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Millennial tastes are driving marketers crazy, but it's doing the food industry good.

If you're ever in the mood for a laugh, throw "millennials," "brands," and "marketing" into the ol' Google and give the internet a peruse.

At any given moment, marketing executives around the world are being paid gazillions of dollars to figure out the mystery behind what millennials buy and why we buy it. With the tactical precision of the three blind mice, advertisers invent absurd strategies to capture our attention, launching campaigns that they think are lit af but fall miserably short of the goal.

Especially in the food industry, marketers act like millennial behavior is totally uninterpretable. (Remember when they tried to say we don't eat cereal because we're lazy? That's why I opt for a fresh egg omelette every morning instead — way easier.)

Millennials are older now and starting to make up more of the world's annual spending, so whether they like it or not, brands are having to take our preferences more seriously. And (to their abject horror, I assume) what they're finding is that what we want is not only pretty simple, but could also have a positive impact on the food industry at large.

For starters, millennials want more facts about the food we consume.

Not too much to ask, right? As the first generation that grew up alongside rather than ahead of the internet, millennials learned at a young age that any information we want is information we can get as long as we enter the right search terms. Our ability to instantly verify any claim an advertisement makes is why only 1% of millennials report being swayed by traditional marketing strategies. We rely instead on what we can trust: ourselves.

This is having a positive effect on the food industry because it means companies are becoming more transparent about their products to gain the trust of millennial consumers.

In a 2012 study of American and British adults, 8 in 10 millennials said they appreciated "behind the scenes" commercials for their food, like Whole Foods Market's Values Matter campaign, which links back to a page where the readers can verify the company's sustainability claims personally. By comparison, only 6.5 in 10 baby boomers indicated that they wanted more information about their food from brands.

Millennials look to the facts for proof that the products we buy are doing good.

GlobeScan CSR has coined a term for this type of shopper — aspirationals, or "materialists who believe they have a responsibility to purchase products that are good for the environment and society." Millennials tend to fall into this category, with 40% of us preferring to shop local and nearly 75% of us willing to pay extra for sustainable goods.

Shopping local and sustainable produce cuts down on waste and pollution. It also boosts local economies and ecosystems.

Photo by Stephen Chernin/iStock.

As a result, brands are being forced to do better in order to stay competitive in a millennial-driven market.

To satisfy our desire for fact-based corporate responsibility practices, companies that already had these practices in place, like Whole Foods, are pushing that information out into the open, heightening the overall level of transparency in the food industry at large.

In 2015, 81% of S&P 500 companies released sustainability reports, up from 20% in 2011. In response to this pressure, the brands that aren't meeting the same high responsibility standards are being forced to change their practices to stay competitive. Even restaurants that are considered categorically unhealthy have launched plans to up their corporate practices, like McDonald's, which in 2014 announced its intent to gradually switch to sustainable beef.

As market demand (and brand loyalty) shifts toward environmentally and socially conscious business, corporations are adjusting, even before governments step in to enforce regulations.

There's one more way to capture a millennial's brand loyalty: Take a stand on something.

Millennial consumers aren't just interested in a company's ethics where its own business is concerned. Brands that advocate for social causes, such as LGBTQ rights, immigration law, and gender equality gain favor with millennials. Companies, like Starbucks, which not only exhibit ethical corporate policy and excellent employee treatment, but also frequently speak out on social and political issues, have some of the strongest brand-loyal customers worldwide.

As millennials take the wheel on driving the market, the food industry could also get a lot more culturally diverse.

As a group, millennials are more ethnically diverse than our predecessors and have a more welcoming attitude toward new and different food cultures. The Hartman Group's study on generational food trends reports that millennials are 10-20% less interested in classic American or Americanized ethnic foods than baby boomers, and they express an increased interest in different kinds of global cuisine. A growing demand for international food could present a wider niche for new business opportunities, like immigrant-owned restaurants.

Image via iStock.

