Sweden makes stunning decision to trademark its name to avoid confusion
The country is taking historic steps to fix the problem.
Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.
Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.
Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.
“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.
- YouTubewww.youtube.com
By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.
The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.
The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se
The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.
No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.
A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se
Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.
The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.
Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.
As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).
A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se
Mom praises teen boy for the way he helped her daughter with a period emergency
This article originally appeared on 02.21.19
I know firsthand that getting your period is never a convenient event, especially when it's your very first one and you don't have tampons or pads (or diva cups ooh la la) handy.
Depending on what you're wearing, a leak can show up in ways that announce your cycle to the whole world — and when you're a teenager that can invariably lead to teasing from cruel peers.
Womanhood can truly feel like a curse when you first enter it.
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Most of the time, when we hear embarrassing period anecdotes, the girl in question is riding solo with her shame-stained pants, or maybe there's a kind woman with tampons in the public restroom.
It's rare that a guy, let alone a teen boy, is the unlikely hero in a tale of periods. However, a recent Reddit post served as the delightful exception to the rule of terrifying teen boys.
When a boy noticed his female classmate's period stain on the bus, he took the high road rather than making her a punchline.
Here's what the post in full:
"My daughter started her period on the bus ride home today. A boy a year older than her...that she doesn't really know...pulled her aside and whispered in her ear that she had a stain on the back of her pants and gave her his sweater to tie around her waist so she could walk off the bus. She said she was kind of embarrassed and originally said it's okay, but the boy insisted and told her 'I have sisters, it's all good!' If you are this boy's mom, I want to say thank you and that you are raising him right!! We hear so many bad things about today's youth and I wanted to share something positive!"
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People on Reddit were happy to hear about such a mature and positive exchange between the teens, particularly how the boy expressed empathy without even knowing her well.
The whole exchange is a testament to how important it is to educate kids about how bodies of all genders work, so it's normal and not shameful.
"What an awesome kid," Redditor Imrhien wrote. "This highlights the importance of teaching boys about girls bodies, and vice versa. Understanding engenders compassion."
It's also notable how awkward it may have been for him to approach her, one of the reasons teens often take the low road is because kindness is a form of vulnerability.
"I'm guessing neither your daughter nor the boy are very old, maybe around 15," cli7 wrote on Reddit. "It would be so tempting to make fun of her. And even if not that, very awkward to have this conversation with a stranger. He must have been awfully nice for your daughter to react how she did I have a feeling your daughter made a friend for life."
In short, this is the right way to raise and kind and respectful kid.
"This is how we should raise our sons and daughters," Redditor binarydaaku wrote.