'

"The Fur Seasons."'

"Meowne Plaza."

@linette303z

Building house for stray cats #fory #fyp #wild #nature #animals

People loved seeing the care and ingenuity she put into the "meowtel," as well as how happy the cats seem with the arrangement. In fact, some people were sure their own house cats would move out just to go live in this kind of cat commune.

"My cat just looked at me and sighed…"

"All the neighbours be looking for their cats and they’ve bailed to live at the kitty motel."

"They’d pack their little bags and move in without a second thought."

"They wouldn't even wait to pack their bags."

"Alright Carol it’s been real but we’re gonna head out. Found a great deal on a luxury apartment so yanno… take care."

Cats live where they want, when they want

Those people may have been joking, but several others shared that their cats really did ditch them to go live with neighbors who had more desirable living situations.

"I’ve had two cats do this. One was annoyed at our second dog’s puppy energy so she moved in with an older lady a street over. We used to see her all the time until she passed. The other missed our kids being little so she moved next door where there’s a little girl. We talked to both neighbors and said if they get sick of them to let us know and we’ll take them back but both lived the rest of their lives with their new families."

cats, cat hotel, winter, stray cats, animal welfare Some stray cats wander from home to home like a drifter. Photo credit: Canva

"One of our cats moved next door because he loves children and wanted to be with the little girl next door. Because it’s a very small village, he goes to the school most days to wait for her and they come home together. School is 3 buildings away."

"We had a cat do the same thing about 20 years ago. She hated the barks of our new puppy and would put her paw on his mouth to try and stop it. One day, she slipped outside and I found her a month later, two streets over, hanging with a couple who didn’t have a dog. They said she just showed up at the door and moved in. I gave them all her cat food and hope she had a nice quiet life."

Is it a bad idea to feed and shelter stray cats?

People have differing opinions about whether it's good to feed stray cats or not, as cats can cause problems for local wildlife, and it's not great to encourage an increasing stray cat population. According to Catster, in the United States alone, an estimated four billion birds and 22 billion mammals (such as mice, voles, rabbits, and shrews) are killed annually by both domestic and stray cats. In Canada, cats are the number one killer of birds, killing "between 100 and 350 million birds every year." These numbers are staggering, but the bird and small mammal populations can be protected if stray cats are cared for responsibly: namely, spaying and neutering those in your area to cut down on the population and finding homes for those who are friendly and comfortable with humans.

cats, cat hotel, winter, stray cats, animal welfare Stray cats should be spayed and neutered. Photo credit: Canva

According to the Feral Cat Coalition of Oregon, here are the best practices for feral and stray cats:

- Spay/neuter to prevent additional litters

- Find homes for friendly cats

- Feed outdoor cats on a schedule

- Remove food & dishes when they are done eating

- Pick up scraps and keep the feeding area tidy

- Provide fresh water

- Provide a warm place for the cats to sleep

So, go ahead and care for those kitties and keep them warm through the winter, just make sure they can't make any more kittens.

This article originally appeared two years ago. It has been updated.

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Pop Culture

A nail salon's ads are so funny people are taking road trips to Canada just for a manicure

He puts a new twist on videos we all love.

nail salon ad; funny nail salon ad; Henry Pro Nails videos; viral videos; canada manicure; canadian nail tech
Representative photos by Wonderlane|Flickr and Aris Leoven|Canva

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there, and without word-of-mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, many businesses can advertise their services without spending much on traditional marketing like television, billboards, and radio. Using pictures and videos of their amazing work to market can help maintain a steady flow of customers, but one Canadian nail salon is taking a slightly different approach.

Henry Pro Nails which started in Toronto, Canada, is leaving the Internet in stitches after creating a viral ad for his nail salon. The video uses the beginnings of several viral clips, but instead of the expected ending, Henry pops in to complete the viral moment in hilarious, unexpected ways.

HenryProNails takes viral videos and turns them into funny marketing

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears, lying out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, red nail polish, manicure, hands A woman getting her nails painted.via Canva/Photos


In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative, and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet-famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this one is, without a doubt, his most popular—and effective.

People love Henry's videos

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours, and it's only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately, it made all other places disappointing, and I don’t live close enough for Henry’s to be my regular spot," someone else shares.


In another hilarious video, Henry urges a woman not to divorce her husband for not cooking her dinner, but instead to come get her nails done so she'll feel a lot better.


Henry also jumped onto the "very demure, very mindful" trend on TikTok with his own take on the phrase.



It just goes to show that creative advertising can get people to go just about anywhere, but great service is what keeps them coming back. If you're ever in Canada and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared two years ago. It has been updated.

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