The takeaway? Once marketers stop hating on millennial preferences, the whole industry should see an increase in pro-social, sustainable food culture.

While it's true that millennials might present more of a challenge to marketers than in the past, that's a really good thing. It suggests that the market is being driven by a smarter, more empathetic consumer base, which in turn is driving companies to pick up more socially and environmentally friendly practices that benefit all of us.

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Technology

Here’s how one nonprofit org is using Adobe to change the world

Adobe empowers nonprofits to fundraise, advocate, and further their missions.

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In 2024, it’s practically impossible to function as a nonprofit without the right digital resources. Nonprofits use computer systems and applications for things like education, fundraising, engaging clients, and communicating with donors. However, with limited funding and expertise, it's often difficult to get the digital tools they need to fully support their missions.

The planet needs nonprofit organizations, and nonprofits need better digital tools. For decades, Adobe has provided nonprofits with the tools they need to fulfill their mission—helping them with everything from social media advocacy to educational videos to graphic design. Now, Adobe is offering the pro version of Adobe Acrobat for Nonprofits, the most requested and comprehensive set of document and e-signature tools, for just $15 per user per year, which represents a 94% annual savings off the regular price. This will make it easier than ever for nonprofits to streamline business processes and increase their impact with engaging educational and fundraising assets – from annual reports, contracts and grant submissions to brochures and white papers.

Keep reading to hear more about how Adobe helped one nonprofit improve efficiencies and giveback potential – and how you can start using Adobe tools today for your organization.

A nonprofit success story

Albert Manero, a mechanical engineer and graduate of the University of Central Florida, founded Limbitless Solutions, Inc., as a passion project in a small lab. Today, Limbitless is celebrating its 10-year anniversary and has grown into an interdisciplinary team based at the University of Central Florida in Orlando that includes 50 interns with nine different fields of expertise. Their mission? To inspire and empower underserved communities through creative, accessible technology.

Manero and his team of experts create bionic, 3D-printed arms for children with limb differences. Combining visual storytelling with art and engineering, the Limbitless team wants children with limb differences to feel included and capable, while at the same time, able to express their personal identity more fully. Developing bionic arms covered in flowers or designed like Iron Man’s armor, kids with these bionic limbs can not only grip objects, hold hands and more, but can feel empowered to be themselves.

Using Adobe to make a difference

Limbitless, like many others, has utilized Adobe for Nonprofits offerings, which gives nonprofit organizations access to Adobe programs at a deeply discounted rate, including access programs like Adobe Illustrator, Adobe Express and Adobe Acrobat as well as Adobe’s 3D tools.

Adobe solutions are the oil that keeps organizations running smoothly behind the scenes. For the grant application and reporting processes, employees at Limbitless have credited Adobe Acrobat with helping the team secure funding and communicating clearly with donors and partners. With Acrobat, they’re able to create, edit, and manage PDF documents that look professional and polished. The company has also transitioned most of its internal documentation to digital formats using Acrobat. This includes everything from design blueprints, brand guidelines, intern contracts, and user manuals for bionic limbs.

Better tech for a better future

In addition to helping day-to-day operations run smoothly, Adobe has also helped bring Limbitless’ mission of inclusion and accessibility outside of office walls.

Using Adobe Express, the fast and easy create-anything app, Limbitless has been able to create quick how-to videos for young patients and their families that showcase how to use their bionic limbs, as well as a series of videos promoting STEAM (science, technology, engineering art and math) education. The company’s Operations, Advocacy, and Logistics team utilizes Express as well, developing content and visual assets for their social media accounts. Recently, Limbitless partnered with the Adobe Express’ Animate Characters team to create six unique, limb-different selectable avatar characters for their educational outreach and social media campaigns.

And Adobe is helping Limbitless empower kids with limb differences, too: Limbitless’ comic series, Bionic Kid, was created using Adobe Illustrator and features a superhero with limb differences who uses a Limbitless prosthetic arm. This inspired a fundraising concept initiated from the idea by a Limbitless prosthetic recipient Zachary Pamboukas, which has been used in fundraising efforts for more bionic arms and has already raised over $20,000.

Inside the organization and out, Adobe is enabling people to reach their full potential, contributing to better nonprofit organizations and, overall, a better world.

Learn more about the new Adobe Acrobat for Nonprofits offering and explore more ways Adobe can help your organization today.

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Astronaut shares the profound 'big lie' he realized after seeing the Earth from space

This change in perspective could change humanity.

via Rubén Moreno Montolíu/Flickr

Our home, from space.

Sixty-one years ago, Yuri Gagarin became the first human to make it into space and probably the first to experience what scientists now call the "overview effect." This change occurs when people see the world from far above and notice that it’s a place where “borders are invisible, where racial, religious and economic strife are nowhere to be seen.”

The overview effect makes man’s squabbles with one another seem incredibly petty and presents the planet as it truly is, one interconnected organism.

In a compelling interview with Big Think, astronaut, author and humanitarian Ron Garan explains how if more of us developed this planetary perspective we could fix much of what ails humanity and the planet.

Garan has spent 178 days in space and traveled more than 71 million miles in 2,842 orbits. From high above, he realized that the planet is a lot more fragile than he thought.

“When I looked out the window of the International Space Station, I saw the paparazzi-like flashes of lightning storms, I saw dancing curtains of auroras that seemed so close it was as if we could reach out and touch them. And I saw the unbelievable thinness of our planet's atmosphere. In that moment, I was hit with the sobering realization that that paper-thin layer keeps every living thing on our planet alive,” Garan said in the video.

“I saw an iridescent biosphere teeming with life,” he continues. “I didn't see the economy. But since our human-made systems treat everything, including the very life-support systems of our planet, as the wholly owned subsidiary of the global economy, it's obvious from the vantage point of space that we're living a lie.”

It was at that moment he realized that humanity needs to reevaluate its priorities.

“We need to move from thinking economy, society, planet to planet, society, economy. That's when we're going to continue our evolutionary process,” he added.

Garan says that we are paying a very “high price” as a civilization for our inability to develop a more planetary perspective and that it’s a big reason why we’re failing to solve many of our problems. Even though our economic activity may improve quality of life on one end, it’s also disasterous for the planet that sustains our lives.

It’s like cutting off our nose to spite our face.

Actor William Shatner had a similar experience to Garan's when he traveled into space.

"It was among the strongest feelings of grief I have ever encountered," Shatner wrote. "The contrast between the vicious coldness of space and the warm nurturing of Earth below filled me with overwhelming sadness. Every day, we are confronted with the knowledge of further destruction of Earth at our hands: the extinction of animal species, of flora and fauna … things that took five billion years to evolve, and suddenly we will never see them again because of the interference of mankind."

“We're not going to have peace on Earth until we recognize the basic fact of the interrelated structure of all reality,” Garan said.

However dire the situation looks from the surface of Earth, the astronaut has hope that we can collectively evolve in consciousness and wake up and embrace a larger reality. “And when we can evolve beyond a two-dimensional us versus them mindset, and embrace the true multi-dimensional reality of the universe that we live in, that's when we're going to no longer be floating in darkness … and it's a future that we would all want to be a part of. That's our true calling.”


This article originally appeared two years ago.

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Animals & Wildlife

Scientists just solved the chicken-and-egg debate, so what will we argue about now?

A billion-year-old discovery has officially cracked the ultimate evolutionary mystery.

Richard Symonds

This handsome gent just got some bad news.

In the ultimate mic-drop for chicken-or-egg debaters, Chromosphaera perkinsii, a billion-year-old unicellular organism, reveals that nature had "eggs" on the menu way before chickens (or any animals) arrived. But, though the mystery has been unscrambled, the discovery has cracked open an entirely new chapter in the story of life's origins.

Meet Chromosphaera perkinsii, a single-celled organism found in marine sediments off Hawaii that threw evolutionary biologists a curveball. This tiny protist, dating back more than a billion years, does something remarkable: it organizes itself into multicellular structures that look exactly like the earliest stages of animal embryos.

A sequence of images showing Chromosphaera perkinsii forming a colony. It looks like images you may have seen of early cell division, but this is of individual Chromosphaera perkinsii forming a colony. © UNIGE Omaya Dudin

Nature’s OG egg

Researchers from the University of Geneva (UNIGE), led by Omaya Dudin, have spent years studying this humble organism, and the findings are nothing short of stunning. Unlike most single-celled creatures, C. perkinsii can coordinate cell division without growing larger. Instead, it creates colonies that resemble the first steps of animal embryonic development.

"Although C. perkinsii is a unicellular species, this behaviour shows that multicellular coordination and differentiation processes are already present in the species, well before the first animals appeared on Earth."

— Omaya Dudin

Even more mind-blowing? When scientists analyzed the genetic activity within these colonies, they found it eerily similar to what happens in the embryos of modern animals. The processes that allow embryos to grow from a single cell into a multicellular organism—a hallmark of animal life—were apparently hanging out in the evolutionary toolbox long before animals even existed.

via GIPHY

A billion years of practice

The study, published in Nature, even raises the possibility that multicellularity evolved multiple times in different lineages, meaning the transition from single-celled life to complex organisms could be less linear (and more chaotic) than previously believed.

"It’s fascinating, a species discovered very recently allows us to go back in time more than a billion years."

— Marine Olivetta

The research could also reignite debates about mysterious 600-million-year-old fossils that look like embryos. Are they early animals or ancient organisms like C. perkinsii? Either way, this tiny protist suggests that nature was testing out egg-like developmental strategies long before anything resembling a chicken—or even a jellyfish—arrived on the scene.

The egg’s ultimate win

For anyone still clinging to the chicken in this debate, it’s time to throw in the towel. The egg wins by a landslide. And while these ancient “eggs” might not have shells or yolks, they set the stage for the evolutionary leaps that eventually gave us the breakfast staple we know today.

Still not convinced? Neil deGrasse Tyson shares the evolutionary approach to the puzzle. He bluntly points out that the egg came first; it was just laid by a bird that was not a chicken.

@neildegrassetyson we've cracked the case over which came first, chicken or egg! 🐣 #scienceflex
♬ original sound - StarTalk

Discoveries like this remind us how much we still don’t know about the origins of life. If a billion-year-old protist can hold the key to one of our oldest questions, imagine what else nature has waiting for us in its archives. But one thing’s certain: we finally have our answer. The egg was here first, and it’s been waiting for us to catch up for over a billion years.

So, with that settled, we are now tasked with finding something else to argue about. Science has yet to weigh in on the tree in the woods. Perhaps that puzzle will be the next to fall.

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Family

Researchers studied kindergarteners' behavior and followed up 19 years later. Here are the findings.

Every parent wants to see their kid get good grades in school. But now we know social success is just as important.

Image from Pixabay.

Big smiles in class at kindergarten.


Every parent wants to see their kid get good grades in school. But now we know social success is just as important. From an early age, we're led to believe our grades and test scores are the key to everything — namely, going to college, getting a job, and finding that glittery path to lifelong happiness and prosperity.

It can be a little stressful. But a study showed that when children learn to interact effectively with their peers and control their emotions, it can have an enormous impact on how their adult lives take shape. And according to the study, kids should be spending more time on these skills in school.

Nope, it's not hippie nonsense. It's science.

Kindergarten teachers evaluated the kids with a portion of something called the Social Competence Scale by rating statements like "The child is good at understanding other's feelings" on a handy "Not at all/A little/Moderately well/Well/Very well" scale.

The research team used these responses to give each kid a "social competency score," which they then stored in what I assume was a manila folder somewhere for 19 years, or until each kid was 25. At that point, they gathered some basic information about the now-grown-ups and did some fancy statistical stuff to see whether their early social skills held any predictive value.

Here's what they found.

1. Those good test scores we covet? They still matter, but maybe not for the reasons we thought.

Back To School GIF by IFC - Find & Share on GIPHY

education, research, competency, kids

Meeting high expectations...

Billy Madison GIF from Giphy

Traditional thinking says that if a kid gets good grades and test scores, he or she must be really smart, right? After all, there is a proven correlation between having a better GPA in high school and making more money later in life.

But what that test score doesn't tell you is how many times a kid worked with a study partner to crack a tough problem, or went to the teacher for extra help, or resisted the urge to watch TV instead of preparing for a test.

The researchers behind this project wrote, "Success in school involves both social-emotional and cognitive skills, because social interactions, attention, and self-control affect readiness for learning."

That's a fancy way of saying that while some kids may just be flat-out brilliant, most of them need more than just smarts to succeed. Maybe it wouldn't hurt spending a little more time in school teaching kids about the social half of the equation.

2. Skills like sharing and cooperating pay off later in life.

Adam Sandler Pee GIF - Find & Share on GIPHY

friendship, movies, GPA, emotional maturity

Adam Sandler helps out a friend dealing with a stressful situations.

Billy Madison GIF from Giphy

We know we need to look beyond GPA and state-mandated testing to figure out which kids are on the right path. That's why the researchers zeroed in so heavily on that social competency score.

What they found probably isn't too surprising: Kids who related well to their peers, handled their emotions better, and were good at resolving problems went on to have more successful lives.

What's surprising is just how strong the correlation was.

An increase of a single point in social competency score showed a child would be 54% more likely to earn a high school diploma, twice as likely to graduate with a college degree, and 46% more likely to have a stable, full-time job at age 25.

The kids who were always stealing toys, breaking things, and having meltdowns? More likely to have run-ins with the law and substance abuse problems.

The study couldn't say for sure that strong or poor social skills directly cause any of these things. But we can say for sure that eating too much glue during arts and crafts definitely doesn't help.

3. Social behaviors can be learned and unlearned — meaning it's never too late to change.

social behavior, social skills, learning, positive social traits

Adam Sandler GIF of getting his groove on.

Billy Madison GIF from Giphy

The researchers called some of these pro-social behaviors like sharing and cooperating "malleable," or changeable.

Let's face it: Some kids are just never going to be rocket scientists. Turns out there are physical differences in our brains that make learning easier for some people than others. But settling disputes with peers? That's something kids (and adults) can always continue to improve on.

And guess what? For a lot of kids, these behaviors come from their parents. The more you're able to demonstrate positive social traits like warmth and empathy, the better off your kids will be.

So can we all agree to stop yelling at people when they take the parking spot we wanted?

But what does it all mean?

This study has definite limitations, which its researchers happily admit. While it did its best to control for as many environmental factors as possible, it ultimately leans pretty heavily on whether a teacher thought a kid was just "good" or "very good" at a given trait.

Still, the 19-year study paints a pretty clear picture: Pro-social behavior matters, even at a young age. And because it can be learned, it's a great "target for prevention or intervention efforts."

The bottom line? We need to do more than just teach kids information. We need to invest in teaching them how to relate to others and how to handle the things they're feeling inside.

Ignoring social skills in our curricula could have huge ramifications for our kids down the road.


This article originally appeared nine years ago.

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How a 1950s housewife without arms cared for her 7 children without the help of technology

Her favorite hobby was embroidery.

National Library of Australia

Amazing video shows 1950s mom of 7 without arms doing it all on her own

It may be difficult to imagine living in a world with limited technological assistance available but to do it while also physically disabled seems nearly impossible without extensive support. But that's exactly what people had to do for years and one mom made the news in the 50s for her unique experience raising children. Phyllis Lumley was born without arms and one foot six inches longer than the other in Battersea, London.

Her ability to care for her children, all seven of them, without any outside assistance is what seems to be the reason she garnered so much attention. A picture of the mom placing her baby in the bassinet along with a story of the large family made it to the Australian newspaper. Lumley's story is inspiring to others due to her sheer determination to figure out how to become a mother and homemaker successfully.

While the mom of seven didn't have arms or hands to assist her while her husband was working, in the interview conducted by British Pathé you see her utilize her feet and mouth to compensate. It's something she had become accustomed to since childhood, never letting her disability slow her down.

National Library of Australia

The many forms of technology that have become part of our daily lives simply didn't exist in the 50s. Same goes for the advancements in prosthetics and other assistive technologies, they were mere dreams for future generations to enjoy. Lumley was determined to live life on her terms and not the limited expectations of those around her. So when she and her husband decided it was time to start a family, Lumley practiced how she would care for an infant by practicing with a doll.

In 1954, she told Pix that though she faced strange looks and ill words as a child, when she became pregnant she found a clinic that treated her like any other pregnant person.

National Library of Australia

"Mrs. Lumley admits that when her first babies were very young, there were times that she seemed to be up against problems that were insoluble but she learned that if she thought hard enough she could find a way around every difficulty," Brittish Pathé narrates.

In the video, the mom uses her feet to comb her child's hair, button someone's sweater, iron clothes and thread a needle to embroider a handkerchief. Her ability to be a successful caregiver clearly caught the attention of the world at that time, especially since there weren't really any accommodations for disabled people back then, let alone robotic prosthetic arms.


Caring for 7 children isn't an easy task for able-bodied individuals but in a true sign of the times, Lumley did it with little to no help from her husband. The woman mastered managing a household at a time when childrearing and housekeeping fell solely on the mother most of the time, which is evident in the interview.

The video recently made it's rounds on social media where people were flabbergasted at Lumley's skills with someone writing, "The fact that she threaded a needle alone is mind blowing, and the fine embroidery!! That’s bonkers."

The Goldbergs Yes GIF by ABC NetworkGiphy

Another person says, "how tf does one raise seven kids with NO ARMS?? I've barely gotten by with BOTH my arms and two kids!"

"Fine motor skills with her feet is ridiculously impressive," someone else chimes in.

"I love the looks in her children’s eyes. You can see how much they adore her. This is one impressive Mama," one person shares.

Lumley clearly loved her children and stopped at nothing to make sure they were properly cared for even if she had to pave her own path to do it.

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Joy

Someone asked if 80s kids really 'roamed freely.' After 40,000 answers, the truth is clear.

There is definitely some rose-colored nostalgia in these responses, though.

Photo credit: Canva, @othingstodo_com/X

Were 80s childhoods really as feral as they sound?

Ah, the nostalgia of an 80s childhood. If you've ever watched "The Goonies" or "Stranger Things," you've seen how kids of all ages were largely left to their own devices most of the time, parents playing a background role if any role at all. Children went on unsupervised outdoor adventures for hours upon hours, getting into just enough trouble to learn some lessons but not enough to die (usually).

But is that really what childhood in the 80s was like? Were parents really that hands-off? Did kids really roam around freely like the movies and stereotypes portray? Were people really not worried about what the kids were up to when no one knew where they were and no one had cell phones to check in?

Someone asked that very question and the overwhelming response pointed to a clear answer.

Yes, 80s kids really did have childhoods that are hard to imagine now

"Did parents in the 80s really allow their kids to roam freely, or is that just a portrayal seen in movies?" X user OThingstodo asked. Here are the top responses:

"Really. And it was awesome."

"Facts. We are the generation who raised ourselves. There really was a commercial that came on each night asking parents if they knew where their children were. We survived off hose water & anything we perceived as food. (Berries, fruit trees, etc) We were not allowed to sit inside.. if we tried, we'd get loaded down with chores. We truly were the feral generation.. we took no guts, no glory to new heights & feared absolutely nothing. It was amazing times that still, to this day, bring forth a rush of nostalgia at the smallest memory."

"This is so true. And Sometimes we just got to cook our own TV dinners. And our parents did not constantly have to engage us or make sure we weren’t bored."

"Allowed? We were not allowed in the house during the day. We had bikes and friends. There was 3 rules 1: don't get hurt 2: don't be brought home by the police 3: see that light? If it's on you're late and grounded."

"In the summer it was get home when the streetlights come on. Raised on hose water & neglect. It was glorious."

"I used to roam the sewer drains around town with my friends. Just a handful of us and some flashlights."

"Yep. We rode our bikes all over the place exploring reality. We also had unlicensed lemonade stands, and after we sold out, we’d ride up to the store alone to buy snacks alone. We had our own house keys, we stayed home alone after school, and we cooked for ourselves. No one freaked out about it either."

"We left the house after school and they wouldn’t see us until the street lights came on. Didn’t ask us where we had been or what we did either. We were raised on hose water and neglect in the 70’s and 80’s."

"Well into the 90s. They told us to be home for dinner by ___ or before nightfall. They didn't have a clue where we were or really any way of finding out. This was just the norm. ... then cell phones."

"It’s true. Realize that back then, there weren’t cell phones, video games, 24 hour kids TV, etc. You wanted to be with your friends & that was outside, even in winter. Your bike was your prized possession & while there were bad elements then too, it wasn’t like now. Sad."

That last point, "while there were bad elements then too, it wasn't like now" sentiment came up a lot in the responses. Let's dive into that a bit.

It's easy to look at the past through rose-colored glasses

For the most part, everything people said about those 80s childhoods is true, except this: The world was not safer back then. There weren't fewer "bad elements" and there wasn't less crime.

Around the year 2015, articles started coming out about how children were statistically safer than they'd ever been.

In fact, statistically, the 80s were less safe than now by pretty much every measure. Looking at violent rime statistics from 1960 onward shows that the 80s had significantly higher violent crime rates than we've seen in the 2000s. The idea that Gen X childhoods were carefree with nothing to fear is simply wrong. We just weren't aware of everything there was to fear.

Social media and 24-hour cable news networks put scary things in front of our faces all day every day, giving us a skewed perception of reality. And that's not just conjecture—according to Pew Research, Americans tend to think crime is rising even when it's going down. "In 23 of 27 Gallup surveys conducted since 1993, at least 60% of U.S. adults have said there is more crime nationally than there was the year before, despite the downward trend in crime rates during most of that period."

The folks remembering their free-range childhoods as blissful and safe seem to have forgotten that we started our days pouring milk from cartons that had pictures of missing children on them. A few high-profile abductions and murders of children caused a bit of a missing children panic in the U.S, leading President Reagan to sign the Missing Children Act in 1982 and the Missing Children's Assistance Act in 1984, which founded the National Center for Missing & Exploited Children.

But "high-profile" in the 80s meant a spot on the nightly national news and a headline in a newspaper. Most crimes were only reported locally, there as no "going viral online" and it was easy to avoid scary news if you wanted to. We live in a totally different world today, but not in the way people think. We're safer by nearly every measure, from car accidents to infectious disease to violent crime. But we feel less safe, which directly affects how we parent our children.

There was indeed magic in our blissful ignorance

There's something to be said for being unaware of every bad thing that's happening in the world. We may have been less safe in the 80s in actuality, but not knowing that had its perks.

The question is, can we put the genie back in the bottle? Is it possible to give kids an 80s-style childhood in the age of ubiquitous screens and parents being arrested for letting their tweens walk less than a mile from home by themselves?

Societal expectations of what kids can and should do have changed drastically, as have levels of anxiety and fear in general. Parenting styles have shifted toward more involvement and greater attachment, which isn't bad in and of itself but can be taken to an extreme. The neglectful parenting style of the past wasn't ideal and neither is the overprotective style the pendulum swung to.

If we could somehow find a way to give kids the joy of unstructured outdoor exploration of the 80s and the stronger parent-child connections of the present, we might just hit the sweet spot of raising healthy kids. Perhaps the next generation of parents will figure it out.

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